INSIDE THIS ISSUE:
Avoid Feeling Overwhelmed by Using My Simple System Your Small-Business Superpowers An Inside Look at How to ‘Stop Losing Customers’ Domo Helps You Deliver on Your Data Meet Our Talented Designer, Audrey Swift! Can a Company Built on ‘Social Entrepreneurship’ Succeed?
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TAKE YOUR SUCCESS INTO YOUR OWN HANDS HOW TO SYSTEMATICALLY SCALE AND GROW ANY BUSINESS
But assuming you’re not dealing with one of the situations above, focusing on the following six areas of business will allow you to take your success in your own hands and build a strong business. 1. Delivering a Wow: The first step to winning in business is being able to deliver the product or service you’re selling. Of course, that’s an oversimplification. You need to deliver the product or service, make the customer happy, and get them to come back again and again. I know it seems simple, but do you have a written process for what happens once someone becomes a customer? Do you know without a doubt if your product or service is providing the value you’re promising? What’s your monthly customer churn? Having a system for making sure the customers you’re currently selling to are Continued on Page 2 ...
To be clear, not all businesses can be successful. Not all of them can scale, and not all ideas are good ideas. Some entrepreneurs aren’t willing to do what is necessary to be successful. Sometimes life just throws you a curveball and you simply can’t win. “BUSINESS SUCCESS REALLY IS FORMULAIC, AND YOU CAN’T THINK YOU’RE SIMPLY GOING TO BREAK A LAW OF BUSINESS AND BE SUCCESSFUL.”
In my 20s, I studied business nonstop. If I was in the car, a business CD was playing nearly 100% of the time. I begged for, borrowed, and stole marketing courses both old and new. It’s said that it takes 10,000 hours of studying to become a world-class expert. I’d say between the ages of 16 and 30, I easily hit 10,000 hours of studying business. I’ve coached and consulted hundreds of entrepreneurs. I’ve looked at their businesses, financial statements, and systems and processes (or, in most cases, lack thereof). I’ve heard stories about why they made their decisions and the logic (flawed or otherwise) behind those decisions. Combined with the success I’ve experienced in starting and growing my companies, all of this led me to create a system for building businesses and making them successful.
BUILDING RELATIONSHIPS TO HELP SMALL BUSINESSES SUCCEED.
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