Sponsor and Exhibitor 2020 Prospectus

EMBRACE THE

P O W E R E D B Y D A L L A S H R

FORT WORTH, TX | OCTOBER 4 - 7, 2020

SPONSOR & EXHIBITOR PROSPECTUS

2020

#HRSWC @hrsouthwest 1

TABLE OF CONTENTS A Note from Our Executive Director .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03 About the HRSouthwest Conference .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04 Meet Our Attendees .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05 - 06 Who Exhibited Last Year? .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07 - 08 Marketplace Schedule at a Glance .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09 Marketplace Floor Plan .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Become an Exhibitor .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Booth Pricing .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 What’s Included? .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Connect wtih Your Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Build Your Brand Beyond the Booth .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Exhibitor Tips .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Become a Sponsor .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 - 16 Sponsorship Levels and Pricing .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 - 22 Sponsor Benefits Menu .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 - 24 2019 Sponsors .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

“ I have never attended the National conference, because HRSWC is so amazing! It’s well organized and Monday’s keynote “trust” speaker was one of the best I have heard. Keep up the great work!! 2019 Attendee Survey Respondent

02 HRSWC PROSPECTUS

A NOTE FROM OUR EXECUTIVE DIRECTOR

in the country. In 2019, the Conference hosted more than 1,400 HR practitioner leaders and influencers from all over Texas, 35 other states and 7 countries! The HRSouthwest Conference, powered by DallasHR, includes a Marketplace Expo with more than 170 booths, a Knowledge Hub, networking breaks and lunch on the floor both Monday and Tuesday and a Monday night reception on the Expo floor as well. All to encourage attendees to visit with Sponsors and Exhibitors and learn more about your business. So why should you be a Sponsor or Exhibitor? According to the 2019 Conference survey, 87% of attendees visited with exhibitors in the Marketplace, 88% of attendees will return this year

and 95% would recommend the Conference to a friend or colleague in the industry. Those are numbers you can’t ignore! In our 79th year, The HRSouthwest Conference will bring an amazing experience to both the attendees and exhibitor alike. Be sure to make your plans to join us in October for a conference you’ll never forget. Hope to see you in Ft. Worth!

I am pleased to invite you to be a Sponsor or Exhibitor at the 2020

HRSouthwest Conference on October 4-7, at the Fort Worth Convention Center.

Brad C. Shanklin Executive Director Dallas HR Management Association

The HRSouthwest Conference is one of the largest regional HR conferences

#HRSWC @hrsouthwest 03

ABOUT THE HRSOUTHWWEST CONFERENCE The 79th Annual HRSouthwest Conference, powered by DallasHR, the 3rd largest Affiliate Chapter of SHRM is recognized as the official State of Texas SHRM Conference and provides human resource

professionals and those who supply products and services to the HR industry a place to network, attend education sessions, and get business done in the Marketplace.

P OW E R E D B Y D A L L A S H R

RISK FREE REGISTRATION

Conference organizers take the Coronavirus (COVID-19) and the health of HRSouthwest Conference participants very seriously. The safety of attendees, exhibitors, speakers, sponsors, volunteers and staff is our top priority.

FOLLOW US

   

hrsouthwest @HRSouthwest dallashrmembers HRSouthwest Conference

DallasHR remains committed to hosting the Conference in October. At this time,we are currently working on ways to bring you the stellar Marketplace experience our Conference is known for, in a safe environment.

Register now risk free! On July 1, we will provide a status report to let you know if we will press on with a face-to-face event with social distancing as a top priority or convert the

CONTACT US We’re here to answer any questions you may have. Reach out via email: exhibitors@hrsouthwest.com or by phone: Brad Shanklin, 469.283.6963

event to other digital options to bring you a fantastic virtual experience. Make your final decision to exhibit or sponsor by July 15 to receive a full refund!

04 HRSWC PROSPECTUS

MEET OUR ATTENDEES

One look and you’ll be convinced, the HRSouthwest Conference’s attendees are the clients you want to meet. In 2019, more than 1,400 HR practitioners attended the event, and a record 68% participated in the Conference Survey. Take a minute to review the demographics and get to know our attendees and your future customers.

BUYING DECISIONS

Review, recommend or make final buying decisions for their companies

72 %

YEARS IN THE INDUSTRY

Visit with sponsors and exhibitors in the Marketplace. ENGAGEMENT

87 %

Like the variety of products and services showcased

98 %

1 - 5 6- 10 11 - 15 16-20 21+

Will recommend attending the event to a colleague or friend NET PROMOTER SCORE

“ This is a premier conference, very well done, organized, and full of great tracks and sessions. They have thought of it all! You will not be disappointed if you decide to attend. 2019 Attendee Survey Respondent

95 %

#HRSWC @hrsouthwest 05

MEET OUR ATTENDEES According to 2019 Registration and Survey Results

40 % Manager | Generalist

5 % President CEO

31 % Director

8 % Vice President

31 % 100 - 499

16 % Other

13 % 10,000 +

18 % Less than 100

6 % 5,000 - 9,999

13 % 500 - 999

19 % 1,000 - 4,999

06 HRSWC PROSPECTUS

WHO EXHIBITED LAST YEAR?

