Coles College Major Catalog 2020

Michael J. Coles College of Business

4 THE COLES COLLEGE DIFFERENCE

5 COLES COLLEGE OF BUSINESS UNDERGRADUATE PROGRAMS UPAC I Undergraduate Programs Advising Center • Academic Advising, A Student-Centered Approach • Career Coaching • Internship & Co-op Advising • The Flight Academy Coles College Tutoring Center 7 UNDERGRADUATE MAJORS, MINORS, AND CERTIFICATES Major Programs Minor Programs Coles College Certificates

19 PATHWAY TO BBA DEGREE

COLES COLLEGE UNDERGRADUATE PROGRAMS The Undergraduate Programs Department has the programs, services, and resources you need to stand out from the crowd. All of our services are available to you remotely in these unprecedented times. We are here for you.

Visit ColesCollege.com/undergradprograms for more information about how you can connect with us. Our mission is your success!

Undergraduate Programs Advising Center (UPAC) ACADEMIC ADVISING,

INTERNSHIP AND CO-OP ADVISING Internships & co-ops translate in-class learning to real-life skill. In partnership with the Career Planning and Development, we are happy to have dedicated internship & co-op advisors working with us in UPAC.

A STUDENT-CENTERED APPROACH Pro-active and solution-oriented, our Advisors help you navigate your academic plan and explore opportunities like minors, certificates, and education abroad. Connect with your Advisor periodically. Each discussion is an opportunity to ensure that nothing stands in your way!

Click here to learn more.

THE FLIGHT ACADEMY The Flight Academy engagement platform will help you keep a record of the outside of classroom activities. You will complete activities and attend events to earn points and badges that can later be shared with potential employers.

ColesAdvising.com Email: colesupac@kennesaw.edu

Known for workforce ready graduates, we prepare students with relevant, practical skills around a core of teamwork, collaboration, and achievement. Through programs designed for engagement and experiential learning, national competitions and research, we connect the classroom to the real world.

CAREER COACHING The Hughes Leadership and Career Program is made up of three required (BUSA) courses designed to prepare you for the future of work. Discover your strengths, find your direction, and prepare for your future. All activities for the BUSA courses are tracked in the Flight Academy engagement platform. This innovative program is made possible through a generous donation from Tom and Barbara Hughes.

ColesCollege.com/flightacademy

Coles College Tutoring Center

If you run into a class that just isn’t clicking, the Coles College tutors can help. To find out more on how we can help visit our website: ColesCollege.com/tutoring

ColesCollege.com/hughes

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ACCOUNTING Definition:

Professionals in this field are consistently sought after to inform, direct, and improve decision-making for managers and leadership in every industry, using a comprehensive understanding of business and effective communication to activate their accounting knowledge. Prepare for careers in: Accounting (CPA), Managerial Accounting (CMA), Audit (CIA) As an accounting professional, you are likely to begin your career in a large accounting firm. As you gain experience, you will have many career paths open for you. You might rise within a large firm, become the go-to person within a smaller company or nonprofit organization, or start your own. What you will study: General business, financial accounting methods and theory, taxation, and analysis. Qualities and skills that make a successful Accounting Major: • Good math skills • Effective Communication

• Critical-thinking • Problem-solving • Teamwork Oriented

At Coles, we currently offer 11 Undergraduate Majors, a variety of Minor options, and Certificates:

Quick Links: Visit our Choosing a Major page at ColesCollege.com for Advising Checklists. View the Accounting Major Flyer - link to pdf of the current flyer. View the Accounting Departmental Flyer - link to pdf of the current flyer.

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ECONOMICS Definition:

ENTREPRENEURSHIP Definition:

Economics is the study of business firms; the functioning of regional, national, and global markets; and the development of analytical techniques that aid in decision-making and understanding market behavior. Prepare for careers in: Management, Marketing, Business Research, Economic Planning, and Human Resources with employers in industry, trade, banking, and government.

By developing an “Entrepreneurial Mindset,” majors in this field enjoy developing ideas and cultivating innovation. Successful entrepreneurs are interested and engaged learners with skills that can be applied to work in a variety of fields. Entrepreneurship is a growth vs. fixed mindset. Prepare for careers in: Entrepreneurship degrees will provide the skillset and mindset necessary to be hired by local start-ups, growing organizations, and/or established companies in these and other fields: • Research and Development • Business Consultants • Sales • Development/Fundraising • Marketing • Real Estate What you will study: Entrepreneurial orientation in a variety of settings, including new venture creation, social stewardship, family business, government operations, and corporate endeavors, to foster deep thinking, experimentation, observation, and reflection. The goal is for students to create an “Entrepreneurial Mindset” rooted in a solid foundation formed by successful organizational practices and theory as a means of instigating creativity and action into economic development. Qualities and skills that make a successful Entrepreneurship Major: • A desire to continually learn and grow • Vision • Problem solving • A strong sense of purpose • The ability to choose courage over comfort Quick Links: Visit our Choosing a Major page at ColesCollege.com for Advising Checklists. View the Entrepreneurship Major Flyer. View the Michael A. Leven School of Management and Entrepreneurship and Hospitality Flyer

Students are also well prepared for graduate study in economics, law, and business.

