In this issue of Spotlight on Business Magazine we feature five-time Olympian, twelve-time IIHF World Women’s Championship, four-time Nation’s Cup Gold Medalists, Hockey Hall of Famer, and senior vice-president of hockey operations for the Professional Women’s Hockey League, Jayna Hefford as we talk about what drives this trailblazers passion for the game. Plus we continue to chase the sun, sand, songs, snacks and sociables as we make memories this Summer.
VOL 24 ISSUE 3
ON BUSINESS
VOL 24 ISSUE 3
SUN, SAND, SONGS & SOCIABLES 2024’S SMALL & MIGHTY SUMMER MUSIC FESTIVAL BUCKET LIST
PICTOU LOBSTER CARNIVAL CELEBRATING 90 YEARS BY THE SEA
HARBOUR VIEW RESTAURANT COME FOR THE SEAFOOD, STAY FOR TIDES & TRANQUILLITY!
CRAFTED WITH CARE WHAT EXPERTS HAVE TO SAY ON ENSURING BREWING SAFETY
IN THE SPOTLIGHT JAYNA HEFFORD FROM THE ICE TO THE OFFICE FROM THE ICE TO THE FRONT OFFICE
An AIDACA MEDIA Publication An AIDACA MEDIA Publication
DANKO JONES I ADAM BALDWIN I GOLDIE BOUTILIER TERRA LIGHTFOOT I DEE HOLT I FAIRGALE CHEF LAURENT DAGENAIS OLD TIME HAWKEY MARY BERG I AND MORE! MAREN MORRIS I THE BEACHES TALK I HALF MOON RUN NOAH KAHAN GRETA VAN FLEET with culinary experiences by
cavendish pei i sommofest.com
2 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
MANAGING DIRECTOR Rod Gregg EDITOR Lee Ann Atwater ACCOUNTS & ADMIN Calli Gregg COMMUNICATION, RESEARCH & ADMIN Tristyn Gaudette EDITORIAL & PROJECT MANAGER Ashley Davis Kate Lindsay CONTRIBUTING WRITERS Shannon Ferguson Will Gibson Deborah Jaremko Ashley MacInnis Kris McCarthy Ryan Myson Teresa Siqueira
Now that Summer is finally here we have Chilly the Moose out on the road in search of Sun, Sand, Songs, and Sociables. In our last issue, we shared our 2024 Big Summer Music Festival Bucket List, but we understand that big crowds and venues are not what all our readers are looking for in their summer festival plans. So that being said, our researchers went on the hunt again from British Columbia to Newfoundland, analyzing over a hundred summer music festivals from all genres with under 15,000 daily festivalgoers for what we think are the Small and Mighty Summer Music Festivals of 2024 and very deserving of being on anyone’s bucket list. If you are looking for a festival that has something for the whole family at all budgets, then you need to travel to the town of Pictou, Nova Scotia for a celebration that has been 90 years in the making. The Pictou Lobster Carnival is more than just a three-day festival in early July that celebrates the end of the lobster fishing season. It is a signature Nova Scotia event celebrating Maritime culture, music, and East Coast Lifestyle. Staying in Nova Scotia and on the hunt for amazing seafood we travelled down to the town of Parrsboro, Nova Scotia, where the Harbour View Restaurant is an institution. Once known as The Pier, this property has been offering delicious food for decades. While no one’s sure exactly when the restaurant was established, word of mouth suggests that there has been a canteen there since the 1950s, and once you try the food and experience the hospitality you will know why. Oh yeah, and the view of the highest tides in the World is not too shabby either! For countless craft beer enthusiasts, home brewing has become more than just a pastime it has become a passion that has developed in a business intricately tied to safety. It offers a chance to experiment, innovate, and bask in the pride of creating a beverage that’s uniquely theirs. It’s essential for every brewer, whether a novice or seasoned business pro, to understand these challenges including that a safety- first approach ensures that the joy of the craft remains undiminished and each sip reflects expertise and diligence. When you think about Canada’s women’s hockey, you immediately think of Jayna Hefford. She represented her country on the game’s highest stages for almost two decades. We sat down with the five- time Olympian, twelve-time IIHF World Women’s Championship, and Hockey Hall of Famer to talk about what drives her passion for the game and her transition from a dominating forward on the ice to continuing her trailblazing career in the front office as the senior vice- president of hockey operations for the Professional Women’s Hockey League, in our ‘in the spotlight’ segment this issue. As always, my team and I want to thank everyone who made this issue possible, and we look forward to sharing more stories about growing industries, successful businesses, and brands, and the entrepreneurs making it all happen. Lee Ann Atwater Editor E ditor’s S potlight
Elizabeth Spencer Amanda Stellisano Mario Toneguzzi
WEB DESIGN & DEVELOPMENT Joe Uttaro GRAPHIC & LAYOUT DESIGN Brooke Henderson
Bailee Oderkirk Brittany Pickrem Aryana Shah SOCIAL MEDIA Troy Gregg PUBLISHER AIDACA Media
P.O. Box 35007, Halifax, Nova Scotia, Canada B3M 0G3 E: info@spotlightbizmag.com spotlightonbusinessmagazine.com SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 3
What’s in the SUN, SAND, SONGS & SOCIABLES ON THE COVER 36
PICTOU LOBSTER CARNIVAL CELEBRATING 90 YEARS BY THE SEA In our last issue, we shared our Big Summer Music Festival Bucket List, but we understand that big crowds and venues are not what all our readers are looking for in their summer festival plans. So that being said, our researchers went on the hunt again from British Columbia to Newfoundland, analyzing over a hundred summer music festivals from all genres with under 15,000 daily festivalgoers for what we think are the Small & Mighty Summer Music Festivals of 2024 and very deserving of being on anyone’s bucket list. 2024’S SMALL & MIGHTY SUMMER MUSIC FESTIVAL BUCKET LIST
HARBOUR VIEW RESTAURANT COME FOR THE SEAFOOD, STAY FOR TIDES & TRANQUILLITY!
