Summary 0 - WE ARE ALIVE 1 - TOWARDS REGENERATION 2- REGENERATIVE BRANDS ● PART 1 - THE CLIMATE ● PART 2 - POSITIVE FOOD FROM REGENERATIVE AGRICULTURE ● PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTURE ● PART 4 - RECONNECTING WITH NATURE 3- THE REGENERATIVE BUSINESS MODEL
0 - We Are Alive
This is a short version 4 more detailed document with more than 150 brands (here) PART 1 - THE CLIMATE SOIL STORY
PART 2 - POSITIVE FOOD FROM REGENERATIVE AGRICULTURE PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTURE PART 4 - RECONNECTING WITH NATURE Reminder : The regenerative business model canvas for agriculture Full document (here) Reminder : from regenerative agriculture to regenerative business models Full document (here)
0 - WE ARE ALIVE
Predation Regeneration Our ambition : a collective mental model shift
Our vision
The regenerative economy requires a change of mental model. Putting an end to the predation of natural, human and also financial resources. Adopting regeneration in a logic of taking care of the living. And a change of economic model to address both short-term and long-term issues. Finally, it calls for a re-alignment of stakeholders at the local level to jointly deliver socio-ecosystemic services with a change in governance to give a voice to all stakeholders in the quality of life in a territory, including nature and future generations, since we are all alive. Health, well-being and social justice are at the heart of the approach.
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OUR APPROACH: POPULAR ECOLOGY
SUPPORTING HUMAN BEINGS IN THE EVOLUTION OF THEIR BEHAVIORS through the reconnection with nature
TRANSFORMATION Mindset shift. (Re)connecting humans to nature Encouraging behavior changes by acting on humans factors such as motivation, emotions and imaginaries. Increase collaboration.
INNOVATION
Business shift to regenerative models making ecological alternatives viable. Design regenerative products / services. Form regenerative coalitions.
Our workshops
1- The Human Factor fresk HERE 2- The emotion fresk HERE 3- The imaginaries fresk HERE 4- The Regeneration Camps HERE And the regenerative business model (Regen BMC) HERE
The purpose of our workshops
● The Human Factor Fresk (3h) - to encourage new behaviors by exploring 10 factors of behavior change, from cognitive biases to motivations within your company, your local community or a project team. Based on GIECO cognitive sciences expertise. ● The Emotions Fresk (3h) - to cultivate emotional intelligence, set teams in motion based on emotions motivating them to act collectively. Based on Aaron Beck cognitive therapy. ● The Imaginaries Fresk (3h) - to project your territory, your company, your brand and your products into a responsible and desirable future, through 4 relationships with nature from IPBES. ● The Regenerative Enterprise Business Model Canvas (4h) and it’s 5 workshops (5 days) - to design regenerative products, services and projects that will transform organizations within their ecosystem by providing socio-ecosystem services such as: soil, biodiversity, quality of life, fair remuneration, etc.
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1- Towards regeneration
REGENERATION ?
Regeneration puts life at the center of every action and decision Paul Hawken Regeneration means to transform and develop a collaborative relationship with nature Bill Reed, principal at Regenesis Group Successful regeneration means to evolve and continually develop new potential Reed et al
INTRODUCTION
For those of us who look at business as a force for positive change (social, environmental, economic), regenerative mindset invites us to integrate a greater diversity, inclusion and equity into our organization’s purpose, culture, activities and development. The regenerative economy allows humans to co-evolve with the natural systems around them and reverse degenerative systems (Mang & Reed, 2013). Indeed its purpose is to allow a collective to assist nature in its ability to regenerate by contributing to an ecosystem service Thus, the regenerative economy goes further than the functional economy and the circular economy, which do not regenerate the resources essential to the health of ecosystems. Regenerative Brands focus on having a net positive impact on people and the planet. Regeneration is a mindset applied across the entirety of the business, from sourcing materials to how products are manufactured, from the way consumers, employees and partners can evolve over time in the most healthy environment. Brands with products issued from regenerative agriculture are at the interface between pleasure, health, responsibility and culture. Regenerative agriculture is a holistic agro-ecological approach that regenerates ecosystems, especially soils, and keeps them in a resilient state. It holds many promises, not only positive environmental promises but also social promises and economic outcomes for farmers. By preserving the functioning of the soil, regenerative agriculture not only preserves carbon storage, thus contributing to the fight against global warming, but also the fertility of cultivated land in the face of desertification, and even... the health of consumers ! The product innovations sourced from regenerative agriculture are already available to Americans, Australians.... In this series of trend reports you will discover which brands have invested in regenerative agriculture. Which products they have launched. Which claims have they made ? The level of transparency from farm to fork ? Which certifications ? Which impacts ?
REGENERATIVE BRANDS PROVIDE ECOSYSTEM SERVICES Regeneration aims to give all living beings (including humans) the resources needed to reach their full potential in their environment*. It builds on circular economy -moving from a take-make-waste linear economy to a circular economy leaves more room for nature to thrive, but it goes further to give back to nature more than what was taken through natural processes, assisting nature regeneration.
*Ecosystem services aim to restore vital resources to living beings in their habitat. The health of all living things is interconnected #onehealth
LIVING BEINGS In their biotopes
= form local ecosystems
Ecosystems are formed by natural environments called biotopes and by a community of living beings called biocenosis.
Millenium Ecosystem Assessment
REGENERATIVE BRANDS PROVIDE ECOSYSTEM SERVICES
Natural resource management is entering a new era in which rapid environmental and social changes inevitably alter ecosystems and the benefits they provide to society.
