You consider yourself to be a savvy
account for about five per cent of all
consumer, right?
consumers.
You gird your gadgets with anti-spam
Here again, we have a food deficit. It is
filters,youareuptodateonthelatestscams,
estimated that imported products make
you comparison shop and constantly strive
up over 70 per cent of the organic food
to get the best return on your hard-earned
Canadians eat. Of course, you cannot
dollars.
discuss food today without mentioning
We have a right to be picky.
the push for crop-based fuels.
But, just between us, do you read every
For the Grain Farmers of Ontario, there
labelinthegrocerystorebeforeyouplopthe
Getting real
is no question about whether grain should
item in your cart?
be used for food or fuel. The abundance of
We are what we eat. However, unless
grain grown by farmers around the world
“Real ice cream is made frommilk. But in
Sadly, many people have never tasted
you have severe “food issues,” you are not
and here in Ontario can both protect the
freezer aisles across Canada, ‘frozen
real milk, or real food for that matter.
likely to give much thought to every food
environment and feed the world. As farm
desserts’ are masquerading as ice cream,
Sure, diets are very personal and varied.
purchase when you do the groceries.
yields climb and investments are made in
fooling unsuspecting customers every day,”
For instance, some swear by no-fat or low-
Mostofusdohaveaccesstolocalproduce
farm production in the developing world,
says Solange Heiss, assistant director,
fat products; others swear at them. But
for a good stretch of the year. If we cannot
feeding and fueling the world can even be
marketing and nutrition communications
variety is the spice of life. So why not go for
meet some of our own requirements by
donecosteffectively,saystheorganization.
at Dairy Farmers of Canada. “Real ice cream
a mixed menu and sample everything that
tending a garden, we can buy items at a
The GFO is the province’s largest
is incredible, fresh, natural and delicious!
is available?
local farmers’ market.
commodity organization, representing
Nothing beats it!”
Foodproductionisstillhuge.InOntario,
But sooner or later, we are going to have
Ontario’s 28,000 corn, soybean and wheat
To find the real deal, Canadians are
the agri-food sector employs more than
to head off to a supermarket. Despite all the
farmers. These three crops cover 5 million
encouraged to visit realicecream.ca.
700,000 people and generates about $33
pro-local promotional campaigns, Ontario
acres of land, generate over $2.5 billion in
Many of the products for sale in the ice
billion in gross domestic product.
has a food deficit of $8.4 billion, because we
farm gate receipts, result in over $9 billion
cream aisle in grocery stores are “frozen
The business is as diverse as people’s
import more food than we produce
in economic output and are responsible
desserts” that are often made with edible oil
taste buds. The old-fashioned farmers’
ourselves. This is not surprising. How can
for over 40,000 jobs. Anyway, food is
products and don’t contain the nutrients
markets have made a comeback
we start the day without a cup of coffee and
always a hot topic, nomatter howyou slice
naturally found in milk. DFC is asking
everywhere. There are now about 200
a glass of orange juice?
it. If you have amoment, pause to do some
consumers to take the time to read the
farmers’ markets in Ontario.
While we have little control over the
label reading before you buy your food. A
nutrition facts on the label. Frozen desserts
While small-scale operations are not as
many links in our food chain, money talks
good dose of “real” never hurt anyone.
are made with oils like palm kernel or
common as they used to be, there are still
NEWS
loudly. Consumers’ preferences can
coconut oil, while ice cream is made from
many viable farms that have not gone
influence the big chains. So it behooves us
100% milk, including ingredients derived
“mega.”
to take a few seconds out of our busy
frommilk,suchascream,skimmilkpowder,
In many circles, everything old is new
Legion anniversary
schedules to consider the sources of our
whey powder.
again. Witness the revival of “organic,”
sustenance.
newsroom@eap.on.ca
Most manufacturers have simply
which generations ago defined all food
Which brings us to the ongoing
H AWKESBURY
removed the words “ice cream” from their
production.
promotional efforts on behalf of the dairy
packaging and replaced themwith the term
The world market for organic food has
industry, which remains a vital component
“frozen dessert.” Consumers should read
been growing for over the past 25 years. In
of our economy.
A parade will be held September 15
labels and look for the 100% Canadian Milk
fact, there are some estimates that sales of
as part of celebrations marking the 65 th
Dairy Farmers of Canada (DFC) wants
symbol. If it doesn’t say ice cream on the
organic produce will continue to expand
Canadians to taste the difference between
anniversary of the founding of the
package, it’s not ice cream, stresses DFC.
at a rate of ten to 20 per cent growth of retail
ice cream made from 100% Canadian milk
Hawkesbury branch of the Royal
Dairy products bearing the 100%
sales inNorthAmerica is predicted to be 10
and frozen desserts. In the last three years,
Canadian Legion.
Canadian Milk symbol certify the origin of
per cent to 20 per cent per year during the
DFChasbeenwarningconsumerstobeware
The procession is set to begin at 11 am.
the milk used; and buying them supports
next few years. The retail organic food
of frozen desserts trying to pass as real ice
atthecenotaphandproceedalongWilliam
local dairy producers and the economy.
market in Canada is estimated to be worth
cream,andencouragingthemtolookforthe
Street to Main Street where a “dais of
Plus, real foodies know that nothing can
more than $1.5 billion.
100% Canadian Milk symbol on the
honour” will be set up. About 200 people
compete with fresh, non-diluted, non-
About 60 per cent of shoppers will try
packaging of real ice cream.
are expected to march in the parade.
processed meals.
organic products. Hard-core organic types
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