REUNION RECAP
F ollowing the first two days at the 2016 Dwyer Group Reunion, the Molly Maid owners joined President Meg Roberts for a day of brand-specific updates and customized, individual consultations. “Joining the Dwyer Group has brought new opportunities as well as changes to our system. The introduction of Neighborly, the negotiating power of ProTradeNet and IT’s ability to move us toward CCS Next Gen, to name a few,” Roberts said. “Another change – Molly Maid is the No. 2 brand behind Mr. Rooter – and we don’t like that position!” Roberts then spoke about the many things that remain true to Molly Maid’s core – and used the Reunion rally cry to encourage owners to do what they’ve always done … “Bring It!” “Bring your best attitude, effort, open mind, undivided attention and think openly about how you will accomplish your goals,” she said. “Let’s keep our togetherness – it’s a really big deal for us!” An example of this Bring It! performance was the 2016 Molly Maid Convention, which represented 85-percent attendance from the franchisees. “Everyone who attends Convention knows what you get from three days of non-stop togetherness,” Roberts said. “Your reality stories elevated the significance of our time together, and the team and I are planning for another break-through event in 2017 as
this event is an essential part of our past, present and future.” System Performance This year’s sales goal is to achieve $227 million, which represents 5 percent growth. “For a brand our age – that level of growth is not insignificant,” Roberts said. “The Ops team has been working with each of their owners to add one more cleaning appointment to their weekly schedules.” She added that the pause in selling franchises following the sale last year created a ripple effect on this year’s projected sales and national advertising fund. Compounding the challenges is the lingering obstacle of franchisees’ ability of hiring and retaining enough great people to deliver on the high demand for maid service. “BRING YOUR BEST ATTITUDE, EFFORT, OPEN MIND, UNDIVIDED ATTENTION AND THINK OPENLY ABOUT HOW YOU WILL ACCOMPLISH YOUR GOALS. LET’S KEEP OUR TOGETHERNESS — IT’S A REALLY BIG DEAL FOR US!”
PRESIDENT’S UPDATE FROM REUNION
BY SHELLEY BLASZAK Senior Communications Manager
p Molly Maid President Meg Roberts addressing why “teamwork wins” at the Dwyer Group Reunion.
See PRESIDENT’S UPDATE , Page 18
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MA G A Z I N E
R E T U RN T O I NS I D E
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