“ The vendors in the Marketplace were very

* Green type indicates a sponsor

approachable and professional. Enjoyed the opportunity to talk and learn about the products and services available to HR without sales pressure! 2019 Attendee Survey Respondent

1Dental - Group Dental Plans 401K Shop A-1 Freeman North American, Inc. Advancial Federal Credit Union Advantage Home Plus Align Technology Amberton University American Arbitration Association American Heart Association Ameriflex AmeriWide Screeners, LLC Anticipate Joy ApplicantPro Associated Time Instruments Asure Software Austin Alliance Group

Brinson Benefits Business & Legal Resources C.A. Short Company CareerArc Careington International Carlton Staffing Cartus Ceridian Cetera Investors Challenger, Gray & Christmas CHC Wellbeing Chetu Inc Choice Screening Choice Specialists ClearCompany Cleo CNet Technologies, LLC. Columbia Southern University Corporate America Family Credit Union CS3 Technology Dallas Baptist University Dallas IVF Dave & Buster’s

Delta Dallas Disprz doc 2 e-file DocuNav Solutions Edward Jones Investments EE Incentives Emplify

EZexitinterview.com Financial Additions Fluency Corp Fort Worth Independent School District Four Oaks Medicare Experts freshbenies Gallagher Gardner Wallace Financial Solutions

Auzmor, Inc. BambooHR Belo Media Group Bend Financial Bevi Blueboard Branch Brandman University

Employee Adoption & ART Program Employer Support of the Guard and Reserve (ESGR) Employment Screening Services Employnet EMSI Equifax Workforce Solutions ExpensePort

Gigomy GoCo.io GUS BATES Insurance & Investments Halo Branded Solutions Hamilton Group Funding

07 HRSWC PROSPECTUS

#HRSWC @hrsouthwest 07

WHO EXHIBITED LAST YEAR? * Green type indicates a sponsor

HealthEquity Higginbotham HR Certification Institute HR Education Network HR Sanity, LLC HRCP, L.C. iHire IKORM Imperative Info Cubic Employment Screening Inova Payroll IntelliCorp Records, Inc. International Foundation of Employee Benefit Plans

Lively Lumina Learning Main Event Entertaiment Marsh & McLennan Agency LLC McGriff, Seibels & Williams Moon River Publishing MTM Recognition MyTelemedicine Inc Nickson OutplacementPro Painting with a Twist Pathfinder Talent PayActiv Paychex, Inc Paycom Paycor Paylocity Peakon Pearson TalentLens

QJumpers Quick Search Randolph-Brooks Federal Credit Union Reward Gateway Robert Half Securing Life Today See’s Candies Selerix Systems Self Opportunity, Inc. Sendmi Simpliverified Smart Start Society for Human Resource Management (SHRM) SplashBI Sprint Star Wellness Stewart Leadership Tac7 Security Solutions Texas Mother-Friendly Worksite Texas Mutual Insurance Company The Covered RX The FruitGuys The University of Texas at Austin

Titus Talent Strategies U.S. Bureau of Labor Statistics U.S. Immigration and Customs Enforcement (U.S. ICE) Ultimate Software UnifyHR United Concordia Dental Upside Business Travel UT Dallas Organizational Behavior

and Executive Coaching Velocity Resource Group Virtudent VitalSmarts VSP Vision Care WageWorks Wheeler Staffing Partners Work Shield

InvestiPro Jet Dental Jill Hickman Companies Justifacts Kairos Services, Inc. KMC Incentives

peopleG2 Prevue HR PrideStaff Principal Financial Group Proliant

Language Testing International Law Offices of Jason Mills PLLC LegalEASE LifeLock with Norton Benefit Plans

08 HRSWC PROSPECTUS

THE MARKETPLACE SCHEDULE Welcome reception, networking breaks and lunches are all non-conflicting Marketplace hours.

Schedule subject to change

SUNDAY, OCTOBER 4

MARKETPLACE MOVE IN

10:00 AM – 4:00 PM Exhibitor Registration and Move-In* MONDAY, OCTOBER 5 MARKETPLACE OPEN 9:00 AM – 6:30 PM 6:30 AM – 6:30 PM Exhibitor Registration 9:30 AM – 10:15 AM Networking Coffee Break 9:40 AM – 5:10 PM Education on the Knowledge Hub stage 12:45 PM – 2:15 PM Lunch (Marketplace Challenge prize drawings) 3:30 PM – 4:00 PM Networking Coffee Break 5:15 PM – 6:30 PM Welcome Reception (exhibits open, prize drawings and more…) TUESDAY, OCTOBER 6 MARKETPLACE OPEN 8:00 AM – 4:00 PM 6:30 AM – 4:45 PM Exhibitor Registration 8:00 AM – 8:45 AM Networking Coffee Break 8:50 AM – 2:50 PM Education on the Knowledge Hub stage 12:00 PM – 2:00 PM Lunch (Marketplace Challenge prize drawings) 3:00 PM – 3:30 PM Networking Coffee Break 4:00 PM – 6:00 PM Exhibitor Move-Out ** 5:00 PM – 7:00 PM Closing Celebration (last chance to network with attendees)

