Business Management
_01 Business Economic Environment
_02 Business Strategy & Organisation
_03 Corporate Finance & Management Control
_04
The academic program offers an interdisciplinary selection of courses taught in English with a global perspective by teaching staff with extensive international experience, to offer you a full vision of the world. Daily sessions are led by outstanding teachers witha solid professional background bringing both theory and practice together into the classroom through the case-study methodology. Our professors are expert facilitators who believe in participatory learning, fostering engagement, dialogue and discussion among the students. Furthermore, EOI offers a pool of conferences and sessions with prominent business professionals, institutional leaders and outstanding members of the community to discuss and share their experience on the global scene.
Commercial & Marketing Management
▪ Introduction to Marketing.
▪ Wold Economic Situation.
▪ Introduction to Finance.
• Business Strategy: Introduction.
▪ Market Analysis.
▪ Cost Analysis.
▪ Concepts of
• Strategic Analysis.
▪ Value Proposition.
▪ Finantial Perspective.
Macroeconomics.
• Tecniquesand Tools for Strategy Decision Making.
▪ Productand Pricing Strategy.
▪ Time Value ofmoney.
▪ Financial Statements Forecasts.
▪ Distribution.
• Strategic
Implementation.
▪ Branding and
▪ The Company Valuation.
Communication.
• Structure and Organization.
▪ Leasing.
▪ Customer Experience.
▪ Decision Making.
• Business Game (online).
▪ e-commerce.
▪ Risk Analysis.
▪ Digital Marketing.
▪ Advanced Finantial Tools.
▪ Commercial Management.
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