The Michael Ford Collection
Shaped by Many
The Michael Ford Collection
An exploration of rhythm, identity, and cultural voice, the Michael Ford Collection brings together influences across music, architecture, and community. Shaped by the work of architect, educator, and Hip Hop By Design™ founder Michael Ford, FAIA, NOMA, NCARB, the collection translates ideas into material through rhythmic textiles and wallcoverings designed for connection, craft, and collective expression— capturing the “liquid architecture” of hip hop through refined, high-performance surfaces. Shaped by Many The Michael Ford Collection
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The Michael Ford Collection The Michael Ford Collection
Michael Ford, FAIA, NOMA, NCARB is an architect, educator, and the founder of BrandNu Design Studio. Michael’s practice combines architectural design with cultural research and community engagement, creating spaces that reflect the identities and stories of the people who use them. In 2016, Michael founded the Hip Hop Architecture Camp, a program he runs through his nonprofit, Hip Hop By Design. The camp introduces young people to architecture and design through music and creative problem solving – illuminating a pathway into the design profession for emerging talent. In 2016, Michael founded the Hip Hop Architecture Camp, a program he runs through his nonprofit, Hip Hop By Design. The camp introduces young people to architecture and design through music and creative problem solving – illuminating a pathway into the design profession for emerging talent. Michael is an active voice in architecture through lectures, teaching, and public speaking. He has presented his work at universities, conferences, and cultural institutions across the country. His projects and educational work have been featured on The Oprah Winfrey Network, The TODAY Show, Rolling Stone, Vibe, and other national platforms. In December 2025, Ford received the prestigious Whitney M. Young Jr. Award from AIA. Through BrandNu Design Studio and Hip Hop By Design, Michael demonstrates how architecture and design can support creative expression, expand access, and inspire the next generation. Beyond all his work Ford is a dedicated husband and father to his sons, Mason and the late MJ3. In December 2025, Ford received the prestigious Whitney M. Young Jr. Award from AIA. Through BrandNu Design Studio and Hip Hop By Design, Michael demonstrates how architecture and design can support creative expression, expand access, and inspire the next generation. Beyond all his work Ford is a dedicated husband and father to his sons, Mason and the late MJ3. Michael Ford, FAIA, NOMA, NCARB is an architect, educator, and the founder of BrandNu Design Studio. Michael’s practice combines architectural design with cultural research and community engagement, creating spaces that reflect the identities and stories of the people who use them. Michael is an active voice in architecture through lectures, teaching, and public speaking. He has presented his work at universities, conferences, and cultural institutions across the country. His projects and educational work have been featured on The Oprah Winfrey Network, The TODAY Show, Rolling Stone, Vibe, and other national platforms.
32% Polyester 27% Solution dyed nylon 21% Cotton 20% Rayon 100,000 Double rubs
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BRONX COMPOSITION THE MICHAEL FORD COLLECTION - TEXTILE A rhythmic, large-scale stripe shaped by sampling and remix. Drawn from a single line of pixels and expanded into full form, the pattern moves with a sense of cadence—color blurring, skipping, and reappearing across the surface. Inspired by Ford’s Hip Hop Architecture Camp® in the Bronx, the design reflects collective creativity and cultural expression. Executed as a dimensional jacquard with varied yarn sizes across seven colorways, Bronx Composition translates visual rhythm into a tactile surface, bringing depth, movement, and connection into commercial interiors.
Michael compared creating the artwork for Bronx Composition to sampling music in hip hop. He explained, “the colors come from a photo of the kids at Hip Hop By Design’s first Architecture Camp in the Bronx, pulled the way a DJ pulls records from a crate. I treated those colors like samples, stretching the pixels the same way a DJ stretches a break beat. The result is a stripe that feels like a loop created through selection, manipulation, and the art of the remix”
“This piece reflects the idea that hip hop is made of many parts— voices, places, histories—and every part matters. You rarely see the whole unless you honor the pieces.”
CYPHER THE MICHAEL FORD COLLECTION - TEXTILE
Rooted in language and identity, fragments of the phrase “I AM HIP HOP” are translated into a geometric composition—subtle, intentional, and layered with meaning. Letterforms dissolve into pattern, shifting between abstraction and recognition.
- Michael Ford
100% Polyester 105,000 Double rubs
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Originally conceived as a community- based mural project, the design carries a deeper narrative rooted in voices, places, and histories. Executed as a dimensional jacquard, raised chenille sits against a smooth twill ground, creating a tactile contrast that enhances depth and color. Offered in ten colorways from bold red to refined neutrals. By transforming language into structure, the work reflects the power of collective unity. The pattern emphasizes that the whole is greater than the sum of its parts.
BREAKIN’ THE MICHAEL FORD COLLECTION - WALLCOVERING Capturing the movement of breakdancers, lines twist, loop, and intersect—translating kinetic energy of bodies in a cypher into a dynamic, graphic surface. Based on a playful digital sketch by Ford’s son Mason, the mural-scale Circon® wallcovering carries a sense of spontaneity and flow, informed by layered drawings of figures, wiring diagrams, and expressive mark-making. Across four distinct colorways, these elements bring visual motion and layered expression into interior environments.
