OCTOBER / NOVEMBER / DECEMBER 2019
IN ACTION
| B U I L D I N G Y O U R B U S I N E S S |
eu.melaleuca.com
E N H A N C I N G T H E L I V E S O F T H O S E W E T O U C H
The Little Guys – Our Champions!
A MESSAGE FROM CEO FRANK VANDERSLOOT
Melaleuca is the champion of the little guy, and when we say that, we mean we’re champions of the people who were not born into wealth – the guy who did not climb the corporate ladder, the guy who didn’t get the lucky break, the mother who chose to stay home to raise her own children, and the single mom who works from 9 to 5 at a job where she doesn’t make enough to even come close to making ends meet. Those are our people! They are the little guys! They are our heroes! When we celebrate within Melaleuca, we often celebrate the Senior, Executive, National, and Corporate Directors, and they deserve our applause. They are the people you see on the cover of the Leadership in Action magazine, and they were once little guys. In a sense, however, they are no longer little guys. But they have hundreds of little guys in their organisations who are still little guys but who are working their way up through the ranks. I want to say thank you to those who are working themselves up through the ranks – those who are still little guys at Melaleuca.
First, I want to say thank you to the hundreds of thousands who have never enrolled a single customer but who purchase products from Melaleuca every single month. Over 79% of our Preferred Customer have never enrolled another customer, yet they reap the long-term benefits of being Melaleuca customers for life. In fact, most of Melaleuca’s revenues come from folks who are just
time. I’d like to point out that once you have enrolled your first customer, you’ve proven you have everything it takes to become a Senior or Executive Director. That’s how they started. You’ve just got to do it a little more! Sometimes, I think we forget the tremendous value of a single customer who stays with us for life. If you have customers who stay for life, the residual
knowledge to keep customers for life. We would invite you to become educated about our products and to educate others. We have the most powerful wellness products in the marketplace. No one can match their quality, and no one can match their effectiveness. Our future depends on how well we explain that to our customer base. Your future income will depend on how long customers stay with you. We invite you to join us in the long-term perspective of creating customers for life. There is immense power in residual income. At Melaleuca, we have tens of thousands of Marketing Executives who only have a few customers who purchase from Melaleuca every month – often fewer than 10 customers. They just get a small check every month. Yet, today, having just a few customers has earned them thousands of dollars. So if you’ve got a few customers, you should see yourself as a winner! These checks add up over time. You only need a few long-term customers to create a long- term financial reward.
But if that’s the case, what would a few more customers do for you? What if you doubled the amount of customers you have? What if you tripled or quadrupled the number of customers you have? If you did, you would have an army of people helping you build your organisation. That’s all that Executive Directors have done. They started with a few customers like you, but they never stopped building. They kept building, and over time it has added up. And now they have a substantial residual income. If the little guys keep going, the day comes when they themselves are no longer little guys and their job is to help all the little guys in their organisation. But even those who only have three or four customers should see themselves as winners! Because they have proven they have what it takes, and they are on their way to building something of some magnitude. It’s a process; it takes time. But it’s worth every single minute you can give it. The reward is tremendous, and it’s a long-term reward! Residual income.
The value of residual income month after month and year after year adds up. We have thousands in Melaleuca who’ve already made hundreds of thousands of dollars, and hundreds who have made millions. We’ve paid out over US$5.4 billion to date. And that amount increases every single month. So thanks again to the little guys! You are on your way! And a big thank- you to the Senior, Executive, National, and Corporate Directors who’ve demonstrated that it can be done and who are helping others reach their goals.
“If you have customers who stay for life, the residual income you earn from those customers will be of tremendous value to you over time.”
Sincerely,
income you earn from those customers will be of tremendous value to you over time. We must continue to realize the value of customers who stay with us for life. We know that once customers understand the science behind our products, they will never settle for anything less. But it takes product
customers who purchase Melaleuca products month after month, year after year. And then there are thousands who have only enrolled one, two, or three customers. If that describes you, then thank you. If that’s all you’ve ever done with your Melaleuca business, you’ll still get a substantial financial reward over
@FLVanderSloot
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L L E A D E R S H I P I N A C T I O N CONTENTS
OCTOBER / NOVEMBER / DECEMBER 2019
“A MARKETING REVOLUTION” – MELALEUCA’S COMPENSATION PLAN ENHANCEMENTS
THE BEST CUSTOMERS MAKE THE BEST BUSINESS BUILDERS
Thorsten Kilb General Manager
“To enhance the lives of those we touch…” is the opening line of our Mission Statement. The word ‘enhance’, or improve, is the core objective at Melaleuca. Whether in the form of Compensation Plan updates or new product offerings, the goal is to enhance the lives of our customers and Marketing Executives. In September 2016, we introduced the fantastic New Day! Compensation Plan, which has inspired new levels of success and leadership development in Marketing Executives everywhere. The time has come to take it one step further – to provide even greater enhancements. Recently, the September Launch Event was held in beautiful Warsaw, where more than 800 people from all over Europe attended. At this event, exciting compensation enhancements were announced. The successful Leadership Growth bonus will now be replaced by a Critical Activity Bonus. This bonus allows you to earn even more commissions – for simply doing the activities you do anyway. Isn’t that good news? Another enhancement we have made is as a newly advancing Director 3-6, you will be eligible to get the full advancement bonus paid out in the month of advancement. The global alignment of the Compensation Plan is another big step in the right direction. In our 34-year history, Melaleuca has paid out more than 5.6 billion US dollars to Marketing Executives just like you for simply recommending Melaleuca products and sharing its mission to enhance lives. Now, with the improved plan, the potential to earn more is even greater! We are entering an important time of the year–autumn and the holiday season. Follow the principles of accountability and consistency while engaging in the seven Critical Activities and you will see for yourself how your business can grow and flourish. The recently launched products represent Melaleuca´s dedication to wellness and give you even more reasons to share Melaleuca. The additions to our PURE Essential Oil product line was highly welcomed at the September Launch Event. It was also announced that, by popular request, Revive Fabric Freshener and Wrinkle Relaxer is now a permanent portfolio product. New limited-time products were also introduced, including the Kenya blend of Hidden Farms Mountain Cabin Coffee. Based on the excitement surrounding these announcements, we know that we are moving in the right direction to grow and enhance your business. Growth is paramount in 2019. As we examine Melaleuca’s global growth, it is easy to recognise that we have our finger on the pulse of the marketplace when it comes to referral marketing and our outstanding products. Europe also contributes to this positive trend. In 2019, we celebrated our third Executive Director since Melaleuca become active in Europe. You can do it too. Start now. There is no reason to wait. The basis of a successful Melaleuca business is your contact list. Constantly cultivate your contact list and use it–you can achieve so much with just 20 phone calls per week. Try it, and you will not be disappointed. As in previous years, an event highlight is just around the corner in November–Road to Senior Director. This extremely popular event increasingly enjoys a mix of European leadership from all markets. The sharing of experiences and the building of relationships beyond country borders opens up additional, new ways to grow. Exciting trainings and inspiring interviews, paired with fun, active workshops ensure that this event is a huge success time and time again! Directors, your time has come–anyone who has the status of active (commission rate) Director 4 in September can apply. The opportunity for a successful Melaleuca business has never been better! Building up a Melaleuca business has never been so attractive. Take advantage of this opportunity and make 2019 your personal success story. We are here for you!
