For more information, please contact Carol Kellogg at (916) 390-2437
SELLER GUIDE GUIDING YOU THROUGH THE SELLING PROCESS
"Six essential qualities that are the key to success: Sincerity, personal integrity, humility, courtesy, wisdom, charity.”
Dr. William Menninger
TABLE OF CONTENTS
• Carol Goes Where You Go • Why Hire Carol • People Are Talking • Compare My Services • Selling Objectives • The Home Selling Process • Preparing Your Home For Sale • Professional Photography • Staging Guide Checklist • Pricing Strategy • First Impressions • Positioning Your Property • Powerful Marketing Capabilities • Marketing Timeline • Interpersonal Marketing • YouTube Advertising • Social Media Ads • Extensive Marketing & Results • Local Company / Global Reach • Windermere Foundation • Offices Map
CAROL KELLOGG REALTOR® Presidential Masters Club Member
Carol@CarolKellogg.com www.CarolKellogg.com 916-390-2437 CA DRE # 01150953
WE’RE LOCAL. WE’RE GLOBAL.
CAROL GOES WHERE YOU GO
I’ve sold hundreds of homes all over the four county Sacramento region. Along with our international network of Realtors, wherever you call home… I’ve got you covered. CAROL KELLOGG REALTOR® Presidential Masters Club Member
Carol@CarolKellogg.com www.CarolKellogg.com 916-390-2437 CA DRE # 01150953
WHY HIRE CAROL
“Your Satisfaction is my Most Important Goal”
CAREER EXPERIENCE • Top Producing * Award Winning * Highly Respected in our Community • Over 30 Years of Industry Knowledge Representing Hundreds of Clients • Representing Buyers and Sellers of Single Family Homes, Condominiums, Vacant Land and Commercial Properties -- all sizes and all price ranges, from First-Time Buyers to Luxury Properties and everything in between. RECOGNITION • Mike Messina Award for Leadership and Professionalism • 25 Year Presidential Award - Sacramento Association of Realtors Masters Club • #1 Agent Five Consecutive Years - Fair Oaks Office of Lyon Real Estate • #1 Office Manager in 2016 - Lyon Real Estate • Senior Vice President - Lyon Real Estate • Stepped down from Managing 125 Realtors and 8 Lyon Offices in 2017 • Joined Coldwell Banker in 2020 • #1 Agent at Coldwell Banker Realty - Fair Oaks / Sacramento in 2020 • Coldwell Banker International President’s Circle Designation in 2020 • Member of Coldwell Banker’s Global Luxury Network • Returned to Windermere (formerly Lyon Real Estate) in 2025 CAROL KELLOGG REALTOR® Presidential Masters Club Member
Carol@CarolKellogg.com www.CarolKellogg.com CA DRE # 01150953
PEOPLE ARE TALKING
"It was an absolute pleasure working with Carol Kellogg. She listened, guided, assured, was completely available, even at 5:00 in the morning. She was friendly, sent us cards and gifts and encouragement throughout the process, and provided excellent service people for the repairs/ upgrades. She was prompt, confident, and had answers for the few questions we had along the way. She also worked very well with the buyer's broker, which I appreciated. Seamless!”
“You are the best Realtor. We will continue to recommend you to anyone who needs a hard Working, honest Realtor! We are blown away by your customer service and all of the nice things you do during, before and after the sale. I suspect we’ll never know all that you did, but thank you!”
- GAYLE AND RICHARD SCHULTZ SACRAMENTO
“If it were not for Carol Kellogg, my house would still be on the market. Thank you!!”
- VICTORIA AND BRENT NEWMAN ORANGEVALE
- GREG HALLDORSON SACRAMENTO
“Carol was absolutely fantastic in every aspect of the buying process. She scheduled inspections and would be at the house during inspections when I couldn't be there. She handled all communication with the sellers and other realtor. She negotiated the pricing and terms so my offer was accepted without going over the list price even with 3 other offers. I would absolutely recommend Carol to anyone looking to buy or sell a home in the Sacramento area.”
“For the past 20 years, Carol Kellogg has seamlessly handled all of my family's real estate needs. She is THE top notch choice professionally and personally. I recommend her emphatically!”
- NICOLE GRANT FAIR OAKS
“Carol really took care of our transaction. I lived out of town and she was very professional and got the property listed and closed very quickly. I cannot say enough good things about her.”