100% Circon vinyl Bio Sourced Osnaburg backing
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Michael Ford’s community practice engages young people as creators by creating opportunities for youth to learn, contribute, and be part of something meaningful. Of the young artists, is Ford’s own son. Breakin’ began as a sketch by Mason Ford. As Michael explains, “He uses digital tools to draw break dancers’ figures, wiring diagrams, pipes, maps, anything that shows flow.” The final pattern captures Mason sense of movement while reflecting Ford’s dedication to supporting the next generation of artists.
DANCE OFF THE MICHAEL FORD COLLECTION - TEXTILE The upholstery counterpart to Breakin’, this pattern translates spontaneous mark-making and rhythmic movement into a linear expression, balancing vibrant energy with a grounded, artisanal hand. Oversized bouclé yarn creates raised, jostling motifs against a canvas ground, adding tactile depth with a subtle luster and dimensional character. Designed for seating applications and engineered for performance, the textile is offered in nine colorways—eight tonal variations and one high-contrast black and white.
73% Post consumer recycled polyester 18% Polyester 9% Nylon 105,000 Double rubs
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Translating Mason’s artwork into a woven upholstery creates new meaning for the rhythmic pattern. Combined with the physical contours of the furniture, the design flows seamlessly, capturing both Mason’s and Michael’s compelling connection between movement and structure.
100% Circon vinyl Bio Sourced Osnaburg backing
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FLOW CHART THE MICHAEL FORD COLLECTION - WALLCOVERING A structured interpretation of lyrical cadence, the pattern maps rhyme structures as a field of floating elements—measured and precise, translating rhythm into an ordered spatial system. Inspired by lyrical analysis exercises developed through The Hip Hop Architecture Camp®, the wallcovering visualizes rhythmic compositions layered over a tonal printed texture. Produced on bio-based Circon® and available in six colorways, the design reveals nuanced detail up close while maintaining a calm, architectural presence across expansive applications.
Michael Ford’s The Hip HopArchitecture Camp®, gives children a hands-on creative experience while introducing them to architecture and the digital tools and technology used in music production. Flowchart visualizes the patterns students derive from these lyrical rhythms, visualized as bars and re- interpreted to architectural surface. These bars captures the feeling of a structure within sonic experience, and the musicality of architecture itself.
76% Post consumer recycled polyester 24% Polyester 105,000 double rubs
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Overtone Coordinating texture from Momentum - Textile A chic, multi-color texture shaped by tonal variation and spun yarns, creating a layered surface with richness, depth, and complexity. Designed to complement the full Michael Ford collection, Overtone is offered in nine colorways. An innovative spinning technique uniquely defines each streak of color, bringing harmony and tonal interplay throughout.
Phoebe Coordinating texture from Momentum - Textile Woven with the same chunky bouclé yarn as Dance Off, this refined twill uses grooves and ridges to build depth, movement, and grounded sophistication. More restrained in expression, Phoebe delivers softness and dimensionality across seating applications. Crafted in the USA using proprietary weave structures and offered in 15 colorways, this textile serves as a quiet counterpoint within the Michael Ford collection.
42% Polyester 38% Acrylic 20% Cotton 100,000 double rubs
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ONCE UPON A PROJECT DESIGN BLUEPRINT FOR LIQUID ARCHITECTURE At NeoCon 2026, Momentum proudly partnered with the SURROUND Podcast Network for a live, front-row broadcast of Once Upon a Project, hosted by AJ Paron. This special episode, “Design Blueprint for Liquid Architecture,” serves as a definitive behind-the-scenes look at our groundbreaking collaboration with trailblazing architect and educator Michael Ford, FAIA. In a captivating 40-minute conversation recorded live from the NeoCon Podcast Lounge, Ford shares how he stepped into the shoes of a master music producer to translate the visceral energy, history, and structural cadences of hip-hop into high-performance commercial surfaces. Rather than treating hip-hop simply as music to consume, Ford explores it as a tangible design material— deploying foundational hip-hop techniques like sampling, scratching, and looping to fundamentally challenge how we think about space, representation, and community narrative.
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Innovation happens when you look at familiar spaces through a brand-new lens. We partnered with Michael Ford during NeoCon 2026 to lead a unique, studio-based workshop on cultural design thinking and material exploration. Rooted in Ford’s internationally recognized Hip Hop Architecture Camp, the session challenged participants to use sound, rhythm, and lyrical narrative as blueprints for physical structures. By trading digital concepts for hands-on making, we explored fresh approaches to texture, scale, and atmosphere— redefining how we translate inspiration into commercial spaces. RHYTHM MADE MATERIAL NEOCON WORKSHOP
Visual pattern becomes musical composition through an innovative translation of three of Michael Ford’s wallcovering designs into original works of music. By assigning notes, rhythms, and chords to the patterns, the team developed a system that reads each design like a sheet of music. The result is three unique pieces that reveal the hidden rhythm and melody within the artwork, offering a new way to experience pattern through sound. PATTERN TO MUSIC A STUDY BY KAREN LARGE & STEPHANIE STRICKLAND
“My goal was simple: to let these fabrics and wallcoverings carry the rhythm, motion, and honesty of hip hop while still serving the needs of designers and the spaces they shape.”
- Michael Ford , founder of BrandNu Design Studio and Hip Hop By Design
The Michael Ford Collection
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