MEDCOC BR March 2024 FINAL

A monthly online digital publication, The Business Review targets business leaders from the Rogue Valley and beyond. This means that your published articles and advertising message are being seen, read and remembered by those who are seeking your products or services in and around Jackson County and within more than 55 Oregon communities.

THE CHAMBER OF MEDFORD & JACKSON COUNTY

MARCH 2024

DEVELOPING EMPLOYEES & BUSINESS

NAVIGATING THE FUTURE: FIVE ESSENTIAL PRACTICES FOR SMALL BUSINESS GROWTH

CONTENTS

MARCH 2024 VOLUME 24 ISSUE 3

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12

24

48

20

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LEADERSHIP MATTERS 4 A Letter from the President CHAMBER UPDATES 8 Ambassador of the Month 10 Staff Highlight PROMOTING THE COMMUNITY 12 Top 5 Reasons to Visit Medford REPRESENTING BUSINESS ISSUES 16 Navigating the Path to Recovery:Measure 110 and the Future of Addiction Policy in Oregon 18  What is a Primary Election and How Does it Work? 20 Aligned Team and Individual Development for Business Success

LOCAL SPOTLIGHT 24 Empowering Women: Nurturing Leadership for Collective Prosperity

28 Developing Employees & Business – It’s Spring Training Time! PROVIDING NETWORK OPPORTUNITIES 32 Medford Chamber Leadership Class 34 March Young Professionals Network OREGON UPDATES 38 With Addiction Bill Passed, Now Oregon Faces Biggest Challenge

CREATING A STRONG ECONOMY 46 Empowering Business and Opportunity: Workforce Development in the Rogue Valley 48 Navigating the Future: Five Essential Practices for Small Business Growth in 2024

A monthly online digital publication, The Business Review targets business leaders from the Rogue Valley and beyond. This means that your published articles and advertising message are being seen, read and remembered by those who are seeking your products or services in and around Jackson County and within more than 55 Oregon communities.

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The Business Review | April 2024

Promote. Promoting the community. Create. Creating a strong local economy. Connect. Providing networking opportunities. Represent. Representing business issues. Our Strategic Objectives

Meet the Staff

Eli Matthews President & CEO eli@medfordchamber.com 541-608-8526

Kira Zavala VP of Communications & Programs kira@medfordchamber.com 541-608-8522

Shon Moses Membership Director shon@medfordchamber.com 541-608-8534

Cathy Watt Office Administrator cathy@medfordchamber.com 541-608-8515

Shelly Wager Executive Assistant to the President & CEO shelly@medfordchamber.com 541- 608-8526

The Chamber of Medford & Jackson County 101 E 8th St, Medford, OR 97501 (541) 779-4847 • medfordchamber.com

medfordchamber.com

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April 2024 | The Business Review

LEADERSHIP MATTERS A LETTER FROM THE PRESIDENT

Dear Members, As the vibrant blossoms of spring usher in a season of renewal and growth, I am filled with optimism for the journey ahead. As we step into the refreshing energy of the second quarter, I’m excited to reflect on the diligent efforts and transformative strides we’ve made at The Chamber of Medford and Jackson County. Our dedicated team has been the heartbeat of our progress, from engaging in weekly staff meetings and monthly Action Team gatherings—including the pivotal Housing Land Use Action Team and Chamber PAC—to conducting candidate interviews and representing our interests at events like the 2024 Oregon Governor’s Conference on Tourism in Salem. Our calendar has been brimming with both chamber-hosted and member-hosted events, all aimed at fostering a thriving business community. In a significant stride towards enhancing our service, we are thrilled to announce the addition of a new Membership Director to our team. This role underscores our unwavering commitment to our members, as your evolving needs are the compass that guides our journey. We are embracing change with open arms, refining our internal processes to ensure we remain in lockstep with your aspirations. Our investment in a new database and website marks a pivotal evolution in how we serve you. Over the coming months, we’ll be sharing insights and tips to help you maximize the benefits of your member portal. This transformation was no small feat, and I’m incredibly proud of our team’s prowess in navigating this change. Your patience and support during this period have been invaluable. As we forge ahead, we’re also embracing sustainability in our operations. We encourage you to update your contact details to ensure our communications reach you seamlessly. In our pursuit of continually streamlining our processes, we’re transitioning to email invoicing, though printed invoices will remain available upon request. The unity and shared vision within our Chamber community fills me with pride. Your membership and collaborative spirit are the pillars that enable us to drive progress and mutual support. Together, as we bask in the promise of spring, we are poised to achieve remarkable feats.

Warm regards,

Eli Matthews, IOM President & CEO The Chamber of Medford & Jackson County

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GREETERS HOST LOCATIONS BOOKING NOW FOR 2024! Welcome 50-65 business professionals to your location on a Thursday at 8am! Showcase your business to community leaders, and get a 5-minute speaking opportunity. Space is limited!