76
68
As the entire 2024 Pictou Lobster Carnival Leadership Team was busy planning and gearing up for the upcoming events and festivals, we were able to trap Carnival Chair, Glen Jackson, for a few moments to talk about this celebration that has been 90 years in the making. We learn that this carnival is more than just a three-day festival in early July that celebrates the end of the lobster fishing season. It is a signature Nova Scotia event celebrating Maritime culture, music, and East Coast Lifestyle.
In the town of Parrsboro, Nova Scotia, the Harbour View Restaurant is an institution. Once known as The Pier, this property has been dishing out delicious food for decades. While no one’s sure exactly when the restaurant was established, word of mouth suggests that there has been a canteen there since the 1950s, and once you try the food and experience the hospitality you will know why. Oh yeah, and the view of the highest tides in the World is not too shabby either! Vineyards, and Tides.
4 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
Spotlig ht
CRAFTED WITH CARE WHAT EXPERTS HAVE TO SAY ON ENSURING BREWING SAFETY
03 EDITOR’S SPOTLIGHT 04 WHAT’S IN THE SPOTLIGHT 08 HEADLINES IN THE SPOTLIGHT 10 UPCOMING EVENTS 24 GAME CHANGER Trans Mountain pipeline expansion complete and starting to flow Canada’s oil to the world 30 BIG AXE CRAFT BEER FESTIVAL Great Beers & East Coast Hospitality!
For countless craft beer enthusiasts, home brewing has become more than just a pastime it has become a passion that has developed in a business intricately tied to safety. It offers a chance to experiment, innovate, and bask in the pride of creating a beverage that’s uniquely theirs. It’s essential for every brewer, whether a novice or seasoned business pro, to understand these challenges. Balancing the meticulous brewing process with a safety-first approach ensures that the joy of the craft remains undiminished and each sip reflects expertise and diligence.
102
64 SURVEY SAYS
Canadian Women Want More Balanced Energy Policy
86 MAKING A CONNECTION Tips & Tricks for In-Person Networking
IN THE SPOTLIGHT
92 WHAT’S NEXT?
With major projects wrapping up, what does Canada’s energy future hold?
96 STARTING A BUSINESS Your Entrepreneurial Keychain!
100 MOM’S LOVE! 12 Hockey Hall of Famer to talk about what drives her passion for the game and her transition from a dominating forward on the ice to continuing trailblazing career in the front office as the senior vice-president of hockey operations for the Professional Women’s Hockey League, which kicked off a historic inaugural season this past year. SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 5 116 CHILD’S GRADUATION How I felt as a Parent! Requires Neither Explanation nor Defense
When you think about Canada’s women’s hockey, you immediately think of Jayna Hefford. She represented her country on the game’s highest stages for almost two decades. We sat down with the five-time Olympian, twelve-time IIHF World Women’s Championship, four-time Nation’s Cup Gold Medallist, and JAYNA HEFFORD FROM THE ICE TO THE FRONT OFFICE
6 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
Your
TRAVEL TOUR
DESTINATION
Perfectly situated in central Nova Scotia!
JUST TRAVELLING THROUGH? Make arrangements for a catered dinner for your group, great food, great service--one bill! FEATURING Complimentary hot buffet breakfast Indoor pool and fitness centre Ample space, thruway access for motorcoach parking Downtown location, two minutes from highway 55" Smart TVs with Google Chromecast On-site restaurant & lounge-Bistro on Prince Truro
CALL 888.895.1651 TO BOOK TODAY! reservations@innonprince.com
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 7
HEADLINES
FISKER FILES FOR BANKRUPTCY PROTECTION
ONTARIO SUPERIOR COURT GIVES OK TO RED LOBSTER CANADA SALES PROCESS An Ontario court has approved a sales process and stalking horse bid for Red Lobster Canada, which is operating under court protection from creditors. The move comes after a U.S. court approved the sales process for the company which launched Chapter 11 bankruptcy proceedings last month. Court filings made on June 11 say the steps are meant to “preserve” Red Lobster’s business in Canada and the employment of the company’s 2,000 workers stationed at 27 restaurants across the country. A stalking horse bid is an offer to buy a bankrupt firm or its assets that is arranged ahead of an auction and typically sets a floor price for the assets. The documents say the bid will give lenders a chance to sell the company’s assets in a way that maximiz- es their value and helps them avoid the risk of them being sold for an unreasonably low price. The filings made in Canada come after Florida-based Red Lobster Management LLC shuttered dozens of locations in the U.S. recently and filed for bankrupt- cy protection, which a Canadian court agreed to recognize last month.
Fisker is the latest all-electric vehicle startup to file for Chapter 11 bankruptcy protection amid lacklus- ter consumer demand, significant cash burn, and operational and product issues. For investors, the writing’s been on the wall for some time as Fisker issued a going concern about its abil- ity to continue as a company in February, leading its charismatic founder and CEO Henrik Fisker to disappear from social media and the limelight. It’s the latest in a series of EV companies to collapse. Other companies backed by special purpose acquisition companies, or SPAC, have also filed for bankruptcy protection. That list includes companies such as Proterra, Lordstown Motors, and Electric Last Mile Solutions. Others such as Nikola and Faraday Future remain in business but trade for un- der $1 per share amid operational challenges, missed targets, and broader industry headwinds. Fisher’s filing comes after it failed to secure an investment from a big automaker to keep afloat. Nearly four years ago, Fisker announced plans to go public through a reverse merger with an Apollo-backed SPAC that valued the company at $2.9 billion. The deal infused Fisker with more than $1 billion in cash.
