The Newsletter Pro - March 2020

40,000,000 COMPANY’S AN Them Add No Less New Sales Thi s Year!

when everyone else is starting SEO firms, website development companies, and digital marketing agencies isn’t the direction anyone else went but me. Being a contrarian is who entrepreneurs are at our cores, but I’ve noticed a funny thing: Once we get into the entrepreneur club, many of us face a few setbacks or failures, and all of a sudden, we want to conform to what everyone else is doing. We want to find the shiny object that promises us riches but rarely ever delivers. Continued on Page 6 ...

(measured by the package they purchase and their customer lifetime value) is much higher with this manual method of marketing. For most of my adult life, I’ve been the person who goes the opposite direction of where everyone else is going. Being an entrepreneur is not the path most people choose. Having a kid at 16 isn’t normal, but raising that kid as a single father is surely a decision most 16-year-old boys don’t make, even when they do get a girl pregnant. Starting a print newsletter company in 2011

Of course, he will have some online marketing campaigns running for lead generation, but with the upcoming presidential election about to drive costs through the roof (which I talk about in another article on Page 3), coupled with the lower lead quality, it’s not the best use of their marketing budget. Through marketing testing, this company has found that it is more difficult to get leads and sales with a manual sales process like direct mail, phone prospecting and sales, etc. However, the lead quality and, ultimately, the quality of the customer


Have You Heard the Good News?

In just over one year, Marquet had empowered his crew to take control through competence and clarity, pushing them to think as he did and transforming the Santa Fe from worst to best. As a result, Navy inspectors gave the Santa Fe the highest rating possible. Marquet has taken his expertise and the lessons he learned on the Santa Fe and compiled them into a book titled “Turn the Ship Around!: A True Story of Turning Followers Into Leaders.” With Marquet’s honest telling of the story behind the Santa Fe’s rise to proficiency, “Turn the Ship Around!” offers business leaders an in-depth guide and applicable lessons for their own crews. Learn more about Marquet’s book and speaking engagements at DavidMarquet. com, and find his book on Amazon.

Psalm 28:7–8 — “The LORD is my strength and my shield; my heart trusts in him, and he helps me. My heart leaps for joy, and with my song I praise him. The LORD is the strength of his people, a fortress of salvation for his anointed one.” Habakkuk 3:19 — “The Sovereign LORD is my strength; he makes my feet like the feet of a deer, he enables me to tread on the heights.” Deuteronomy 31:6 — “Be strong and courageous. Do not fear or be in dread of them, for it is the Lord your God who goes with you. He will not leave you or forsake you.”




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