Contact Us shelly@medfordchamber.com More Information www.medfordchamber.com

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April 2024 | The Business Review

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April 2024 | The Business Review

CHAMBER UPDATES

Ambassador of the Month AMBASSADOR OF THE MONTH HEATHER STEWART

“I have worked for Spectrum Business as an Account Executive for 8 ½ years and I was promoted to Senior Account Executive in September 2023. I love helping new businesses meet their business needs for Internet, Phone, TV & Mobile. Over the 8 years I have developed many local relationships within our community such as Chamber, Networking groups, Commercial Realtors, Property Management, IT companies, Contractors, and new businesses in our area. I am also an Instructor for Superior Athletic Club and have been teaching Dance Fitness for 12 years. I am a proud mom of two boys, Cameron (JR), age 20 and Keenan, age 17.

I am honored to be an Ambassador for the Medford Chamber. From celebrating milestones or the opening of new businesses in our community with ribbon cuttings, to attending The Medford Chamber “weekly” Greeters meetings; Chamber has helped my business grow. I am also the local representative and the face of Spectrum Business in our community.”

LEARN MORE

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The Business Review | April 2024

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April 2024 | The Business Review

CHAMBER UPDATES

Staff Highlight: Madison Childers Marketing & Communications Coordinator for Travel Medford

Madison came to Southern Oregon from Anchorage, Alaska where she found her enthusiasm for destination marketing and tourism. After completing her Bachelor of Science in Business Administration with a concentration in Marketing from Southern Oregon University, she made her way back to Alaska where she served as a Digital Intern for one of the state’s top public relations agencies for tourism partners. During her time, she managed social media and digital advertising for clients like Travel Alaska, Travel Juneau, and North to Alaska. She returned to the Rogue Valley to bring her youthful insights on social media and digital advertising to Travel Medford. Now as the Marketing & Communications Coordinator for Travel Medford, she is passionate about showcasing our beautiful region to the rest of the world and encouraging visitors to see what drew her back here. Madison enjoys spending her time outdoors hiking, camping, and with her adorable Doberman, Zeus.

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everything in one place learn. shop. explore.

New to the world of sustainable driving? GreenCars is the place to start. Learn about the tech, the lingo, and how a sustainable vehicle can t into your lifestyle.

Lithia & Driveway and GreenCars support and thank the Medford Chamber of Commerce.

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April 2024 | The Business Review

PROMOTING THE COMMUNITY

Top 5 Reasons to Visit Medford Medford, OR | March 7, 2024 | Written By Madison Childers Travel Medford

P ositioned as a hidden gem in the heart of the Pacific Northwest, Medford is a must- see destination for travelers seeking a mix of cultural richness, an eclectic wine scene, and an abundance of outdoor recreational experiences. Here are five reasons why Medford stands out as a must-visit destination in 2024:

NATURE’S PARADISE

Medford’s unique geography creates an outdoor paradise with 200 annual days of sunshine. The city, less crowded than other Oregon regions, is beloved by families and outdoor enthusiasts. Oregon’s only national park, Crater Lake National Park, the bluest and deepest lake in America, lies in Medford’s backyard and is at the forefront of the city’s allure,

providing a multitude of year-round attractions, miles of trails, and unmatched views. The legendary Rogue River flows just north of Medford, is one of original eight US rivers designated as Wild & Scenic in 1968. It is known for its outstanding fish, wildlife and recreational values.

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BUCKET LIST CREDENTIALS

Beyond its scenic vistas, Medford holds a prominent place on travelers’ bucket lists due to its series of experiences. Visitors can embark on a passport-stamping journey filled with unforgettable moments. From skiing down Mt. Ashland, hiking the iconic Table Rocks, or taking a guided tour of the Harry & David flagship factory, guests have a myriad of adventures to choose from. Medford also caters to adrenaline-seekers with an array of soft adventure options, from zip lining over the Rogue Valley to jet boat expeditions navigating the Rogue River.

ROGUE VALLEY WINE EXCELLENCE

Medford serves as the gateway to the esteemed Rogue Valley wine country. The southernmost wine- growing region in Oregon, the Rogue Valley AVA is one of the most diverse wine regions in the world. Home to 85+ wineries and tasting rooms and four unique Wine Trails, Medford is at the heart of it all and the natural launchpad for wine aficionados to

indulge in the region’s unique terrain and expertise. Named a “Top Global Wine Destination” by Forbes and Wine Enthusiast, oenophiles seeking an accessible wine getaway can be from tarmac to tasting room in 30 minutes, due to Medford’s close proximate to this world-class wine region.

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ARTS & CULTURE

every October. The 2-day event highlights the talents of local artists and musicians and offers festival goers the opportunity to sip on local wines and beers while enjoying eclectic artisan food options.