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STORIES: ACHIEVEMENT LEADERS ............................. 6 NEWADVANCEMENTS .................................. 7 CAR BONUS ............................................................... 25 RECOGNITION ....................................................... 26
BUILD YOUR BUSINESS WITH ESSENTIALS OILS
KEEP THE TANK FULL
EUROPEAN CONFERENCE 2019
Yours sincerely,
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ADVANCEMENTS SENIOR DIRECTOR 2 NEW
Melaleuca presents EUROPEAN
Violeta Taraseviciene Germany A Genuine Passion for the Work
As she shared her love of the products with others, her business quickly began to grow. But for Violeta, the monthly checks were not the most rewarding part of her business. “I love it when my friends tell me how much they enjoy the way they feel and look thanks to their Melaleuca products,” Violeta says. “My most favorite moment was when my only sister told me that she loves the products. That meant so much to me.” Violeta credits much of her success to her passion for the products and the Melaleuca mission statement. “I’m not an expert in the Compensation Plan,” she says. “I just believe in what I am doing and love sharing Melaleuca with others. When you genuinely care about others, you want to share Melaleuca with them—it’s not work.” Violeta recognizes the importance of relationships in building a Melaleuca business. “I love talking to others,” she explains. “Before I start a conversation about Melaleuca, I try to figure out what is most important for that person. Then I let them know about the Melaleuca product that will help them reach that goal.” Violeta believes that once you have something that can help others, it’s important to share it. “I really believe that I have a mission to let others know about Melaleuca,” Violeta says. “Through Melaleuca we can all be healthier, happier, and more financially independent. You just have believe it, and of course, work for it.”
ACHIEVEMENT LEADERS The European Achievement Leaders are those businesses with the highest contribution index. The contribution index is the product of the net increase in their Organisational Preferred Customers during the prior 60 days, multiplied by the number of each leader’s personally enroled Directors, plus their number of personally enroled customers. Membership of this elite group is reviewed bi-monthly. In order to be recognised as a member of this team, leaders must submit a picture to Melaleuca.
When Violeta was first introduced to Melaleuca, she was immediately impressed by the products, “I had searched a long time for products that were both high quality and safe,” she says. “So when I saw what Melaleuca offered, I couldn’t wait to use them in my home!” Violetta was not disappointed. “They exceeded all my expectations,” she says. “They made it a real pleasure to clean. I loved the natural fragrance and the fact that I didn’t need to wear gloves. And the value was truly amazing.” While Violeta enrolled for the products, she quickly realized Melaleuca was something she couldn’t just keep to herself. “My main goal was never to make money,” Violeta explains. “But I realized I had an incredible desire to share the products with everyone I know. Everyone could benefit from Melaleuca products, and they were a better value than the products they were already using.”
Olga Apanaviciene Executive Director 5 United Kingdom
Violeta Taraseviciene Senior Director 2 Germany
DIRECTORS IN ORGANISATION 35
Regina Markevic & Viktor Heidebrecht Senior Directors 4 United Kingdom
Lasma & Artis Rozmane Directors 6 United Kingdom
Results vary. For typical results, please consult the Annual Income Statistics
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For more than 30 years, Melaleuca has set the world standard for high-quality Melaleuca Oil. In 2015, they applied that expertise to an entire line of essential oils: Melaleuca PURE ™ Essential Oils . PURE Essential Oils are one of the highest quality available, they’re also offered at a significant cost savings versus the major competitors. In fact, Melaleuca saves customers like you more than $1 million every month compared to the competitors’ prices. Build your business with essential oils
Essential oils are in high demand Essential oils are a multi-billion industry and it’s only expected to grow. There is such a high customer demand for quality essential oils that Melaleuca has already sold millions of bottles since launching PURE Essential Oils in May 2015!
Explore NEW Essential Oils every month
Where do I start? If you want to start building your business with essential oils, the first place to start is in your own home. Find out which oils you like best and share your experiences with your friends. Test different oil combinations, and experiment with blends of your own. Go to eu.melaleuca.com to learn more about all the different oils and accesories available. Be sure to click the link to the Essential Oils FAQ for answers to the most common questions customers have. Melaleuca PURE Essential Oils are defined by their uncompromising quality, purity, and aromatic excellence. Once your customers try them, they will easily see the benefits.