“ The abundance and variety of vendors to visit in the Marketplace was incredible. As a first-time attendee, my expectations were met and exceeded. I’m already looking forward to coming back next year! 2019 Attendee Survey Respondent

* All booths must be set by 4:00 PM ** Exhibitors who dismantle and move out early are subject to penalties. See Terms and Conditions online for more details.

#HRSWC @hrsouthwest 09

2020 FLOOR PLAN Marketplace Map current as of March 2020

LEGEND

SOLD

AVAILABLE

146

The Expo Group

20’

30’

1242 1241 1241 1242 1244 1141

1042 1043 1044

943 944 842 843 844 742 743 744 642 643

543 542

544 442 443 444 343 344 242 243

637

538 439

837

240

1038 939

1139

1138 1039

1231

838 739

539

239

333

20’

20’

536 437

238

1036 937

1137

Silent Auction

20’

20’

40’

Texas Chapter Hub

531

236

334

235

50’

234

332 233

1031

931

1133

20’

619

20’

20’

628 529

530 431

230

1131

15’

30’

626 527

528 429

228

328 229

TO DINING AREA

1026 927

1126

1027

20’

624 525

526 427

426 327

1227

1226 1127

226

326 227

1024 925

1124 1025

Breakroom

70’

1224 1125

1225

622 523

1223

422 323

522 423

1120 1021

923

620 521

216

1220 1121

1221

420 321

520 421

20’

1118 1019

80’

1218 1119

1219

Knowledge Hub

919

30’

1116 1017

20’

1216 1117

1217

416 317

1114 1015

30’

514 415

715

515

1214 1115

1215

813 20’

414 315

1014 915

615

20’

20’

512 413

210

412 313

1012 913

1212 1113

1213

20’

206

608 509

508 409

408 309

308 209

708 609

1208 1207 1206 1111

1110 1109 1010 1009

ENTRANCE

606 507

506 407

406 307

306 207

706 607

204

202

502 403

402 303

Headshots

REGISTRATION

500 401

400 301

201

20’

30’

MAIN ENTRANCE

10 HRSWC PROSPECTUS

BECOME AN EXHIBITOR

10’ x 10’ INLINE BOOTH

WHAT’S INCLUDED WITH MY BOOTH? L One 8’ x 10’ carpeted space (inline or corner) includes, draped back and side “wall(s)”, company sign, one six foot skirted table, two chairs and one wastebasket L Two booth staff registrations per 8’ x 10’ booth. Includes lunch, access to VIP Sponsor & Exhibitor Lounge, education sessions, and general sessions. Additional booth staff can be registered for $135 per person. L Pre-Conference exposure with company listing and logo on website, including contact information, product/service categories, company description and link to your company website or custom landing page. L Onsite exposure with standard company listing and logo in the Conference mobile

Located in the middle of a row of booths with other exhibitors on either side.

$ 1,999 $ 2,269 $ 2,579 Today – April 15 April 16 – August 15 August 16 – October 4 EARLY REGULAR PEAK

10’ x 10’ CORNER BOOTH

Located at the end of a row of booths or free standing with sides open.

$ 2,099 $ 2,369 $ 2,679 Today – April 15 April 16 – August 15 August 16 – October 4 EARLY REGULAR PEAK

For current availability, view the floor plan online. hrsouthwest.com/exhibitors

app, including contact information, description and link to your company website or custom landing page.

UPGRADES & EXTRAS

Exhibit space rental does NOT include services like electricity, internet connections, specialty furniture, carpet upgrades or daily cleaning. Pricing and order forms will be available in the Exhibitor Service Kit online early June.

#HRSWC @hrsouthwest 11

ATTENDEE MAILING LIST

CONNECT WITH YOUR MARKET

$ 595

Business development and lead generation are the most important part of exhibiting at an event. Optimize your onsite experience and take advantage of of these important add-ons for the best ROI!

Invite attendees to your booth one full month before the Conference begins. Pre-Conference mailing list includes both mailing and email address if provided by registrant. Post event mailing lists are available to Conference sponsors only.

IMPORTANT - Be aware of fraudulent attendee lists. We do not sell attendee lists to third parties. And, we will NEVER contact you to purchase a list. While these offers may seem legitimate and appealing, only lists from Conference organizers should be trusted. If you are contacted by a third party to purchase a list of HRSouthwest Conference attendees and would like to report it, please contact us at exhibitors@hrsouthwest.com

LEAD RETRIEVAL UNITS

Increase your onsite lead efficiency, gain immediate access to your prospect’s data and perform quicker follow up with your leads after the end of the event.

