43. Name: Reem Rasheed Title: Genre, Discourse and Ideology: Communications’ Theoretical Contributions to Translation - Al Jazeera and BBC as Communications Systems Institution: Heriot-Watt University Country: United Kingdom Date: 2009 Language: English Abstract: This study investigates genre, discourse and ideology in relation to mass media and translation in light of communication theories. The theoretical part adopts a multi-disciplinary approach, and integrates communication- scientific works and insights. This part focuses on mass media institutions in general, Al Jazeera and the BBC in particular as social communication systems, and explores the categories of genre, discourse and ideology in these institutions as communicative structures. It also studies the translation of relevant categories as a complex and uncertain act of social and intercultural interaction. The analytical study operationalizes a methodological framework using qualitative and exploratory approach, and draws on the tools of critical discourse analysis to examine a corpus data of Al Jazeera and BBC news reports pertaining to Turkey’s accession talks with the European Union. The analysis explores Al Jazeera and BBC news construction concerning the categories of genre, discourse and ideology, and examines translation between the language cultures of Arabic and English. The results suggest uncertainties in translation, as well as differences in how Al Jazeera and BBC construct their journalistic stories with respect to the examples examined.
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