What you will study: In addition to taking classes in economic theory, qualitative analysis, and analytics, you’ll also be able to take courses that merge economics with other areas of study, including politics, mathematics, finance, sociology, history, international business, management, and psychology. Qualities and skills that make a successful Economics Major: • Curiosity • Critical thinking • Math skills

• Observation skills • An analytical mind

Quick Links: Visit our Choosing a Major page at ColesCollege.com for Advising Checklists. View the Economics Major Flyer. View the Economics, Finance and Quantitative Analysis Departmental Flyer.

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FINANCE Definition:

HOSPITALITY MANAGEMENT Definition: The Hospitality industry encompasses a spectrum of opportunities within the larger service industry. Jobs focus on providing customer service and managing people and operations, as well as specialized or skill-based roles. Professionals in hospitality work together to create exceptional experiences for guests that lead to memories that last a lifetime. Prepare for careers in: Hotel and restaurant management, operations, investment, and advisory services as well as catering and event planning in venues ranging from professional sports and entertainment to convention and exposition centers. Other areas of employment include airlines, cruise lines, car rental companies, theme and amusement parks, and tourism (travel companies, visitors bureaus etc.). What you will study: Service management and operational analytics, with courses in guest service management, revenue management, and strategic analytics in hospitality. Minors in entrepreneurship or marketing may serve to enhance the skills developed in the Hospitality Management major program. Qualities and skills that make a successful Hospitality Management Major:

Finance is an analytical discipline dealing with the acquisition and distribution of funds, financial statement analysis, security analysis, risk assessment, valuation of assets and liabilities, functioning of financial markets, and management of investments, acquisitions, funds, assets, liabilities, risk, businesses, and financial institutions. Prepare for careers in: Banking, financial management, stockbroking, financial analysis, portfolio management, financial consulting, investment banking, and financial planning.

Students are also well prepared for graduate study in law and business.

What you will study: The field of finance integrates many aspects of business, including accounting, finance, business operations, and quantitative analysis. You will learn to understand financial statement analysis, investment management, the acquisition and distribution of funds, security analysis, risk assessment, the valuation of assets and liabilities, the functioning of financial markets, funds, assets, liability management, financial institutions, and more. Qualities and skills that make a successful Finance Major:

• A service mentality • Attention to detail • Team orientation • Enthusiasm and a positive attitude • Strong emotional intelligence

• Problem solving • Analytical skills

• Effective communicator • Ability to self-manage • Comfort with technology

Quick Links: Visit our Choosing a Major page at ColesCollege.com for Advising Checklists. View the Finance Major Flyer. View the Economics, Finance and Quantitative Analysis Departmental Flyer.

Quick Links: Visit our Choosing a Major page at ColesCollege.com for Advising Checklists. View the Hospitality Management Flyer View the Michael A. Leven School of Management and Entrepreneurship and Hospitality Flyer

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INFORMATION SYSTEMS Definition: Information systems (IS) professionals work at the intersection of information technology and business, applying their knowledge to support and drive business strategy, working in the design, implementation, and management of IS projects. Prepare for careers in: Business intelligence, database management, quality assurance, web development, IT project management, and consulting in industry, government, or other agencies. Students will also be prepared to pursue graduate studies in IS, business, and related fields. What you will study: General business, web and application development in the context of the business environment, systems analysis and design, database management, and IT project management, with the opportunity to consider information systems strategy in the global environment, data mining, and business intelligence. We will build your technical knowledge; teaching you how to make sound decisions about using, building, purchasing, and integrating systems so organizations can make the most of their technology. Qualities and skills that make a successful Information Systems Major:

INFORMATION SECURITY & ASSURANCE Definition: Information security is the protection of the confidentiality, integrity, and availability of information while in transmission, storage or processing, through the application of policy, technology, and education and awareness. Information assurance concerns information operations that protect and defend information and information systems by ensuring availability, integrity, authentication, confidentiality, and nonrepudiation. This program spans both information security and information assurance in its approach to the protection of information in the organization. Prepare for careers in: Information technology, data security, information security. What you will study: In addition to taking classes in cybersecurity, information security management, programming, systems, and networks, you’ll also study accounting, finance, management, and marketing. Qualities and skills that make a successful Information Security & Assurance Major:

• Talent for technology • Problem solving skills • Enjoy working with people • A clear understanding of business strategy

• Critical thinking • Problem solving • Technological ease • The ability to maintain composure under pressure This major is also available online.

Quick Links: Visit our Choosing a Major page at ColesCollege.com for Advising Checklists.

Quick Links: Visit our Choosing a Major page at ColesCollege.com for Advising Checklists. View the Information Systems Major Flyer. View the Information Systems Departmental Flyer.

View the Information Security & Assurance Major Flyer. View the Information Systems Departmental Flyer.

