Express_2012_06_29

You consider yourself to be a savvy

account for about five per cent of all

consumer, right?

consumers.

You gird your gadgets with anti-spam

Here again, we have a food deficit. It is

filters,youareuptodateonthelatestscams,

estimated that imported products make

you comparison shop and constantly strive

up over 70 per cent of the organic food

to get the best return on your hard-earned

Canadians eat. Of course, you cannot

dollars.

discuss food today without mentioning

We have a right to be picky.

the push for crop-based fuels.

But, just between us, do you read every

For the Grain Farmers of Ontario, there

labelinthegrocerystorebeforeyouplopthe

Getting real

is no question about whether grain should

item in your cart?

be used for food or fuel. The abundance of

We are what we eat. However, unless

grain grown by farmers around the world

“Real ice cream is made frommilk. But in

Sadly, many people have never tasted

you have severe “food issues,” you are not

and here in Ontario can both protect the

freezer aisles across Canada, ‘frozen

real milk, or real food for that matter.

likely to give much thought to every food

environment and feed the world. As farm

desserts’ are masquerading as ice cream,

Sure, diets are very personal and varied.

purchase when you do the groceries.

yields climb and investments are made in

fooling unsuspecting customers every day,”

For instance, some swear by no-fat or low-

Mostofusdohaveaccesstolocalproduce

farm production in the developing world,

says Solange Heiss, assistant director,

fat products; others swear at them. But

for a good stretch of the year. If we cannot

feeding and fueling the world can even be

marketing and nutrition communications

variety is the spice of life. So why not go for

meet some of our own requirements by

donecosteffectively,saystheorganization.

at Dairy Farmers of Canada. “Real ice cream

a mixed menu and sample everything that

tending a garden, we can buy items at a

The GFO is the province’s largest

is incredible, fresh, natural and delicious!

is available?

local farmers’ market.

commodity organization, representing

Nothing beats it!”

Foodproductionisstillhuge.InOntario,

But sooner or later, we are going to have

Ontario’s 28,000 corn, soybean and wheat

To find the real deal, Canadians are

the agri-food sector employs more than

to head off to a supermarket. Despite all the

farmers. These three crops cover 5 million

encouraged to visit realicecream.ca.

700,000 people and generates about $33

pro-local promotional campaigns, Ontario

acres of land, generate over $2.5 billion in

Many of the products for sale in the ice

billion in gross domestic product.

has a food deficit of $8.4 billion, because we

farm gate receipts, result in over $9 billion

cream aisle in grocery stores are “frozen

The business is as diverse as people’s

import more food than we produce

in economic output and are responsible

desserts” that are often made with edible oil

taste buds. The old-fashioned farmers’

ourselves. This is not surprising. How can

for over 40,000 jobs. Anyway, food is

products and don’t contain the nutrients

markets have made a comeback

we start the day without a cup of coffee and

always a hot topic, nomatter howyou slice

naturally found in milk. DFC is asking

everywhere. There are now about 200

a glass of orange juice?

it. If you have amoment, pause to do some

consumers to take the time to read the

farmers’ markets in Ontario.

While we have little control over the

label reading before you buy your food. A

nutrition facts on the label. Frozen desserts

While small-scale operations are not as

many links in our food chain, money talks

good dose of “real” never hurt anyone.

are made with oils like palm kernel or

common as they used to be, there are still

NEWS

loudly. Consumers’ preferences can

coconut oil, while ice cream is made from

many viable farms that have not gone

influence the big chains. So it behooves us

100% milk, including ingredients derived

“mega.”

to take a few seconds out of our busy

frommilk,suchascream,skimmilkpowder,

In many circles, everything old is new

Legion anniversary

schedules to consider the sources of our

whey powder.

again. Witness the revival of “organic,”

sustenance.

newsroom@eap.on.ca

Most manufacturers have simply

which generations ago defined all food

Which brings us to the ongoing

H AWKESBURY

removed the words “ice cream” from their

production.

promotional efforts on behalf of the dairy

packaging and replaced themwith the term

The world market for organic food has

industry, which remains a vital component

“frozen dessert.” Consumers should read

been growing for over the past 25 years. In

of our economy.

A parade will be held September 15

labels and look for the 100% Canadian Milk

fact, there are some estimates that sales of

as part of celebrations marking the 65 th

Dairy Farmers of Canada (DFC) wants

symbol. If it doesn’t say ice cream on the

organic produce will continue to expand

Canadians to taste the difference between

anniversary of the founding of the

package, it’s not ice cream, stresses DFC.

at a rate of ten to 20 per cent growth of retail

ice cream made from 100% Canadian milk

Hawkesbury branch of the Royal

Dairy products bearing the 100%

sales inNorthAmerica is predicted to be 10

and frozen desserts. In the last three years,

Canadian Legion.

Canadian Milk symbol certify the origin of

per cent to 20 per cent per year during the

DFChasbeenwarningconsumerstobeware

The procession is set to begin at 11 am.

the milk used; and buying them supports

next few years. The retail organic food

of frozen desserts trying to pass as real ice

atthecenotaphandproceedalongWilliam

local dairy producers and the economy.

market in Canada is estimated to be worth

cream,andencouragingthemtolookforthe

Street to Main Street where a “dais of

Plus, real foodies know that nothing can

more than $1.5 billion.

100% Canadian Milk symbol on the

honour” will be set up. About 200 people

compete with fresh, non-diluted, non-

About 60 per cent of shoppers will try

packaging of real ice cream.

are expected to march in the parade.

processed meals.

organic products. Hard-core organic types

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