The city hosts a plethora of performing arts events, headlined by the acclaimed Britt Music & Arts Festival, featuring dozens of spring and summer concerts and world-class artists. Additionally, the annual Heart of the Rogue Festival is celebrated

HOSPITALITY AND AUTHENTICITY

farm-fresh culinary experiences, Medford’s warmth and authenticity resonate with travelers seeking personal connections and a uniquely amiable atmosphere. n

Central to Medford’s allure is its genuine hospitality and small-town charm. As visitors traverse the city’s quaint streets adorned with boutiques and galleries, they are welcomed with open arms by locals eager to share the city’s treasures. From delightful cafes to

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SPRING EDITION ◯ Oregon Chocolate Festival ◯ Pear Blossom Festival ◯ Visit the Wildflowers of Table Rock ◯ Rogue Valley Farm Tour ◯ Applegate Valley Uncorked ◯ Spring Oregon Cabaret Theatre ◯ Bike Mountain of the Rogue ◯ Wine Tasting with Rogue Picnics ◯ Hike up Roxy Ann Peak ◯ Oregon Shakespeare Festival ◯ Blues, Bluegrass & BBQ ◯ Roam the Rogue Wine Tasting ◯ Shop at the Growers and Crafters Market ◯ Concert on the Rocks at Discovery Park ◯ Barnstormer's Vintage Fair ◯ Made in Southern Oregon Festival ◯ Rogue Comic Con

◯ Rogue World Music Festival ◯ Guided Hike of Toketee Falls

◯ Watch a Race at Southern OR Speedway ◯ Rogue Spring Pickleball Tournament

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April 2024 | The Business Review

REPRESENTING BUSINESS ISSUES

Navigating the Path to Recovery: Measure 110 and the Future of Addiction Policy in Oregon Sponsored By: BBSI and Cow Creek Tribe of Umpqua Tribe of Indians Written by Kira Zavala

On March 12, 2024, the Chamber of Medford & Jackson County along with monthly sponsor BBSI and season sponsor Cow Creek Band of Umpqua Tribe of Indians hosted a sold-out Chamber Forum Luncheon at the Rogue Valley Country Club, marking a significant post-pandemic milestone for the event. The forum featured a distinguished panel, including moderator Bob Wise of KOBI, Brandon Orr from Reclaiming Lives Recovery Café, Stephanie Mendenhall, Executive Director & Founder of Reclaiming Lives and Recovery Café, Dwight Holton, CEO of Lines for Life, and Max Williams, former president & CEO of Oregon Community Foundation. The discussion centered around the impact and future implications of Measure 110 on drug policy and addiction recovery in Oregon. The program commenced with a video reviewing the journey leading up to Measure 110, followed by insightful discussions moderated by Mr. Wise. Brandon Orr shared his transformative journey from incarceration and addiction to leading efforts to help others through similar challenges. He emphasized the positive impacts of the improvements

to Measure 110, passed in the recent legislative session, particularly in terms of peer support and the significant changes it brought about in providing aid to those in need. Max Williams reflected on the legislative response to Measure 110, indicative of the shifting political landscape since the law’s initial approval in 2020. He expressed satisfaction with the bipartisan legislative efforts that led to the reform of Measure 110 through House Bill 4002, which aimed at introducing motivational consequences into the law without emphasizing punishment for addiction. Williams highlighted the importance of minimal criminal justice engagement to motivate individuals towards recovery, praising the collaborative effort across different stakeholders. Stephanie Mendenhall discussed how Measure 110 funding, amounting to $350,000, bolstered the operations of Recovery Café and Reclaiming Lives. The funds facilitated expanded peer support services, directly impacting the community by reducing crime rates,

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reuniting families, and improving health outcomes. Mendenhall underscored the critical role of community partnerships in creating a comprehensive continuum of care for individuals battling addiction. Dwight Holton provided a retrospective on the initial rollout of Measure 110, describing the distribution of funds as “total chaos” but acknowledged the subsequent learning curve and the efforts to streamline the process. He stressed the importance of community engagement and the unique problem- solving approach of Medford and Jackson County, which could serve as a model for the rest of the state. The dialogue also touched on the

disproportionate impacts of drug laws on communities of color, the need for early intervention in addiction, and the potential effects of making small drug possessions a misdemeanor. Discussions underscored the long-term commitment required to address the challenges posed by Measure 110, echoing Jackson County Sheriff Nate Sickler’s sentiment that repairing the system would be a lengthy process. In conclusion, the Forum provided a platform for a nuanced discussion on the complexities of drug policy

reform, recovery, and community involvement in Oregon. The insights from the panelists highlighted the multifaceted approach needed to address addiction, from legislative changes and law enforcement to community- based support and recovery services. The Chamber Forum Luncheon underscored the ongoing efforts and collaboration among various stakeholders to navigate the challenges and opportunities presented by Measure 110 in fostering a more supportive and effective framework for addiction recovery. n

CHAMBER FORUM BROUGHT TO YOU BY:

BREAKING BARRIERS: HEALTH EQUITY IS HEALTH CARE

ANTHONY HERRINGTON EXECUTIVE DIRECTOR OF COMMUNITY ENGAGEMENT AND COMMUNITY PROGRAMS, CENTRAL DIVISION PROVIDENCE

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April 2024 | The Business Review

REPRESENTING BUSINESS ISSUES

What is a Primary Election and How Does it Work? S ince this is a primary election, the Democratic and Republican parties will use this election to nominate their candidates for the November 5, 2024, General Election. Please remember that your ballot will only contain the candidates and measures for which you are eligible to vote. The content of the ballot you receive is dependent upon your party affiliation and the districts in which you reside.