1- THE CLIMATE SOIL STORY 2 - POSITIVE FOOD FROM REGENERATIVE AGRICULTURE 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTURE 4 - RECONNECTING WITH NATURE
LIVING BEINGS
Reminder : what is regeneration Full document (here)
The urgency of regeneration
Planetary boundaries have already been crossed for biodiversity and land change.
THE NEGATIVE IMPACT OF INTENSIVE AGRICULTURE ON SOILS
Growing food through intensive industrial methods has devastated our soils. Forecasts have predicted that global topsoils will deplete in 60 years at our current rate (source)
A 2008 report entitled "Global soil degradation" estimated that land degradation (about 2 billion hectares of land worldwide) affects 38% of the world’s cropland and has reduced water and nutrient availability (quality and access).
THE STATE OF BIODIVERSITY
At least 10,000 species are going extinct every year. Addressing the long-term consequences of biodiversity loss through the lens of this level is critical in fighting to work against species extinction for global health.
This map (NatureMap Explorer) focuses on the Global and Ecoregion levels of Biodiversity. Many others are available, including the World Database of Key Biodiversity Areas and the Global Forest Watch map.
THE URGENCY OF REGENERATION
It is therefore imperative for companies to turn to regenerative models and not only reduce their negative externalities (its not greenwashing it’s just maths)
Note from Nous Sommes vivants on “the living” HERE
REGENERATIVE AGRICULTURE GAINING MOMENTUM IN THE MEDIA
Regeneration.org (book)
Regeneration mission (documentary)
Apricot Lane Farms, Farm and documentary
FARMERS ARE GOING REGENERATIVE
The farm carries three certifications: Organic, Biodynamic, and Regenerative Organic. Several of restored habitat areas of the farm are Certified Wildlife Habitat. https://www.apricotlanefarms.com/about-the-farm/
WHAT IS REGENERATIVE AGRICULTURE ?
There is no consensus on a definition. -Some definitions are process based to define a singular agriculture (like organic agriculture). -Some definitions are outcome based to define what types of agriculture are regenerative. Variations in Definitions of Regenerative Agriculture
Source Note : Research has observed that application of synthetic and artificial fertilizers contribute to climate change through (i) the energy costs of production and transportation of the fertilizers, (ii) chemical breakdown and migration into water resources and the atmosphere; (iii) the distortion of soil microbial communities including the diminution of soil methanothrops, and (iv) the accelerated decomposition of soil organic matter.
WHAT IS REGENERATIVE AGRICULTURE ? “A system of farming principles and practices that increases biodiversity, enriches soils, improves watersheds, and enhances ecosystem services” . Terra Genesis International, 2020. “Regenerative Agriculture” describes farming and grazing practices that, among other benefits, reverse climate change by rebuilding soil organic matter and restoring degraded soil
biodiversity – resulting in both carbon drawdown and improving the water cycle. regenerationinternational
Holistic management focuses on restoring degraded grasslands, managing land in concert with natural resources
to reverse desertification and achieve economic, environmental and social benefits thereby Source
Regenerative agriculture practices
Regenerative agriculture is a subdivision of organic agriculture. It takes the best of organic farming, and expands on its principles by looking at what are the best practices to promote the health of soil, animals, labor and farmers. And unlike organic farming, regenerative farming is not geared towards conservation, but rather towards improvement, especially for future generations.
REGENERATION IMPROVES SOIL CAPABILITIES
ALL POSITIVE IMPACTS OF REGENERATIVE AGRICULTURE The benefits of regenerative agriculture include:
● Increased soil organic matter and biodiversity. ● Healthier and more productive soil that is drought- and flood-resilient. ● Decreased use of chemical inputs and subsequent pollution. ● Cleaner air and water. ● Enhanced wildlife habitat. ● Carbon captured in the soil to combat climate variability.
REGENERATION IMPROVES ECOSYSTEMS BIOCAPACITIES
INVESTING IN REGENERATION BEYOND SUSTAINABILITY Instead of fixing problems, investors focus on generating new potential — novel business models, innovative food products and eating innovations, new agricultural approaches, and enterprise ecosystems that are deeply in harmony with the long term story of the place.
The principles of regeneration
REGENERATIVE BRANDS PART 1 - THE CLIMATE SOIL STORY
1- CIRCULAR DESIGN TO REDUCE IMPACTS 2- CLAIMING REDUCED CARBON EMISSIONS 3- CAPTURING CARBON EMISSIONS FOR CONSUMERS 4- FEATURING REGENERATIVE AGRICULTURE 5- TAKING PRIDE IN DISTINCTIVE SOIL PRACTICES 6- TAKING PRIDE IN DISTINCTIVE SEA PRACTICES
1- CIRCULARITY TO REDUCE BRAND IMPACTS The third principle of circular economy is to regenerate nature. Yet circularity is essential but not sufficient for regeneration. A circular economy makes use of various strategies such as reducing, reusing and recycling that together eliminate waste, lower material and resource consumption and reduce greenhouse gas emissions. To be regenerative the process needs to go beyond restauration with multiple - integrated - holistic - positive contributions (climate AND biodiversity, soils AND water, nature AND humans, overall well being / health of living beings).
WE STAND FOR REGENERATION “Our vision is circular and regenerative; we aim at restoring the environmental balance between human beings and nature, giving back what we already received ” - Davide Bollati, Chairman of Davines. WE STAND for regeneration with regenerative organic Barbera grape pomace extract from Mr. Cunials vineyard in Parma. Source
The principles of regeneration
2- PRODUCTS CLAIMING REDUCED CARBON EMISSIONS Regenerative agriculture improves the soil's capacity to sequester carbon from atmosphere. Some brands are on a carbon mission to reduce emissions. Among those some aim for net zero by 2030. Since for clothing and food brands 70% of emissions come from farming, new farming methods are the solution. Regenerative to the general public is a romantic notion. But carbon is real.