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MANAGEMENT Definition:

INTERNATIONAL BUSINESS Definition: A degree in International Business is critical to be competitive in the global marketplace. It is a well-rounded education that extends across borders. Prepare for careers in: Foreign Affairs, Logistics, Foreign Service, Immigration, Global Business, and the Import/Export Business What you will study: The International Business degree combines the liberal arts, all areas of business, and international culture and practices. In addition to taking classes in accounting, economics, finance, information systems, management and marketing, you will take language courses and study abroad. Qualities and skills that make a successful International Business Major: • Effective communication • A desire to learn a foreign language • Interest in travel/the global marketplace • A sense of adventure

Management is the process of planning, organizing, staffing, directing and controlling activities in an organization that will result in the achievement of a common goal. Managers make decisions and direct resources to achieve organizational goals and objectives. Prepare for careers in: Business Operations, Business Administration, Finance, Human Resources, Management, Supply Chain, Project Management, Entrepreneurship, and Consulting What you will study: Managing Organizations, People and Projects, Entrepreneurship, International Business, Business Process Management, General Management, Family Owned Businesses, Human Resource Leadership, Organizational Communications, Compensation, Selection, and Strategic Management. Qualities and skills that make a successful Management Major: • Take charge attitude

• Effective organizational skills • Enjoy working with people • Written and verbal communication skills

This major is also available online.

Quick Links: Visit our Choosing a Major page at ColesCollege.com for Advising Checklists. View the International Business Major Flyer. View the Marketing & Professional Sales Departmental Flyer.

Quick Links: Visit our Choosing a Major page at ColesCollege.com for Advising Checklists. View the Management Major Flyer. View the Michael A. Leven School of Management and Entrepreneurship and Hospitality Flyer

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MARKETING Definition:

PROFESSIONAL SALES Definition: Professional Sales is uncovering and understanding a client’s needs and communicating solutions. It is analyzing market trends, industries, organizations, and management. Sales professionals are in extremely high demand due to their critical function in every realm of business. Prepare for careers in: Sales occupations are essential to all organizations in every industry; you will be able to find sales career opportunities in any field in which you have interest, especially in business development and sales. What you will study: A major in professional selling focuses on business-to-business selling, helping students learn how to design and deliver effective sales presentations, analyze and manage individual accounts and markets, develop sales plans, and manage the sales force. Qualities and skills that make a successful Professional Sales Major: • Ability to build relationships • Effective communication • Listening skills • Natural observer • Analytical • Organizational skills • Independence

Devoted to promoting an organization's goods and services to potential customers. Marketers work to understand their audience and leverage that understanding to meet the needs of their customers and clients. Marketing is about making that connection in a mutually beneficial and meaningful way. Prepare for careers in: Retail, Advertising, Social Media, Engagement Marketing, Sports Marketing, Integrated Marketing Communications, Product/Brand Management, Professional Sales, Marketing Research, E-Marketing, Hospitality and Tourism Marketing What you will study: In addition to courses in consumer behavior, market research, and international marketing, you’ll also be able to enroll in classes that focus on social media, professional selling, and advertising. There are four potential career paths outlined in the course catalog or you can create your own. Qualities and skills that make a successful Marketing Major: • Curiosity

• Analytical nature • An eye for trends • Enjoy working with people • Effective communicator • Creativity

This major is also available online.

Quick Links: Visit our Choosing a Major page at ColesCollege.com for Advising Checklists. View the Marketing Major Flyer. View the Marketing & Professional Sales Departmental Flyer.

Quick Links: Visit our Choosing a Major page at ColesCollege.com for Advising Checklists. View the Professional Sales Major Flyer. View the Marketing & Professional Sales Departmental Flyer.

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PATHWAY TO A BBA DEGREE

Business majors must apply for and be accepted to the Coles College Undergraduate Professional Program in order to graduate with a Bachelor of Business Administration (BBA) degree.

• Accounting • Business Law • Economics • Engagement Marketing • Entrepreneurship • Finance • Information Security & Assurance • Information Systems • Management • Marketing • Music and Entertainment Business • Operations And Purchasing

In order to earn a BBA degree:

1. Complete the Sophomore GPA Requirement 2. Complete all courses for the Hughes Leadership & Career Program 3. Gain formal acceptance to Coles College 4. Complete all required courses and appropriate electives 5. Satisfy all residency requirements 6. Satisfy all grade requirements 7. Earn at least a 2.0 GPA 8. Earn at least 120 semester credit hours of credit, including at least 45 hours of upper division credit 9. Petition to graduate with the Registrar’s Office by their deadline

• Professional Sales • Sports Marketing • Coles Scholars*

Details about these requirements for each major can be found in your KSU Undergraduate Catalog online at catalog.kennesaw.edu.

• Business Fundamentals (non-business majors) • Information Security Assurance (also available online) • Information Systems • Joel A. Katz Music and Entertainment Business Program (MEBUS)

* The Coles College Scholars Program is a multi-year program focused on leadership development, integrated and international studies, community engagement, and mentorship. Each cohort is carefully selected through a rigorous application and interview process each year. ColesCollege.com/Scholars

CLICK HERE to learn more about Coles Minors and Certificates.

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