SELLING YOUR HOME WITH OYLER HINES
You have a choice when it comes to who represents your home. We don’t take that lightly. OH hello.
At Oyler Hines, everything begins with you - your goals, your timeline, your next chapter. Our approach isn’t one-size-fits-all. It’s carefully crafted around what matters most: your outcome. Here’s what you can expect: Strategic, data-driven pricing designed to position your home powerfully from day one Thoughtful preparation that elevates both the perceived and real value of your home Elevated marketing (professional staging, photography, videography, digital and print) executed at the highest level A proactive plan to secure a qualified buyer within your ideal timeframe
Selling your home is far more than placing a sign in the yard. It’s positioning, presentation, timing, negotiation, and strategy.
When you hire Oyler Hines, both you, and your home, will be prepared for a successful sale!
Mike Hines & Scott Oyler Co-Founders of the Oyler Hines Group Coldwell Banker Realty
When you partner with Oyler Hines, you gain the strength of an entire team. Our collaborative approach allows us to stay proactive, nimble, and responsive at every stage of your sale. Behind the scenes, strategy is constantly evolving. In front of the scenes, the process feels seamless. You’ll feel supported. You’ll feel prepared. You’ll feel confident. WHY OYLER HINES? We know Cincinnati and Northern Kentucky inside and out - from the urban core to the east side, west side, and NKY communities. Many of our agents are lifelong locals. We understand not just the neighborhoods, but the nuance within them.
Click here to meet the team!
YOU MAY HAVE SEEN US ON TV
Featured on HGTV's House Hunters Twice (in OTR & Covington) Guest Appearance on Fox19 Morning Show as Real Estate Expert Past Weekly Feature on Channel 12 in the Tip Tuesday Segment
Watch to see how we make more possible.
Check us out online.
#1 Team in Cincinnati Top Producing Team 6 Years Running
#1 Coldwell Banker Team Top Producing Cincinnati Team 6 Years Running
Top New Construction Greater Cincinnati HBA 7 Years Running
Every 22 Hours Our team sells a home every 22 hours.
5 Star Reviews 600+ 5-Star Reviews on Google & Zillow.
$1B+ in Sales Volume We’ve sold over $1B... and counting.
Top 10 Team Top 10 Coldwell Banker Large Team (Nationwide)
COLDWELL BANKER: THE POWER OF BLUE
Coldwell Banker is the oldest and most established real estate brand in North America.
Residential Real Estate Brokerage Company in the US, according to Real Trends 500 (in 20+ major markets), Nationwide NRT, LLC.
#1 NATIONALLY
In Greater Cincinnati for multiple years. In 2021, the Hyde Park and Metro offices had 1 billion dollars in closed sales volume.
#1
LOCALLY
We have a presence of over commonly visited by active buyers, such as: GLOBAL REACH FOR MAXIMUM EXPOSURE 900+ websites
We might be global, but we still know local.
Watch the power of the Coldwell Banker brand.
Marketing for a successful sale. A successful sale doesn’t happen by accident. Before your home ever hits the market, we build a tailored marketing strategy designed to generate maximum exposure and emotional connection. Every detail (from timing and pricing to visuals and messaging) works together to create demand.
See how we create your listing experience.
THE POWER OF PHOTO Today, nearly every buyer begins their search online. Your home’s first showing happens on a screen.
Well-photographed homes will entice buyers to make that all- important, in-person visit. You only get one chance at a first impression. We make sure it’s unforgettable. We invest in professional photography because it matters.
“I was happy with the whole process but specifically the house pictures were amazing, along with the advertising. We had other houses on our street go up at the same time as ours who didn’t get even close to our volume of potential buyers come through." KARA / GOOGLE REVIEW
THE IMPORTANCE OF STAGING Our professional staging enhances flow, scale, and warmth - helping buyers instantly envision themselves living there. It highlights your home’s strengths and minimizes distractions.
BEFORE
AFTER
Click here to see a sample landing page.
A STUNNING WEBSITE Your home has a story. We're excited to tell it.
Through our exclusive partnership with AgentFire, we utilize one of the highest-rated real estate platforms in the industry to showcase your home at an elevated level. AGENT FIRE WEBSITE PLATFORM
YOUR HOME'S CUSTOM LANDING PAGE
While the MLS and national portals follow standard formatting, on OylerHines.com we control the narrative. Custom landing page designed specifically for your home Elevated layout and storytelling Lead capture technology that converts interest into action
Just a beautiful, strategic digital presence designed to stand out.
SOCIAL MEDIA We don’t just post listings - we create momentum.
Our targeted advertising campaigns place your home directly in front of qualified buyers. Using advanced targeting and our advertising budget, we generate thousands of impressions and drive meaningful traffic to your listing.
This is where we build buzz. Through reels, stories, and curated posts, we connect your home with our engaged local audience. When your property hits the market, anticipation is already building.
Click below to see our online profiles.
Facebook Instagram YouTube: Listings YouTube: About Cincinnati
VIDEOGRAPHY Video brings your home to life. From cinematic property tours to community spotlights, our video content expands reach and builds a following of active buyers and sellers within our market.