8 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
IN THE SPOTLIGHT
GEN X STANDS TO GAIN THE MOST FROM WEALTH TRANSFERS Generation X may be the biggest beneficiary from the $84 trillion Great Wealth Transfer in the next 10 years, according to a new study. While millennials and members of Generation Z are expecting the biggest inheritances in the coming years as baby boomers pass down their fortunes, Gen Xers will likely get the largest windfalls in the near term. According to Wealth-X, the average age of individuals in North America set to inherit fortunes from parents worth $5 million or more is 46.1 years old. The average age of children expected to receive the most substantial inheritances — from parents worth $30 million or more — is 47.6, according to the study. The findings cast a spotlight on the large wealth potential for Generation X, which has been largely overlooked in the discussion of young inheritors. Wealth management firms and private banks have largely been focused on potential clients in their 20s and 30s as they wait for trillions to be passed down by families. More than half of millennials are expecting an inheritance of at least $350,000, according to Alliant Credit Union.
NVIDIA BECOMES WORLD’S MOST VALUABLE COMPANY
Nvidia Corp.’s relentless rally has propelled the semiconductor giant’s market capitalization over its mega-cap tech peers, helping it clinch the title of the world’s most-valuable company as the artificial intelligence wave continues. All month Nvidia Corp, Microsoft Corp. and Apple Inc have battle for the pole position, with Nvidia finally edging past both of its big-tech peers. Earlier in the month, Nvidia capped Apple by market value for the first time since 2002, and the two went back and forth in with Apple also overtaking Microsoft to trade in the top spot briefly. The ranking is another reminder that AI is the top focus of many investors. Nvidia is seen as the big- gest and earliest beneficiary of the technology as it dominates the market with its highly sought-after chips that help power data centers run complex computing tasks required by AI applications. Microsoft, for its part, is also seen as an early AI winner given its investment and partnership with Ope- nAI, which created ChatGPT. And, this week, Apple shares rallied after the iPhone maker finally unveiled its plan for using the technology, appeasing investors at long last.
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 9
UPCOMING EVENTS
AEROSPACE DEFENCE AND SECURITY EXPO 2024 August 8th & 9th, 2024 Tradex - Trade & Exhibition Centre | Abbotsford, BC Canada This Aerospace, Defence & Secu- rity Expo features industry exhib- its, keynote speeches, panels, and workshops, together with numer- ous B2B and networking opportu- nities. High-profile presenters will offer the latest information and insights on relevant and topical industry-related developments. ADSE brings together commercial and military aerospace in addition to defence and security, offering tremendous value to those in- volved in the Canadian and inter- national Aerospace, Defence, and Security industry sectors. ADSE at- tracts delegates from across Can- ada and around the world, repre- senting some of the world’s largest aerospace and defence OEMs and suppliers, as well as senior government and military officials. ADSE is Canada’s only aerospace and defence industry conference and trade show that is linked to a major international airshow – the Abbotsford International Airshow. For more information on this event go to https://adse.ca/
MOPARFEST 2024 August 16th to 18th, 2024 New Hamburg Fairgrounds | Stratford, ON Canada
CANADIAN NATIONAL EXHIBITION 2024 August 16th to September 2nd, 2024 Exhibition Place | Stratford, ON Canada The Canadian National Exhibition (CNE) is Canada’s largest com- munity event and one of the top agricultural fairs in North America. Founded in 1879 as the Toronto Industrial Exhibition, the CNE is a not-for-profit organi- zation that has enjoyed a distin- guished history as a showcase of the nation. People came to experience the latest innovations in technology and commercial products, to enjoy the popular entertainers of the time, and to engage in a collective community celebration. Although the CNE has changed significantly over the years, it continues to be one of Ontario’s great annual traditions and an event that offers sub- stantial entertainment value for money. Taking place over the 18 days leading up to and including Labour Day, it is affectionately embraced as an end-of-summer ritual by more than 1.6 million vis- itors annually, visitors who reflect the rich diversity of Toronto and the region. For more information on this event go to https://www.theex. com/
Moparfest is Canada’s Largest all Mopar Car Show that kicks off with a street cruise in downtown New Hamburg on Friday night that is open to all car makes and models from classic and modern exotic cars, motorcycles, sports cars, and more. The event showcases mem- bers’ cars on Saturday and Sun- day and expands to include all Mopars. You can expect more than 1,500 Plymouth, Dodge, Chrysler, AMC, and Jeep cars and trucks. Plus, there is also a non-automotive flea market with over 30 vendors and a WIDE vari- ety of items and services! Moparfest is a rain-or-shine event, anditisanaccessibleeventandoffers accessible parking on-site. For more information on this event go to https://moparfest.com/
10 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