CARBON NEUTRAL MILK - ACHIEVED ONLY THROUGH FARMING PRACTICES
Founder Albert Straus and seaweed-supplement maker Blue Ocean Barns demonstrated a dramatic climate change solution, reducing dairy cows’ enteric methane emissions an average of 52% and up to 90% by supplementing the cows’ diet with a specific red seaweed (Asparagopsis taxiformis) in the first U.S. commercial trial on a dairy farm in 2021. The red seaweed has the potential to reduce cows’ enteric methane emissions up to 95%. This is accomplished by feeding the dairy cows roughly one ounce of red seaweed as part of their regular 45-pound diet. On top of organic regenerative practices. Source
PLANT BASED ALTERNATIVES, NATURALLY CARBON NEUTRAL Wide Open Agriculture has developed an eco-friendly plant based protein from Australian Sweet Lupin, a legume crop similar to soybeans, but with a higher fibre and lower fat content. The protein is designed to have a low carbon footprint, and can be farmed using regenerative farming systems. The “techno-function and eco-credentials” of the product have been highlighted by the Company as competitive advantages compared to other similar products. SOURCE
3- CAPTURING CARBON EMISSIONS FOR CONSUMERS Projects contributing to net zero goals and possibly generating offsets vary a lot by project type (renewable energy, carbon capture & storage, avoided deforestation), type of action on carbon emissions (reduction, removal) and features (notably whether carbon is stored or not with implications for the permanency of abatement effects). What’s new is that consumers can contribute to those through their daily shopping.
FARMED FOR OUR FUTURE TO REVERSE CLIMATE CHANGE
HappyBaby Organic & Regenerative line of baby food is made with ingredients that are Farmed for Future— ingredients inside come from farms that apply regenerative agriculture practices that, at scale, help to sequester carbon and reverse climate change. They are committed to a movement towards a happier and healthier future for our children. They source oats from a ROC™ Silver farm meeting the highest standards in the world for soil health, animal welfare, and farmworker fairness. Source
CONSUMERS CAN MEASURE CARBON IMPACT WITH OATLY Oatly was among the first brands to see success with oats as an alternative milk base, and now they’re further setting themselves apart on shelf with the use of a carbon label. The calculations for a product’s rating include everything in the product lifespan from farm to store and everything in between (like packaging and transport). The rating is prominently displayed on the front of every milk carton, with more information offered on their website. Source
4- FEATURING REGENERATIVE AGRICULTURE Brands aim at delivering various ecosystem services at once : removing carbon dioxide from the air and improving soil health. Indeed the key to soils reaching their full potential to store carbon is keeping soils healthy. A set of graphics from Climate Central show the maximum amount of carbon dioxide that cropland soils in each state could absorb annually through adoption of practices that promote soil health. https://www.climatecentral.org/graphic/farmers-markets?graphicSet=State
SOIL MATTERS
2018 Annie’s limited-edition version uses organic wheat and oats grown on Casey Bailey’s farm in Fort Benton, Montana., exclusively available at Sprouts. Regenerative practices including cover cropping and extended crop rotation (two organic rotational crops: wheat and oats) Grower Casey Bailey explained that working with Annie’s is to prioritize soil health. SOURCE
Each new products contains a blend of two organic rotational crops: wheat and oats in Bunny Grahams and wheat and peas in Elbow Pasta & Cheddar.
CERTIFIED REGENERATIVE “Our approach to regenerating the soil through our planned grazing of both the dairy cattle and the chickens, and our holistic approach to farming is both good for the land, and good for people. We are putting carbon back into the soil, sequestering that carbon in an effort to reverse climate change” “ We are building our soil, our own carbon farm, from the ground up, utilizing cows and chickens to move carbon out of the atmosphere and back into the Earth’s soil. This is our regenerative, organic approach”. Source
GOING BEYOND USDA CERTIFIED ORGANIC STANDARDS Kalona SuperNatural Organic Whole Milk Plain Yogurt is from 100% grass-fed cows on small family farms that restore the environment. To be certified organic, cows must be grazed on pasture for a minimum of 120 days per year. They went beyond this organic standard. They describe their farms as e cological oasis that rejuvenate soil, protect watersheds, and store carbon. Source
The principles of regeneration 5- TAKING PRIDE IN DISTINCTIVE SOIL PRACTICES Some brands have made the choice to communicate on their regenerative practices as a distinctive feature to gain consumer preference. The focus is on these practices rather than on a specific consumer benefit.
SOIL PRACTICES
CROP ROTATION
Consumers are looking for regenerative agriculture practices such as crop rotation to be identified on products like this one from Varietal Crop Crackers. Alpha Food Labs sells Varietal Crop Crackers, which offers the crop rotation list on each package for years 1 to 3. For example, its year 2 crop rotation crackers list is Dark Northern spring wheat, millet and flax. Source
RESTORING THE SOIL “Regenerative practices can improve the land’s resiliency and the health of waterways. We are farming to try to leave the land better than we found it” Vital Farms
The principles of regeneration
REGENERATIVE BRANDS PART 2 - POSITIVE FOOD FROM REGENERATIVE AGRICULTURE
1- HEALTHY SOILS, HEALTHY PLANET 2-BOOSTED NUTRIENT DENSITY 3- SUPER AGRICULTURE FOR SUPER POWERFUL FOOD
4- REGENERATING GUT LIFE 5- HOLISTIC (LIVELY) HEALTH 6- FOOD AS A LUXURY TREAT ! Full document (here)
1- HEALTHY SOILS, HEALTHY PLANET It is estimated that 95% of our food is directly or indirectly produced on our soils. Healthy soils are the foundation of the food system. (source) Our soils are the basis for agriculture and the medium in which nearly all food-producing plants grow. Healthy soils produce healthy crops that in turn nourish people and animals. Indeed, soil quality is directly linked to food quality and quantity.
