the algorithm, which is never a bad thing. But it can’t be your only reason for doing things. LIVE VIDEO HAS COMPLETELY CHANGED MY BUSINESS! I’m not exaggerating when I say this, but doing a weekly live video exponentially grew my business and changed it for the better. Part of that is a natural outcome of the fact that when I started doing lives was around the time that I pivoted and went all in with social media. But it’s not only that. Going live weekly had gotten me tons of exposure, the opportunity to connect and engage with people that I never would have otherwise – both clients, influencers, and colleagues. Live video has given me a voice and a platform. It’s the foundation that I’ve built my business on that has allowed me to leverage that into speaking opportunities, clients across North America, con- nections across the world, and so much more. I do a live video every single week with few excep- tions. This is partly habit at this point. But some- times I wonder - why would I NOT go live. It’s the perfect opportunity to share value, increase my visibility and connect with my audience. Isn’t that what we all want? So, no. You don’t HAVE to go live. But why wouldn’t you want to?
people are not. I’ve also created written blogs which are still a lot of work to create, edit, post, and people really only SKIM THEM. With live video it can be relatively easy. You click live and go. HOWEVER, you do want to plan out what you are going to say before that – the idea of live videos being impromptu is a myth. I GET TO INTERACT WITH MY FABULOUS AUDIENCE! Interaction is the absolute main benefit of live video, and one that a lot of marketers tend to forget. They go live for promotional reasons, algo- rithms, etc. But the power of live video is that you can interact with your audience, IN REAL TIME. That is powerful, because its as close as you can get to in person interaction (at this moment in the space time continuum). Here’s the thing. I live in rural Nova Scotia. When you think of Nova Scotia, you think rural, add a few dozen more cows, 200 more fishing boats, and 8 million more trees, and that is where I live. The point here is, I really don’t get to interact with like minded people a lot. That makes it a huge benefit for me. Interaction and engagement with your audience is great for lots of reasons including building rela- tionships, taking future customers from cold leads to warm leads, learning from your audience (what they struggle with, want to know, and more).
And well, hey, engagement helps you in terms of
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MARCH 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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