• If you are registered with a major political party (Democratic or Republican), you will receive your party’s nominating ballot that will contain the candidates of your party along with any nonpartisan candidates and measures. • If you are registered with a minor political party (Constitution, Independent, Libertarian, No Labels, Pacific Green, Progressive, Working Families) or have listed Other as your party selection, you will receive a nonpartisan ballot with only nonpartisan candidates and measures. • If you are not registered with any political party (Not a member of a party), you will receive a nonpartisan ballot with only nonpartisan candidates and measures.

The last day to register to vote or change your political party affiliation for the May 21, 2024 Primary Election is Tuesday, April 30, 2024. Register/Update Online: Click HERE to register to vote online. If you are already registered to vote, click HERE to check your registration and update if necessary. Register/Update by Mail or In Person Registration forms are available online HERE or at Jackson County Elections, 1101 W. Main St., Suite 201, Medford, OR 97501.

Source: Official Jackson County 2024 Primary Election Voters’ Pamphlet

REGISTER TO VOTE NOW Register by April 30th to Vote in the Primary Electon

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April 2024 | The Business Review

REPRESENTING BUSINESS ISSUES

Aligned Team and Individual Development for Business Success By Rob Hambleton, Area Manager, BBSI Southern Oregon I f you’ve been in the business world long you’ve probably heard something like this:

“Our people are our number one asset.” Truer words have never been spoken, but when it comes to how most businesses take care of and develop their people, we find that there are many opportunities to do it better.

“Our people are our number one asset.”

At BBSI when we do Strategic Planning with our clients, we take them through a process we call a Deep Dive. In this Deep Dive, usually, the most impactful section is when we analyze their individuals and teams. In this segment,

we perform an A, B, C analysis and it’s just what it sounds like – each team member is rated as an A (Knocking it out of the park); B (Doing acceptable work) or: C (Needs to be coached up to higher levels of performance or out to a different opportunity). Once this rating is done, we lay out Individual Development Plans for the team members focusing on key areas of technical, emotional or “alignment” development to help them improve. We also use this section as a basis of identifying future leaders where empowerment,

mentorship and leadership succession can be planned developmentally. To ascend to “A level” performance, team members need to feel that what they are doing, and what the company is doing, aligns with who they are as a person. Beyond that, team members who sincerely believe that company owners and leaders are focusing training and development efforts in areas that are customized to their developmental needs are more engaged in what they do. Training and development consistently ranks in the top three reasons employees stay with a company and continually deliver high levels of performance. Investing in your number one asset – your people – is important. Doing it correctly, however, is your most impactful key to business success. n

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LOCAL SPOTLIGHT

Empowering Women: Nurturing Leadership for Collective Prosperity

F rom its humble beginnings, the Women’s Leadership Connection (WLC) has become the go- to event for professional development –nurturing leadership, fostering collaboration, and contributing to the collective prosperity of Southern Oregon. Formerly known as the Women’s Leadership Conference, our organization has flourished over the past decade. This year it has transformed into the Women’s Leadership Connection to reflect our shift beyond the conferences and our dedication to offering more opportunities for women’s leadership growth and development. Eleven years ago, a group of forward-thinking women gathered with a mission: To foster leadership in business, government, and non-profit organizations that more fully reflect our community. Led by Jeanne Stallman, Karen Blair, Elisabeth Zinser, Patsy Smullin, Sue Kupillas, Lyn Hennion, and others, these trailblazers laid the foundation for what would become the WLC. Year after year, our conferences have sold out, inspiring generations of women to step into leadership roles and

make positive changes in our communities. Attending our conferences means gaining valuable skills and insights, connecting with other professionals, and opening doors to personal growth and development opportunities, which in turn contributes to the growth of businesses and organizations. The WLC has thrived

through the unwavering support of the business community and dedicated volunteers. Starting with Patsy Smullin’s initial contribution of $500, the organization has grown over the years thanks to the generous backing of local businesses. These sponsorships provide financial support for WLC’s initiatives and businesses to indirectly

invest in employee development and business growth.

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The Business Review | April 2024

The Power of Mentorship As we celebrated our 10th anniversary, we reflected on our achievements and the need for growth. In a strategic session in 2021, post-COVID-19 challenges highlighted the compounded struggles women face. Isolation and lack of support compounded existing barriers to success. At this crucial juncture, we launched a Mentorship Program. We understood that for more women to succeed, we had to increase our network of support and provide opportunities for women to connect, learn, and grow together throughout the year. Drawing upon my experience as a coach, mentor, and program developer, I took the lead. This Mentorship Program not only nurtures emerging leaders but also contributes to the development of businesses by fostering a pipeline of skilled and confident leaders.

Each year, we feature local and national speakers who bring practical insights and tools for women to enhance their leadership skills. This emphasis on continuous learning and skill enhancement is crucial for both personal and professional development to foster a culture of growth and adaptability. Conferences like ours spark innovation, boost competitiveness, and pave the way for organizational success. The valuable insights and perspectives attendees gain directly influence their performance, leadership ability, and overall business outcomes, making them a powerhouse for personal and collective growth. We’re committed to collaborating further with the business community to be closely aligned in a fast- changing world. This means further partnering with companies to understand the support they need for their employees, while also increasing our efforts to assist entrepreneurs and small businesses in our community.