$ 399 $ 249 One Mobile License Today – April 15 EARLY Basic Scanner

$ 449 $ 289 One Mobile License April 16 – August 15 REGULAR Basic Scanner

$ 499 $ 339 August 16 – October 4 PEAK Basic Scanner One Mobile License

IMPORTANT - If you purchase one mobile license, the software is added to your device, and your device only! If you have scheduled different personnel for booth duty each day, be sure the device with the mobile lead retrieval license is left for new personnel or let them know they will have to purchase a license for their device at the Exhibitor Service Desk when they arrive. Rates listed are for one (1) mobile license per device. See hrsouthwest.com/exhibitors for all rates and lead retrieval options.

12 HRSWC PROSPECTUS

BUILD YOUR BRAND BEYOND THE BOOTH

MARKETPLACE GAME CARD SPACE

The Knowledge Hub .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 850 Host a demo, share details of your product or best practices on the services you provide with a 20-minute presentation on the Knowledge Hub stage. Located on the Marketplace floor, presentations run throughout the day and include presentations by subject matter experts and participating sponsors and exhibitors. (Limited time slots available. Exhibitor provides session title and description for approval by organizers. Due dates apply.) Website Advertisements Large (600 x 300) .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 895 Medium (250 x 300) .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 695 Small (150 x 300) .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 495 Digital advertisements, available in three different sizes, get the attention of website visitors throughout the year. Continuous communication drives traffic to the Conference site and your digital ad drives them to your website or your custom event landing page. (Exhibitor provides advertisement. Due dates apply.) Mobile App Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 500 With more than 215,000 total page views and 2,387 unique visitors in 2019, the Conference app is a great place to promote your company before, during and after the event. Banner ads run continuously on various pages of the mobile app and when clicked, link back to your exhibitor listing or your website. (Limited banner ads available. Exhibitor provides advertisement. Due dates apply.) Conference Bag Insert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 500 Each attendee receives a Conference bag at registration. Include a fun give away or marketing piece for all attendees. (Exhibitor provides collateral or give away. Dues dates apply.) Don’t limit your presence only to your booth! We have low-cost branding opportunities to boost your foot traffic. Increase visibility and value for your company by taking advantage of these marketing solutions!

The Marketplace Challenge game is our exhibit floor traffic driver. A traditional printed “passport” style game includes squares with your company name and booth number. Attendees complete the game card by visiting participating company booths. Completed cards are turned in for several chances to win prizes. (Spaces are limited, first come first served. Due dates apply.) $ 599

#HRSWC @hrsouthwest 13

EXHIBITOR TIPS Nothing beats the enormous value of meeting current clients and potential customers face-to-face. However, just buying a booth and showing up doesn’t make the most of your investment. Here are five easy tips for making an impact on your trade show experience! FIRST IMPRESSIONS ARE EVERYTHING STAND OUT FROM THE CROWD LEAD FOLLOW UP

The Conference is over now you have to follow up with leads. The longer you wait the longer they have to forget who you are and what you said. People have many interactions at trade shows. As much as you want to believe yours were different, it’s tough to remember everyone’s name and product after the show. Don’t be afraid of reaching out too quickly. Typically wait one day after the show to follow up with potential prospects. Waiting too long will dilute the connection. “ It was an exciting event. I appreciate there was a special session to orient first time attendees. I felt like somebody really cared about me before I arrived. 2019 Attendee Survey Respondent

Dedicated trade show hours are precious, and they are the time to really connect with attendees. You have three seconds to get someone’s attention walking the trade show floor. Make sure your booth is fully staffed, your standing, not sitting at your table, and your body language is welcoming. And the most important tip - stay off your cell phone during active trade show hours.

Booths that stand out from the crowd get the most traffic. Don’t just have a table throw, literature and a lackluster backdrop. Use a little creative juice to create a booth that generates buzz. Host games to draw a crowd, bring promotional “swag” that glows, glitters or blinks, and if you have a product, demonstrate it. Hands on interaction is important. If your product or service is intangible, share as much product information as possible with clever displays, not just literature.

THE ELEVATOR PITCH

You know you’re going to get asked “Who are you?” or “What do you offer?”. Be ready to describe your product via elevator pitch, a brief 30 second answer followed by an open-ended question. Everyone working the booth should have their “pitch” ready. Note: The actual sale of products and services on the Marketplace floor is strictly prohibited

STOP SELLING START GELLING

What’s the best way to generate interest? Show interest in others first. Don’t have your staff sell your product unless they are interested in it. The way you gain interest is by being interested in others first. Ask questions about their company and where they came from first. Almost every time they will follow up by asking you the same. It’s much more natural than introducing your brand after you’ve introduced yourself.