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Melaleuca can change lives in two profound ways. First, exceptional wellness products at reasonable prices improve health, vitality, and the overall quality of life. And second, the ability to create an additional stream of income – residual income – can help anyone move toward financial freedom. “The products are why Melaleuca is so exceptional,” says National Director 9 Heidi Bartolotta. “Yes, there is an income here because the products perform and the average family can afford them.” The Compelling Breakdown of Melaleuca’s Shoppers 80% of those who buy Melaleuca products are strictly customers. They receive no financial incentive to shop here. 9% receive a small commission each month because at some point they referred a few customers to Melaleuca. Their primary objective with Melaleuca is to receive the products, not to work the business. 11% of customers at some point decide to build a business and invest the time and effort necessary to reach Director status. 96% of those who shopped with Melaleuca last month will shop again next month! Look for Customers When new Marketing Executives get bit by the business-building bug, they are often eager to “find their next Director.” While that enthusiasm is a wonderful asset, if you focus on finding your next Preferred Customer, your business – and your residual income – will move in the right direction. Those who enrol with Melaleuca only for the business opportunity without becoming a true “product of the products” will likely throw in the towel when they hit a flat spot. “There’s definitely a correlation between a business builder’s engagement as a customer and the retention rate and order size in that organisation,” says Heidi. “The products ground you and make you feel confident,” says Corporate Director 4 Michelle Smith. “Even if you are struggling with building your business, you know deep down that the products are amazing and that you just have to find the right people.” Search for those you can help through the products and you will inevitably find your business partners – and they’ll be the kind of business partners you want to have running with you. “Focus on enroling customers and helping your customers enrol customers,” says National Director Margie Ray. “From that you’ll develop Directors. Just focus on the basics. It’s nice to know the Compensation Plan, but you don’t have to. Success will happen.” Many of Melaleuca’s impressive Marketing Executives enrolled for the products with little interest in building a business for a serious source of income. Of course, many successful Marketing Executives enrolled because they saw the link between unbeatable products and an unbeatable path to residual income. No matter why Marketing Executives enrol, if they become strong customers, they will become strong marketers of the products. After all, that’s exactly what a Marketing Executive is.
With the internet putting the world at customers’ fingertips, this is a shopper’s market. Shoppers are no longer limited to purchasing only what their local stores offer. They can seek out the best. And honestly, that is why Melaleuca is growing – because we have the best products available today. Our products are the heart and soul of Melaleuca. New customers are enroling because of the products. Seasoned customers return for them. When a shopper can change stores with a click, Melaleuca’s reorder rate of 96% is a testimony of our products and shopper loyalty!
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Heidi Bartolotta National Director 9 Shopped for about 2 years before becoming a serious business builder* Lifetime earnings: $3 219 505 ** Enrolled for: Safer cleaning products.
Why good customers make better business builders: “Business partners come from the customers you take care of. I have business partners who came from customer referrals, and I have customers who became business partners. Prove that you’re interested in them as customers, and when they’re ready, they will decide to build a business with you.” One way Heidi leads with the products: “Have customer-experience conversations with your business partners. If all you ever talk to them about is the business, that’s all they’ll engage in. You need to engage with them as customers.”
Became a customer for life when: Renew ® Lotion cleared up the severely dry skin on her face. How she became serious about building a business: Heidi was a stalwart customer for two years. Her enroller, Executive Director 4 Buck White, called her monthly just to connect. And then he invited her to Launch. “It was all about timing,” Heidi says. “Launch really opened my eyes to the business. I saw people there who were like me. I started reading the Leadership in Action magazine and saw women with kids and realised I could do this.”
Margie Rae National Director Shopped for about 3 years before becoming a serious business builder* Lifetime earnings: $3 985 217 ** Enrolled for: Products that would help her son’s severely dry skin.
Became a customer for life when: The bath oil and problem skin lotion (now called Renew Bath Oil and Renew Lotion ) helped her son sleep through the night for the first time in a year. How she became serious about building a business: After about three years of happily shopping, Margie saw that she could earn a cruise for herself and her husband, Don, by enroling customers and developing Directors. While on the cruise, she met serious Marketing Executives like Corporate Director 7 Alan Pariser and Executive Directors 5 Tom and Marsha Martone. “That’s when I got the vision that this was a solid business,” she says. Why good customers make better business builders: “When a customer totally switches stores, you’ll have a high-volume buyer who will
stay with you for a lifetime. If your customers are ordering an average of 70 Product Points, you’ll need 300 customers to become a Senior Director. If your customers are ordering an average of 50 Product Points, you will need 400 customers. So it’s a lot better to get strong customers who switch stores. They are the customers who do not close their accounts. That is what gives you the solid business you want.” One way Margie leads with the products: Margie holds a weekly product class. She invites all Preferred Customers on the team and often sends them home with freebies like a packet of Sustain ® Sport . Margie has customers who have been shopping with Melaleuca for 30 years and she’s certain that her product classes and other forms of customer appreciation have had a big impact on their loyalty as Melaleuca Preferred Customers.
Melaleuca’s constant innovation results in products that customers can’t live without:
Renew is loved by millions who’ve discovered softer, healthier skin. It’s scientifically proven to moisturise skin better than the leading lotion.
Timeless Age-Defying Serum uses stabilised vitamin C esters, which withstand heat, light, and oxygen exposure unlike other forms of vitamin C that often oxidise in the bottle.
The 6x concentrated, biodegradable formula of MelaPower ® is powered by a trio of powerful enzymes that tackle stains without harming fabric.
* For this article, serious business builder is defined as enrolling another Marketing Executive and advancing to Director 3. **Results vary. For typical results, please consult the Annual Income Statistics on page 18-19
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Michelle Smith Corporate Director 4 Shopped for 6 months before becoming a serious business builder* Lifetime Earnings: $8 863 722 ** Enrolled for: Safer products to reduce the toxins in her home.
How to put products and Preferred Customers first: • Start each team meeting by having someone share a product experience.