As consumers increasingly recognize t he impact their food choices have on their own health as well as that of the planet, Simple Mills has become a staple in millions of American households. “ I became interested in regenerative agriculture and how we can use food as a force for both human and planetary health”. Katlin Smith, founder of Simple Mills. Simple Mills crackers, cookies, bars and baking mixes are sold in more than 28,000 natural and conventional stores across the country. Source
HUMAN HEALTH CAN’T TRULY EXIST WITHOUT CONSIDERING THE HEALTH OF OUR PLANET.
HEALTHY SOIL = HEALTHY FOOD = HEALTHY BEINGS. IT’S REALLY THAT SIMPLE!
The fruit in their Regeneratively Farmed®, organic, biodynamic apple sauce is seasonally grown and handpicked from orchards that have been growing organic fruit for over 30 years. They select only naturally sweet seasonal varieties eliminating the need for added sweeteners. White Leaf Provisions believes that healthy food starts with healthy soil. “The health of the planet and the health of our communities are linked. Keith Rowe of White Leaf Provisions. source
2- BOOSTED NUTRIENT DENSITY Nutrient density, functionally, describes higher levels of nutrients and beneficial secondary plant metabolites per unit of volume. Nutrient dense food is virtually the opposite of ‘empty calories’. One well cited study by Donald Davis found that the average nutrient content of most vegetables and fruits have declined dramatically over the past 50–70 years. As the Bionutrient Food Association states, “The problem is, we now live in a world where natural foods, can be nutrient poor. Even organic and local foods can be low in nutrition, depending on the growing practices, season and seed.”
NUTRIENT-DENSE CHIA AND BAOBAB Patagonia Provisions bars are the perfect source of convenient, tasty, nutritious energy on the fly. Patagonia Provisions' Organic Inca Berry & Almond Bar is just organic fruit, nuts, seeds, and juice in a portable, chunky, chewy bar. No artificial sweeteners, corn syrup, preservatives, coloring, chemical supplements, MSG or GMO ingredients. Unwrap a delicious bite of natural energy, with serious superfood boosts of chia and baobab providing a good dose of antioxidants, potassium and Omega-3s. Source
Bluebird whole grain is nutty ancient whole grain flour milled to order for optimum flavor, nutrition, and performance. High in protein (over 16% protein) and micronutrients. “We want to preserve the inherent qualities of our ancient wheat to deliver the highest nutrient-dense foods to our customers”. source
3- SUPER AGRICULTURE FOR SUPER POWERFUL FOOD Nutritionally speaking, there is no such thing as a superfood. Though many foods could be described as super, it’s important to understand that there is no single food that holds the key to good health or disease prevention. The food industry bestows the superfood label on nutrient-rich foods with a supposed capacity to positively affect health.
Açaï is known for its unparalleled anti-oxidant action. Awi Superfoods is a food-for-good tech company that promotes regenerative nutrition spanning agroforestry and biofactories.. “Our team ventures into different regions of Brazil to select natural ingredients with high nutritional power, offering superfoods with more flavor and energy” Derek Brett Gallo “We believe in human health and forest regeneration as a way to generate true global transformation!!!” SOURCE
DAILY PLANT POWER FOOD TO PREVENT DISEASES*.
Navitas Organic Essential Superfood combine the heaviest hitters in the superfood world to bring you plant-based complete proteins, digestive support and antioxidants in one easy-to-use mix. NAVITAS superfood powders are full of antioxidants. Committed to creating a healthier world through regenerative organic farming and plant-forward lifestyles. Perfect for blending with smoothies, yogurt or cereals, and even in baking. Source
*Immune, Stress Reduction, Balanced Energy
4- REGENERATING GUT LIFE The modern American diet is shown to diminish healthy probiotic populations in the gut, modern farming practices have decimated key microorganisms needed to maintain soil health and nutrient levels.
MEDICINE FOR YOU AND YOUR MICROBIOME.
Snacktivist products are designed with nature in mind, from the soil the plants are grown to how these superfoods, ancient grains, and legumes affect your body and your microbiome. They believe that food can be medicine for us and our microbiome. They are determined to bring Ethnobotany back to the food system and make everyday foods part of a healthcare regimen. source
LIVE BACTERIA + COLD PRESSED APPLE JUICE. This Kombucha is a fermented tea delivering up to 5 BILLION live probiotics to the gut made by combining loose leaf green tea with a culture of live bacteria + cold pressed apple juice. Reorganics fermented products are products that make you feel good; connected to the cycles of nature; made from nutrient-rich produce from local growers using principles that regenerate the soil, and not deplete it. Reorganics keep all their products raw. This means they won’t be pasteurised, filtered or had any additives added to them.