- BRITTANY FOLSOM
- TIM MULLER
ARDEN PARK
Windermere Real Estate
LIST YOUR HOME WITH CONFIDENCE
Selling your home with Windermere Real Estate gives you access to an industry-leading marketing suite designed to put your home in front of more buyers, boost its sales price and help you make the move that's right for you. After all, your home sale experience should be simple and rewarding.
You will learn more about the different products and programs available to you in this presentation.
COMPARE MY SERVICES
OFFERED SERVICES • In-depth market analysis and property valuation • Thoughtful pricing and marketing strategy customized for your home • Home staging options and consultation • Professional photography including video tours and drones • Use of innovative technology for maximum exposure
• Listings syndicated to hundreds of real estate websites internationally • Concierge service includes paid social media ads, including YouTube • Professionally prepared marketing flyers and brochures • High quality print & digital advertising • Highly recognizable yard sign and branding • High quality postcards sent to our network and your neighborhood • Access to our network of top Realtors in the Sacramento, Placer and El Dorado County regions • Area Realtor notifications, including Realtor and broker tours and events
• Referrals to highly skilled reputable service specialists • Coordination of inspections and the escrow process • Oversight of the appraisal and loan approval process • Transaction coordinator and efficient online closing platform
SELLING OBJECTIVES
My goals in selling your home are: Get your home sold in your timeframe Put you in the strongest negotiating position Have your property in top condition, ready to show Make the whole process easier for you
What we can control: The home’s condition and presentation Flexibility in showing your home Price and terms
What we can’t control: Market conditions Competition
My marketing plan focuses on: Understanding the conditions we can’t control Making the items we can control the best they can be
As part of my efforts to help you accomplish these goals, we'll develop a strategy specific for your property. This includes a custom plan for preparing and marketing your home.
Additionally…
I am available 7 days a week via email, phone, or text message I contact our sellers weekly to update them on progress I send a market analysis update to our sellers weekly I send weekly emailed listing status reports I offer you marketing & staging ideas to help your home sell I will promote your home at marketing group meetings & office meetings I will use directional arrows if possible to attract buyers to your home I will contact all showing agents for feedback from their buyer I will carefully negotiate each offer’s terms with your best interest in mind I will take existing loan information so that when the home sells, we can contact your lender and order the payoff I will help coordinate the complex escrow process All of these things are done to create a ‘stress-free’ home selling experience for you, my client!
THE HOME SELLING PROCESS
The Process of Selling Your Home ❖ I prepare a comparative market analysis ❖
Determine current home values in neighborhood Review facts and trends of current market
❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖
Discuss possible improvements to the home
When an Offer is Received ❖
Discuss marketing time vs. price Estimate closing costs and profits Offer list of my references & vendors
Pre-qualify buyer prior to accepting any offers Discuss options for negotiating with buyers Keep you updated & informed through escrow Coordinate necessary inspections and repairs Communicate with the lender & title company Prepare documentation for the appraiser Accompany you at the signing appointment
❖ ❖ ❖ ❖ ❖ ❖
Photography & video production for marketing Design digital & print ads to promote property Input information into Multiple Listing Service Order ‘For Sale’ sign & brochure box Place secure access lockbox on property Mail ‘Just Listed’ cards to neighborhood
Run targeted advertisements to potential buyers Place direction arrows in neighborhood if possible
Schedule first open house
Contact showing agents for feedback Weekly update of market analysis data
The Home Selling Process Timeline
PREPARING YOUR HOME FOR SALE
CAREFUL PLANNING AND KNOWING HOW TO SPRUCE UP YOUR HOME WILL HELP YOUR HOMESELL FAST FOR TOP DOLLAR
• Clean, declutter, and depersonalize • Make every surface shine • Neutralize colors • Lighten, brighten and update light fixtures • Rearrange or remove furniture to maximize space • Maximize curb appeal SHOULD YOU PROFESSIONALLY STAGE YOUR HOME?
Staging can show off your home’s best features and maximize its appeal to potential buyers: • 81% of agents who represent buyers say staged homes make it easier for buyers to visualize the property as their future home • 46% of buyer agents say staging makes their buyers more willing to tour a home they viewed online • 32% of buyer agents say staged homes increase what buyers are willing to offer by 1-5%
PROFESSIONAL PHOTOGRAPHY
If a picture is worth a thousand words, then beautiful high-quality images could be worth thousands of dollars when selling your home. Thanks to professional photography and high quality video walkthroughs, your property will look its very best, encouraging buyers who are browsing online to slow down and take notice.
