REUNION RECAP
Those Ops and Marketing initiatives, and their current number of participants, include: INITIATIVE PARTICIPANTS SOAR 14 Active LMS Script Users +200 GPS Tracking 57 CCS 5.15 Upgrades Completed 239 Profitability Group 24 Recruiting.com Advertisers 146 Listen 360 Survey/Review 164/142 Facebook 155 Qiigo Local Listings 160 Kirkwood Back-marketing 120 “It’s natural to let concerns become distractions if we don’t focus only on what is within our control,” Roberts said. “In business, taxes, PPACA, overtime, and workers’ compensation are examples of things we truly can’t influence.” Roberts said breaking the circular cycle of focusing on concerns toward linear thinking is much more productive. “For our employee shortage, it may feel like we have no control! When you start unrolling this circle, there are some actions owners can take to impact retaining and recruiting great people. At Convention, we instructed owners to survey your employees, and I know a handful of owners did, but bet there’s a lot of opportunity for others to
complete this exercise,” she said. “Owners can also create a better living for your employees by using OTA! This product helps them make more money as their routes become more efficient.” For hiring, she asked owners to truly evaluate their practices. Owners must update their job postings on Recruiting.com every 28 days, utilize the new CraigsList ads and educate yourselves on minimum wage laws in your state. Roberts added that owners who have limited hours for interviewing, should open it up and interview any time you get an applicant in person or online. See PRESIDENT’S UPDATE , Page 20
PRESIDENT’S UPDATE FROM PAGE 17
Roberts projected we would fall short of 5 percent, likely closing the year around $223 million. “You can’t go into any restaurant today without seeing a hiring sign,” she said. “While Regions 1, 3 and 4 are performing at/above the system sales average, an acute employee shortage in Texas has Region 2 slightly under the system’s average. Region 5 is down -1.7% compared to 2015, driven by several businesses closing or for sale. Roberts thanked and acknowledged owners participating in Reunion, Convention and Molly Maid’s proven programs as they represent the “best in class.” “I’m excited to see us welcome some new owners to the system , as they are already achieving great results. We have a new business in Waco, Texas and an invigorated owner who purchased a business in California. They are here with us and I’m confident they are going to be successful,” she said. Celtic Power of 3 “I’m so proud of the Molly Maid Home Office team, co-led along with me by John Cohen and Megan Conway,” Roberts said. “We all have gifts that bring something unique to the table. John’s ownership experience is invaluable and he uses that
filter to vet everything we do. Megan’s extensive marketing experience on our fellow Mr. Handyman brand is so impressive. She has made a great impact right away and works out the details for bringing my vision for this amazing brand to life.” She used the “Celtic Power of 3” analogy to show the leadership team’s alignment on Molly Maid’s success factors: 1. Preserve, evolve and grow. 2. Honor profitability. 3. Reassert competitive advantage. These success factors will be our team’s sole mission in 2017 by communicating, training and encouraging further adoption of our proven programs.
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