Why good customers make the best business builders: “You need customers to grow. If you want reliable residual income that’s going to be here for the next 5, 10, or 20 years, your business has to be product- focused because that’s what brings the customers.” One way Michelle leads with the products: Michelle isn’t shy about talking about Melaleuca’s products where others can overhear her. “We own a small gym in town and everybody in that gym knows that we work with Melaleuca and we educate on safer, healthier products. I don’t keep quiet.”
Became a customer for life when: After she discovered the great benefits of the Peak Performance Pack. “I will never stop taking the Peak Performance Pack ,” she says. How she became serious about building a business: “I discovered right away that the products worked better and were safer and more cost-effective than anything else,” she says. “I am the type of person who will tell others about the things I like anyway. It was pretty simple to refer customers because the products sell themselves.”
• Convert your home and encourage all new business partners to buy a Value Pack. • Create a customer follow-up plan based on the four-month follow- up checklist found in the FollowUp Centre. • Fully present Melaleuca: An Overview . Don’t skip over any slides or talking points. • Bring catalogues and products to all your presentations. • Tell your customers about new products . Make sure you try all new products yourself.
Kristin Kingrea Executive Director 3 Shopped for over 2 years before becoming a serious business builder* Lifetime Earnings: $487 519 ** Enrolled for: Superior and more affordable sports nutrition products.
Why good customers make the best business builders: “We’re excited when a new enrolee circles that ‘one’ on the enrolment form. Half of my business partners started as ‘ones.’ I started as a ‘one.’ It might take a month or two or even six years, but loving on them can change them into a ‘three.’” One way Kristin leads with the products: Kristin says she’s “OCD” about customer follow-up. Her team’s follow-up plan includes phone calls and texts, a small goody bag of Melaleuca products delivered or mailed to every new Preferred Customer, and printouts with product information like tips on using FiberWise ® or what grocery-store brand products EcoSense ® cleaners replace.
Became a customer for life when: She saw how switching to EcoSense ® products made a big impact on her family. How she became serious about building a business: Kristin’s sister, National Director 9 Brooke Paulin, called Kristin on a Wednesday morning and asked her what she was doing. It was a silly question to Kristin. She was doing what she did every Wednesday morning – she was at work. Brooke was at the park with her children. In that moment, Kristin realised that she wanted the kind of life that Brooke had.
Become the customer you want to have When it comes to changing lives, you can boil it down to one thing: Melaleuca’s exceptional products. Without products, we have no customers. Without customers, there is no customer referral program. The products are the keystone of Melaleuca. With over 200 unique and exceptional products at reasonable prices, there is something for everyone. And that includes you! Become your own best customer – you’ll not only experience hundreds of life-changing products, but you’ll set the standard for the kind of customer you will have in your own organisation. It may sound simple, but it’s true! The best customers really do make the best business partners.
Patented Oligo ® technology delivers minerals Just Like Nature® so they are far more absorbable than traditional minerals, while severely limiting free radical activity.
The original essential oil company, Melaleuca has offered high-quality essential oils since 1985. Our customers save over $1 million each month compared to competitors’ prices.
With powerful ingredients in 6 patented and proprietary supplements, the Peak Performance Pack has been scientifically shown to improve 25 key health markers in healthy individuals.
Every glass of FiberWise ® serves up multiple fiber sources, plus vitamins, antioxidants, herbs, and probiotics. ‡
Donald Wind is the Melaleuca customer with the greatest longevity. He’s been a customer for 33 years and 4 months. That means he’s placed 400 consecutive orders!
* For this article, serious business builder is defined as enroling another Marketing Executive and advancing to Director 3. **Results vary. For typical results, please consult the Annual Income Statistics on page 18-19.
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CRITICAL BUSINESS-BUILDING ACTIVITIES
“A Marketing Revolution” – Melaleuca’s Compensation Plan Enhancements
If you want to achieve your goals with Melaleuca, you need to focus on and repeatedly do these seven activities day after day and week after week.
“In our 34-year history, Melaleuca has paid out more than 5.6 billion US dollars to Marketing Executives just like you for simply recommending Melaleuca products and sharing its mission to enhance lives. Now, with the improved plan, the potential to earn more is even greater!” “The successful Leadership Growth Bonus will now be replaced by the Critical Activity Bonus. This bonus allows you to earn even more commissions—for simply doing the activities you do anyway… as a newly advancing Director 3-6, you will be eligible to get the full advancement bonus paid out in the month of advancement.” – Thorsten Kilb (General Manager Europe)
1
Build Your Contact List
2
Set Appointments
I want you to notice something about the Seven Critical Activities, the first four in particular. You cannot do Critical Activity 3, Share Overviews, before you do Critical Activity 2 or Critical Activity 1. That’s not how it works. These activities are in this order because that’s the order you’ll need to do them in. Before you can hold a Strategy Session, you need to present Melaleuca: An Overview and enrol a customer. And before you can do that, you’ll need to invite someone you know to your Overview. There’s a reason the first Critical Activity is not Set Appointments. Before you invite someone to your Overview, you should already have a relationship. The first thing to do is add their name to your contact list and begin establishing a relationship. When the time is right, you can invite them to attend a Melaleuca Overview and make a decision about Melaleuca. We are a “warm market” company. The right way to build your business is with people who know you, like you, and trust you. So before you approach someone to set an appointment, take the time to build a genuine relationship with them. As you help them reach their goals, you’ll find that those personal relationships can be just as rewarding – if not more so – as your income from your Melaleuca business.
3
Share Melaleuca: An Overview
4
Hold Strategy Sessions
We are confident that the NEW compensation plan will allow you to spread your wings and strengthen your business.