PRICING STRATEGY A comparative market analysis (CMA) - which includes intelligence on homes like yours that are off, on and pending in the market - will be used to develop a competitive pricing strategy that signals your home's value and generates buyer excitement.
FIRST IMPRESSIONS
While you and I will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.
The largest number of potential buyers will view a newly listed home within the first 14 days on the market, and the number will decrease as the days on the market increases. This pool of buyers includes home buyers just entering the market. More importantly, it includes buyers working with Realtors who have already seen the existing inventory and have not found a home, making them eager to make an offer. To take advantage of increased level of traffic and buyer interest, your property should be priced to sell at market value, from the start.
Windermere Real Estate
FACTS & TRENDS
PRICE YOUR HOME ACCURATELY & COMPETITIVELY! Exclusive to Windermere, Facts and Trends™ neighborhood market data helps you establish a realistic listing price to help you sell your home in any market.
Only a Windermere agent can show you 15-month trends by county, city, even zip code that include:
• Listed, Sold and Pending inventory — See into the future with Pending sales!
• Average days on the market and sold/list price percentages
• Average sold price and price per square foot
Windermere delivers the facts... and trends! CALL ME TODAY FOR YOUR NEIGHBORHOOD MARKET ANALYSIS.
PROPERTY DETAIL REPORT
TRACK VALUES IN YOUR NEIGHBORHOOD WITH MY PROPERTY DETAIL REPORT The Property Detail Report is one of the most effective ways to track the home values in your neighborhood, before, during and after a home sale. If you are thinking about selling your home, sign up to receive my Property Detail Report and see homes as they come on the market, get info on recently sold properties as well as price changes on active properties, days on market, sold prices and more. THESE REPORTS ARE MICRO-SPECIFIC AND CAN WORK IN A COMBINATION OF RADIUS AREA DOWN TO ¼ MILE AROUND AN ADDRESS Choose how often you’d like to receive the Property Detail Report: Every 7, 14 or 28 days, as well as monthly, every other month, or quarterly.
WANT TO SIGN UP TO RECEIVE A PROPERTY DETAIL REPORT? ASK ME HOW.
Windermere Real Estate
POSITIONING YOUR PROPERTY Great marketing isn't just about waiting for a buyer to come your way - it's active promotion that targets likely buyers where they are, whether that's online, around town or across the country.
POWERFUL MARKETING CAPABILITIES
When you list your home with Windermere we immediately cross market it to all Windermere agents and clients with matching criteria and implement a full marketing plan including:
MARKETING TIMELINE
PRE-LISTING
WEEK THREE
• Promote on Facebook • Make any necessary changes based on feedback to date • Individual agent and weekly feedback reports • Review feedback with seller from showings and inquiries
• Price and condition agreed upon and marketing agreement signed • Order professional photography • Pre-inspection and staging consultation • Schedule stager consultation if applicable
WEEK ONE
WEEK FOUR
• Enter into MLS • Initiate Internet marketing plan • Schedule Open House • Install yard sign • Key box access assigned • Create color property flyer
• Individual agent and weekly feedback reports • Review feedback with seller from showings and inquiries 30-DAY REVIEW: FORMAL MARKETING REVIEW WITH SELLER
• Order preliminary title • Windermere office tour • Review office tour feedback with owner • Pitch listing at office meeting
• Marketing/advertising • Feedback/condition • Pricing strategy • Plan continued marketing
WEEK TWO
• Order just listed postcards • Individual agent and weekly feedback reports • Review feedback with seller from showings and inquiries
INTERPERSONAL MARKETING
OFFICE TOUR If your home is within our office area, it will be toured by agents from our office who not only will be exposed to your home, but who will also provide us with feedback regarding price, staging, condition of the home, and other items. SUNDAY OPEN HOUSE When appropriate, there will be an Open House held on the first Sunday after listing. The Open House will be advertised in the Sacramento Bee, on WindermereCA.com, our mobile app, the MetroList MLS, and on major consumer websites. NETWORKING I personally present your home to agents in my office meeting, my business team, and other agents in my database from previous transactions and meetings. PROMOTE TO TOP AGENTS IN YOUR AREA We present your property to the top selling agents in the area. Agents who have sold a listing in your neighborhood within the last six months may have buyers waiting. We want the most active agents to get special notification of your home’s availability. We accomplish this through direct mail, flyer delivery services and email marketing.