THE BEST IN THE WEST RIB COOK OFF August 28th to September 2nd, 2024 Victorian Square | Sparks, NV USA Often referred to as the Super Bowl of rib competitions on the national BBQ competition circuit, the annual Labor Day Weekend event spans over 6 city blocks in the heart of downtown Sparks, Nevada. Two dozen of the coun- try’s best BBQ teams competed for nearly $20,000 in prize money plus prestigious bragging rights! It is estimated that 350,000-400,000 BBQ enthusiasts take part in the festivities each year consuming more than 250,000 pounds of mouthwatering ribs during the 6-day festival. In addition to the best BBQ around, a wide variety of activities are offered including a huge arts and crafts vendor show, kids area, VIP area, and top-named enter- tainment performing on two stag- es. There is no admission fee and the event is open to the public. For more information on this event go to https://www.nuggetrib- cookoff.com/
ATLANTIC BALLOON FIESTA September 5th to 8th, 2024 Princess Louise Park | Sussex, NB Canada
NOVA SCOTIA STAMPEDE September 26th & 29th, 2024 Nova Scotia Provincial Exhibition Complex | Bible Hill, NS Canada Colchester County is set to play host to an exhilarating fusion of tradition and excitement as the inaugural Nova Scotia Stam- pede kicks off this fall. This new premier event promises to be a must-attend on the Maritime cal- endar, bringing together commu- nities and visitors for a thrilling celebration of Nova Scotia’s rich heritage and the spirit of agricul- ture with an array of fun activities for all ages. The Nova Scotia Stampede is to be held at the Nova Scotia Pro- vincial Exhibition Complex is a family-friendly festival that blends the charm of the Maritimes with the excitement of a world-class professional rodeo all while spot- lighting Nova Scotia agricultural. Attendees can expect a week- end filled with thrilling pro rodeo events like saddle bronc, bareback riding, bull riding, and barrel rac- ing. Plus, amazing musical perfor- mances on the Main Stage, and delicious Nova Scotia-grown food! For more information on this event go to https://www.novascotia- stampede.com/
Atlantic Canada’s most colourful festival is held in Sussex, New Brunswick, every September on the weekend following Labour Day with over 30 hot air balloons taking to the air twice daily (weath- er permitting) for a spectacular ae- rial event that is not to be missed. Besides hot air balloons, it promis- es live entertainment, amusement rides, vendors and so much more including activities for children, and a popular Craft Fair with over seventy crafters. So, whether you’re a hot air bal- loon enthusiast or looking for a fun family outing, the Atlantic Balloon Fiesta offers something for every- one making it a perfect destina- tion for families. For more information on this event go to https://www.atlanticballoon- fiesta.ca/
WANT TO HAVE YOUR EVENT IN THE SPOTLIGHT? Send and email 4 weeks in advance to production @spotlightbizmag.com with all the details of your event.
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 11
IN THE SPOTLIGHT JAYNA HEFFORD From the Ice to the Front Office
When you think about Canada’s women’s hockey, you immediately think of Jayna Hefford. She represented her country on the game’s highest stages for almost two decades as a five-time Olympian and twelve-time IIHF World Women’s Championship. We sat down with the Hockey Hall of Famer to talk about what drives her passion for the game and her transition from a dominating forward on the ice to continuing her trailblazing career in the front office as the senior vice-president of hockey operations for the Professional Women’s Hockey League, which kicked off a historic inaugural season this past year. by Amanda Stellisano
Spotlight on Business: Tell us a little about yourself, what do you like to do when not promoting your sport or the PWHL? Jayna Hefford: I have three children: an 11-year-old daughter, a 9-year-old son, and a 7-year- old daughter. So, my life revolves around their activities. And they’re into soccer, baseball, hockey, and all sorts of other sports and activities, so that’s how I spend a lot of my time. If I do have time to myself, I enjoy cooking. That’s one thing I’ll do if I have time at home.
12 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
Spotlight on Business: How were you introduced to hockey? What were the early days like playing on what then would have been considered a boys’ team and sport? Do you remember encountering any obstacles or were there any challenges that you faced in your early playing days? Jayna Hefford: I’ve always had such a passion for the game. I have a brother who’s two-and-a-half years older than I am, and he played hockey. My parents were very involved throughout our careers, and Hockey Night in Canada was a tradition in our home. So, I’m not sure if it was an innate passion I had or something that was learned by watching my brother. But for as long as I can remember, it’s all I wanted to do. “For as long as I can remember, it’s all I wanted to do.” I grew up in Kingston, Ontario and I started playing when I was about six years old. There weren’t a lot of girls playing at the time. When I started there were about three girls/women’s teams in all of Kingston so played in a boys’ hockey league. From my experience, it was great. I felt like I had a lot of support from the coaches and my teammates were my best friends. But I think there was always a little bit of the undertone when you have a girl on a boys’ team and potentially taking a spot, but it was never voiced to me. I am sure some naysayers were thinking there’s no real future in it, as there was no women’s professional league and women’s hockey wasn’t in the Olympics. I had an amazing, supportive family who always encouraged me to play even if I was the only girl on the team. They could see how much I loved it and how hard I was willing to work towards getting better at the game.
