W ord from the President During a year filled with uncertainty and change – fueled by a long and tumultuous election season and integrating into our new ownership’s culture – I’ve learned the most productive way to thrive is to maintain an open mind. With that in mind, I’m asking you to stay informed, stay positive and focus your actions toward our collective and continued success.
WITH FOUR WEEKS REMAINING IN THE YEAR, THE MOLLY MAID RALLY CALL IS TO FINISH THE YEAR STRONG BY KEEPING A LASER FOCUS ON ADDING AND KEEPING A CUSTOMER EACH WEEK.
action when we kick-off the New Year on Jan. 3, 2017! You can begin to organize by calling your franchise consultant and ask for their input on your biggest upside potential in 2017. Ask for their recommendations, discuss your ideas and work together to make a plan for what you will embrace in 2017. Recruit and Retain Employees The latest unemployment rate, at only 4.8 percent, is both a testament to consumers’ relative positive feelings about the economy as well as the on-going challenge of hiring and retaining great HSPs. This dynamic has always created an unbalanced demand for service and too few great people to fulfill the need. As the threat of joint
With four weeks remaining in the year, the Molly Maid rally call is to finish the year strong by keeping a laser focus on adding and keeping a customer each week. This fourth quarter concentration, from our Operations team to their respective owners, stems from and is inspired by the model we teach during new owner training. It’s a back to basics approach to help our team and each of you finish this year as strong as possible. Our 2017 strategies and Convention sessions will revolve around the following concepts: Deliver Operational Excellence It’s time for every owner to reflect on whether the proven tools and programs released over the past few years are being fully used and embraced in your business. Ask yourself questions such as: l Does your sales process or call conversion performance have any room for improvement? l Are you making the most of each employee with proper training and route optimization?
employment looms, the Home Office is focused on drawing your attention to programs that can assist you with your hiring responsibilities, be it through Recruiting.com or new CraigsList creative. We remain committed to identifying more avenues to help you source employees during this challenging hiring time. We recommend you consider employee recruiting as a part of your daily rituals and commit to regularly investing your time to show your people they are appreciated, as well as working to bring in new employees every day. Just as surely as you take your morning vitamin, drink your coffee or put on matching socks – make time to do all you can to staff up.
Use the recruiting.com website and make sure your jobs are updated and refreshed every 28 days so candidates looking for work will see your opportunities. The Marketing team just enhanced the Spanish CraigsList ad to include Spanish text on the images – contact Jen Gregory for help integrating this into your plan. And Robert Dillon recently shared his low-cost and high return Facebook advertising approach to hire seven new people.
l Is your entire team unified around a mission to preserve every customer as if they are your only one? Of course, John Cohen’s holiday prep message is right on target – stay focused and get prepared for this busy season. While I don’t expect you to embrace new programs as we gear up for the holidays, I do want you to prepare to take
See WORD FROM THE PRESIDENT , Page 6
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