STRATEGIC PRIORITY: A SLAMMING BRAND CRITICAL INITIATIVE: Student (Re) Enrollment and Retention
GOAL
Convert Applications to enrollment and registration
Action Items • Communicate constantly with applicants until they are actually enrolled i.e. SMS, Email, Voice calls (Dr. White) • Make known the oce hours for returning applications/enrollment (TWR 1-6PM) (Dr. White) • Audit/clean up application database
GOAL
Activate parents of enrolled students in marketing activities to begin establishing school culture
Action Items • Create volunteer opportunities i.e. oce hours, demonstrations (Dr. White) • ID grade level parent liaison (Dr. White)
GOAL
Set up model classroom at the school site
Action Items • Have video on loop with SLAM lessons
• Facilitate live lessons for prospective families • Make available tech support
STRATEGIC PRIORITY: A SLAMMING BRAND CRITICAL INITIATIVE: Community and Stakeholder Engagement
GOAL
Establish relationships with daycares
Action Items • Hold parent meetings and demonstrations at daycare centers (Dr. White and AE and KW) • Establish formal partnerships with daycares in geographic proximity (Dr. White and AE and KW)
GOAL
Convert partnership letters to nominations (80%)
Action Items • Assign entities to board/sta to follow up and execute nominations (Dr. White and Board) • ID replacements for non-conversion
GOAL
Create a partnership program
Action Items • Create document detailing features/benefits of SLAM partnership with executable document • Create system of fulfillment/activation • Work with SLAM foundation to activate national SLAM partnerships here locally
GOAL
Develop Fundraising strategy and plan
STRATEGIC PRIORITY: A SLAMMING BRAND CRITICAL INITIATIVE: Positive SLAM Brand Building
GOAL
Establish our base with ongoing branding activities
Action Items • Develop SLAM Youtube Channel (Dr. White and Frankie)
• Constant content posting on social media (Dr. White and Frankie) • Identify creative director to streamline content toward brand (Dr. White and ADRI)
• Create uniform/apparel options (Dr. White) • Establish onsite branding (signage) (Dr. White) • MARTA/TV/Radio etc. campaigns (Dr. White)
GOAL
Create SLAM Communications Plan
Action Items • Develop draft by June 1 and present to board for approval by June board meeting (NP and ADRI and TS) • Create implementation plan and tools (Dr. White and NP and TS) • Deliver board and sta training on communications
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FINDING YOUR FORTE STRATEGIC PLANNING SERVICES PROPOSAL
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