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C.H. Brown Co., LLC A PLATTE VALLEY COMPANY 20 W. Frontage Rd. • Wheatland, WY 82201 307-322-2545 • chbef.com
Inside
1 Why Systems and Practices Are the Secret Sauce for Business Growth 2 Cracking the ‘No’ Code 3 Jalapeño Popper Mac and Cheese 3 Enhance Your Client’s Confidence in You! 4 How to Take Your Brand Identity to the Next Level
Your Competitive Edge: Building a Strong Brand Identity
Showcase your expertise. Position yourself as an industry expert by sharing insightful content through blogs, social media, webinars, and podcasts. LinkedIn is a great platform to leverage — log on and respond to topics of interest with valuable and engaging content. Demonstrating knowledge and offering help to others builds credibility and trust within your client base. Develop a distinctive visual identity. Your logo, color scheme, and typography make an impact on your business’s visual identity. Opt for colors and fonts that align with your company’s personality (modern, corporate, professional, etc.). Your logo should also be memorable and representative of the services you offer.
It’s a competitive world out there, so establishing a solid brand identity is key to standing out, building strong relationships with your clients, and attracting new prospects. Your individualized brand identity serves as the face of your broker business and works to communicate your values and expertise to your target audience. To craft a compelling brand identity that resonates with your clients and sets your business apart, consider these tips. Define your brand’s core values. What matters most to you? What principles guide your decisions and actions? Are you known for transparency, innovation, integrity, or exceptional customer service? Do you understand how daunting it is to be kept in the dark and work extra hard to stay in contact with your clients? Defining these values will form the foundation of your brand identity. Get involved. When the opportunity arises, get involved in your community and attend local events! Industry seminars, webinars, and workshops are great places to volunteer and serve on the board to network and expand your connections. Be authentic. Clients resonate with businesses that show their true selves and aren’t afraid of transparency and honesty, so be genuine in your interactions, messaging, and actions.
Consistency and authenticity are the bread and butter of your brand’s identity. When developing or refreshing your logo, values, online
communication, and networking preference, remember that your brand identity matters to set you apart from the rest!
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