SCHOOL’S BACK! Tap Into the Back-to-School Season
Offering “thank-you” discounts and sales for teachers will bring more business through your door and help you support your community. Teachers can also serve as a direct marketing tool for your business. Whether it’s via mailers or in-person during open house nights, August is full of teacher-to-parent communication that could include coupons or recommendations to your business. The back-to-school season isn’t just for the big-box stores or retail providers. You can tap into this powerful market and make this last summer stretch a lucrative business season.
offer 10% off all technology services for the back-to-school season. Provide a sale on installing and updating programs for students or provide a gift with the purchase of a laptop for college students on the go. This makes your offer more appealing to your customer base, which will guarantee you happy and returning customers. There’s also a key demographic in the back-to-school market that often gets forgotten: teachers. Thousands of dedicated teachers across the U.S. have a classroom budget, and some must dip into their bank accounts to keep their classrooms stocked.
As you load up the family for some final summertime adventures, preparing for the upcoming school year is likely one of the last things on your mind. Instead of shopping for school supplies, your main focus might be finding the best place to position your lawn chair around the campfire for optimal marshmallow roasting! But the back-to-school season is coming up, and families need to begin the expensive task of purchasing items for school. According to the National Retail Foundation, back-to-school shopping contributes to 17% of total annual sales. That’s a nearly $76 billion industry that your business could be cashing in on. However, when you only offer a special or sale because of a particular season, you are not tapping into the full capacity of the market. You need to make the offer something people actually want or need, be it chiropractic adjustments for kids carrying too many books or discounts on vehicle services for carpooling families. For example, if you sell and service computers, you must do more than
WHY ASKING CLIENTS FOR REVIEWS RARELY WORKS
reviews — so you don’t have to worry about accidently poking a hornets’ nest. Would you like a complimentary copy of this cheat sheet? Follow the link below to request one. (Instant access: It’s emailed to you right away. You don’t have to wait around a few days for a package
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to arrive in the mail at your office.) Speakeasy.Marketing/Reviews
Even when they say “Yes” to requests like these with the best of intentions, it’s put in the metaphorical “later” tray, never to see the light of day again.
You need to take a different approach to asking for reviews. A while back, we put together a PDF cheat sheet that shows you a much more effective way to get positive reviews from past clients. It involves a two-step method that gets clients to write their review right then and there while your admin is talking to them over the phone. What’s more, the first step provides a simple, yet ingenious, way to screen out negative
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