5
Celebrate Success
• Critical Activity Bonus Announced: Marketing Executives from their third month of enrolment who are Directors 3 and above can qualify to earn the Critical Activity Bonus by focusing on enroling new Customers, developing personal leadership, growing your business and personal customer retention. • Mentoring Bonus Simplified: Enrolers can now receive the Mentoring Bonus with no additional Leadership Points requirements. • Advancement Bonuses Accelerated: Directors through Directors 6 will be paid their Advancement Bonus in the month of advancement. Discover the new Compensation Plan in our “Download and Print Centre”
Always Be Involved with Fast Track
6
7
Lead by Example
Along with changes in the Compensation Plan, we also adjusted The Statement of Policies. Check it out - everyone will receive this information together with their November order.
—FRANK VANDERSLOOT CEO OF MELALEUCA
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ANNUAL INCOME STATISTICS Melaleuca 2018
Initial Leadership Status Leaders at these statuses have made a more serious effort to build a Melaleuca business. Those who have reached these leadership statuses have not only invested enough time to refer several customers, but they have also helped some of those customers start a business and become Marketing Executives. Those Marketing Executives have, in turn, referred additional customers who purchase Melaleuca products each month. Commissions are paid based on the development of customers and the development of leaders who help others reach their goals.
Customers The majority ( 80% ) of those who buy Melaleuca products each month are strictly customers. They’re not interested in pursuing the Melaleuca financial opportunity. They just love Melaleuca products. Only a few of them will ever decide to build a Melaleuca business.
M arketing E xecutives
9%
personal customers
total active customers
annual income
time to achieve status
Marketing Executives 9% of all Melaleuca customers have referred at least one customer but fewer than eight customers. As those customers purchase products directly from Melaleuca, those who referred them receive a small commission. These households are not necessarily interested in the financial opportunity. Their relationship with Melaleuca is primarily because they love Melaleuca products. Their “status” is determined by how many customers they have referred. A Marketing Executive has at least one customer. A Marketing Executive 2 has referred at least two customers and a Marketing Executive 3 has referred at least four customers. While these individuals may not be considered serious business builders, their customers (like the vast majority of Melaleuca customers) come from word-of-mouth referrals. Therefore, the overall contribution of these individuals is significant.
high
low
average
minimum average
minimum
average
shortest
longest
£ 26 579 € 30 042 £ 40 203 € 45 442 £ 66 674 € 75 362 £ 69 692 € 78 774
£ 2 155 € 2 436 £ 3 717 € 4 202 £ 8 834 € 9 985 £ 11 684 € 13 207
£ 6 762 € 7 643 £ 10 613 € 11 996 £ 17 640 € 19 938 £ 25 439 € 28 754
1 Mo.
304 Mo.
DIRECTOR 3 (2.4%)
11 35
43
179
1 Mo.
285 Mo.
DIRECTOR 4/5 (2.8%)
80% customers
13 43 81
250
1 Mo.
300 Mo.
DIRECTOR 6/7 (0.8%)
15 58 178
525
1 Mo.
264 Mo.
DIRECTOR 8/9 (0.6%)
23 61
290
709
total active customers
personal customers
time to achieve status
annual income
high
low average minimum average minimum average
shortest
longest
Advanced Leadership Status Those Marketing Executives who reach Senior Director or above have shown substantial interest and dedication in building a Melaleuca business. While they may not work their businesses full time, it is essential that they invest some time each month nurturing, training, and helping those in their marketing organisations. Melaleuca advocates that Marketing Executives keep their full-time jobs and work their Melaleuca businesses in their spare time. However, some Executive Directors at the higher income statuses do work their businesses close to full time. Melaleuca strongly advocates that Marketing Executives do not quit their full-time jobs until their Melaleuca incomes far surpass the incomes they receive from their full-time employers. Rather, they should add their Melaleuca incomes to their regular incomes, thereby making a substantial difference in their family finances.
£ 86 € 97
£ 1 615 € 1 826 £ 3 725 € 4 210
£ 12 € 14 £ 24 € 27 £ 49 € 55
4 1 Mo.
341 Mo.
MARKETING EXECUTIVES
0 1
1
£ 185 € 209 £ 423 € 478
3 2 9 1 Mo.
329 Mo.
MARKETING EXECUTIVES 2
2
MARKETING EXECUTIVES 3 £ 5 363 € 6 092
4 20 1 Mo.
324 Mo.
4
5
personal customers
total active customers
annual income
time to achieve status
Beginning a Business About one out of nine customers ( 11% ) will decide to start their own Melaleuca business and eventually achieve Director status, which is considered the first step to becoming a business builder. Directors have made a significant effort (probably spent 50 hours or more) in developing at least eight Melaleuca customers. Those estimated 50 hours could have been spent in a single week or could have been spent over several years. But at some point in their lives, Directors have invested enough time to develop (and maintain) at least eight Melaleuca customers.
business builder
high
low
average
minimum average
minimum
average
shortest
longest
11%
£ 273 176 € 308 775
£ 19 540 € 22 086 £ 47 618 € 53 823 £ 110 276 € 124 646 £ 240 252 € 271 561
£ 48 398 € 54 705 £ 125 939 € 142 351 £ 231 028 € 261 134 £ 834 334 € 943059
1 Mo.
267 Mo.
SENIOR DIRECTOR 1–9 (2.1%)
21 89 397
1 009
EXECUTIVE DIRECTOR 1–9 (1.2 %) £ 607 426 € 686 582
2 Mo.
353 Mo.
40 119 957
2 746
£ 819 797 € 926 627 £ 1 866 472 € 2 109 812
5 Mo.
277 Mo.
NATIONAL DIRECTOR 1–9 (0.2%)
44 142 5 354 5 354
CORPORATE DIRECTOR 1–9 (LESS THAN 0.1%)
86 260 6 886 12 730 10 Mo.
251 Mo.
personal customers
annual income
total active customers
time to achieve status
high
low average
minimum average
minimum
average
shortest
longest
The above annual income statistics include all North American Melaleuca Marketing Executives who were active during all 12 months of the period ending December 2018 and performed the minimum activity required at each status. The incomes stated include all commissions and bonuses actually paid during the period.