source
MICRO ORGANISMS CAN HAVE BIOLOGIC ACTIVITY IN THE HOST When we want to achieve the most nourishing food outcomes, we need to maximize nutrients, while minimizing anti-nutrients, toxins, and agricultural pollutants. In general, fermenting foods increases the nutrient content and the bioavailability of nutrients, decreases anti-nutrients (phytic acid, lectins, oxalic acid, tannins), toxins (heavy metals and mycotoxins), and agricultural pollutants (glyphosate and other herbicides, pesticides, fungicides, and fumigants). Glyphosate, for example, is reduced by 65% in sauerkraut compared to pre-fermentation levels on the cabbage according to one lab we talked to. “There are other potential health benefits we plan to study as well. For example, post-biotics: “non-viable bacterial products or metabolic products from microorganisms that have biologic activity in the host.” Tim Richards philosopher foods source
PRESERVING WHAT MAKES INGREDIENTS NATURALLY HEALTHY THROUGHOUT THE PROCESS When gut microbes consume fibre, they produce short-chain fatty acids (SCFAs), such as Acetate, Propionate and Butyrate. It is these SCFAs that have beneficial health properties.“Most beets in processing, like 20% to 30% of them, get wasted,” Mr. Mourad said. “We’re using the peel and the top and the bottom. It’s good for the consumer, they’re getting more fiber and nutrition, and there’s less waste.” THEO's chefs up new veggie-forward foods that deliver on both amazing flavor and nutrition. SOURCE
The principles of regeneration
ALIM density
5- HIGHER QUALITY INGREDIENTS BECOMING A LUXURY
CONSIDER PASTURES LUXURY EGGS
Move over Faberge Eggs, there’s a new luxury egg in town, and it's edible! Consider Pastures raises the bar immensely with its premium, elegant branding. Source
REGENERATIVE BRANDS PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTURE
1-TRACEABLE PRODUCTS Transparency to where and how that product was produced helps to give shoppers a better understanding of why it is so important to support regenerative/sustainable practices. 2- THE LOCAL CONNEXION Product from my state. Buying from local farmers. The city / country connexion. Supporting them.
3- THE AMERICAN FARMERS Farmers who care so much about their land and the people that they are feeding. Proximity in terms of values - family values - small farms / artisanal - home made, … The national preference - made in USA - made for americans.
4- NEW RELATIONSHIPS Regenerative economies extend beyond the farm and cover the greater food supply chain— it has the potential to foster rural prosperity at the macro level. 5- SOCIAL FAIRNESS Social fairness is one of the pillar of regenerative agriculture which aims to increase the living wage standards of farmers and their employees. 6- CHANGING THE SYSTEM THROUGH FOOD To have a meaningful effect on reducing emissions, many more farmers will need to adopt regenerative principles. 7- INDIGENOUS PEOPLE LAND, FARMING PRACTICES AND SPIRITUALITY Indigenous people struggle for the acknowledgment of their rights, cultural roots, and heritage— however they hold ancient knowledge. Reminder : what is regeneration ? Regenerative agriculture ? Full document (here)
1-TRACEABLE PRODUCTS Transparency to where and how that product was produced helps to give shoppers a better understanding of why it is so important to support regenerative/sustainable practices.
CONSUMERS CAN CHECK FARMERS PRACTICES Provenir actively seeks out and supports farmers who are practicing regenerative farming techniques to restore the land on which they farm and return carbon to the soils. Provenir was established to improve animal welfare and meat quality by deploying an abattoir on wheels, with the facility able to eliminate the stress imposed on animals during live transport prior to processing. Through transparent relationships with farmers, Provenirs ensures that all of the livestock processed through its mobile abattoir are raised in ways that support the regeneration of the land’s ecosystems and biodiversity. source
2- THE LOCAL (RE)CONNEXION Product from my state. Buying from local farmers. The city / country connexion. Supporting them.
BUYING LOCAL CALIFORNIAN SUNFLOWER OIL Makers of artisan French-style cooking oils partnering with farmers in Northern California to produce the first California-grown regenerative sunflower oil. “ T his high quality neutral oil represents our commitment to supporting regenerative agriculture to combat climate change and to producing healthy, nutritious food sustainably from seed all the way to can”. Matthieu Kohlmeyer La Tourangelle CEO source
DIRECT FROM THE FARM RETAILERS Pocono organics is of the largest Regenerative Organic Farms in North America across 380 acres of land! With market and coffee shop. source
3- THE AMERICAN FARMERS Farmers who care so much about their land and the people that they are feeding. Proximity in terms of values - family values - small farms / artisanal - home made, … The national preference - made in USA - made for americans.
RALSTON FAMILY FARM AMERICAN-FARMED JASMINE WHITE RICE. “Because we do everything right here in the USA, we can track each carton from seed to fork! We are a three generation working the farm; USA owned and operated by the Ralston's” source
FAMILY FARMED, REGENERATIVELY GROWN POP-AT-HOME KERNELS
The Popcorn Kernels are grown and packaged on McKaskle Family Farm in Braggadocio, MO. Steve McKaskle, fifth-generation farmer and soil health pioneer, has been integrating regenerative farming principles such as minimizing soil disturbance, maximizing biodiversity, and reducing synthetic inputs on his land for close to 30 years. “At Quinn we have always believed transparency is the most powerful force for good in the food system”. “Partnering with the McKaskle family has given us the opportunity to share everything about where and how our popcorn kernels are grown and packaged,” said Kristy Lewis, Quinn Founder/Chief Visionary Officer. source
SMALL IS BEAUTIFULL source
4- NEW RELATIONSHIPS Regenerative economies extend beyond the farm and cover the greater food supply chain— it has the potential to foster rural prosperity at the macro level.
