DallasHR 2019 Community Report


Executive Director’s Message . . . . . . . . . . . . . . . . 3 Board of Trustees . . . . . . . . . . . . . . 4 President’s Message . . . . . . . . . . . . . 5 DallasHR Board of Directors . . . . . . . . . 6 Conference Board of Directors . . . . . . . . 7 Stronger as a Community . . . . . . . . . . 8 Member Demographics. . . . . . . . . . 8 Conference Demographics. . . . . . . . 9 Advancing the Industry . . . . . . . . . . . 10 Education Events. . . . . . . . . . . . 10 Round Tables . . . . . . . . . . . . . . 11 Online Education. . . . . . . . . . . . . 11 Advancing Your Career . . . . . . . . . . . 12 Recertification . . . . . . . . . . . . . 12 Transition Assistance. . . . . . . . . . . . . . . . . . . . 13 Career Center. . . . . . . . . . . . . . 13 Connecting the Industry . . . . . . . . . . 14 Networking Events . . . . . . . . . . . 14 Website . . . . . . . . . . . . . . . . 14 HRConnect . . . . . . . . . . . . . . . 15 Social Engagement . . . . . . . . . . . 15 HRSouthwest Conference. . . . . . . . 16 Supporting the Industry . . . . . . . . . . . 17 Grants and Scholarships . . . . . . . . . 17 HRSTAR Awards. . . . . . . . . . . . . . . . . . . . . . . . 18 Investing in Your Success . . . . . . . . . . 19 Thank You Sponsors . . . . . . . . . . . . 20 DallasHR Sponsors . . . . . . . . . . . 20 The HRSouthwest Conference Sponsors. . 21

DallasHR is an association for Dallas area human resource professionals. With more than 2,300 engaged members in 2019, we are the third largest SHRM affiliate chapter providing innovative education, business exchanges and networking opportunities for area HR professionals who live and work in Dallas and Collin Counties. DallasHR powers one of the largest regional human resources events in the U.S., The HRSouthwest Con- ference. Held annually for nearly 80 years, our Con- ference is designated the official State of Texas SHRM Conference hosting more than 2,400 practitioners, speakers and exhibitors in 2019.

Our Mission To serve our members and partners by providing superior development offerings, quality resources and valuable networking opportunities that enhance and elevate the competency, reputation, reach and visibility of the HR profession. Our Vision To be the premier resource for advancing and connecting the regional HR community.



MEMBERS FIRST! It is hard to believe another year has passed since our inaugural Community Report was launched. We had another very busy year in 2019 with a great deal of growth and focus on serving the needs of our Membership! The year started with the celebration of our 80th Anniversary as a chapter. Marketing and social media awareness initiatives were set in motion to help promote and celebrate our 80 years with the entire HR community. We also took the opportunity in our 80th year to step back and review our organizational structure and made some changes including the consol- idation of our Chapter and Conference boards into one DallasHR Operations Board launching on January 1 of 2020. We grew our chapter education offerings by expanding our DallasHR programs to half-day seminars offering three continuing education hours and we held strong on our commitment to build a new Online Learning Center (OLC) by launching the Center in November. The OLC now houses 200+ educational sessions in eight tracks available anytime a member or prospec- tive member needs access. Our signature event, The HRSouthwest Conference, continued to grow and gain approval for our participants. With 1,412 attendees present, we provided 129 concurrent

sessions and 30 Knowledge Hub sessions fea- turing 20-minute learning modules. Our attend- ee satisfaction score remained high at 98%! We continued our commitment in Collin CountyHR with five educational programs and five networking opportunities around Collin County. DallasHR members who live or work in Collin County continue to have easier access to DallasHR programs. We finished the year with 2,295 members (a new record) representing a 5.4% growth over 2018. We have truly established a strong pres- ence in the HR Community and offer a variety of programs to keep our MEMBERS FIRST! Thank you to all our dedicated volunteers who helped make 2019 an incredible success! We look forward to the future.

