Defining Momentum In the world of physics, momentum is defined as “mass in motion.” As long as an object is moving, it has momentum. A mistake Marketing Executives sometimes make is thinking that momentum means “building fast” or “explosive growth.” When we talk about momentum in reference to someone’s business, we mean that their business is moving in the right direction. US National Vice President of Coaching & Leadership Development Israel Palafox has been helping Marketing Executives build their businesses and reach their goals for almost a decade. “Momentum is created after you push for an extended period of time,” he says. “But after a while, friction will naturally stop it if you stop pushing. And the way we push is with the Seven Critical Business-Building Activities.” Israel explains that having a successful business has never been about speed or fast growth. “At the corporate office, when we talk about building fast, it’s not about fast growth,” he says. “It’s about doing the Critical Activities well, doing them consistently, and doing them with intent and speed.” In fact, Israel says the most successful business builders in Melaleuca’s history are those who are consistent in their personal activity—they have momentum and they maintain it. The end goal of any Melaleuca business is to produce reliable residual income. The Compensation Plan is designed to reward those who build their business to last a lifetime and help others do the same. That’s not something that can be done in a month or two. It takes time and a lot of hard work. “In the meantime, the Compensation Plan allows you to enjoy some of the fruits of your work,” Israel explains. “That’s why you earn very lucrative commissions every time you refer new customers and why you receive bonuses when you advance. You also have the opportunity to earn additional bonuses when you help others do the same.” The Pacesetter Program incentivises business builders to reach Senior Director in 12 months by doubling each bonus they receive while they maintain the Pacesetter schedule. This encourages new Marketing Executives to learn to do the Critical Activities quickly and well, helping them gain momentum and establish a strong business with residual income that will change their lives. Start Out Right and Stay Consistent It’s easier for a smaller object to gain momentum than it is for a larger object. You’ll experience the same benefit if you focus on consistently doing the Critical Activities from the get-go. “Momentum comes from sustainable and consistent growth,” Israel says. “You see, it’s all about having real customers who buy products they want, and then taking care of them. And the way you do that is by doing the Seven Critical Activities with speed and consistency. No skipping. No cutting corners.” Are you ready to get your business in motion? Make 20 calls this week. Do the Critical Activities consistently as quickly as you can. Call your enroller or a mentor and ask for guidance—they’ve been where you want to go. Be coachable. And get ready for the forces of nature to help you reach your goals. Executive Director 6 Courtney Martin doesn’t consider herself a fast builder. When it comes to developing leadership in her organization, she admits that it’s a slow process for her, so she’s constantly filling her pipeline. “The recruiting process takes time,” Courtney says. “It doesn’t happen overnight.” When Courtney thinks of some of her more recent business partners, she is the first to admit that these were not relationships developed overnight. “I am not fast,” she says. One customer took her a year and a half to enroll. Another enrollment took her two and a half years. Last summer, Courtney teamed up with Executive Director 6 Cortney Copley to gain some momentum within their organization through Critical Activity Number 6: Participate in Fast Track. They held a team Fast Track. “It really lit a fire,” Courtney says. “Most of these women have full-time jobs and kids involved with sports. They all committed to the process and did the activities no matter what. They took the word ‘busy’ out of their vocabulary.” Even with lives full of other commitments, Courtney and her team gained momentum through consistent activity. They take their time building relationships face to face. “I think that’s why we have strong Product Point averages and high retention,” she says. Courtney may not consider herself fast, but her consistency has resulted in constant growth. And that’s the key to momentum. Consistent and Constant Courtney’s Story:
Israel Palafox US National Vice President of Coaching
& Leadership Development
Courtney Martin Executive Director 6
26 JULY 2018 | MELALEUCA.COM
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