14 HRSWC PROSPECTUS

Become an official sponsor of The HRSouthwest Conference! With packages available to fit most budgets, take advantage of the following sponsor packages to build brand awareness. BECOME A SPONSOR

#HRSWC @hrsouthwest 15

WHAT’S INCLUDED WITH MY SPONSORSHIP? Reach HR professionals who make important buying decisions for their organizations. And, Increase visibility and value for your company.

DIAMOND One 20’ x 20’ prime island booth; carpeted space, one six foot skirted table, two chairs and one wastebasket if required. Eight (8) booth staff registrations. Includes lunch, access to VIP Sponsor & Exhibitor Lounge, education sessions, and general sessions. Additional booth staff can be registered for $135 per person Note: Limit of nine staff members in an ‘20 x ‘20 booth at any one time. GOLD One 10’ x 10’ prime corner booth location; carpeted space, one six foot skirted table, two chairs and one wastebasket if required. Three (3) booth staff registrations. Includes lunch, access to VIP Sponsor & Exhibitor Lounge, education sessions, and general sessions. Additional booth staff can be registered for $135 per person Note: Limit of three staff members in a 10’ x 10’ booth space at any one time.

TITANIUM One 10’ x 20’ prime island booth; carpeted space, one six foot skirted table, two chairs and one wastebasket if required. Six (6) booth staff registrations. Includes lunch, access to VIP Sponsor & Exhibitor Lounge, education sessions, and general sessions. Additional booth staff can be registered for $135 per person Note: Limit of six staff members in a 10’ x 20’ booth at any one time. SILVER One 10’ x 10’ booth; carpeted space, one six foot skirted table, two chairs and one wastebasket if required. Two (2) booth staff registrations. Includes lunch, access to VIP Sponsor & Exhibitor Lounge, education sessions, and general sessions. Additional booth staff can be registered for $135 per person Note: Limit of three staff members in a 10’ x 10’ booth space at any one time.

PLATINUM One 10’ x 20’ prime location booth; carpeted space, one six foot skirted table, two chairs and one wastebasket if required. Four (4) booth staff registrations. Includes lunch, access to VIP Sponsor & Exhibitor Lounge, education sessions, and general sessions. Additional booth staff can be registered for $135 per person Note: Limit of six staff in a 10’ x 20’ booth space at any one time. ALL LEVELS INCLUDE Onsite exposure includes a “square” and logo in the Marketplace Challenge Game; the exhibit hall traffic driver, verbal and/or digital appreciation in General Sessions, onsite signage, upgraded company listing and logo in the Conference mobile app. Pre and Post Conference exposure on the Conference website under “Our Partners” page and the Exhibitor Directory which includes your company listing, logo, contact information, product/service categories, company description and link to your company website or custom landing page. Your logo is included in pre and post Conference marketing and communication (social media, email, print and digital) when sponsorship is mentioned. First right of refusal for same sponsor package the following year. Decision due by December 31, 2020 .

16 HRSWC PROSPECTUS

DIAMOND $ 20,000

CHOOSE FIVE (5) ITEMS FROM BENEFIT MENU L Two hotel room nights (room and tax only) L Two minutes of podium time in general session L Four Full-Conference registrations* L Pre-Conference attendee mailing lists** L Post-Conference mailing list (Diamond and Titanium sponsors only) L Large website advertisement (Artwork provided by sponsor) L Mobile app banner (Artwork provided by sponsor) L One dedicated pre-conference email (Sent by organizers on your behalf) L 90 second video posted to social media channels (Video self-produced by sponsor) L Attendee Newsletter article*** L Three lead retrieval units L One marketing insert or logo’d giveaway in Conference bag L Two pre-Conference social media posts L Two mobile app push notifications during event * Must be used by employees of sponsor company ** Pre-Conference attendee mailing lists include only those attendees who opt-in to receive sponsor emails. Post-Conference mailings lists are available to Diamond and Titanium sponsors only. *** Sent to all attendees registered at time of distribution

20’ x 20’ island booth in prime location; eight booth staff registrations; and five items from the benefits menu on page 24.

CONFERENCE BAG If you’re looking for high visibility, this sponsorship is for you. Your logo appears on tote bag provided to nearly 2,400 Conference participants and can be seen beyond the conference center. Our sustainable bag ensures attendees will carry the bag and your logo long after the event. LUNCH IN THE MARKETPLACE ON MONDAY AND TUESDAY All Conference participants break for lunch and enjoy time networking with exhibitors. Get in front of this captive audience on Monday AND Tuesday with this two-day sponsorship. Sponsor logo is featured on signage at each food service station and on table tents throughout the seating areas.

MONDAY KEYNOTE SPEAKER Get the attention of Conference attendees and potential customers on the first official day of Conference. As the sponsor of the opening keynote speaker, you’ll be recognized for sponsoring the main attraction. Keynotes are promoted throughout the year appearing on the website, and in both print and digital marketing communications. WEDNESDAY KEYNOTE SPEAKER Make a lasting impression on the final day of the Conference. As the sponsor of the closing keynote speaker, you’re sure to reinforce your brand to all potential customers in attendance. Keynotes are promoted throughout the year appearing on the website, and in both print and digital marketing communications.

