2.3.2
Weaknesses (to be addressed)
Again I repeat this from last year - unfortunately there remains a lack of cross referrals from other parts of the business to our team. Awareness of litigation risk in particular when dealing with pensions. Potential risk that ADR is not developed when other work takes over. How do we protect our google ranking to keep the work coming in? People being too busy to network and to develop contacts, links and generate new work. People failing to time record properly – loss of fees to firm. Maintain links with our contacts with other firms, professionals etc. to continue to secure more work for the team. Host internal seminars to members of staff to promote our team/put faces to names and to increase internal referrals to us. To actively market mediation offering and to develop an additional income stream to the firm. Each fee earner to take responsibility for marketing, developing links with referrers, selling the team and the firm. Regular reports back re activities undertaken. Collaborative law – there is more work to generate in this area. Patricia Robinson to pursue. Take up more marketing opportunities / publishing both generally and through Resolution etc. MH to pursue a further addition at partner level this year specifically for the Manchester office to support a growing team. Discussions are underway. Fee earners failing to take responsibility for driving work to the firm – expecting all work to be provided to them. Complacency with existing clients and referrers – losing touch and losing work to others. Failing to respond to market trends/changes. Fee earners taking too much on leading to complaints/poor service. Loss of our google position! Need to be actively blogging and doing more Podcasts, news articles, publications etc. 2.3.3 Opportunities (to be actively targeted) 2.3.4 Threats (to be guarded against)
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