Speakeasy Marketing August 2019

GROW YOUR LAW FIRM IN 2019

73-03 BELL BLVD. #10, OAKLAND GARDENS, NY 11364 | (888) 225-8594 | WWW.SPEAKEASYMARKETINGINC.COM | AUGUST 2019

WHY SOME ATTORNEYS ARE A MAGNET FOR AFFLUENT CLIENTS

A typical, ineffective, money-wasting attorney radio ad: “Have you been arrested for a DUI? If so, contact the law firm of A, B, and C! We’re experienced DUI attorneys who will fight for your rights and get you the results you need. Call 555-1212 now, and speak to an attorney at A, B, and C law firm. We’re the best.” In my experience, that’s useless junk and will fail miserably. Why? For starters, every other attorney’s ads sound just like that. The radio is flooded with “me too” marketers who all copy each other’s ads. Everyone has heard that kind of self-aggrandizing propaganda so many times, for so many years, that it’s now just static. It’s background noise. For any potential client listening to the radio, it’s their cue to either tune out until the music kicks back in or change the channel immediately. So, do radio ads even work? Are they, in fact, a dead advertising strategy? Not by a long shot. Radio ads — done correctly — are not only alive and well, but, for many of my clients, they’ve proven to be a virtually untapped client-producing gold mine. If you’re not running them now, I highly suggest starting now as part of your overall marketing strategy. Want specific examples? In a recent podcast, I reveal a few word-for-word examples you can copy and deploy. Just modify the specifics to fit your firm. When you write them the way I’m going to tell you, they don’t sound like typical ads at all. They’re intriguing. They’re compelling. And they stand out from all the noise. So, when

your ad plays, potentials will actually stop, listen, and take action instead of turn the channel. Without exaggeration, what you’re about to hear transforms radio ads from a waste of time and money into client-attracting cash cows. If you’re running radio ads now or considering it, the next four minutes could be the most profitable time you’ll invest this week. Listen in at this link or download for later: Speakeasy.Marketing/Radio

–Richard Jacobs

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