“ Organizers do a super job of putting on this conference. The best I have ever been to. Thank you for all you do and all the hard work you all put into this event. I appreciate everything you do and provide to HR professionals and the contribution to HR as a whole. 2019 Attendee Survey Respondent

#HRSWC @hrsouthwest 17

10’ x 20’ prime island booth; six booth staff registrations; and choose four items from the benefits menu on page 24. TITANIUM $ 15,000 KNOWLEDGE HUB

CHOOSE FOUR (4) ITEMS FROM BENEFIT MENU L Two Full-Conference Registrations* L Pre-Conference attendee mailing list** L Post-Conference mailing list (Diamond and Titanium sponsors only) L Medium website advertisement (Artwork provided by sponsor) L Mobile app banner (Artwork provided by sponsor) L One dedicated pre-conference email (Sent by Conference organizers on your behalf) L 60 second video posted to social media channels (Video self-produced by sponsor) L Two lead retrieval units L One marketing insert or logo’d giveaway in Conference bag L Two pre-Conference social media posts L One mobile app push notification during event * Must be used by employees of sponsor company ** Pre-Conference attendee mailing lists include only those attendees who opt-in to receive sponsor emails. Post-Conference mailings lists are available to Diamond and Titanium sponsors only.

MONDAY EVENING MARKETPLACE RECEPTION Engage with attendees after their first full day of Conference at the Welcome Reception. This well attended event on the Marketplace floor hosts 80% of attendees. Heavy hors d’oeuvres, beer and wine are served during the event. THE BREAKROOM The Breakroom is an 80 x 70 foot space right in the middle of all the action on the Marketplace floor. Your logo is prominently displayed when attendees participate in breakroom activities or take a break during the Conference. Open during Marketplace hours, the Breakroom is sure to be a hub of activity. TUESDAY CLOSING CELEBRATION Put your brand on this entertaining event. Conference participants let their hair down on Tuesday evening at the Closing Celebration. Attendees enjoy signature drinks, heavy hors d’oeuvres, entertainment, prize drawings and more. WI-FI Put your name on the most-in-demand amenity at the Conference. We’ve done away with the printed Conference Guide so all attendees will use Wi-Fi to access the mobile app. Your branded sign-in page and personalized password reminds attendees you are helping them stay connected.

Located in the middle of the action on the Marketplace floor, this stage is for those who prefer to learn in small bites. Attendees hear from subject matter experts on curremt HR topics and technologies in 20-minute presentations on Monday and Tuesday. Sponsor is given one 20-minute slot. MOBILE APP The event mobile app is the most widely used conference resource, receiving more than 289,000 total page views and 2,422 unique visitors in 2019. This sponsorship includes a branded splash page appearing every time a user opens the app and can be linked to your sponsor profile or an external webpage. SOLD

18 HRSWC PROSPECTUS

PLATINUM $ 10,000

10’ x 20’ island booth in prime location; four booth staff registrations; and three items from the benefits menu on page 24 .

NEW HEAD SHOT STATION You only have one chance to make a good impression. The very popular headshot station is now a sponsorship opportunity. Photographers take head shots of attendees during breaks and lunch in the Marketplace on both Monday and Tuesday. Take advantage of the long line and talk to potential customers. MARKETPLACE CHALLENGE Attendees love exhibit hall challenges. Sponsor this year’s traffic driving game. Attendees compete for valuable prizes by visiting exhibitors. With several opportunities to win, your brand will be buzzing with excitement. Sponsor logo and company description appears on all game cards. PRE-CONFERENCE WORKSHOPS More than 300 committed HR professionals participate in pre-Conference workshops. Be the first sponsor they connect with! Your full day sponsorship includes lunch for attendees and one minute to present your company during lunch. WATER BOTTLE Looking for a socially responsible way to get your name in front of thousands of HR professionals? This highly visible sponsorship will ensure your brand gets in the hands of our coveted participants. Refillable, branded water bottles are provided to all attendees in the Conference bag. SOLD

CHOOSE THREE (3) ITEMS FROM BENEFIT MENU L One full-Conference registration* L Pre-Conference attendee mailing list** L Medium Website Advertisement (Artwork provided by sponsor) L Mobile app banner (Artwork provided by sponsor) L 30 second video posted to social media channels (Video self-produced by sponsor) L One lead retrieval unit L One marketing insert or logo’d giveaway in Conference bag L One pre-Conference social media post * Must be used by employees of sponsor company ** Pre-Conference attendee mailing lists include only those attendees who opt-in to receive sponsor emails. Post-Conference mailings lists are available to Diamond and Titanium sponsors only.