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 13
game. Spotlight on Business: There was not a women’s league at the time when you started playing hockey, so who did you look up to? Who helped you realize your potential as a hockey player and motivated you to get to the next level in your playing career? Jayna Hefford: As a young girl, I was a huge Wayne Gretzky fan. I loved watching him play, loved what he represented—that sort of humble superstar. I just loved the way he presented himself, in addition to the way he played the game. As a young girl, my goal, like any hockey player was to play in the NHL and win a Stanley Cup. Fortunately, nobody told me any different, which I think was a great thing at that age. I switched to girls’ hockey from 10 until I was 18. My coach, Beth Duff, was extremely dedicated to helping us grow as hockey players and build girls’ and women’s hockey programs in our community. She was a driving force to help us get to the next level as athletes and as people. She also helped to develop the character side of the game in players. When I was 13 years old, I went to my first overnight hockey camp and I met Margot Page, who played for Team Canada. I had been introduced to her after the
1990 World Championships, and I had been able to watch it on television. That’s when I realized, I wasn’t going to play in the NHL, but I could play for Team Canada. It was the first time I’d seen women play the game at the highest level, and it was on television, and it was sold out. And Margot was a player on that team. So that summer at hockey camp, she was the first female player that I had ever met that played the women’s game at a high level. So that was my early introduction to women’s hockey, and she is someone I looked up to in the women’s
game after spending my childhood idolizing Wayne Gretzky. Spotlight on Business: There are always ups and downs in any sports career. But tell what it was like heading into the 2002 Olympics in Salt Lake City and getting to wear the Maple Leaf and play for Canada. What was it like to score what would be the gold-winning goal to secure the win over rival Team USA?
14 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
ticketpro.ca
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 15
FRIDAY, JULY 19 TEIGEN GAYSE LOVIET AVALON STONE GOO GOO DOLLS SATURDAY, JULY 20 GAVIN DEGRAW THE CASTELLOWS BUCK TWENTY BRETT YOUNG STRANGE TIMES JULY 19-20, 2024 CANATARA PARK SARNIA, ON THE TREWS
TICKETS ON SALE NOW!
16 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
Looking back on it, it’s obviously a huge honour and privilege for me to be able to say that I scored to make it 3-1 with one second left in the second period. It was such a momentum shift to score that last second before you go to the dressing room for an intermission. And then in the third period, the US did score another goal to make it 3-2, so my goal stood as the winning goal. But in the moment, you’re just trying to play the game and compete. So now it’s more of a moment that other people bring up to me. But it’s a proud moment for me. to be able to contribute like that in such a big moment to the team. Spotlight on Business: You had an extremely decorated career on the ice winning numerous medals, championships, and awards.
“There is always a huge amount of pride anytime you get to wear the maple leaf”
Jayna Hefford: I’d have to take it back a little bit. My first year on the national team was at the 1997 World Championships. I was 19 years old and made the team in my first year. That was my introduction to playing alongside national team players, both at university and with the national team. Then I played my first Olympics in 1998, and that was the inaugural event of women’s hockey for the Olympics. We lost the gold and took home silver. But there was something different about that one because I
think in 1998 it was all so new. Nobody knew what to expect when going to the Olympics and all the intensity and pressure of it all. But going into 2002, we had this fire within us. We now had the experience of going through a full cycle. So again, there is always a huge amount of pride anytime you get to wear the maple leaf. But that one was pretty special, having the opportunity to go back to the games after losing gold in ‘98, and having a chance to get that redemption in 2002.
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 17
What are your top three memories or moments of your on-ice career? Jayna Hefford: There are so many memories of being with your team and traveling on those long bus trips or around the world. But if I think about on-ice moments, I think that the top three would be winning gold in Salt Lake City, which was our first-ever Olympic gold medal for Canada and women’s hockey. And a few days later the men’s team won, and they hadn’t won in 52 years. So thatt feeling of redemption after losing in ‘98, but also coming back to a country that was just so proud. To have the men’s and women’s teams both come home with an Olympic gold medal, that was a pretty
special time. The second one would be 2010. Winning Olympic gold here in Canada, that was a totally different challenge, to be able to do it in your own country. And again, in a hockey-mad country, the intensity and the pressure and stresses that went along with that were different than any other Olympic Games. So that was a really special one to win. My third one would probably be my final Olympic Games, which was 2014 in Sochi and ended up being
18 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
our fourth consecutive gold medal. That one was really about how it happened in the game, being down two goals with less than five minutes to go in a gold medal game. What it felt like to be a part of a team like that, that could crawl out of that hole and get back in the game and then finish it in overtime. That was the first time an Olympic gold medal in women’s hockey was awarded in overtime. So, lots of special moments and emotions went along with that one, and it also happened to be the last time I wore the jersey with the national team making it extra special for me. Spotlight on Business: Once you retired what made you want to move from the ice to the front office? Jayna Hefford: It all comes back to my passion for the game, and how much I love just being a part of it. Before I officially retired, I spent some time coaching with my good friend and teammate, Vicki Sunohara at the University of Toronto. But I always felt like coaching wasn’t the long-term plan for me. I knew I wanted to stay involved in the game somehow. I didn’t know what that would look like, because there weren’t a lot of opportunities at that point to be involved in the women’s game. In 2018 I had the opportunity to be the interim commissioner of the CWHL in its final season. It was challenging and inspiring all at the same time, because we knew what we had to do to get it right. [There was] lots of optimism for what was
going to come out of that, as difficult as that time was. But that’s when I learned that I enjoyed the business side and the challenges that went along with growing the women’s game, by still having that player mindset. Spotlight on Business: In May of 2019, the Professional Women’s Hockey Players Association (PWHPA) a non-profit organization that advocates for greater professionalism in women’s ice hockey was founded, helping to lead the formation of the Professional Women’s Hockey League (PWHL) in 2024. How has this league transformed women’s hockey? Can you tell us a little about your role as Senior Vice President of Hockey Operations? Jayna Hefford: Basically, everything that touches hockey is something that myself and my team are part of. So, it started with hiring general managers in all of our markets, and then the coaches and other staff. We do everything for officiating, player safety rules, anything on ice. We work with the union and the players’ concerns, working collaboratively with them. So, there’s a huge breadth of work that we do. Basically, anything that touches hockey comes to our group. I have a fantastic team of people I work with who all love what we’re doing. They are passionate about the game and understand our work is meaningful and is helping to shape and
“The level of competition is as high as we’ve ever seen.”