FRESH, ECOLOGICALLY GROWN FOOD- FAIR TO PRODUCERS AND EATERS. The Food Connect Foundation weekly boxes of fresh produce and groceries are delivered through its unique distribution system called the City Cousin network. source
TOP LONDON RESTAURANT SUPPLIER LAUNCHES NEARBY FARM
Fresh produce supplier Natoora, who supply some of London’s best restaurants, has launched a regenerative farm to rejuvenate soils, sequester carbon and provide sustainable food. By farming regeneratively, Earthworks aims to sequester the carbon back into the land and improve soil health, increase biodiversity and build ecosystem resilience. source
TAKING THE TIME “Our In Conversion Cotton Capsule represents a new beginning for cotton production at PANGAIA. Made with soft, breathable and lightweight in-conversion cotton grown using regenerative practices—this capsule is a physical manifestation of our next step towards an Earth-positive production model that gives back more than it takes. Our cotton is currently in conversion to regenerative. This is a 5-year-project that involves investment, data collection and training to embed regenerative practices into farming systems alongside our agricultural partner Arvind who has started Regenerative Organic Farming. Their overall sustainable farm operations now extend to more than 100,000 acres and they are planning to expand their farm operations to cover 400,000 acres of farmland and over 100,000 farmers by the year 2022-23. Around 26% of their cotton is sustainable and is being further being scaled up. Source
5- SOCIAL FAIRNESS Social fairness is one of the pillar of regenerative agriculture which aims to increase the living wage standards of farmers and their employees.
PAYING FARMERS MORE First Milk launched a regenerative farming bonus of 0.5p per litre for farmers who submit plans showing how they'll reduce carbon emissions. More than 300 farmers have already been up-skilled through a round of regenerative farming workshops run by First Milk and Farm Carbon Toolkit, across the country. source
SOCIAL FAIRNESS “We agree with movement leaders such as the Rodale Institute, and Regenerative Organic Certified, that Regenerative Organic Agriculture has 3 main pillars: Soil Health, Animal Welfare, and Social Fairness,” says David Bronner, CEO (Cosmic Engagement Officer), Dr. Bronner’s. “ This model provides solutions for socially just labor and production models are important to building a future in which agriculture is contributing to the vitality and health of both people and planet.” David Bronner source
SOCIAL FAIRNESS = CARING FOR EMPLOYEES WELL BEING
6- CHANGING THE SYSTEM THROUGH FOOD OR CLOTHING To have a meaningful effect on reducing emissions, many more farmers will need to adopt regenerative principles. Not only in USA, Canada…but also in South America, Africa…
A SHIFT AT SCALE
Ekaterra, the former Unilever brand leading the tea world with purposeful brands like Lipton, PG tips, Pukka, T2 and TAZO®. recently announced that one of its largest brands, TAZO, is embarking on a full transition to a regenerative organic approach; a shift of this scale could mean significant change for an industry grappling with climate-related changes in agriculture, biodiversity, flourishing farmer livelihoods, and recognition of diverse voices and rights. source
SYSTEMIC TRANSFORMATION OF FARMLAND THROUGH FOOD PRODUCTION These mangoes are freshly harvested from an agroforestry farm working toward Regenerative Organic Certification in Nicaragua. “From soups made with beans and lentils that can restore depleted soil to beer brewed with Kernza, a wheat-like grass whose massive, beard-like roots help draw down carbon and preserve topsoil, we’ve launched nearly 30 different products to support alternative ways of growing and making our food” Says Patagonia founder, Yvon Chouinard. source
HELPING FARMERS SHIFT FROM ORGANIC TO REGENERATIVE FARMING Nicaraguan-based B Corp, Sol Simple is the first in the world to acquire the stringent and crucial Regenerative Organic Certified® for fruits. Beyond offering fruits that nourish health, the company is committed to a transparent supply chain and bonding with farmers. Sol Simple has helped thousands of farmers shift from organic to regenerative farming with hands-on education and technical assistance. source
7- INDIGENOUS PEOPLE LAND, FARMING PRACTICES AND SPIRITUALITY Indigenous people struggle for the acknowledgment of their rights, cultural roots, and heritage— however they hold ancient knowledge.
HONORING OUR ANCESTORS LAND NATIVA Regen is designed to improve soil and water quality and protect biodiversity while helping brands reduce their carbon footprint and reach their sustainability targets. High Desert wool is 100% USA grown Shaniko Wool. Shaniko Wool Company is committed to producing fully traceable and sustainable wool, with an emphasis on honoring the land, water, and animals. source
RECLAIMING OUR ANCESTRAL CONNECTION Leah Penniman is a Black Kreyol educator, farmer/peyizan, author, and food justice activist from Soul Fire Farm in Grafton, NY. She co-founded Soul Fire Farm in 2011 with the mission to end racism in the food system and reclaim our ancestral connection to land. As co-Executive Director, Leah is part of a team that facilitates powerful food sovereignty programs – including farmer trainings for Black & Brown people, a subsidized farm food distribution program for people living under food apartheid, and domestic and international organizing toward equity in the food system. SOURCE
FOR THE ECONOMIC BENEFIT OF INDIGE NOUS PEOPLE Black Duck Foods has a vision to re-develop tradi tional food growing and coun try man age ment processes for the econom ic benefit of Indigenous people and country. Black Duck Foods wishes to establish the Traditional Native Grain Network (TNGN), an independent First Nations led body, to catalyse action around a national traditional grain network of stakeholders committed to healing Country and empowering First Nations economic development. source
REGENERATIVE BRANDS PART 4 - RECONNECTING WITH NATURE
GOING VEGAN Meat and dairy are important elements of our ancient rural food cultures - but also products of one of the largest industries in our society. Eating more plants and less animals is the single most effective choice we individuals can make every day to change our own health and the world. 75% of Original Beans products are vegan. source
REGENERATING NATURE
Our collaboration with ZQ and their regenerative agricultural initiative aims to rebuild land its fertility and biodiversity by using cultivation methods .