Brad C. Shanklin Executive Director Dallas HR Management Association



DallasHR Management Association has a long-standing, rich tradition of volunteerism. Today, this tradition continues as more than 135 core members contribute their time and talents toward Advancing the Value of HR™. Our volunteer members are truly the lifeblood of the Chapter – leading and managing initiatives to connect thousands of HR professionals across the greater Dallas area.

2019 Board of Trustees

Chairwoman Jennifer Davis, SPHR VP Human Resources Lone Wolf Technologies

Trustee Dustin Paschal, JD Attorney Simon | Paschal, PLLC

Strategic Advisor Rick Robinson Managing Director Ramsee Consulting Group

Conference Director Davani Buckley, PHR, SHRM-CP HR Business Partner Paycom

Trustee Bill Davis, JD Attorney Jackson Lewis LLP

Trustee Bruce Waller, CRP, PHR, SHRM-CP VP Corporate Relocation Armstrong Relocation & Companies

Trustee Kim Follis, SHRM-CP President Delta Dallas

Chapter President Mark Waller, PHR, SHRM-CP General Manager A-1 Freeman North America, Inc.

Trustee Diana Meisenhelter Talent Acquisition Innovator & Influencer

Executive Director Brad Shanklin, IOM Executive Director Dallas HR Management Association



What a fantastic start we had in 2019! Celebrating 80 years of DallasHR and asking our members for the top 80 reasons #whyijoinedDHR. Our members came through

when the decision was made to increase DallasHR educational opportunities to full day workshops and increase Collin County meetings to half day workshops. The strategy is intended to provide our membership with the educational opportunities

with a deluge of reasons for Dal- lasHR membership, like reason #62, “You’ll network with other HR professionals.” Or reason #28, “It’s a local resource for recertification credits.” Or how about reason #1, “You’ll advance the value of HR.” Speaking of 80 years old, did you know that DallasHR is 9 years old- er than SHRM? Our board of directors recog-

they desire. Whether it’s an online course, a luncheon, or a full day of earning certification credits, DallasHR is committed to be the premier resource for advancing and connecting the regional HR community. It has been a privilege to serve as the 2019 President of DallasHR

nized the momentum we were enjoying and wanted to see that momentum build throughout the year. Our theme was leadership and ser- vice and our focus was a strategic effort to keep DallasHR moving forward, and the results are amazing. How about on demand online education! DallasHR partnered with the HR Education Network and now offers an ever-growing list of sessions on demand. What a complement to our existing HRSouthwest Conference content. Membership continued to reach historic heights in 2019 and I expect the growth to con- tinue in 2020 and beyond. DallasHR continued bringing premier education opportunities with half day workshops in Dallas and educational luncheons in Collin County throughout the year. Our last major effort came near the end of 2019

and it’s a year I’ll never forget. But our year could not have been successful without our hard-working staff and amazing volunteers. Thank you all for making this year a success. Our Executive Director, Brad Shanklin, asked a question at our 80-year celebration in 2019. He said, “In 1939, at that first meeting, I wonder where that small group of personnel managers thought this organization might go?” I won- der…what will DallasHR look like in 2099?

Mark Waller, PHR, SHRM-CP President, DallasHR



President Mark Waller, PHR, SHRM-CP General Manager A-1 Freeman North America, Inc.

President Elect Tom Barton, SHRM-SCP Human Resource Practicioner

Career Support Committee Leaders

Member Engagement Committee Leaders

Director Mike Pierce Vice President Lockton Dunning Benefits

Director Tomi Morris Client Experience Leader, Delta Dallas

Director Elect Angela Bell, SPHR Talent Acquisition Manager AGS/Fresenius Medical Account

Director Elect Courtney DeWitt Regional Sales Director The Zero Card

Collin CountyHR Committee Leaders

Student Engagement Committee Leaders

Director Paige Lueckenmeyer, SHRM-CP, SPHR HR Director Black Mountain Sand

Director Lauren Truelove, PHR, SHRM-CP VP of Administration Unity Hunt, Inc.