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 19
20 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
grow the game now and for the future. Spotlight on Business : The PWHL started with a players draft and six teams, 3 in Canada and 3 in the US, reminiscent of the NHL’s Original Six. Why do you think the league’s inaugural season has been such a success both in terms of attendance and popularity with the hockey fans? Jayna Hefford: I think you’d have to start with the quality of the play. The level of competition is as high as we’ve ever seen. Many well-known, skilled players are currently in the PWHL, and if you pay attention to the recent draft, we’re getting more and more players from around the world who want to be a part of this league because of the quality of play that it entails. I would also touch on accessibility and ensuring that games are accessible to a wide audience through affordable methods. Whether through ticket pricing, broadcast, or streaming options, bringing more fans into the game is key. A lot of research was done to make sure we were in the right [locations and markets] that were well-established hockey markets in both Canada and the US, but also markets that have a large fan base and strong grassroots programs for the original six teams and any teams coming into the league moving forward. Finally, the league’s efforts to connect with local
communities through events like youth programs and other types of fan engagements. Our players have been incredibly accessible to their community, so it’s helped to build a loyal and supportive fan base. Spotlight on Business: What have you learned and what changes are coming for the 2024/25 season? The PWHL and all six of its teams are owned by the Mark Walter Group, would there be an opportunity in the future to look at other owners and additional teams in the future? Jayna Hefford: This first season has been a learning process. And we’ll continue to learn each and every game. We haven’t been afraid to be innovative and do things differently. Some of the rule changes that we made have been really well received: the jailbreak goal, the gold plan around awarding the first draft pick, and picking your own opponent in the playoffs. So, we’re going to continue to try and think outside the box and do things a little bit differently without changing the game itself. In the 2024/25 season, we’ll play more games. By year two we’ll be up to a minimum of 30 games. We’ll look to do more neutral site games. We had great success in Pittsburgh and Detroit this year, and now we have a lot of markets that all want to attract the game to their cities. Fans were talking about wanting to see team names and logos. In advance of season two, we
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 21
will be launching team names, logos, and jerseys for all six teams. So that’ll be exciting for fans. In terms of the league itself, the Mark Walter Group is very committed to this league, as demonstrated by the eight-year CBA. I can’t speak much more beyond that regarding their intentions in the long term. But we’re starting to think about expansion. That has been one of the biggest surprises for me, how quickly that became a part of the conversation. Nothing’s imminent right now, we want to be diligent in the process and not rush anything. But it’s certainly something that we’re starting to talk about. Spotlight on Business: As someone who has success both on and off the ice, what advice would you give to a young female interested in pursuing a career in hockey as a player or elsewhere in the organization?
“In advance of season two, we expect to be launching team names, logos, and jerseys for the season.”
22 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 23
Jayna Hefford: I would say don’t be afraid to think outside the box because we are continuing to create all kinds of opportunities in the game. And something that may not exist today is something that may very well exist in the future. So, if there’s an area of expertise and passion, I think it’s worth pursuing that. There aregoing to be way more opportunities in the future than there are today and don’t be afraid to think outside the borders on those.
“Don’t be afraid to think outside the box be- cause we are continuing to create all kinds of opportunities in the game”
24 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 25
GAME CHANGER Trans Mountain pipeline expansion complete and starting to flow Canada’s oil to the world by Deborah Jaremko
Workers complete the “golden weld” of the Trans Mountain pipeline expansion on April 11, 2024 in the Fraser Valley between Hope and Chilliwack, B.C. The project saw mechanical completion on April 30, 2024. Photo courtesy Trans Mountain Corporation
It is a game changer for Canada that will have ripple effects around the world.
“WE’RE GOING TO BE MOVING INTO A MARKET WHERE BUYERS ARE GOING TO BE COMPETING TO BUY CANADIAN OIL,”
The Trans Mountain pipeline expansion is now complete. And for the first time, global customers can access large volumes of Canadian oil, with the benefits flowing to Canada’s economy and Indigenous communities. “We’re going to be moving into a market where buyers are going to be competing to buy Cana- dian oil,” BMO Capital Markets director Randy Ollenberger said recently, adding this is expected to result in a better price for Canadian oil relative to oth- er global benchmarks. The long-awaited expansion nearly triples capaci- ty on the Trans Mountain system from Edmonton to the West Coast to approximately 890,000 barrels per day. Customers for the first shipments include refiners in China, California and India, according to media reports. Shippers include all six mem bers
26 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
of the Pathways Alliance, a group of companies representing 95 per cent of oil sands production that together plan to reduce emissions from operations by 22 megatonnes by 2030 on the way to net zero by 2050. The first tanker shipment from Trans Mountain’s expanded Westridge Marine Terminal is expected later in May.
Workers complete the “golden weld” of the Trans Mountain pipeline expansion on April 11, 2024 in the Fraser Valley between Hope and Chilliwack, B.C. The project saw mechanical completion on April 30, 2024. Photo courtesy Trans Mountain Corporation “That’s where TMX is the opportunity for Canada, because that’s the route to get to India. Led by India and China, oil demand in the Asia-Pacific region is projected to in- crease from 36 million barrels per day in 2022 to 52 million barrels per day in 2050, according to the U.S. Energy Information Administration. More oil coming from Canada will shake up markets for similar world oil streams including from Russia, Ecuador, and Iraq, according to analysts with Rys- tad Energy and Argus Media. Expanded exports are expected to improve pricing for Canadian heavy oil, which “have been depressed for many years” in part due to pipeline shortages, according to TD Economics.
