SELLING YOUR HOME WITH OYLER HINES
We realize you have a choice when hiring an agent to help you sell your home... OH hello,
And we are grateful for this opportunity to share our proven approach that will be crafted around the most important aspect - YOU!
Here is what you can expect from our team:
Accurately pricing your home; Enhancing the perceived and real value of your home, enabling you to command a higher asking price; Providing unmatched marketing, including professional staging, photography, and highly effective usage on social media outlets; Securing a qualified buyer within your specific time frame. Selling your home involves so much more than putting a sign in your yard. We are thrilled to be able to offer an unforgettable and highly specialized experience that is tailored to you from the beginning of the journey to the very end.
When you hire Oyler Hines, both you, and your home, will be prepared for a successful sale!
Mike Hines & Scott Oyler Co-Founders of the Oyler Hines Group Coldwell Banker Realty
OYLERHINES.COM
WHY OYLER HINES? Our agents have extensive knowledge of Cincinnati & Northern Kentucky neighborhoods as well as the urban core. Several of our agents are life-long Cincinnati residents - both east side, west side and NKY represented, of course!
Click here to meet the team!
When you partner with Oyler Hines, you have a team of agents working on your behalf. Our cohesive team approach allows us to be proactive, nimble & responsive in all stages of your home selling experience.
AS SEEN ON TV
Guest Appearance on Fox19 Morning Show as Real Estate Expert Weekly Feature on Channel 12 in the Tip Tuesday Segment Featured on HGTV's House Hunters (filmed in OTR) YOU MAY HAVE SEEN US ON:
Watch to see how we make more possible.
Check us out online.
Top New Construction Team awarded by the Greater Cincinnati HBA 6 Years Running. TOP NEW CONSTRUCTION
#1 COLDWELL BANKER TEAM
Recognized as the Top Producing Team by Realtor Alliance of Greater Cincinnati 5 Years Running. #1 TEAM IN GREATER CINCINNATI
Top 10 Coldwell Banker Large Team nationwide. TOP 10 TEAM
Recognized as the Top Producing Team by Coldwell Banker in Greater Cincinnati 5 Years Running.
We sell homes 38% faster than other local realtors. SPEED TO SALE
Our team sells a home every 22 hours. 22 HOURS
5 STARS We have over 600+ 5-star reviews on Zillow and Google.
We’ve sold over $1B in real estate and counting. $1B SOLD
COLDWELL BANKER: THE POWER OF BLUE Coldwell Banker is the oldest and most established real estate brand in North America.
#1 Residential Real Estate Brokerage Company in the US, according to Real Trends 500 (in over 20 major markets), Nationwide NRT, LLC. #1 In Greater Cincinnati for multiple years. In 2021, the Hyde Park and Metro offices had 1 billion dollars in closed sales volume.
NATIONAL
LOCALLY
We have a presence of over GLOBAL REACH FOR MAXIMUM EXPOSURE 900+ websites
commonly visited by active buyers, such as:
Watch the power of the Coldwell Banker brand.
FOR A SUCCESSFUL SALE MARKETING
THE IMPORTANCE OF STAGING The creative power of staging provides comfort and warmth to any home.
THE POWER OF PHOTO With 95% of buyers using the Internet to search for homes, professional photography is essential to any comprehensive marketing plan.
Well-photographed homes will entice buyers to make that all-important, in-person visit. You will have only one opportunity to make a positive first impression. We cover the cost to have your home photographed by a professional photographer.
I was happy with the whole process but specifically the house pictures were amazing, along with the advertising. We had other houses on our street go up at the same time as ours who didn’t get even close to our volume of potential buyers come through." - KARA / GOOGLE REVIEW
Your home has a story. We're excited to tell it. STUNNING WEBSITE
Through our exclusive agreement with Agent Fire, the #1 Rated Real Estate Platform, we get access to the industry's best advertising tactics, marketing tools, and a state-of-the-art website to beautifully showcase your home online. AGENT FIRE WEBSITE PLATFORM
YOUR HOME'S CUSTOM LANDING PAGE
The biggest reason we're able to attract so much attention is that we can control the presentation of your home on our website. The MLS, listing portals, and most broker sites follow the same standard formatting. On OylerHines.com, the shackles have been released and we're free to show your home the way you envision it.
