C.H. Brown Co. - March/April 2024

Have you ever encountered a salesperson who launched right into their spiel without talking to you beforehand? If so, you know firsthand the importance of listening first. Not only do salespeople like this make you feel like a commodity, but it often leads to misaligned sales attempts. The secret lies in asking the right questions. Start by asking about their business. “Why” questions are particularly powerful. For instance, why are they launching a new product, or what prompted them to add staff? These questions show your interest in their business and give insight into their motivations and challenges. To ask meaningful questions, you must come prepared. Visit their website, read their “About” page, and familiarize yourself with key staff members. This background information equips you to ask relevant questions and demonstrates your genuine interest in their business. Being a good conversationalist, no matter who you are, leaves a positive impression and makes you memorable. Through these interactions, you lay the foundation for relationships — and as we know, people do business with those they know and trust. How can your prospects know and trust you if you don’t take the time to know and trust them? The art of conversation in sales and life is about finding a balance between being informative and attentive. It’s about listening and understanding the prospect’s unique needs and goals. Embracing this will grow your sales and strengthen your business relationships, turning them into long-term clients. Let’s step out of the traditional sales script and start listening. We can transform our sales tactics one conversation at a time. Master the Art of Conversation and Sales

THE NEGATIVES OF POSITIVE REINFORCEMENT Positive reinforcement is one of the most Are You Rewarding Your Dog’s Bad Behavior?

Separation Anxiety No matter how hard the day was, an animal greeting you with love can turn the day around. Your instinct may be to respond with praise and pets, but that is detrimental to your dog’s mental health if they have separation anxiety. Rewarding them with your attention can make your absence all the worse for them. As hard as it may be, make your re-appearance less exciting; give them a simple “Hi” when you get home without stopping to pet them. Kneeling Play and Misplaced Attention Dogs often want to play or be pushy when you’re kneeling on the ground, whether you’re tying your shoes or picking up a sock. Want to stop this behavior? Don’t give them attention when they approach you. While your instinctive reaction will be to pet them, you should stand up and only praise them when they stay calm. Doing this shows it’s not in

their best interest to try to play, and you’ll reward their more passive behavior instead. Be Persistent Always keep goals in mind when training your dog. Training is not only helpful for you; sticking to a routine can keep your dog happy and healthy while strengthening your bond. Once you recognize the annoying behaviors you have unwittingly rewarded, you can change your tactics and get your dog to understand the best ways to behave.

effective tools when training dogs and is much more effective than punishment. While treats are a great way to reward your dog, just giving your dog attention is a form of reward and reinforcement. But knowing the best time to provide this positive attention is where we may need some work. We may be rewarding bad behavior without realizing it. Here are a few strategies to help Fido get the right message. Jumping Jumping is not only irritating to visitors, but it can also hurt the dog’s back. One way we’re rewarding this bad behavior is by responding with positive reinforcement. Don’t pet your dog or speak to them when they’re jumping on you. Instead, turn around and ignore them when they jump. Keeping a dog from jumping is hard, but it’s crucial to preventing accidents and keeping your dog in tip-top shape.

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