The pilot program exceeded our expectations, showing our community’s clear need for mentorship. Today, I’m

genuinely thrilled to announce the evolution of our mentorship program into an annual initiative. Drawing from the success of our pilot, we’re now reaching out to professionals all across Southern Oregon, inviting them to join us in shaping the future of leadership. Our inaugural annual cohort consists of 18 pairs, marking a significant milestone in our journey. Together, we have the power to create a more inclusive and diverse leadership landscape in Southern Oregon and beyond. This year we honor our past, embrace our future, and continue to empower women to lead with courage and confidence. Visit our website for our May conference lineup and additional information.

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April 2024 | The Business Review

Join us to enjoy these exclusive member benefits:

Promote: Leverage Chamber communications to promote your business, and enjoy referrals from fellow members.

Connect: Connect with the business community through a variety of networking events hosted by The Chamber, as well as through our weekly newsletter, website, and social media.

Represent: Be a part of the active business voice of The Chamber & be represented by a full time lobbyist.

Create: Raise your profile in the business community through your membership with The Chamber by participating in an Action Team or committee.

Let’s connect

Give us a call, send us an email or drop by our office. 541-779-4847 business@medfordchamber.com The Chamber of Medford & Jackson County 101 E. 8th St. Medford, OR 97501 medfordchamber.com

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The Business Review | April 2024

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April 2024 | The Business Review SkyOak Capital, Inc is an SEC Registered Investment Advisor

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LOCAL SPOTLIGHT

Developing Employees & Business – It’s Spring Training Time! Developing Employees & Business – It’s Spring Training Time!

It’s time to chase out the cobwebs, dust things off! Spring is in the air. I like to call it “ Spring Training ”

L et me ask you; Do we quit learning because you get old? Or do we get old because you quit learning? Learning doesn’t end when you graduate, it only just begins. Some of the most desired skills in the workplace today are technical skills like Microsoft Excel, Word and PowerPoint. Employers are also looking for people with Leadership skills, people with the ability to communicate and work well in teams are highly sought after. And every business need people with Excellent Customer Service skills. Adults don’t quit learning intentionally; they just fill their days with stuff. If you want to learn new things, you have to carve out time to learn and practice every day with a series of baby steps those things that you want to achieve. “An investment in knowledge always pays the best interest.” – Benjamin Franklin

Learning skills isn’t easy. It takes a lot of sacrifice and hours of focused effort to stay on top of things these days. Sharpening skills or learning new skills requires knowing how Adult Learners learn. At Soul Canyon we know a few things that can help you get to and stay on top of your game. “Learning is more effective when it is an active rather than a passive process” - Euripides

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The Business Review | April 2024

At Soul Canyon Training & Development we offer programs primarily to adults who want to continue to grow, develop and learn. Training and teaching adults is different than teaching kids and several factors must be present to create an excellent adult learning experience. FUN Adults need to have fun when they learn in order to stay engaged AND in order to retain what they learn. The main reason having fun increases retention is that emotional markers or “anchors” are created that assist the “stickiness” of cognitive concepts.

Here’s the thing; as a business owner or manager, you are busy. Where are you going to carve out the time to train your people? Peer training has its place and can be effective. Mentoring is valuable if done right. Bringing in a training program can be helpful. The biggest pay off we see is when we can bring equitable training to a company. Meaning, by putting together a development plan for each individual based on the needs of the individual, we can bring the entire team to a higher level of performance. At Soul Canyon Training & Development we pride ourselves on the incorporation of these critical adult learning concepts. We make our events fun, engaging, relevant and practical. We also offer tools to make sure that concepts are applied and reviewed. We’d love to hear your thoughts on this — as well as your experiences you’ve had — good and bad — about learning things as an adult. n

Mary Hambleton ,

REPETITION High frequency repetition initially for short term retention, then daily repetition for long term retention are critical. APPLICATION Immediately putting the concepts and skills to use in the real world is critical. Tying new skills to current issues and problems will expedite the learning, because there is an immediate pay off, we will put forth the effort. ACCOUNTABILITY AND COACHING Setting up a “practice plan” and way of reflecting on the learning process down the road will increase the stick rate of concepts presented at a training event.

CEO and co-founder of Soul Canyon

Training & Devel- opment has been offering training programs since 2002. She invites you to reach out with comments, questions or just to chat.

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April 2024 | The Business Review

Working Together in the Rogue Valley for a Stronger Community

30 The Business Review | April 2024 541.622.8577 • 40 S Central • Medford, Oregon 97501 • cowcreek.com

For more than 130 years, our motto has been to do the right thing. In these uncertain times, the right thing to do is to make your life easier. Whether you need help managing your accounts, planning your business’ next big move, or you just want to chat, we’re here for you. Uncertain times call for a financial partner that has your back. Banner Bank is here to help.

