Train your staff on how to ask for referrals. All staff should be asking the patient when they are returning to their doctor and who do they know that needs your help. Let the patient know that you want to help more people and this depends on them telling others. Ask them to call the doctor, tell a friend or family member and talk to any local clubs they belong to. Give your patients the marketing tools they need! Patients sometimes feel shy approaching friends or family about recommending your service. However, if they have a marketing brochure, or newsletter they can simply give to a friend, it makes the conversation much easier. Do you have your patient newsletter, patient brochures or rack cards in your waiting room on different conditions that your patients can take to distribute to friends and family? Do you have a referral card which patients can use to spread word of mouth? This is a great tool to offer a free consultation or other promotion increasing patient referrals to your office. Additionally, a good practice brochure is a vital tool for patients to easily take to give to others. The brochure should be professional, attractive, informative and have a lot of pictures, not just words.
Supercharge your patient referral system with Practice Promotions referral materials and watch your practice take off!
Made with FlippingBook Online newsletter