INTERIOR DRONE
GUIDED TOURS
COMMUNITY
REELS & SHORTS
EDUCATIONAL
Digital is powerful — but tangible marketing still matters. Our in-house marketing team designs a custom brochure exclusively for your home. Buyers leave the showing with a beautifully curated reminder of what made it special. CUSTOM BROCHURES PRINT MARKETING
Check out our dynamic interactive brochures here.
DIRECT MAIL
We keep your community informed with market updates, recent sales, and neighborhood highlights - ensuring your home stays top of mind locally.
We tell the story of your home through a thoughtfully designed series of email launches and follow-ups. EMAIL CAMPAIGNS
Who receives them?
Buyers registered on our website Buyers who have shown interest in similar homes or your neighborhood Local agents who have recently shown comparable properties
We turn engagement into offers!
Preparing for a successful sale. Selling your home isn’t one big step - it’s a series of intentional phases.
Think of the next few pages as your roadmap.
We’ll guide you through each stage, explain what’s happening behind the scenes, and make sure you always know what to expect next. Our job is to simplify the process so you can feel confident from start to finish.
PHASE I: PRE-LISTING & PREP We’ll meet to talk through your goals, timeline, and questions. We’ll outline what it takes to get your home market-ready and walk you through exactly what we offer as your listing team. INITIAL CONSULT We study the current market in your neighborhood to determine the strongest pricing range. From there, we build a plan around timing - because when you list can matter just as much as how you list. ESTABLISH PRICING & TIMING When you’re ready, we’ll send listing documents through Dotloop, an easy electronic signing platform. You can review and sign everything from your computer or phone — simple and secure. EXECUTE LISTING DOCUMENTS Every home has standout features. Whether it’s a fireplace, a view, or beautiful natural light, we’ll help highlight what makes your home special through thoughtful furniture placement and simple design updates. STAGING & DESIGN CONSULTATION Small changes can make a big impact. Swapping cabinet hardware, updating light fixtures, or freshening paint can instantly elevate a space. If larger improvements make sense, we’ll guide you through those options as well. MAKE IMPROVEMENTS We’ll schedule professional photography and meet the photographer at your home to ensure everything looks its best before going live. YOUR HOME IS PHOTO READY A secure lockbox will be placed at your home so licensed agents, appraisers, and inspectors can access the property for scheduled appointments. LOCKBOX INSTALLATION
PHASE II: COMING SOON
Your home is entered into the MLS as “Coming Soon,” alerting thousands of local agents and buyers who are actively searching. ADDED TO MLS AS COMING SOON We’ll install your yard sign with a “Coming Soon” rider to create awareness. SIGN INSTALLED WITH COMING SOON RIDER Before your home is available for showings, our marketing team is already working behind the scenes to generate interest. PROACTIVE MARKETING STRATEGY BEGINS A unique landing page is created just for your home, allowing us to share it publicly before it officially hits the market. CUSTOM LANDING PAGE Targeted Facebook and Instagram ads begin running to reach buyers searching in your area. SOCIAL MEDIA ADVERTISING We notify agents who frequently work in your neighborhood, registered buyers, and potential clients who’ve engaged with similar properties. COMING SOON EMAIL CAMPAIGN As interest builds, buyers and agents begin requesting showing appointments through ShowingTime. We’ll help you set up notifications so approving appointments is easy. SHOWINGS BEGIN SCHEDULING "Coming Soon" is an optional, yet beneficial, advertising tool where your home is entered into your MLS to build excitement and alert other local agents when your home will be available to tour.
PHASE III: ACTIVE LISTING Keep lights on, create a simple plan for pets, and plan to step out during showings so buyers feel comfortable exploring your home. SHOWINGS BEGIN Within 24–48 hours of each showing, we request feedback from the buyer’s agent. You’ll receive those updates via email. If we don’t hear back, we follow up directly. RECEIVE FEEDBACK Expect a Monday check-in call to review showings, feedback, and discuss any strategic adjustments if needed. WEEKLY UPDATES Depending on your home and market conditions, we may recommend hosting an open house to increase exposure and attract multiple buyers at once. OPEN HOUSE (OPTIONAL)
PHASE IV: OFFERS & CONTRACTS When an offer comes in, we’ll contact you immediately to review terms, pricing, contingencies, and timelines. We’ll guide you through acceptance or counteroffer options using Dotloop for signatures. REVIEW & NEGOTIATE OFFERS Most buyers request a 7–10 day inspection period. Common inspections include whole house, radon, termite, and sewer scope. It’s best to step out during this time - inspections can take a few hours. INSPECTIONS If repair requests are made, we’ll review the buyer’s addendum together and negotiate terms that protect your bottom line. NEGOTIATING INSPECTION ITEMS A licensed appraiser will evaluate the property. This may involve an interior visit or exterior review. The report typically arrives within 7 business days. APPRAISAL Right before closing, the buyer completes a final walk-through to confirm agreed-upon repairs are complete and the home is in proper condition. FINAL WALK-THROUGH PHASE V: CLOSING We coordinate with the buyer’s agent and title company to set a closing time that works for everyone. Whether closing happens in person or remotely, we’ll guide you through every signature and every step. SET TIME FOR CLOSING
OUR CLIENTS SAY IT BEST
Click here to see our 5-star Google Reviews.
Click here to see our client celebrations.
Thank you so much for this opportunity. We look forward to creating your selling experience!
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