THE RISE OF VENMO PARENTING
by Julianna Steen
What Is “Venmo Parenting”?
viral in August 2024 when mom Casey Neal posted a TikTok video proudly declaring herself a “Venmo Mom.” In the video, she states, “I don’t want to come in [and] set up. If the room mom needs money for everyone to participate, fine. I’ll Venmo money right over. I don’t want to set up for it.” Soon after, she was invited to Good Morning America, where she shared the struggle she has faced as a mom who loves her kids but juggles parenting with a full-time job. Turns out, there’s an entire community of “Venmo moms” who could relate to her—and thus, the term was born.
popular because she expressed something many parents might not admit: “I do not want to be on PTO, PTA, room mom, team mom. I don’t want to do any of that.” Sometimes it feels like in order to be a “good parent,” you must be super involved in all of your kids’ activities and school organizations. The underlying assumption is that if you don’t take on a role like “homeroom parent,” your kid won’t succeed—and the peer parental judgment is real. In her TikTok’s caption, Neal wrote, “Stop judging the Venmo moms lol.” But here’s the question that plagues the back of your mind: Is it true?
We’ve all gotten the text: “Hey! We’re all chipping in $10 for Sarah’s teacher gift— Venmo me.”We live in a largely cashless world, where it’s no longer convenient to hand out a crisp $20 bill. As a result, it’s become increasingly common to split everything via Venmo, a popular payment app, for everything from birthday gifts and party contributions to class events and shared expenses. “The Venmo app makes settling up with friends feel more... friendly,”Venmo’s website claims. You can send and receive money with the tap of a button. It’s gotten so popular to share payments that Venmo has created “groups” and “split the cost” options where you can add one item and it divides the cost between everyone in the group.
Why It’s So Popular
Are Venmo Parents’ Kids Still Successful?
There are a lot of benefits to being a Venmo parent: It saves you time when you aren’t able to make it to the store to pick up snacks for the soccer team, it’s more convenient than finding the exact change, and it’s easier to coordinate expenses with a whole group. Moreover, Casey Neal’s video was likely so
In a survey of 1,000 American parents, Prodigy discovered that “57 percent of parents are ‘Venmo Parents,’ choosing to contribute money for school or sports
16 JULY 2026 | BIRMINGHAMPARENT.COM The concept of “Venmo parenting” went
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