For the purpose of these statistics, a Marketing Executive’s leadership or developmental status was calculated by taking the highest status achieved and maintained for at least seven consecutive months. The information on this page is not necessarily representative of what any individual Marketing Executive will earn with this program. Any representation or guarantee of specific earnings would be misleading. Success with any business takes hard work, diligence, perseverance, and leadership. Success with Melaleuca will depend on how effectively a Marketing Executive exercises those qualities.
£ 29 955 € 33 858
£ 235 € 266
£ 1 574 € 1 779
DIRECTOR/ DIRECTOR 2 (89.8 %)
1 Mo.
328 Mo.
8
16
8
75
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“If you do the first two Critical Business-Building Activities, all the other activities will follow. Do those activities and you will prosper.” – Melaleuca CEO Frank VanderSloot
KEEP THE TANK FULL: FUELING YOUR MELALEUCA BUSINESS WITH YOUR CONTACT LIST
“You can build your contact list in a variety of ways, but the critical activity is doing it consistently – add a name to your contact list every day! Adding just one name to your list each day grows your contact list by 365 names per year. My favorite way to build my contact list is to get out of my house, into my community, and do activities that I enjoy.”
5
TIPS FOR KEEPING A HEALTHY CONTACT LIST
BY KEVIN SOMMER, SENIOR VICE PRESIDENT OF BUSINESS DEVELOPMENT
SEVEN CRITICAL BUSINESS-BUILDING ACTIVITIES
A few years ago, I set out to enjoy some time away with family. We were making a long drive to arrive at our much-anticipated destination, and I was committed to making good time. I soon noticed the car running low on gas, but I somehow convinced myself I could make it just a little bit further – then a bit further – and so on until all of a sudden the car sputtered and stopped dead in its tracks. This unexpected halt completely derailed our plans and set us back by several hours. All of the excitement and anticipation of our vacation quickly faded as the afternoon turned to evening while we figured out how to get going again. There’s a reason people don’t wait until the tank is bone dry before they fill up – they know they could end up stranded! Even though I already knew a car without gas wouldn’t run, I forced myself to experience firsthand how frustrating it is – and how quickly it can derail our plans. It doesn’t matter the make, model, year, features, or upgrades – a car without fuel or a full battery isn’t going anywhere.
Marketing Executive, there’s no way to move forward if you don’t have anyone to call. On the flip side, if you consistently add names to your contact list – at least one name per day – you’ll have all the fuel you need to get where you want to go.
Krista stays balanced with these steps: 1. You. We all need to stay focused on enroling new customers every month. It makes the most sense to do it within the first week to 10 days of the month, so if your new customers do want to build, you have time to help. They get to try their products, have a Strategy Session, and schedule some action. 2. The new. Help your new business partners enrol customers and do the Seven Critical Business- Building Activities. 3. The few. There are some “old” business partners who are serious about working with you and they and their teams will need some attention as well.” Our compensation plan rewards you for living our mission: To enhance the lives of those we touch by helping people reach their goals. SM The more people you help, the more your business grows and the more residual income you’ll build. Your success is dependent upon helping those who are already enrolled, while at the same time continuing to find new people whose lives could be enhanced by our exceptional product line (which I believe is everyone). If you’re not doing it already, make a habit of adding at least one name to your contact list each day and make at least 20 phone calls per week. It’s the only way to ensure you’ll have the fuel and acceleration you’ll need to arrive at your dream destination. With a healthy contact list in one hand and a phone in the other, you’re ready to set out on the adventure of a lifetime!
1. Be consistent. Add names to your list every day – even if it’s just one! 2. Get out of the house! You’ll find more fuel for your contact list as you enjoy activities outside your home. 3. Always keep your contact list with you. Keep a list in your car, wallet, office, and purse – or use the notes section in your phone for instant access no matter where you are. 4. Take action! Keeping your contact list full does you no good if you don’t pick up the phone and make calls. The highest achievers find success because they make 20 calls each week. 5. Discover your own circle of influence
– Executive Director 9 Stacy Bodnar
1
Build Your Contact List
The contact list is the first critical step in building a successful Melaleuca business.
“Your contact list is your inventory. You’re not in business unless you have your contact list. But you’re not going to create a successful business unless you know how to make that come to life.”
Just as a car with a full tank won’t go anywhere until you step on the gas pedal, a full contact list doesn’t get your business anywhere until you pick up the phone. Making phone calls and setting appointments is how you accelerate the business. As Melaleuca CEO Frank VanderSloot says, “If you do the first two Critical Business-Building Activities, all the other activities will follow. Do those activities and you will prosper.” Making phone calls and setting appointments are the only way you can move forward and ultimately arrive at your dream destination. One of the biggest mistakes leaders can make is focusing their time on helping existing team members while neglecting to consistently add names to their own contact list and make approaches. Of course we want to team up and help others reach their goals, but we first must lead by example. Our current Marketing Executive of the Year, National Director Krista Wineinger, says it best: “My motto for keeping a balance of self and team is ‘you, the new, and the few.’”
2 Set Appointments 3 Share Melaleuca: An Overview 4 Hold Strategy Sessions 5 Celebrate Success 6 Always Be Involved with Fast Track 7 Lead by Example
– National Director 9 Brooke Paulin
“You can’t enrol at your desk, so you need to get out of your house. I add names to my contact list when doing activities I love. I go to two different gyms. I’m in a moms group. I go to church. I volunteer. I keep my contact list everywhere – in my office, my car, and my purse. That way when I think of someone or meet someone when I’m out, I can add them to my list.”
Like most people, you’ve probably never made the mistake of trying to reach your dream destination without fuel in the car.
