LinkedIn Optimization Checklist
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Use this checklist to establish your personal/professional brand, cut through the noise & maximize your opportunities on LinkedIn. Once you see an increase in profile views, direct messages, interviews or opportunities from using this guide; pay it forward by sharing w/another job seeker & subscribe to our YouTube page. If you are currently seeking employment, register for the WYK Summit to learn how to take control & get noticed in your job search.
Become visible on LinkedIn
By Trevor Houston
Attract your target market
Position yourself as expert
Create opportunity funnel
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Watch Webinar #1
Watch Webinar #2
Follow Checklist
Item
Standard
Comp
Profile Pic
Is your profile picture high quality and professional?
Profile Picture (bonus)
Does your profile picture stand out? Does it make someone on the newsfeed say, “That person looks interesting!” Have you had this professionally edited? (Canva, Upwork, Fivver are all great options). Does it include the following: ● Call To Action ● The Problem You Solve ● Appropriate Branding and Aesthetics ● Contact information
Banner Image & Cover Photo Video
Custom URL
Change your URL to include your name
Headline
Does your headline say what problem you solve and who you solve it for? I help X [TARGET MARKET] Accomplish Y [SOLVE PROBLEM] without Z [DOING WHAT THEY HATE] IF ROOM: Does your headline contain a CTA? DM me! IF ROOM: Does your headline contain keywords that your target market is likely to search for on LinkedIn? Is your work history updated and does each element have an updated photo? Did you use your past work to compliment your current work as much as possible? Do you have recommendations on your profile? If not, have you given a few then asked 5-10 people to write one for you?
Work History
Recommendations
Public photo
Is your profile photo set to “Visible to Everyone”?
w/o email Make sure you don’t require an email to connect with you. “Follow” as primary Go to settings and make sure “follow” as primary. Connection requests will be secondary.
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Watch Webinar #3
Use template
Follow Checklist
About Summary Section
Summary Template
One Liner: You know how [target market] struggles with [problem]? Well, that’s what I help with. I work with [target market] by [mechanism] in order to [end result].
Success: When clients work with me, they see: ● [Result 1] ● [Result 2] ● [Result 3]
Problem (Literal & emotional): When it comes to __________, I know that you want to be [feeling 1] and [feeling 2]. You want to [identity transformation]. In order to do that though, you need [mechanism].
Empathy: I understand how [feeling 1] and [feeling] it is to struggle with [problem.] Authority: That’s why I’m proud to say, I’ve helped [number] of [target market] [achieve an end result].
Empathy: You deserve [end result].
CTA: So, [call to action], so that we can [achieve an end result]. Failure: Stop [losing/something that is costing them] and instead Success: [achieve an end result].
Contact Information Website Email
*Make sure to include searchable terms: Hard skills, Job Titles, Industry Keywords
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How to Write a Great LinkedIn Summary (Example Included)
Item
Standard
Comp
First 3 Lines
Does the first 3 lines of your about section grab your target market's attention & make them want to click “see more”?
What problem do you solve for a company?
What sets you apart from everyone else?
What combinations of skills help you achieve results?
Why do you love your work?
Success
Use short paragraphs & bullet points to share exactly the results & company will get when working with you.
When [target market] work with me, they see:
[Result 1] [Result 2] [Result 3]
Problem
Does your “about section” sell the problem a company faces when you are not there to take care of it? When it comes to __________, I know that you want to be [feeling 1] and [feeling 2].
You want to [identity transformation]. In order to do that though, you need [mechanism].
Your Story
Does your about section include your personal story, add context to your career trajectory, or show off accomplishments?
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Empathy
Do you show empathy for the problem? Show that you understand & can relate on a human to human basis. I understand how [feeling 1] & [feeling 2] it is to struggle with [problem.]
What’s Next?
Recruiters want to know why you went from one job to the next: What caused you to make that transition?
What is next in your career trajectory?
CTA
Does your about section have a clear & direct next step?
CTA: [call to action], so that we can [achieve result]. Failure: Stop [losing/something that is costing them] & instead success: [achieve result].
Contact information
Extra Credit:
What are your goals & ambitions?
What are your guiding principles? Why are you passionate about your current job or industry? Any unique knowledge you’ve brought into your industry from other life experiences?
Combined Accomplishments?
For example:
If you’ve been a sales manager with four different companies.
“Increased sales by an average of 82% in my 1st year at four different companies.”
Character Limit
There are roughly 2,000 characters available in the summary section.
Are you using as much of the character limit as you can?
Bold Text
Does your About Section include bold text? Go to Bold Text Generator but remember that keywords in bold will not be searchable.
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Summary Example:
You know how
struggle to
& end up getting lost in the “
” or
.. And the
employers put in place, create a domino effect on a
person’s emotional, mental & financial situation...
That's where my team & I come in. We empower job seekers to humanize the job search, create opportunities & take control of the financial impact of job loss.
:
Get seen by your target market Use my network of recruiters to increase visibility Navigate the financial impact of career transition
A career transition can be hard. Sometimes the way ahead is unclear & filled w/uncertainty.
• How much of my savings will I have to use? • What do I do with my 401(k), severance or pension? • What happens to my health & insurance benefits? • How long will it take to recover?
We help you determine where you are professionally & financially, so you can stop losing sleep & focus on what matters most within your career journey.
We understand how frustrating it is reaching out recruiters, only to be ignored...
We've helped thousands of job seekers just like you, create opportunities & take control of their financial destiny
Let’s transform you into a confident leader w/consistent inbound leads hitting your inbox
http://vid.us/ywkwhg
& ' _________________________________________________
The views expressed in this program are those of the facilitators and are for informational purposes only. No products are being marketed nor is any advice being provided in this program. Program attendees should seek their own tax, accounting and/or legal advice.
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COMMUNITY INFLUENCE
Your Our Let’s talk about it.
WYK has become the community talk show for North Texas & is rapidly growing nationwide. Designed with our audience in mind, our platform broadcasts high definition audio/video to multiple channels including:
Yes, the rumors are true. Who Ya Know & CSN are the largest and fastest growing job seeker network in the country.
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Thank you!
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