Your home's website will capture leads automatically when people register!
Click here to see a sample landing page.
POWERED BY
SOCIAL MEDIA We'll advertise your home on Facebook to reach thousands of people and be sure to highlight your home's best features. This strategy helps engage buyers in a compelling way. Our advanced and targeted Facebook marketing reaches thousands of potential home buyers. We create dedicated Facebook Ads to target locals and drive massive amounts of traffic to your listings using our advertising budget.
We use Instagram to "build a buzz" around your home and connect with the community.
Our Instagram marketing directly and regularly connects your property with
hundreds of members of our local community - ensuring a long list of buyers are ready to view your house when it hits the market. We create a "buzz" around new listings, area events and more. We are truly your neighborhood experts! See our Facebook page, Instagram page and how we use Reels in our marketing!
VIDEOGRAPHY
Our videos range from home property tours to community spotlights and more! This builds a following of home buyers and sellers in our community that we love! OUR FOCUS
GUIDED TOURS
INTERIOR DRONE
COMMUNITY VIDEOS
REELS & SHORTS
EDUCATIONAL CONTENT
Our in-house marketing team will custom design a brochure just for YOUR home! Potential buyers will be able to see your home's best features, upgrades and basic information even after they leave the showing. BROCHURES PRINT MARKETING
Check out our dynamic interactive brochures here.
We like to keep our past and potential clients up to date on everything happening in their community including: market updates, past sales, events and more! DIRECT MAIL
TARGETED EMAIL CAMPAIGNS
We tell a story about your home through the series of specially designed email blasts to build excitement and enthusiasm for your home.
Who exactly are we emailing? We utilize targeted audiences such as:
Buyers who have registered on our website Buyers who have shown interest in your home or neighborhood Other real estate agents who have shown similar homes in the last 3-6 months
We turn engagement into offers!
NOT ALONE YOU ARE
WE HAVE CONNECTIONS We partner with local interior designers, staging companies, handymen and contractors. Our connections are tried and true. We wouldn't recommend someone to you that we wouldn't or HAVEN'T used on our own home. We'll work together to make a plan that is best for you! WE NETWORK FOR YOU
INTRODUCING: REALVITALIZE
Click here to learn more.
The RealVitalize program, powered by HomeAdvisor, is an exclusive offering for Coldwell Banker Residential Brokerage clients that helps with home improvements and repairs to prep your home for sale. RealVitalize will cover your upfront costs and get paid back when your home sells. No hidden fees, interest charges or markups.
POPULAR PROJECTS FOR REALVITALIZE
Staging Appliance Purchasing and Installation Kitchen and Bathroom Upgrades Carpentry Carpet Cleaning and Installation
Painting Drywall and Insulation Electrical Upgrades Handyman Services Plumbing Wall and Ceiling Repair And So Much More!
Cleaning and Maid Service Curb Appeal Enhancements
Scott & Heather talk RealVitalize.
PREPARING FOR A SUCCESSFUL SALE SUMMARY
PHASE I: PRE-LISTING & PREP
We will meet to go over your needs and questions as a home seller, what you'll need to do to get your home ready to list, show you what we can offer as a listing agent and more! INITIAL CONSULT We'll do our research on the current market climate in your neighborhood to determine a best listing price range, and then make a plan on the timing of selling your home. ESTABLISH PRICING & TIMING
EXECUTE LISTING DOCUMENTS
Let us know when you are ready and we will send you listing docs via a program called Dotloop. All documents can be filled in, signed and initialed on your computer or smart device. Once completed, all documents are sent back to Oyler Hines.