It’s my sincere hope that you never make that mistake with your Melaleuca business either. Unfortunately, I have seen instances where Marketing Executives try to reach their goals without a healthy contact list. Just like a car without fuel, if your contact list runs
and use the Contact List & Memory Jogger under step four to help you brainstorm people from your circle of influence who you can add to your contact list.
dry, you’re not going anywhere. No matter if you’re a Corporate Director or a brand-new
– Executive Director 4 Danie Branch
20 OCTOBER / NOVEMBER / DECEMBER | EU.MELALEUCA.COM
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EUROPEAN CONFERENCE WARSAW
Jadwiga Knera – PL, Senior Director 9: “I am delighted with the introduction of many essential oils for permanent sale. One of the oils I’ve been waiting for is Copaiba.”
Flawless Concealers. He also introduced a new, limited-time Mountain Cabin Premium Coffee blend – Kenya – that will be available only in Europe. During an intermission, everyone in attendance had the opportunity to taste this delicious new blend! We also heard from our Coaching and Leadership Development Specialist Thomas Loskant as he presented new Melaleuca Logo Gear which is now available to purchase. The electric feeling that shimmered throughout the conference culminated in the celebration of mojor accomplishments throughout the Europe market. Advancing business builders received an emotional, heartfelt welcome on stage – and everyone celebrated the top Marketing Executives for Leader’s Fast Track, new advancing Directors, Senior Directors and Executive Directors.
On September 7, 2019 Melaleuca Marketing Executives, Preferred Customers and their guests gathered in Warsaw, Poland for the most recent European Conference. With record attendance, there were more than 800 Customers and Marketing Executives that came from every European country where Melaleuca does business. Thorsten Kilb, General Manager of Melaleuca Europe, and Poland’s National Sales Manager Magdalena Uss, hosted the event. With insightful training, new product announcements, powerful leadership, and new friendships, it became obvious to everyone at this conference that they were a part of something far bigger than themselves. One of the big highlights of the conference was the introduction of some exciting new products. Europe Marketing Manager Maximilian Hartmann unveiled Clear Defence Wipes, 9 new PURE Essential Oils, and new SeiBella
Jevgenija Alehnovica – UK, Director 2: “We are happy about new Critical Activity Bonus. This bonus will reward us even more for our personal activities. We appreciate new opportunities to earn more.”
Alla Falk – DE, Senior Director: “An unprecedented event in Europe with a unique atmosphere, outstanding new products, and revolutionary compensation plan changes.”
22 OCTOBER / NOVEMBER / DECEMBER | EU.MELALEUCA.COM
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New & Improved Packaging & Technology
CAR BONUS
LET MELALEUCA PAY FOR YOUR CAR
Imagine the thrill of driving a brand- new car …and knowing Melaleuca is paying for it! Marketing Executives across Europe feel this excitement every time they start their engines, thanks to Melaleuca’s Car Bonus program. What an incentive!
Senior Director 2 Violeta Tarasevicene DE VOLVO XC 40
Senior Director 4 Regina Markevic & Viktor Heidebrecht UK KIA SPORTAGE
T IMELESS POWER Ageless Skin
Senior, Executive, National & Corporate Directors
GROW your business to Senior Director, then select your new car or truck and apply for Melaleuca’s Car Bonus program! Active leaders receive the following monthly Car Bonus for qualifying vehicles at these statuses:
Senior Director: £ / €600 ExecutiveDirector and above: £ / € 1 100
GROW your business and drive away in a new car!
Timeless Age-Defying Serum #3970
25
OCTOBER / NOVEMBER / DECEMBER | EU.MELALEUCA.COM
Executive Director 5 - Director 9 Advancements
To achieve Executive Director 5 status, a Marketing Executive must develop at least 10 personally enrolled Directors, 2 personally enrolled Senior Directors and have at least 90 000 organsiation Product Points in volume. These leaders often set the pace for hundreds of other businesses, and each Executive Director 5 advancement is the result of helping dozens of others reach their goals. Um den Executive Director Status 5 zu erreichen muss ein Marketing Executive mindestens 10 persönliche Directors entwickeln, 2 persönlich eingeschriebener Senior Director und mindestens 90 000 Produktpunkte in der Organisation haben. Diese Führungskräfte bestimmen oft das Tempo für hunderte weitere Organisationen und jeder Executive Director 5 Aufstieg ist das Ergebnis davon, dass sie Dutzenden dabei geholfen haben ihre Ziele zu erreichen. „Executive Director 5“ statuso siekiantis „Marketing Executive“ turi išugdyti bent 10 paties įregistruotų „Director“ lygį pasiekusių žmonių, 2 paties įregistruotus „Senior Director“ ir turėti bent 90 000 organizacijos produktų taškų. Šie lyderiai dažnai yra tarsi kelrodis šimtams kitų verslų, o kiekvienas „Executive Director 5“ žingsnis į priekį dažnai būna susijęs su pagalba dešimtims verslininkų, siekiančių savo išsikeltų tikslų. Aby uzyskać status Executive Director 5, osoba o statusie Marketing Executive musi pozyskać co najmniej 10 osobiście zapisanych o statusie Director, a także mieć łącznie co najmniej 90 000 Punktów Produktowych w ramach organizacji. Liderzy często nadają tempa setkom innych biznesów, a awans każdej osoby o statusie Executive Director 5 jest wynikiem pomocy dziesiątek innych osób realizujących swoje cele.
UK IE
DE AT
LT
PL
Olga Apanaviciene United Kingdom
CELEBRATION Melaleuca presents
Senior Director 4 Marketing Executives enjoy all the benefits of being a Senior Director, but have distinguished themselves by having six active personally enrolled Directors, and 27 500 monthly Organisation Product Points. Senior Director 4 Marketing Executives genießen alle Vorzüge eines Senior Directors, zeichnen sich aber dadurch aus, dass sie sechs aktive Directors persönlich eingeschrieben und monatlich 27 500 Produktpunkte in ihrer Organisation haben. „Senior Director 4 Marketing Executive“ lygio asmenys gali naudotis visomis „Senior Director“ privilegijomis, tačiau yra pasižymėję tuo, kad savo grupėje turi bent šešis aktyvius pačių įregistruotus „Director“ statuso žmones ir kiekvieną mėnesį surenka bent 27 500 organizacijos produktų taškų. Osoby o statusie Senior Director 4 Marketing Executive korzystają z wszystkich korzyści przypisanych statusowi Senior Director, ale wyróżniają się sześcioma aktywnymi osobiście zapisanymi osobami o statusie Director i mają 27 500 Punktów Produktowych w ramach organizacji miesięcznie.