To find a branch or banker near you, visit bannerbank.com

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April 2024 | The Business Review

PROVIDING NETWORK OPPORTUNITIES

Medford Chamber Leadership Class T he Medford Chamber Leadership Class (2023- 2024) continued our

monthly visits to public and private organizations across Southern Oregon. Each month, participants gain valuable firsthand experience and a behind- the-scenes tour. Below is a recap of four organizations that were visited in February and March. In February, the Leadership Class participants journeyed to White City for a comprehensive tour of Carestream Health and Rogue Valley Disposal and Recycling Facility. We began at Carestream Health where Mike Tylutki (Site

With transportation provided by Emerald Charters, the group next visited Rogue Valley Disposal & Recycling Facility, and the Dry Creek Landfill. We learned about the entire operations, including collections, the transfer station, and yard waste composting site. Items that can be dropped off at the recycling depot without a fee includes corrugated cardboard, TVs, laptops, desktop printers, glass containers, tin, and aluminum cans. Did you know that once per year Rogue Valley Disposal

Manager), welcomed the group, introducing us to a few of his talented colleagues ahead of our tour of the facility and shared briefly about the history of the company. It gave us all a sense of great pride to learn about the environmentally friendly manufacturing site, a worldwide pioneer in medical imaging systems and a manufacturer of precision film and coatings where quality control is top priority for the approximately 200 employees.

has a household hazardous waste drop-off event? To learn more about this event and to see if your item is recyclable, click here to view their website. toured KOBI-TV and Medford Fire Station #14. Notably, KOBI-TV a locally and independently owned station (NBC In March, the participants

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affiliate). The station has been serving viewers in Southern Oregon and Northern California for over 70 years, offering broadcast excellence and providing in-depth reporting locally, regionally and from around the world. We were thrilled to meet Patsy Smullin (President/Owner), whose father founded the station in 1953. Additionally, we toured the station and learned about the various sides of the business from Bob Wise (VP/GM), Kingsley Kelley (Digital/Sales), Craig Smullin (Executive Producer/Anchor), Scott Gee (Creative Service) and Laryl Noble (Assignment Editor). The most exhilarating tour to date for the 2023- 2024 Leadership class was meeting the dedicated men and women who were on duty at the Medford Fire Station #14, one of the five stations in Medford. Fire Chief Eric Thompson had our undivided attention throughout his enlightening and engaging presentation, which included information about collaborative partnership with Mercy Flights and the Oregon Department of Forestry. He introduced us to Captain Ryan Willits, and Deputy Samantha Metheny and we would later meet Training Captain Ryan Stidham. We also inspected medical equipment, practiced life-saving techniques, toured the station (gym, kitchen, rooms, fire truck, etc.) The braver ones among us were eager to participate in the training drills which included entering a smoke-filled room using only Thermal Imaging Cameras and climbing onto the ladder truck with firefighter Samantha Bergelen to enjoy the heights of the extendable ladder which can go up to 100 feet! They enjoyed the beautiful view of the valley from their vantage point while those with a preference for less adventure gave their all in the hose (spraying water) exercise. What an exciting day it was as we journeyed through the southern Oregon community! As we near the end of our Leadership Class (2023-2024), the focus now is to raise funds for our four class projects - Living Opportunities, Salvation Army, YMCA of Medford, and Medford American Little League. To learn more about these projects, please click here and to donate online click here. We look forward to your support of cash and kind to successfully complete these projects. n

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April 2024 | The Business Review

PROVIDING NETWORK OPPORTUNITIES

March Young Professionals Network M arch YPN was held at the new District Wine Bar . This new establishment was built and owned by Linda Donovan of The Urban Cork and Pallet Wine Company. YP’s were greeted at

the gate with a warm welcome from our staff. Attendees were able to take a tour of the new tasting room, snack on delicious food provided by Linda and her team as well as network and make business connections. We had several first-time attendees and are so excited to stay connected with them and help them engage in the business community. Our next YPN is April 11th at The Event Agency! Let us know if you will be attending by RSVPing to allow us time to prepare for proper food and drink counts. n

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The Business Review | April 2024

SAMS VALLEY

63

To Portland 220 miles

Diamond Lake

105

86

106

80

2

PROSPECT

64

234

67

Upper Table Rock

60

Crater Lake

56

101

N

Lost Creek Lake

85

Lower Table Rock

62

W

E

69

96

SHADY COVE

22

S

31

39

GRANTS PASS

Big Butte Creek

83

103

84

GOLD HILL

32

104

5

30

43

14

44

EAGLE

Rogue River

19

BUTTE FALLS

POINT

15

69

62

24

25

85

88

Rogue River Siskiyou National Forest

72

Rogue River Siskiyou National Forest

100

99 70

88

Mt. McLoughlin

107

93

91

62

5

97

20

52

43

58

82

18

92

CENTRAL POINT

140

46

54

Agate Lake

59

11

1

29

94

108

Roxy Ann Peak

140

79

8

34

37

238

68

51

70

99

MEDFORD

6

74

28

4

Fish Lake

73

38

Lake of the Woods

48

90

21

5

APPLEGATE VALLEY

11

78

23

81

72

68

5

Main St.

