The Newsletter Pro - July 2020

208.297.5700 JULY

www.thenewsletterpro.com 2020

10 AREAS R TO FOCUS ON RIGHT NOW TO SEE MASSIVE GROWTH IN YOUR BUSINESS!

INSIDE THIS ISSUE:

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Use This 1 Question to Get More Growth, More Sales, and More Success Developing a Buyer Persona for Your Business ‘Originals: How Non- Conformists Move the World’ Book Review

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Want to Read Your Customers’ Minds?

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How TikTok Can Revolutionize Your Marketing

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There’s a Reason People Love Chick-fil-A

1. Why do we do things this way? 2. Which areas of my business have I always wished were different? 3. Can I simplify my products or services? 4. Where can I get leverage? 5. Are there opportunities to make investments in my business and get huge returns? 6. What stuff don’t I want to do anymore? 7. Where are there opportunities for partnerships or growth that weren’t available previously? 8. Are there any major accounts in play that I can finally land? 9. What talent may be in the market that I can get access to or hire? 10. Are there new products or services I should be considering?

Not all of these are created equally, and not all apply to every business. The question is this: Which of these makes sense for you and your industry? The answer will be different for everyone but let me touch on just a few. No. 10: Be careful when thinking of new products and services, as this can be a kind of shiny object to us entrepreneurs. There is a reason I put this one last; I didn’t want anyone to get stuck on this one and not get through the whole list. Nos. 1–3: These are my favorites. When answered truthfully, they can have major impacts on profitability and your overall happiness in your business, which is important, especially since business valuations for most companies are depressed right now. No. 6: This is an area I’ve spoken about a few times, but it could be difficult to make tons of improvement on it at this particular moment. Recently I’ve found myself having to do work in areas I haven’t had to think about in years. This Continued on Page 2 ...

Are you ready for the opportunity that is coming? Right now is one of the single best times ever to gain market share, grab attention, and make a name for yourself and your business. Everyone is asking to go back to business as usual, but that’s not going to be how things play out. “Business as usual” will need to be redefined for everyone, and it could become whatever you say it is for your industry or community. Over the last number of weeks, I’ve been looking at all areas of my business and reevaluating them. I’ve asked myself what I like about my business and what I don’t like, and I’ve been working hard to change and/or remove the areas of my business I don’t like. So many businesses are in a state of change right now. You may have already stumbled upon this, but if you’re being forced to change, then why not also reevaluate the areas of your business you wish were different? Why only look at the areas of change that you’re being forced to look at? Here are 10 good questions to ask yourself to help find some of the opportunities in your business.

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