UK IE
DE AT
LT
PL
RECOGNISING YOUR SUCCESS – JUNE TO AUGUST 2019 ANERKENNUNG IHRES ERFOLGS – JUNI BIS AUGUST 2019 JŪSŲ SĖKMĖS PRIPAŽINIMAS – 2019 BIRŽELIS-RUGPJŪTIS DOCENIAMY TWOJE SUKCESY – CZERWIEC-SIERPIEŃ 2019
Regina Markevic & Viktor Heidebrecht United Kingdom
IN THE PAGES THAT FOLLOW, you‘ll see the faces of advancing Executive Directors, Senior Directors and Directors. Every advancementis an enormous achievement, and we applaud and congratulate each advancing leader. Advance your business today so that you too can be featured in these pages in the months ahead. Also, remember to provide Melaleuca with a portrait photo.
UK IE
Directors 9 have 18 personally enrolled active customers, 17 500 monthly Organisation Product Points and four personally enrolled Directors. New Directors 9 receive a one-time £/€ 1 000 advancement bonus and may participate in the several bonuses and benefits reserved for Directors. Directors 9 haben 18 Kunden persönlich eingeschrieben, pro Monat 17 500 Produktpunkte in der Organisation und vier persönlich eingeschriebene Directors. Neue Directors 9 erhalten einen einmaligen € 1 000 Aufstiegs-Bonus und können an verschiedenen Bonus-Programmen teilnehmen, die speziell für Directors vorgesehen sind. „Director 9“ lygio asmenys yra patys įregistravę bent 18 aktyvių klientų, kas mėnesį surenka bent 17 500 organizacijos produktų taškų ir savo grupėje turi bent 4 pačių įregistruotus „Director“ statusą pasiekusius žmones. Nauji „Director 9“ lygį pasiekę asmenys gauna vienkartinę € 1 000 dydžio paaukštinimo premiją ir gali dalyvauti keliose „Director“ lygiui skirtose premijų ar papildomų privilegijų programose. Osoby o statusie Director 9 mają 18 osobiście zapisanych aktywnych klientów, 17 500 Punktów Produktowych w ramach organizacji miesięcznie oraz cztery osobiście zapisane osoby o statusie Director. Nowe osoby o statusie Director 9 otrzymują jednorazowy Bonus za Awans (Advancement Bonus) w wysokości zł 4 000 i mogą uzyskać kilka bonusów oraz korzyści zarezerwowanych dla osób o statusie Director.
UK IE
DE AT
AUF DEN FOLGENDEN SEITEN stellen wir Ihnen Executive Directors, Senior Directors und Directors vor, die aufsteigen. Jeder Aufstieg ist eine enorme Leistung. Ihnen allen gelten unser Applaus und unsere Glückwünsche! Steigen Sie mit Ihrem Geschäft auf, damit wir Sie demnächst auf diesen Seiten vorstellen können. Denken Sie dabei bitte daran, Melaleuca ein Porträtfoto von sich zu schicken.
DE AT
LT
PL
TOLESNIUOSE PUSLAPIUOSE pamatysite naujų „Executive Director“, „Senior Director“ ir „Director“ statusą pasiekusių žmonių nuotraukas.Kiekvienas žingsnis į priekį yra milžiniškas pasiekimas, todėl mūsų plojimai ir sveikinimai skrieja kiekvienam aukštesnį statusą pasiekusiam lyderiui. Veskite savo verslą pirmyn, kad kitą mėnesį šiuose puslapiuose puikuotųsi ir jūsų nuotrauka. Nepamirškite „Melaleuca“ nusiųsti savo portretinės fotografijos.
LT
NOT PICTURED • OHNE FOTO • NĖRA NUOTRAUKOS • BRAK ZDJĘCIA
Jolanta Puidokiene Germany
NA KOLEJNYCH STRONACH zobaczysz zdjęcia awansujących osób o statusach Executive Director, Senior Director i Director. Każdy awans jest ogromnym osiągnięciem, który pochwalamy i którego gratulujemy awansującym liderom. Zadbaj już dzisiaj o rozwój swojego biznesu, a Twoja twarz również zostanie umieszczona na tych stronach w kolejnych miesiącach. Pamiętaj również o dostarczeniu firmie Melaleuca zdjęcia portretowego.
PL
* These hard-working Marketing Executives have advanced rapidly and are recognised for each status they achieved. * DiesehartarbeitendenMarketingExecutivessindschnellaufgestiegenundwerdenbei jedemStatus-Aufstiegvorgestellt. * Šiedarbštūs„MarketingExecutive“ lygiožmonėssparčiai judapirmyn iryrapripažįstamiužkiekvieną jųpasiektąstatusą. * Te pracowite osoby o statusie Marketing Executive szybko awansowały, a ich awans i osiągnięty przez nie status są odpowiednio doceniane.
26 OCTOBER / NOVEMBER / DECEMBER · OKTOBER / NOVEMBER / DEZEMBER · SPALIS / LAPKRITIS / GRUODIS · PAŹDZIERNIK / LISTOPAD / GRUDZIEŃ | EU.MELALEUCA.COM
OCTOBER / NOVEMBER / DECEMBER · OKTOBER / NOVEMBER / DEZEMBER · SPALIS / LAPKRITIS / GRUODIS · PAŹDZIERNIK / LISTOPAD / GRUDZIEŃ | EU.MELALEUCA.COM 27
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