Director Elect Ernest Martinez, SPHR, SHRM-SCP Vice President People & Culture ChildCareGroup

Director Elect Callie Miller, PHR, SHRM-CP, CSP VP of Sales High Profile Staffing

Workforce Readiness Committee Leaders

Education Committee Leaders

Director Kelley Barringer Human Capital Advisor Ardent Solutions

Director Allison Lyons, SPHR VP of Human Resources JP Morgan Chase

Director Elect Kjersten Faseler Client Relations Manager High Profile Staffing

Director Elect Chris Chaillot Sr. Coordinator, Global Talent Acquisition Bain & Company



Director Davani Buckley, PHR, SHRM-CP HR Business Partner Paycom

Director Elect Chrissie Rogers HR Manager Osteomed

Education Committee Leaders

Resource Center Committee Leaders

Director Kay Bumgarner, PHR, SHRM-CP Manager, HR Operations Center Essilor of America

Director Krystal Yates, PHR, SHRM-CP Consultant EBR Consulting

Director Elect Shirley Johnson, SPHR, SHRM-SCP Assistant Director HR Dallas County

Director Elect Robert Segura, SPHR, SHRM-SCP Human Resource Practicioner

Onsite Committee Leaders

Special Events Committee Leaders

Director Brian Hayes, SPHR, SHRM-SCP Director HR Disability Rights Texas

Director Carolyn Boyles, PHR, SHRM-CP HR Manager of HR H & K International

Director Elect Kay Nobles Regional Sales Consultant AGIS Network

Director Elect Jennifer Elliott Accounting Manager Harrison, Walker & Harper

Social Media Committee Leader

Special Services Committee Leader

Director Kim Vincent, PHR, SHRM-CP SVP Human Resources Affiliated Bank

Director Lety Yanez, CEBS, PHR, SHRM-CP HR Director City of Wylie, Texas



Chapter Membership Goals We continually strive to attain new members and keep our existing members engaged. Our membership exceeded goal with 2,342 members (a new record) representing a 5.4% growth over 2018.











Meet Our Members

From President to generalist, service provider to consul- tant, our Chapter keeps pace finding new and innovative ways to educate and engage our members.

560 926 876 203

Baby Boomers

Generation X


Generation Z

*2565 members provided details on the year they were born.



The HRSouthwest Conference The HRSouthwest Conference powered by DallasHR

was founded in 1941 and is recognized today as the official State of Texas SHRM Conference and is one of the largest regional human resources events in the United States. Hosting more than 2,300 participants annu- ally, the conference provides human resources professionals and those who supply products and services to the HR industry a place to network, attend education sessions, earn recertification credits and get business done with product and service providers.

Meet Our Attendees Attendees from throughout Texas, 39 other states and six countries attended the annual HRSouthwest Conference in October. More than 1,400 HR practitioners represent 1,280+ different companies and have varying years of experience in the field of HR.

24 %

23 %

20 %

16 % 17 %


YEARS IN THE INDUSTRY 1-5 6-10 11-15 16-20 21+

Director 26 %

Other 9 %

17 %

Manager 25 %

Senior Level Entry Level 42 %

14 %




16 %

Mid Career Level

President VP

10 %



During the 2.5-day event, attendees chose from more than 100 education sessions earning 16.75 recertification credits, they met with over 180 exhibitors and networked with peers and colleagues during receptions, celebrations and networking events.



Education Events In 2019, we extended our Education Events in Dallas to half-days with morning education sessions before the traditional lunch presentation; allowing you to earn more recertifica- tion credit hours in one sitting. A total of 58 face-to-face Education Events were held and during the course of the year, 3,706 HR professionals registered for live Education Events. Look for more opportunities to fit your schedule with expanded days of education in Collin County and full day events in Dallas next year.