Maybe you have a very specific fireplace or an especially scenic view out of a large picture window. Draw the buyer's eye to your home's special features with well-placed furniture groupings and/or a few brightly colored accessories. STAGING & DESIGN CONSULTATION Refresh rooms with small changes, as they can have a huge impact! Change cabinet knobs, replace faucets or light fixtures for an instant refresh. If you're looking to make a bigger impact, check out our RealVitalize program on the previous page. MAKE IMPROVEMENTS Our team will schedule photos and meet the professional photographer at your home to ensure beautiful photos are on the MLS. YOUR HOME IS PHOTO READY A lockbox will be placed on your home with your home key inside of it. Showing agents, appraisers and inspectors can use this lockbox to access the home. LOCKBOX
PHASE II: COMING SOON
"Coming Soon" is an optional, yet beneficial, advertising tool where your home is entered into your MLS to build excitement and alert other local agents when your home will be available to tour. Your home will be added to your MLS as a "Coming Soon", visible to thousands of real estate agents and select buyers who are set up in an MLS "portal." HOME IS ADDED TO MLS As soon as the "Coming Soon" listing is entered, we'll put up a yard sign to let the public know. SIGN INSTALLED WITH COMING SOON RIDER Well before your listing goes live for showings, our marketing team will be hard at work behind the scenes.... CUSTOM PROACTIVE MARKETING STRATEGY Our marketing team will create a unique landing page created just for your home that can be shared with the public before it goes "live" on the market! LANDING PAGE As a part of your marketing plan, we'll utilize targeted ads on Facebook and Instagram to reach people looking for homes in your area. SOCIAL MEDIA ADS We'll send out an email to agents who typically work in your neighborhood, as well as to clients we know are looking in your area, and potential customers who have registered on our ads. COMING SOON EMAIL You'll start getting alerts that buyers and agents want to see your home via an app called "ShowingTime." We'll help you get set up to receive notifications and to approve showings. BUYERS & AGENTS BEGIN TO SCHEDULE SHOWINGS
Currently, the Kentucky MLS does not allow "Coming Soon" advertising.
PHASE III: ACTIVE LISTING PERIOD
Remember to keep the lights on, have a plan for your pets and leave the property so that potential buyers feel comfortable coming into your home. SHOWINGS BEGIN
RECEIVE FEEDBACK We typically will receive feedback on your home in the form of a short survey from the showing agent within 24-48 hours of the showing. Survey feedback will be published to the seller via email. If we do not hear from the agent within 48 hours, a follow-up call will be placed to the agent to obtain feedback. WEEKLY UPDATES While your home is on the market, you can expect update calls on Monday to discuss the week's showings and next steps, if needed. OPEN HOUSE (OPTIONAL) Your agent will talk to you to discuss your personal marketing plan to see if this would be a good idea. Having us host an open house at your home is a great way to showcase it to multiple groups.
PHASE IV: OFFERS & CONTRACTS Time to get excited! Wonderful, you have an offer that you are now negotiating! Once we receive an offer, we will contact you immediately to discuss. Oyler Hines will be putting that offer into Dotloop to get signatures and initials for contract acceptance or changes for a counteroffer. REVIEW & NEGOTIATE OFFERS Great! You've made it through the initial contract acceptance stage. Negotiations happen in the same way. Your agent will receive an addendum from the buyer's agent to review any items that need to be rectified. NEGOTIATE INSPECTION ITEMS Buyers typically ask for a 7-10 day inspection period. Inspections usually include: whole house, radon, termite and sewer scope. Tip: step out while the inspection is happening, it may take a few hours depending on the size of your home. INSPECTIONS A licensed residential appraiser will do their report by either driving by, walking your property or coming inside. It's okay to be present for this, and usually only takes a few minutes. The appraisal report can take up to 7 business days after the visit. APPRAISAL Final walk-through will happen right before closing, sometimes the same day! This is just to make sure the home is in proper condition and any items from the inspection list have been completed. FINAL WALK-THROUGH
PHASE V: CLOSING
Your agent will work with the buyer's agent to set a closing time that works for all parties (including the title company). No matter how closing takes place, we will be with you every step of the way. SET TIME FOR CLOSING
CLIENT LOVE
Scott Oyler and the entire Oyler Hines team far exceeded my expectations. Scott’s expertise and experience was invaluable. I thought I could sell my house on my own, but I was wrong. Scott knew how to market our home and what we needed to do as home owners to ensure our home showed the absolute best that it could." - ELIZABETH ON GOOGLE
Click here to see our 500+ 5-star Zillow & Google Reviews.
Click here to see how we create your listing experience.
P.S. WE LOVE CELEBRATING YOU!
Click here to see our client celebrations.
Thank you so much for this opportunity. We look forward to creating your selling experience! Oyler Hines
7813 TED GREGORY LANE CINCINNATI, OH 45242 ∙ 513-802-9655 ∙ OYLERHINES.COM
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