Windermere Real Estate
YOUTUBE ADVERTISING
REACH POTENTIAL BUYERS ON SOCIAL MEDIA
Leveraging the mass audience and highly targeted capabilities of You Tube - the second most visited website online* - your property will receive optimal views as a YouTube ad. It will be seen by those most likely to be in-market to purchase a home. Interested buyers can click on the ad to view more information and immediately reach out to schedule a showing. Additionally, you will be updated with statistics specifically detailing your ad's performance, including total number of views and clicks.
REAL FORCE SOCIAL MEDIA ADS
REACH POTENTIAL BUYERS ON SOCIAL MEDIA Advertising on social media is essential for providing property listing with exposure to potential buyers. That’s why we provide your property with social media ads on Facebook and Instagram. Using behavioral targeting, these ads reach buyers looking at properties like yours on social media, delivering impressive reach and expansive exposure. All trackable on your Seller Dashboard. Windermere Real Estate is an innovative brand and the only brokerage in Greater Sacramento to offer this level of precision targeting for property marketing.
REALFORCE SOCIAL MEDIA ADS DELIVER PROVEN RESULTS • The average Realforce ad receives 3,300 impressions • The average click-through rate for Realforce ads is 20% • On average, Windermere listings receive 445 clicks per ad
MY REALFORCE SOCIAL MEDIA AD WILL HELP YOUR HOME REACH THE RIGHT BUYERS
Windermere Real Estate
MY EXTENSIVE MARKETING Each of my listings receives extensive marketing through my Trigger Listing Program. My sellers receive a summary of all marketing materials developed for their property that includes:
Just Listed/Sold Postcards Sent First Class
Trifold Property Brochure Sent Standard Mail
Property eBlast to Local/Bay Area REALTORS®
Property and Open House Flyers
Single Property Website
Premium Facebook & Instagram Ads with Seller Dashboard
In addition, all of Windermere’s listings are syndicated to real estate’s top consumer websites, including:
● ● ● ● ● ●
Zillow Trulia
● ● ● ● ●
Wall Street Journal ($1 Million+) Luxury Portfolio International ($1 Million+)
Realtor.com
WindermereCA.com
Juwai ($1 Million+)
Nextdoor
Country Life ($1 Million+)
Leading Real Estate Companies of the World®
And Many More!
Windermere Real Estate
Our vision is to inspire and empower care and kindness in our community. We offer time, talent and treasure to local organizations that make our community a better place. Over $1,525,865 has been given to deserving organizations since 2015. Over 97% of Windermere's agents, employees, and managers contribute to the Windermere Foundation. Organizations we’ve recently supported include:
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Blossom Place
CASA of El Dorado
Empower Yolo
Firefighters Burn Institute
Foothill Dog Rescue
Together We Heal Community
Orangevale-Fair Oaks Food Bank
Keaton’s Child Cancer Alliance
Crocker Art Museum
Natomas Schools Foundation
OTHER PHILANTHROPIC ACCOMPLISHMENTS INCLUDE ●
Hands4Hope
Hearts Landing Ranch
The Leukemia & Lymphoma Society
Windermere Signature Properties donates $155,000 in grants to local non-profits per year. Windermere offices and agents have collected and donated more than 115,000 coats to local non-profits since 2011 through our annual coat drive. For Windermere Signature Properties’ Community Service Day, agents and staff put in nearly 540 hours of service to grassroots organizations.
Supporting The Taylor House
CASA Sacramento
●
Mercy Coalition
Supporting the Taylor House
Cour Experience
●
Meals on Wheels Yolo County
Chicks in Crisis
Project R.I.D.E.
Sacramento SPCA
Animal Outreach of the Mother
LOCAL COMPANY GLOBAL REACH
• Our firm, Windermere Real Estate, is not just local. Through our affiliation with Leading Real Estate Companies of the World® we are globally connected to over 550 of the world’s best brokerage firms. Last year, our invitation-only network, LeadingRE, was responsible for $272 billion in annual home sales volume among the top 500 U.S. real estate firms — more than any other network, national company, or franchise. These numbers solidify our commitment to excellence and our ability to deliver exceptional results for our clients.
• Windermere is a proud member of Luxury Portfolio International®, the luxury division of Leading Real Estate Companies of the World®
• Luxury Portfolio International® • Sells more $1MM U.S. homes than any network or franchise • Represents more $1MM+ homes than any other luxury network. • Features a website that reaches 200+ countries/territories around the world
*Volume(s) included in LeadingRE Home Sales Volume may replicate volume(s) set forth elsewhere in this chart, as LeadingRE member firms may be affiliated with other real estate organizations.
Windermere Real Estate
Windermere Real Estate
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