#HRSWC @hrsouthwest 19

GOLD $ 7,500

10’ x 10’ prime corner booth; three booth staff registrations; and two items from the benefits menu on page 24.

CHARGING STATIONS Keep your brand in front of nearly 2,400 Conference participants who need to recharge their devices. Charging tables and “charged” seating areas with logo recognition are located throughout the Marketplace providing convenient and comfortable places for Conference goers to plug in and stay connected. FIRST TIMERS ORIENTATION SESSION The Conference is busy and for the first-time attendee, the event can be a bit daunting. That’s why the Fist Timers Orientation Session is the first stop for our first timers and for those past attendees who want to see what’s new at this year’s event. Engage with our first timers and help them navigate the event successfully. LEGAL EXCHANGE One of the most popular educational activities seven years in a row! Attendees flock to this sold out session to receive the latest HR legal updates in a small- group format. Discussions are facilitated by leading employment law attorneys. Sponsor introduces session and can provide collateral at back of room. NETWORKING BREAKS (3 AVAILABLE) Breaks are a popular time for attendees to renew friendships and discuss Conference highlights. Refreshments are served in the Marketplace, on Monday and Tuesday morning. Your logo is prominently featured on signage at each beverage station and mentioned in reminder messaging through the

app. Choose your day and timeslot when reserving your sponsorship. Or, pick all three and keep your brand in front of attendees at each networking break. RELAXATION STATION This returning favorite is a popular spot for attendees throughout the event. The Relaxation Station offers attendees a chance to relax and clear their heads with complimentary relaxation options (chair massage, oxygen bar, etc.) Located in the Breakroom on the Marketplace floor, your brand will stand out at this can’t miss stop. SOLD CHOOSE TWO (2) ITEMS FROM BENEFIT MENU L Pre-Conference attendee mailing list** L Small website advertisement (Artwork provided by sponsor) L Mobile app banner (Artwork provided by sponsor) L One marketing insert or logo’d giveaway in Conference bag L One pre-Conference social media post * Must be used by employees of sponsor company ** Pre-Conference attendee mailing lists include only those attendees who opt-in to receive sponsor emails. Post-Conference mailings lists are available to Diamond and Titanium sponsors only.

20 HRSWC PROSPECTUS

10’ x 10’ prime inline booth; one additional complimentary booth staff registration; and two items from the benefits menu on page 24. SILVER $ 5,000

NEW RIBBON WALL Attendees love badge ribbons and visit the ribbon wall multiple times throughout the event. Your logo is prominently displayed on the wall. Conference organizers supply standard ribbons and you have an allotment of spaces to customize and bring your own ribbons. The wall is located in visible, high traffic area in the Marketplace. SHRMSTORE Offering a wide variety of Conference speaker-authored titles, favorite HR books, book signings and HR related swag. Your logo would look great promoting the always crowded, SHRMstore. SILENT AUCTION Located in the Marketplace, the auction is visited repeatedly during the event to check on bids. Hundreds of items are auctioned off throughout the 2.5-day event. All proceeds benefit the Excellence in Education Student Scholarship Fund. SPEAKER /MEDIA LOUNGE High visibility guaranteed when your brand welcomes our exclusive group of 100+ thought-leading industry experts and invited local media. All speakers register in the lounge and use the space during “down-time”. Sponsor is recognized on signage and a special gift with your logo is given to all speakers.

BADGES Conference attendees must wear their badges for admittance to education and networking events. Your full color advertisement encouraging attendees to stop by your booth appears on the back of every badge sure to be seen next to prize tickets for evening events. CONFERENCE PEN All Conference attendees receive a logo’d pen at registration. This pen promotes the following year’s Conference dates and are distributed to all 2,400+ participants and, after the event, your pens are distributed at various HR industry events throughout the year by DallasHR to promote the following year’s Conference. NEW EDUCATION SESSIONS (8 AVAILABLE) More than 100 education sessions in are offered in eight tracks by topic throughout the 2.5-day events. Share your passion for HR knowledge and certification by sponsoring a group of concurrent education sessions. Choose from the following Tracks when reserving your sponsorship:

EXCELLENCE IN EDUCATION STUDENT SCHOLARSHIP Each year, three to four scholarships are awarded to students engaged in their campus SHRM chapter and who are pursuing careers in HR. Help provide funding for these future HR leaders. Sponsor will be mentioned, and logo prominently displayed as the recipients are announced during the Opening General Session. LANYARDS Custom imprinted lanyards featuring the sponsor’s logo are worn by attendees, exhibitors and speakers throughout the conference. Many attendees also repurpose them for their keychains, security badges and other everyday uses, giving your logo reach after the event. (Sponsor logo appears with HRSouthwest Conference logo. HRSouthwest Conference organizers selects and provides lanyards). PUPPY CUDDLING Conference participants love to spend time with our puppies and dogs-in-training in a specially designated area in the Breakroom. This activity helps socialize dogs as they learn to become invaluable canine companions for veterans or for those with physical disabilities. REGISTRATION Every Conference participants’ first stop is registration and your brand will be there to greet them. Includes logo on both full and self-service registration counters, on landing page of Conference website, and logo recognition on attendee registration confirmation emails. SOLD

