BHG Executive Real Estate Complete Resource Library

Required Fields & Suggested Contact Groups

RECOMMENDED FIELDS TO INCLUDE

SUGGESTED CONTACT GROUPS

Clean records & personalized emails

Past Clients

First & Last Name

Current Buyers

Email Address

Campaigns & automated follow-up

Current Sellers

Cell Phone

Call and text follow-up tasks

Direct mail, cards, home valuation follow-up

Sphere

Mailing Address

Zillow Flex Leads

Property Address

Home anniversary touches

Open House Leads

Birthday

Yearly birthday reminders

Annual home purchase anniversary messages

Investors

Closing Date / House-iversary

Organizes by client type or lead source

Agent Recruiting

Categories / Groups

Extra details that don't fit a standard field

Vendors

Notes

Multiple groups: separate with semicolons — e.g., Past Clients; Buyers; Sphere

VIP / Top Clients

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