Round Tables Round Table Meetings grew in popularity in 2019. We hosted 30 meetings offering 22 recertification credits . With meeting sponsors and more speakers offering credit hours for their content, these meetings are a great way to connect with your peers and work toward your HRCI or SHRM recerti- fication. Round Table Meetings are an hour long (typically over the lunch hour) cover- ing topics in a specialized discipline, such as Benefits & Compensation, Employee Engagement, HR Department of One, and more. DallasHR also hosts several seminars and multi-day meetings.

Online Education In addition to face-to-face Education Events, both members and nonmembers can maximize their time by earning recertification credit hours online! DallasHR offers two different learning platforms for on-demand content starting as low as $19 for a la carte sessions.

The Online Learning Center connects you to recorded HRSouthwest Conference education sessions. With more than 200 face-to-face education sessions available from The HRSouthwest Conference in 2018 and 2019, online learning is a great way to “sit in on” a class you didn’t have time for or to repeat one of your favorite sessions. Available anytime, at your convenience, these sessions include the presenters voice synchronized to their PowerPoint Presentation.

We partnered with The HR Education Network, (HREN) for even more content to view online to help you keep up with your certification. HREN education includes a live presenter and sessions range in length from 1-4 hours.



Recertification Credit Hours DallasHR is authorized by the Society of Human Resource Management (SHRM) to offer Professional Development Credits (PDCs) for the SHRM-CP and SHRM-SCP. Credit hours are also provided for those earning HR Certification Institute ® (HRCI) designations for PHR, SPHR and GPHR recertification credits. A total of 132 recertification credits were offered for face-to-face events in 2019.

Tracking Recertification Credit Hours New in 2019, DallasHR members can keep track of recertification credits earned for attending Education Events. Once you attend an Education Event, recertification credit hours are au- tomatically added to your HRConnect profile. No more looking for paper confirmations and consulting two year old sticky notes. Download a single report detailing your Activity IDs and the number of hours earned from SHRM and HRCI all in one location.



Preparing for Certification Deciding to earn your HR Certification is a big step. DallasHR can help you achieve your goals with our bi-annual Certification Test Prep Course. The popular course provides HR professionals with the competency to prepare for HR Certification Institute ® or Society of Human Resource Management (SHRM) exams. Partici- pants meet nine times over the course of three months. In 2019, 105 HR professionals participated in the Prep Course.

In Transition Assistance DallasHR offers opportunities for those in transition or for those who are thinking about a job change. Job-Link meetings feature a variety of Education Events on topics to help with your job pursuit and offers a great opportu- nity to network with other attendees and share leads and support one another during the job search process. In 2019, 342 members and nonmembers participated in twelve Job-Link meetings.

Career Center Whether you are a job seeker or job poster, the DallasHR Career Center is your one-stop-shop for jobs. With more than 14,000 visitors to the site and over 48,000 page views in 2019, the Career Center was used by 507 new job seekers who took advantage of the streamlined application process includ- ing free resume posting and automatic notification of “matched” new jobs. And 83 different employers were able to see more than 1,060 searchable resumes from the DallasHR Career Center. Whether you are a job seeker or job poster, the DallasHR Career Center is your one-stop-shop for jobs. Our job posters (area employers) enjoy easy online management of post- ings, access to a searchable resume database and competitive pricing. In 2019, 87 different employers were able to see more than 839 searchable resumes in the DallasHR Career Center.



Networking Events We hosted 17 Networking Events in 2019. Thanks to our sponsors, area restaurants and enter- tainment venues, more than 1,221 members and “future members” attended networking events. That’s an 18% increase in attendance over 2018. We thank our volunteers for organizing a fantastic year of networking opportunities.