50

Grizzly Peak

47

238

33

49

Rogue River Siskiyou National Forest

JACKSONVILLE

43

88

12

8

45

17

41

Applegate River

4

104

40

Howard Prairie Lake

53

55

35

27

9

Hyatt Lake

99

13

10

42

89

g

a

5

36

99

76

75

70

PHOENIX

66

72

102

TALENT

57

Mt. Ashland

7

65

ASHLAND

61

26

Rogue River Siskiyou National Forest

Emigrant Lake

71

98

88

95

Soda Mountain

16

77

3

Applegate Lake

Pilot Rock

COPYRIGHT ©2022 BY TRAVEL GRAPHICS INTERNATIONAL® 1199 JOSEPHINE RD., ST. PAUL, MN 55116. (651) 486-7448

OREGON CALIFORNIA

1.

AGATE LAKE

29. FRY FAMILY FARM 30. GOLD HILL 31.

56. LOST CREEK LAKE 57. MCKEE BRIDGE 58. MEDFORD DRAGSTRIP

84. ROGUE RAFTING 85. ROGUE RIVER 86. ROGUE RIVER GORGE

622

2. 3. 4. 5. 6. 7. 8. 9.

ALPACAS AT LONE RANCH

APPLEGATE LAKE APPLEGATE RIVER APPLEGATE VALLEY

GOLD HILL WHITEWATER CENTER

87. ROGUE RIVER NATURAL BRIDGE 88. ROGUE RIVER-SISKIYOU NATIONAL FOREST 89. ROGUE ROCK GYM 90. BMX BIKE TRACK 91. ROGUE VALLEY FAMILY FUN CENTER 92. ROGUE VALLEY INTERNATIONAL- MEDFORD AIRPORT 93. ROGUE VALLEY ZIPLINE ADVENTURES 94. ROGUE CREDIT UNION COMMUNITY COMPLEX 95. SCIENCEWORKS HANDS-ON MUSEUM 96. SHADY COVE

59. MEDFORD RAILROAD PARK 60. MILL CREEK AND BARR CREEK FALLS 61. MT. ASHLAND SKI AREA 62. MT. MCLOUGHLIN 63. NATIONAL CREEK FALLS 64. NATURAL BRIDGE 65. OAK KNOLL GOLF COURSE 66. OREGON CAVES NATIONAL MONUMENT OREGON SHAKESPEARE FESTIVAL 72. PACIFIC CREST TRAIL 73. CITY CENTER WINE DISTRICT 74. PEAR BLOSSOM PARK 75. PHEASANT FIELDS FARM 76. PHOENIX 77. PILOT ROCK 78. PINT RIDER 79. PRESCOTT PARK/ ROXY ANN PEAK 80. PROSPECT PARK 81. QUAIL POINT GOLF COURSE 82. ROGUE CREAMERY 83. ROGUE JET BOAT ADVENTURES & DISCOVERY PARK 67. OREGON HWY 234 68. OREGON HWY 238 69. OREGON HWY 62 70. OREGON HWY 99 71.

32. GRANTS PASS 33. GRIZZLY PEAK 34. HANLEY FARM 35. HARRY & DAVID COUNTRY VILLAGE 36. HARRY & DAVID FIELD 37. HAWTHORNE PARK & ROGUE VALLEY GROWERS & CRAFTERS MARKET 38. HOLLY THEATRE 39. HOUSE OF MYSTERY OREGON VORTEX 40. HOWARD PRAIRIE LAKE 41. HOWARD PARK LAKE RESORT 42. HYATT LAKE RESERVOIR 43. INTERSTATE 5 44. JACKSON COUNTY EXPO 45. JACKSON COUNTY LIBRARY 46. JACKSON COUNTY SPORTS PARK 47. HISTORIC JACKSONVILLE 48. JACKSONVILLE WINE TRAIL 49. JACKSONVILLE WOODLANDS 50. CHILDREN’S MUSEUM OF SOUTHERN OREGON 51. LAKE OF THE WOODS RESORT 52. LAUREL HILL GOLF COURSE 53. LAVENDER FIELDS FOREVER 54. LILLIE BELLE FARMS 55. LITHIA & DRIVEWAY FIELDS

APPLEGATE VALLEY WINE TRAIL

ASHLAND

BEAR CREEK

BEAR CREEK WINE TRAIL

10. BEAR CREEK GOLF 11.

BEAR CREEK GREENWAY

12. 13.

BRITT FESTIVAL AMPHITHEATER

BUNCOM GHOST TOWN

14. BUTTE CREEK MILL 15. BUTTE FALLS 16. CASCADE SISKIYOU NATIONAL MONUMENT 17. CENTENNIAL GOLF CLUB 18. CENTRAL POINT 19. CRATER LAKE NATIONAL PARK 20. CRATER ROCK MUSEUM 21. CRATERIAN THEATER AT THE COLLIER CENTER 22. CROWFOOT FALLS 23. DOWNTOWN VISITOR CENTER 24. EAGLE POINT 25. THE GOLF RESORT AT EAGLE POINT 26. EMIGRANT LAKE 27. FICHTNER-MAINWARING PARK 28. FISH LAKE

97. SOUTHERN OREGON SPEEDWAY 98. SOUTHERN OREGON UNIVERSITY 99. STEWART MEADOWS GOLF COURSE 100. STONE RIDGE GOLF CLUB 101. TABLE ROCKS 102. TALENT 103. TOUVELLE STATE RECREATION SITE 104. RAILROAD TRACKS 105. UNION CREEK 106. UPPER ROGUE WINE TRAIL 107. VALLEY OF THE ROGUE

