FMN | October 28th, 2019

Vol. 21 No. 22 FLEX Serving The Flexographic Printing Industry In Print and Online at www.nvpublications.com ® Kellogg’s Seeks Sustainable Solutions An N.V. Publication Market News

October 28, 2019

Survey: Sustainable Packaging Intensifies As ethical credentials become in- creasingly prominent markers of quality, sustainable packaging is likely to become a battleground for premi- um alcohol beverage brands, accord- ing to a new survey from GlobalData. GlobalData’s 2019 Q3 consumer sur- vey found that 71 percent of global consumers consider it ‘quite’ or ‘ex- tremely’ important for product pack- aging to be made from sustainable or renewable sources,while only 25 per- cent considered it important for pack- aging to have a luxury appearance. Image Is Everything “This is particularly significant for the alcoholic beverage sector, in which image and indulgence are par- amount,”said Katrina Diamonon,Con- sumer Analyst at GlobalData. “While these factors are still as relevant as ever, consumer sentiment suggests that the gratification associated with consumption of premium products increasingly incorporates consider- ations around ethical consciousness

reported by Greg Kishbaugh

A ccording to the Ellen MacArthur Foundation, 311 million tons of plastic are produced each year,the equivalent of more than 900 Empire State Buildings.Annually, 8 million tons of this plastic enters our oceans. Packaging is a considerable contribu-

tor to this issue, however it also plays an important role in food quality, safety and reducing food waste. Nigel Hughes, Senior Vice President of Global Research & Development at Kellogg Company, is re- sponsible for leading a team that drives innovation. That includes looking at how packaging can protect Kellogg’s foods, deliver the quality that people expect, while also supporting a more sustainable future. “At Kellogg’s, we’re wast- ing no time in working to-

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ward our goal of using 100 percent reusable, recyclable or com- postable packaging by the end of 2025,” said Hughes.“Our goal aligns to the Ellen MacArthur Foundation’s (EMF) New Plastics Economy Global Commitment, which we were among just a handful of food companies to sign on to in 2018. Doing so is part of our global Kellogg’s Better Days commitment to create better days for 3 billion people around the world by addressing the interrelated issues of food security, climate resiliency and well-being.”

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