SUPERKIND CLEANSER PROVIDING AMAZING LEVELS OF BIODIVERSITY
In their organic garden, they practice regenerative agriculture — a farming process that helps to rebuild organic matter and restore degraded biodiversity in our soil. "It's imperative to solely use regenerative farming techniques to help the planet," says cofounder Tata Harper of her 1,200-acre organic farm in Vermont. To grow the calendula and lavender in the brand’s Superkind Refining Cleanser, workers monitor the soil daily to assess water needs and prevent weeds from growing, and rely on resident bees to pollinate the flowering plants. "Great examples of amazing levels of biodiversity."Source No regenerative certification
We don’t just offer one granola bar. We offer a full line of bars, snacks, and granola available on-the-go to inspire people to connect with nature. Because we don’t take the “nature” in our name lightly.
INSPIRE PEOPLE TO CONNECT WITH NATURE They Don’t Call It the Great Indoors Because when we get outside, something amazing happens. You can feel it. It can make us feel more energized and help us manage stress and strengthen our families. We think the world could use a little more of that. And we have the research to back it up. SOURCE
NATURE AS A LIFESTYLE Merino has the ability to help regulate temperature, keeping you cool in summer, warm in winter and feeling fresh from odor all year round. True Fleece sources ZQ Merino wool, which ensures hand-selected quality fibre that’s traceable to the farm it was sourced. It also ensures high animal welfare standards, along with strict environment and workplace practices for environmental and social sustainability. “Being New Zealand made is at the cornerstone of our business. If we’re not New Zealand made - were not authentic,” says Kate. SOURCE
A WAY OF LIVING Drawing on the Maori tradition of kaitiakitanga, the Tiaki Promise asks visitors to act as proud guardians whilst exploring New Zealand, placing the responsibility in the hands of the visitor by encouraging them to adhere to a set of principles that have the best interests of New Zealand at heart. These ‘pillars’ include driving carefully, protecting nature, keeping New Zealand clean, showing respect for local customs and being prepared for New Zealand’s changeable weather and rural landscapes. These simple steps are designed to ensure that New Zealand can be enjoyed for many generations to come, whilst keeping visitors safe and ensuring every visit to New Zealand is as fulfilling and memorable as possible. source
HONORING MOTHER EARTH Mother Earth Christy Dawn is committed to practices that honor Mother Earth and all her people. We are all related, each of us interconnected parts of a greater whole. We aim to live and work in harmony with nature, so that all may benefit. Our prayer is that our practices and products inspire others to remember and celebrate their innate
connection with one another, and with the natural world. Source
CONSCIOUS LIVING ORGANIC INDIA is unwaveringly committed to elevating environmental stewardship beyond “sustainable” – incorporating bio-regenerative farming practices that improve the environment with every crop cycle.The mission of serving a community dedicated to healthy, conscious living has resulted in a Vehicle of Consciousness business model based on building beneficial economic, environmental and social ecosystems.
source
Regeneration ?
Regeneration means putting life at the center of every action and decision. It is inclusive, engaging, and generous. Paul Hawken Regeneration : restoring nature so humans and natural systems can coexist and coevolve in harmony . Bill Reed, principal at Regenesis Group A regeneration is successful if it develops new potentials. Successfully regenerated ecosystems become places people want to live in, work in and visit Reed et al
Regeneration goes beyond sustainability
Reconciling Planet, People and Profit for a positive impact is not possible ? Often profit is the key focus. CSR strategies are a form of compensation in sustainable development (business as usual +charity) It is now a matter of “to reducing (stopping) negative impacts” AND to “give back more than we take” to nature (including humans). All living beings have a powerful but limited biocapacity to regenerate.
4 RELATIONSHIPS WITH NATURE
PLURITICENTRISM Living as nature
ANTHROPOCENTRISM Living from nature
INTEGRATION
SEGREGATION
BIOCENTRISM Living in nature
ECOCENTRISM Living with nature
ANTHROPOCENTRISM 4 ECONOMICAL APPROACHES
PLURICENTRISM
PRESERVE NATURAL RESOURCES
INCREASE LIVING BEINGS WELLBEING
EXTRACTIVE ECONOMY (GREEN ECONOMY)
Increasing all living beings capacity to reach their full potential in a shared territory REGENERATIVE ECONOMY (LIFE STEWARDSHIP OPENING NEW POTENTIALS)
Setting limits to humans exploiting natural and human resources
INTEGRATION
SEGREGATION
BIOCENTRISM
ECOCENTRISM
Adaptation strategies for future proof economical activities in ecosystems not at balance SUSTAINABLE ECONOMY (BUSINESS AS USUAL + CHARITY)
DEGENERATIVE ECONOMY (DEGROWTH)
All living beings should to be protected from toxic human activities
4 TOURISM INDUSTRIES
INTEGRATED APPROACH REGENERATIVE TOURISM TO INCREASE LIVING ECOSYSTEMS CAPABILITIES IN A TERRITORY FOR MUTUAL BENEFITS
INTENSIVE APPROACH MASS TOURISM AND COMPENSATION
Venice swallowed up by mass tourism
SEGREGATION
INTEGRATION
PROTECTIVE APPROACH RESPONSIBLE TOURISM TO PROTECT NATURE FROM HUMAN ACTIVITIES
SUSTAINABLE APPROACH ECONOMIC ACTORS RESTORING THE ENVIRONMENT TO KEEP IT AT BALANCE AND ADAPTING THEIR ACTIVITIES
Regional natural parks of France are a perfect slow destination
TOWARDS NET POSITIVE ACTIVITIES
REGENERATING NATURE GIVES ALL LIVING BEINGS (INCLUDING HUMANS) THE RESOURCES NEEDED TO REACH THEIR FULL POTENTIAL IN THEIR ENVIRONMENT INTEGRATED APPROACH REGENERATIVE TOURISM TO INCREASE LIVING ECOSYSTEMS CAPABILITIES IN A TERRITORY FOR MUTUAL BENEFITS
GREEN APPROACH LIMITATION OF MASS TOURISM IMPACTS
LESS CARBON EMISSIONS, PLASTICS…. LESS HARM
INTEGRATION
SEGREGATION
SUSTAINABLE APPROACH ECONOMIC ACTORS RESTORING THE ENVIRONMENT TO KEEP IT AT BALANCE AND ADAPTING THEIR ACTIVITIES
PROTECTIVE APPROACH RESPONSIBLE TOURISM TO PROTECT NATURE FROM HUMAN ACTIVITIES
RESTORING ECOSYSTEMS TO MAINTAIN BALANCE PEOPLE, PROFITS AND PLANET
NO HARM
NATURAL RESERVES, SLOW TRAVEL…
The economic system needs to be (re) integrated into the social and environmental systems.