EVENT COUNSELLING RENTALS CORPORATE WEDDINGS COMMUNITY & FUNDRAISERS PRIVATE FUNCTIONS LIFE'S AN EVENT, CELEBRATE IT WITH US!
WWW.TRIANGLE-EVENTS.CA
@TRIANGLEVENTS
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 27
The new capacity on the Trans Mountain system comes as demand for Canadian oil from markets outside the United States is on the rise. According to the Canada Energy Regulator, exports to destinations beyond the U.S. have averaged a record 267,000 barrels per day so far this year, up from about 130,000 barrels per day in 2020 and 33,000 barrels per day in 2017. “Oil demand globally continues to go up,” said Phil Skolnick, New York-based oil market analyst with Eight Capital.
In recent years, the price for oil benchmark Western Canadian Select (WCS) has hovered between $18-$20 lower than West Texas Intermediate (WTI) “to reflect these hurdles,” analyst Marc Ercolao wrote in March. “That spread should narrow as a result of the Trans Mountain completion,” he wrote. “Looking forward, WCS prices could conservatively close the spread by $3–4/barrel later this year, which will incentivize pro- duction and support industry profitability.” Canada’s Parliamentary Budget Office has said that an increase of US$5 per barrel for Canadian heavy oil would add $6 billion to Canada’s economy over the course of one year. The Trans Mountain Expansion will leave a lasting economic legacy, according to an impact assessment conducted by Ernst & Young in March 2023. In addition to $4.9 billion in contracts with Indige- nous businesses during construction, the project leaves behind more than $650 million in benefit agreements and $1.2 billion in skills training with In- digenous communities.
“Both India and China are looking to add millions of barrels a day of refining capacity through 2030.”
In India, refining demand will increase main- ly for so-called medium and heavy oil like what is produced in Canada, he said. “That’s where TMX is the opportunity for Canada, because that’s the route to get to India.” Led by India and China, oil demand in the Asia-Pacific region is projected to increase from 36 million barrels per day in 2022 to 52 million barrels per day in 2050, according to the U.S. Energy Information Administration. More oil coming from Canada will shake up markets for similar world oil streams including from Russia, Ecuador, and Iraq, according to analysts with Rystad Energy and Argus Media. Expanded exports are expected to improve pricing for Canadian heavy oil, which “have been depressed for many years” in part due to pipeline shortages, according to TD Economics.
In recent years, the price for oil benchmark West ern Canadian Select (WCS) has hovered between $18-
Photo courtesy Trans Mountain Corporation
28 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
The Trans Mountain Expansion will leave a lasting economic legacy, according to an impact assessment conducted by Ernst & Young in March 2023. In addition to $4.9 billion in contracts with Indigenous businesses during construction, the project leaves be- hind more than $650 million in benefit agreements and $1.2 billion in skills training with Indigenous com- munities. Ernst & Young found that between 2024 and 2043, the expanded Trans Mountain system will pay $3.7 billion in wages, generate $9.2 billion in GDP, and pay $2.8 billion in government taxes.
“BOTH INDIA AND CHINA ARE LOOKING TO ADD MILLIONS OF BARRELS A DAY OF REFINING CAPACITY THROUGH 2030.”
$20 lower than West Texas Intermediate (WTI) “to reflect these hurdles,” analyst Marc Ercolao wrote in March. “That spread should narrow as a result of the Trans Mountain completion,” he wrote. “Looking forward, WCS prices could conservatively close the spread by $3–4/barrel later this year, which will incentivize pro- duction and support industry profitability.” Canada’s Parliamentary Budget Office has said that an increase of US$5 per barrel for Canadian heavy oil would add $6 billion to Canada’s economy over the course of one year.
“OIL DEMAND GLOBALLY CONTINUES TO GO UP,”
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 29
BIG AXE BEER FESTIVAl Great Beers & East Coast Hospitality! by Ryan Myson A bout 65 km west of Fredericton is the rural community of Nackawic-Millville on the east
bank of the Saint John River in New Brunswick, Canada. It is famous for its axe, but it is becoming more well-known these days for its craft beer. We chat with Peter Cole, owner of Bix Axe Brewery, about the upcoming Big Axe Craft Beer Festival that has people making their way to this tiny town by the busload to sample great beers, take in amazing views of the Saint John River and enjoy a never-ending supply of East Coast Hospitality.
30 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
When you live in a rural community with the world’s largest axe made from seven tonnes of stainless steel, standing fifteen meters tall overlooking the Saint John River what better name for a brewery and a festival than Big Axe? Nackawic, New Brunswick is home to the world’s largest axe, the Big Axe Brewery, and for the last 6 years the Big Axe Craft Beer Festival. Peter Cole, founder and owner of Big Axe Brew- ery, first spoke with Spotlight on Business in July of 2020 when we featured the brewery and shared the story about his entrepreneurial success in the brew- ing industry operating a business from rural New Brunswick. After being laid off as manager of a recruiting company where he had worked for nine years, Cole began looking for a new career path. “I wanted to do something I was passionate about and I was passionate about craft beer,” said Cole back then. Talking with Cole today, he has not lost that passion if anything it has only grown stronger. Coming from a family of carpenters, Cole always liked the idea of creating a product – of making something he could be proud of and that people could enjoy. Cole discovered brewing was part of his family history, a story he loves to tell his customers. “When I was 16 or 17 years old, my grandfather raised horses and grew vegetables and strawberries, that he would sell to the public. Cars would show up and people would leave with a bag of vegetables and strawberries. I thought that was a cool way to make a little money.” One day, he discovered his grandfather behind the farm in a shed that Cole had always assumed was just for gardening tools and supplies. However, that day, he noticed the stack on top of the shed had a lot of steam coming out and went to investigate. As it turns out his grandfather had another side business. There was still in there, and he was making moonshine. It was also then that Cole realized the vegetables and strawberries were just a front for what people were actually coming to get from him. But don’t get us wrong the vegetables and strawberries were good also.