Website Our website, dallashr.org is the “go-to” site for members and local HR professionals. Full of resources and information, the site is easy to navigate and has seen more than 52,000+ visitors who viewed 378,000 pages and stayed on those pages for an average of 2.5 minutes. Users are up 2.75% over 2018.



HRConnect - The Community Forum HRConnect links members with other members in a powerful open forum. This member-only on- line communication vehicle allows users to ask questions and seek feedback on HR related topics.

HRConnect expanded its reach to include several Texas SHRM affiliated chapters, whose members were granted access to the robust conversation portal. Now, HRConnect not only provides DallasHR’s 2,300+ members a vehicle to ask ques- tions, but an additional state-wide base of more than 4,000 participants who can share informa- tion, ask questions and receive feedback. During the year, a total of 539 new question threads were started with 2,132 responses from the community.

Spreading the News The Bulletin , our bi-monthly newsletter is designed to keep members and nonmembers (who request a copy) apprised of upcoming event dates, recaps of past events and fun and important in- formation about the Chapter. More than 6,800 professionals on average receive the newsletter every two weeks. The Bulletin was distributed 21 times in 2019 and has an average open rate of 17%.


Social Connections on the Rise All of our social networks saw an increase in connections and fol- lowers. LinkedIn is the leader with a 3% increase in 2019. Join the crowd, follow us on social media!





The HRSouthwest Conference Our signature event was founded in 1941 and is recognized today as the official State of Texas SHRM Conference and is one of the largest regional human resources events in the United States. Hosting more than 2,300 participants annually, The HRSouthwest Conference pro- vides human resource professionals and those who supply products and services to the HR industry a place to network, attend educa- tion sessions, earn recertification credits and get business done with product and service providers.



Awards, Grants and Scholarships DallasHR gives back with three annual scholarships and new in 2019, we began offering Grants for members who need financial assistance to participate in Education Events, two-day seminars, certification preparation courses, The HRSouthwest Conference and more. Grants DallasHR’s Chapter Grant Program was funded and implemented in 2019 to provide any member the opportunity to advance their career through professional development. By applying for a Chap- ter Grant, members receive financial assistance to achieve their educational goals. Individuals who hold an active DallasHR chapter membership can apply for any grant throughout the year. Applications are open year-round. Preference is given to members with more than one year of active membership and to those who have attended Education Events in the past. Scholarships The Chapter offers several scholarships for both current and future HR professionals. The Diane McClendon Scholarship recognizes HR professionals who have demonstrated a commitment to the field of HR, the Drew Young Scholarship encourages undergraduate and graduate students prepar- ing for work in the field of HR management and the Excellence in Education Student Scholarship is awarded to students currently in school seeking HR degrees. In 2019, more than $15,000 was awarded to scholarship recipients.



Awards Our HRSTARS Awards celebrate service to the HR community by honoring HR professionals with 10 different awards during the annual HRSTARS Awards Gala. Nominees are chosen by their peers for awards in categories like HR Executive of the Year and Emerging HR Leader of the Year. Our 2019 award finalists were honored in February of 2020 with more than 250 guests in attendance, and the support of eight sponsors. Both sponsor participation and ticket sales saw increases over 2018’s inaugural event.

Thank you to our 2020 HRSTAR Award Gala Sponsors:



1 %

11 %


22 %

Membership Dues Sponsors & Exhibitors Investment Income Education Other

13 %

53 %

26 %

25 %


Education Operations Conferences & Meetings Technology General Admin & Support

11 %



27 %

Note: The 2019 revenues and expenses are projections based on unaudited numbers


DALLASHR SPONSORS Thank you to our 2019 DallasHR sponsors who help us invigorate our members and support our efforts to Advance the Value of HR.



DallasHR Networking Event Sponsors Thank you to our Networking Event sponsors who provided food and/or drinks at our events.



Thank you to our HRSouthwest Conference Sponsors for their generous support and partnership.







Dallas HR Management Association, Inc. 5001 LBJ Freeway Suite 800 Dallas, TX 75244



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