Collective impact
Regenerative economy require building new alliances. A regenerative coalition geared towards delivering socio ecosystem services in a territory
Community of stakeholders
Note from Nous Sommes Vivants on regeneration HERE with projects carried out HERE
Coalitions creating value in mutually beneficial relationships VALUE CREATED
FROM PURPOSEFUL ORCHESTRATION OF STAKEHOLDERS
STAKEHOLDER’S CONNECTEDNESS
5- THE REGENERATIVE BUSINESS MODEL
(V5)
THE REGEN BMC PITCH AT CHANGENOW, MARCH 2024
WORLD’S LARGEST COMPANIES DEPEND ON NATURE
S&P Global Sustainable data shows that 85% of companies in the S&P Global 1200 — an index that covers the 1,200 largest companies across North America, Europe, Asia, Australia and Latin America — have a significant dependency on nature across their direct operations.. SOURCE
COMPANIES NEED TO CONTRIBUTE TO NATURE REGENERATION ! Adopting a systemic, holistic approach to resolving these major issues contemporary is more important than ever. Without denying the importance to treat the symptoms, tackle the root causes of contemporary social and environmental issues appear essential. SOURCE
ONLY 20% OF NON PROFIT ORGANISATIONS CONSIDER THAT THE ECOSYSTEMIC APPROACH IS AT THE HEART OF THEIR FOUNDATION
CORPORATE REGEN CSR ANNOUNCEMENTS & BUSINESS AS USUAL REGEN PRODUCTS REGENERATION IS EMBEDDED IN THE BUSINESS MODEL GOING BEYOND BUSINESS AS USUAL AT PRODUCT LEVEL
REGENERATION: GIVING ALL LIVING BEINGS (INCLUDING HUMANS) THE RESOURCES ENABLING THEM TO REACH THEIR FULL POTENTIAL IN THEIR ENVIRONMENT.
4 INNOVATION PATHS
SOBRIETY
REGENERATION
Living LESS from nature
Living PROSPEROUSLY connected with Nature
ANTHROPOCENTRISUM BIOCENTRISUME
PLURICENTRISUM ECOCENTRISUM
INTÉGRATION
SEGREGATION
DEGROWTH
ADAPTATION
Living in nature without overwhelming stuff
Living with nature in a SUSTAINABLE way
THE RISE, FALL, AND RISE AGAIN OF ECO-ACTIVE CONSUMERS In 2023, sustainability-conscious shopper segment rebounded to represent 22% of shoppers, compared with 18% in 2022 and 22% in 2021. These consumers spend almost $500 billion in the FMCG market each year, with this projected to reach $1 trillion by 2027. That said, 43% of overall respondents say that financial constraints are making it harder for them to act sustainably. source
THE BUSINESS MODEL CANVAS IN USE
INTEGRATION THE REGENERATIVE BUSINESS MODEL CANVAS
THE BUSINESS MODEL CANVAS
SEGREGATION
NON PROFIT BUSINESS MODEL CANVAS
THE SUSTAINABLE BUSINESS MODEL CANVAS
GOING ONE STEP FURTHER THAN CIRCULAR ECONOMY
However, there is an urgent call to refigure circular economy based on overall non humans (and humans) well being. source
LIVING BEINGS CAPABILITIES
N ATURAL RESSOURCES
THE REGENERATIVE BUSINESS MODEL
Our Business Model Canvas of the Regenerative company – (REGEN)BMC – makes it possible to identify areas of degeneration, he potential for regeneration of a company's economic activity and to identify new regenerative products and services to be launched i n a collaborative approach with a set of stakeholders brought together. It is a process structured over 5 workshops which allows each entity involved in the value chain of a product/service to integrate the socio-economic services to be provided into its own area of responsibility . Each stakeholder is thus able to anticipate the new processes to be implemented in shared governance. We are developing sectoral consulting versions of REGEN BMC to meet the specific needs of businesses and local authorities: food, fashion, alcohol, construction, tourism, banking and digital. And a coaching version of REGEN BMC for start-ups .
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THE REGENERATIVE BUSINESS MODEL WORKSHOPS
20K euros
Workshop 1 – Understanding the degenerative value chain
Workshop 2 - Engaging new stakeholders together in a 5 to 10 years regenerative mission (including future regenerations and giving a voice to nature) Workshop 3 – Mutual benefits captured in a value proposition Workshop 4 – Strategic planning towards regeneration with transitional product Workshop 5 : Action plan and kpi’s
You can check it out on miro : REGEN BMC https://miro.com/app/board/uXjVPLedpYo=/
February 2024 workshop RUNGIS & CO
131
JOIN THE TEAM #WEAREALIVE #NOUSSOMMESVIVANTS
You can discover the Regenerative Business Model Canvas (REGEN BMC) here https://miro.com/app/board/uXjVPLedpYo=/
Jérémy Dumont, strategic planner and founder of we are alive. Paris France
MERCI
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