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April 2024 | The Business Review

TRAVELMEDFORD.ORG

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The Business Review | April 2024

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April 2024 | The Business Review

OREGON UPDATES

With Addiction Bill Passed, Now Oregon Faces Biggest Challenge Counties have to build new treatment facilities to deflect people away from the criminal justice system but they only have a few

months before possession is recriminalized Salem, OR | March 22, 2024 | By Ben Botkin, Oregon Capital Chronicle

To succeed, the plan needs the cooperation of county officials, police, prosecutors, public defenders, medical providers and others. It requires the creation of new programs and allocates $211 million to build and expand addiction services, treatment and related programs across the state. The new programs that are supposed to deflect people away from the criminal justice system are not supposed to be cut from the same template. From county to county, they will look different – and run differently. Washington County District Attorney Kevin Barton compared the work ahead to building an airplane. The Legislature has provided the airplane parts. But local agencies will need to put them together in a program to take off. So far, 23 of Oregon’s 36 counties have said they plan to start new programs. The list encompasses all urban counties in the Portland area, Eugene and all the state’s larger cities, as well as many rural counties. An earlier version of the proposal – that lawmakers ultimately scuttled – would have made the deflection programs mandatory throughout the state – with a requirement that a drug user get an assessment and attend at least one follow-up appointment. But the final bill is more flexible: It directs law enforcement agencies and behavioral health entities to collaborate on building programs to steer drug users toward treatment, recovery services, housing and other services. By giving law enforcement, prosecutors and local officials a voice in how the programs will operate, lawmakers were able to garner enough support to get the law passed. But the big question now is: Will this approach work? Oregon ventured alone in decriminalizing drugs. Now it is trying another approach, that exists in Seattle but is untested in Oregon. Officials don’t have much time to build the new system either: They need to have new programs in place by September when the misdemeanor kicks in. And in the meantime, drug users will continue to overdose at a high rate.

T his session, lawmakers culminated months of sets Oregon on a new path to tackle drug addiction. House Bill 4002, which Gov. Tina Kotek said she’ll sign, directs local agencies to build a new system to recriminalize drugs while trying to shepherd people addicted to drugs toward recovery. Though it will create a new misdemeanor in September, it emphasizes treatment over jail time. discussions and debate that roped in everyone from police officers to addiction specialists with a bill that

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The Business Review | April 2024

the person will be given the option to enter a program and connect with a medical provider or other services to start their recovery. If they do, they will not face any jail time, a criminal charge, and they won’t need a lawyer. If the person declines to enter a deflection program, they will be charged with the misdemeanor, but will be offered probation with treatment if it’s available. Under the bill, the person will only serve jail time if they violate or fail their probation. Everyone who is charged through the court system will eventually have their cases expunged. The emphasis on probation instead of jail in the courts is a requirement in all counties, including the 13 that have not opted for deflection programs.

For a deflection program to succeed, it needs to create a pathway – or bridge – to connect the drug user to treatment, one expert said. Dr. Todd Korthuis, an addiction treatment specialist at Oregon Health & Science University, said the state will need strong pathways. “I think there’s an opportunity for these legislated deflections programs to meaningfully connect people to treatment who are looking for it,” Korthuis said in an interview. “And yet I haven’t seen any plans around this, and it matters a lot – how they’re doing it, where they’re doing it and how well funded they are.” The strongest pathways, he said, will need to be a “true partnership” between deflection programs and treatment providers who prescribe addiction medications. “I think there’s an opportunity for these legislated deflections programs to meaningfully connect people to treatment who are looking for it” Dr. Moxie Loeffler, Oregon medical director of Community Medical Services in Salem, treats people with opioid addiction. She said the bill’s passage will help criminal justice officials and health care to work together closely. “This passage could be part of building a bridge between

The new system will include new and expanded addiction treatment facilities throughout the state. Lawmakers also provided more money for recovery houses so people have a place to stay off the streets and away from the direct temptation of using. These services are supposed to aid people in the years ahead and gradually pull Oregon out of its fentanyl-fueled drug crisis. But drugs will continue to flood the state. The programs won’t all work the same, and each county may face different obstacles. These new programs could forge new connections among siloed professionals involved with drug users, but specialists do not expect the rollouts to be smooth. Critics say a lot is at stake and that a lot of parts need to fit together to make this new approach work. Lifting Barriers Much of the public attention on House Bill 4002 centered on unwinding Measure 110 by recriminalizing drug possession. But the bill also aims to boost access to addiction medication and expand treatment options. It will prevent commercial and Medicaid insurers from requiring a patient to get a prior authorization or their permission before paying for a medication. Prior authorizations can be a barrier to treatment. The bill will also allow pharmacists to provide emergency refills of addiction medication treatment, allowing patients to stay on the medication if it’s lost or stolen. The bill will offer drug users the chance to stay out of the criminal justice system, with jail as a last resort. In counties that set up deflection programs, when police officers find someone with a small quantity of hard drugs,

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April 2024 | The Business Review

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