“I wanted to do something I was passionate about and I was passionate about craft beer”
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 31
When Cole turned 21, he began experimenting with beer kits and eventually moved on to all-grain kits. He also began to research more about brewing and craft breweries, with mentors like Sean Dunbar from Picaroon Traditional Ales, brewing beer with Stephen Dixon from Grimross Brewing, Shane Steeves of Ham- mond River Brewing, and others around New Bruns- wick and Southern Ontario building his knowledge of brewing and developing the craft brewing skills nec- essary to one day open a brewery of his own. In 2014 Cole opened Big Axe Brewery using a one-bar- rel system with two-barrel fermenters, and supplying beer to restaurants and bars in Fredericton, Moncton, and Saint John. In 2017, the brewery expanded to
a 10-barrel brewhouse with 20-barrel fermenters and opened the doors at their new facility in April of 2018 and the brand has continued to grow ever since. It was the same year that Cole came up with the idea of bringing beer enthusiasts to the banks of the Saint John River for Atlantic Canada’s Largest Outdoor Craft Beer Festival. The inaugural Big Axe Craft Beer Festival had over 25 craft vendors and a solid attendance of 500 people. But like his business, Cole was passionate about growing this event that will see more than 1500 people attending the festival this year along with some of the best craft brewers and distillers in
32 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
the region like Breton Brewing, Coldstream Clear, Off Grid Ales, PEI Brewing, Picaroons Brewing, and Trail- way Brewing all come together as close to 50 craft brewers, distillers, cideries and wineries bring their amazing and diverse selection of handcrafted beer, cider, mead, spirits, and wine to the riverside in Nackawic. So, whether you’re a beer connoisseur or just looking to discover new flavors, this event has something for you! So, you are most likely asking, where do 1500 people stay in Nackawic? Well, Cole and the Big Axe Craft Beer Festival team have you covered with shuttles
running from Fredericton, Saint John, and Woodstock to get festivalgoers to and from the event safely. They have also arranged special festival rates with many of the hotels. You can also drive to the festival and Destination Nackawic’s brand-new, expanded marina facilities (with fuel!) will also be open for those who prefer to travel by water. This year’s festival kicks off the weekend on Friday night with the incredible band Certified, setting the stage for an epic weekend of festivities as you dance the night away and get a taste of the excitement to come. Speaking of tastes, you don’t worry about food as there will be lots of delicious food options with seven food trucks on site.
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 33
sunscreen, sunglasses, hats, umbrella, and rain gear. You might also want to take a folding camping chair or a blanket to chill on the grass while enjoying all the awesome craft vendors. Remember to bring cash for food trucks, 50/50, and merchandise. Also, this is a 19+ event so be prepared to show ID. Cole’s grandfather would be very proud to see people coming to the Big Axe by the busload and we recommend that you go and experience this event for yourself. Sample products from close to 50 craft producers, and 7 food trucks while enjoying all the games, prizes, and live music for yourself, and learn why everyone is saying, “This is the best outdoor craft beer festival ever!”
Friday’s festivities get started at 6pm and run until 9pm with the main event happening Saturday from 4pm (3pm for VIP Ticket Holders) until 8pm, when festivalgoers will head back to their shuttle buses. Festivalgoers can choose from two ticket options: General Admission and VIP. Each GA ticket includes an 8oz sampling glass to savor the diverse flavors. VIP ticket holders can enter the festival an hour early and receive a 16oz sampling glass. What do you need to Bring:
The festival is rain or shine even! So, bring your
“This is the best outdoor craft beer festival ever!”
34 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 35
SUN SAND 2 SONGS B SOCIALABLES Small & Mighty Summer Music Festival Bucket List for 2024 By Ryan Myson I n our last issue, we shared our Big Summer Music Festival Bucket List, but we understand that big crowds and venues are not what all our readers are looking for in their summer festival plans. So that being said, our researchers went on the hunt again from British Columbia to Newfoundland, analyzing over a hundred summer music festivals from all genres with under 15,000 daily festivalgoers for what we think are the Small & Mighty Summer Music Festivals of 2024 and very deserving of being on anyone’s bucket list. All the music festivals on our Small & Mighty Summer Music Festival Bucket List this year are multiple-day events. Other than festival dates, there is no particular order as we believe they all offer amazing artists and venues with an intimate and interactive experience for concertgoers. We are confident that you, our readers, will find that perfect smaller music festival that is just right for you this summer.
36 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84 Page 85 Page 86 Page 87 Page 88 Page 89 Page 90 Page 91 Page 92 Page 93 Page 94 Page 95 Page 96 Page 97 Page 98 Page 99 Page 100 Page 101 Page 102 Page 103 Page 104 Page 105 Page 106 Page 107 Page 108 Page 109 Page 110 Page 111 Page 112 Page 113 Page 114 Page 115 Page 116 Page 117 Page 118 Page 119 Page 120Made with FlippingBook interactive PDF creator