Business & HR Strategy Employment Law & Labor Relations Global HR HR & Organizational Development Leadership & Personal Development Risk Management Total Rewards Talent Acquisition

#HRSWC @hrsouthwest 21

10’ x 10’ prime inline booth; one additional complimentary booth staff registration; and two items from the benefits menu on page 24. SILVER $ 5,000 (continued)

NEW TEXAS SHRM ANNUAL MEETING Get in front of more than 50 HR leaders from 33 Chapters across Texas during the Texas SHRM Annual Meeting. The all-day event gathers chapter leaders to meet and discuss goals and other business for the coming year. Sponsor can speak for up to two minutes and provide promotional material at the back of the room. TEXAS VOLUNTEER LEADER OF THE YEAR AWARD Texas SHRM Chapter Leaders vie for this award every year. The coveted Texas Volunteer Leader of the Year award recipient is announced during the opening General Session. This peer-nominated award recognizes outstanding volunteer service in the Texas SHRM chapter community. Sponsor’s company representative participates in onstage presentation of the award. WELCOME CENTER Centrally located, the popular Welcome Center staff helps attendees find their way around the marketplace, find session rooms, and answers general questions.

CHOOSE ONE (1) ITEM FROM BENEFIT MENU L Pre-Conference attendee mailing list** L Small website advertisement (Artwork provided by sponsor) L Mobile app banner (Artwork provided by sponsor) L One marketing material insert or logo’d giveaway in Conference bag * Must be used by employees of sponsor company ** Pre-Conference attendee mailing lists include only those attendees who opt-in to receive sponsor emails. Post- Conference mailing lists are available to Diamond and Titanium sponsors only.

“ Thanks for all of the hard work in putting on a great conference. The knowledge shared by this year’s speakers was excellent. Many presenters made sure we were able to take something back and apply it to our work immediately. Much appreciated!! I look forward to this every year. 2019 Attendee Survey Respondent

22 HRSWC PROSPECTUS

SPONSOR BENEFITS The following chart outlines the perks for all sponsor package:

Titanium $15,000

Diamond $20,000

Platinum $10,000

Gold $7,500

Silver $5,000

20 x 20

10 x 20

10 x 20

10 x 10

10 x 10

Booth dimensions

Eight (8)

Six (6)

Four (4)

Three (3)

Two (2)

Booth staff registrations

Marketplace Game card inclusion

Pre-Conference marketing

Pre-Conference social media promotion

Sponsor level recognition on website

Exhibitor Directory listing

Signage throughout the Convention Center

Sponsor directory listing in mobile app

General session recognition

Access to VIP Sponsor and Exhibitor Lounge

#HRSWC @hrsouthwest 23

SPONSOR BENEFIT MENU Choose benefits based on sponsorship packages:

Titanium $15,000

Diamond $20,000

Platinum $10,000

Gold $7,500

Silver $5,000

PICK 5

PICK 4

PICK 3

PICK 2

PICK 1

Two complimentary hotel room nights (room and tax only) Two minutes podium time in general session

Four (4)

Two (2)

One (1)

Complimentary Full-Conference Registration*

Pre-Conference attendee mailing list **

Post-Conference attendee mailing list**

Website advertisement (Artwork provided by sponsor) Mobile app banner (Artwork provided by sponsor)

Large

Medium Medium

Small

Small

One dedicated pre-conference email (Sent by organizers on your behalf) Video posted to social media channels (Video self-produced by sponsor)

90 Seconds

60 Seconds

30 Seconds

Attendee Newsletter Article***

Three

Two

One

Lead Retrieval Units

One

One

One

One

One

Conference Bag Insert

Two

Two

One

One

Pre Conference Social Media post(s)

Two

One

Mobile app push notification during event

* Must be used by employees of sponsor company ** Pre and post conference attendee mailing lists include only those attendees that opt-in to receive sponsor emails *** Sent to all attendees registered at time of distribution Descriptions and benefits are current as of February 2020 and subject to change. Many benefits are subject to production deadlines. Discounts, substitutions or other concessions will not be applied to sponsorship opportunities after related deadlines.

24 HRSWC PROSPECTUS

2019 SPONSORS The HRSouthwest Conference thanks its 2019 sponsors for their partnership and participation.

DIAMOND SPONSOR

PLATINUM SPONSORS

TITANIUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

#HRSWC @hrsouthwest 25

EMBRACE THE

P O W E R E D B Y D A L L A S H R

FORT WORTH, TX | OCTOBER 4 - 7, 2020

The HRSouthwest Conference 5001 LBJ Freeway, Suite 800, Dallas, TX 75244 For regular updates and announcements, visit hrsouthwest.com

#HRSWC

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