135. Name: Ibrahim Y. Abubakar Title: Factors Associated with the Muslims’ Use of CNN, BBC and Al Jazeera: A Uses and Gratifications Perspective Institution: International Islamic University Country: Malaysia Date: 2015 Language: English Abstract: This study explores the Uses and Gratifications theory to examine the gratifications sought and obtained by Muslims from the use of three popular global satellite news channels, CNN, BBC and Al Jazeera and their level of trust in the media. Results show that these channels are widely used by Muslims, but out of the three major news gratifications tested (NFC, NPI and NUI), only NFC recorded a statistically significant positive relationship with the Muslims’ use of global media. This is attributed to the relatively low Muslims’ trust in global media channels. This study emphasizes the need for the three channels to raise the level of Muslims’ trust in their reports to gain their confidence. It also stresses the need for Muslims nations’ indigenous media to improve on their services, in order to reduce the Muslims’ dependency on foreign media for news gratifications. This study also recommends the need for Muslims’ private and public participation in the ownership and control of global media and the application of the Islamic ethics of journalism to ensure a free, neutral, responsible and vibrant national and global media.
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