I’m writing this in a car driving down from Grass Valley, California, on the way to Experts Academy (EA) in Santa Clara for the middle leg of a six-week business tour I’ve been on. It’s been a whirlwind month of traveling, consulting, and masterminding across all three of my brands. I’ll drop lessons learned from each leg of the trip in this newsletter up to EA and then share the second half in December’s holiday newsletter. I think you’re particularly going to like some of the lessons from the Fitness Business Audit we conducted on five studios looking to franchise. There are a lot of golden nuggets in there. WHAT ARE YOU GEARING UP FOR?
This business tour, which is my version of being a rock band on tour, started in Elmira, New York, working with Travis Barnes and his Journey Fitness brand before a stopover in Telluride, Colorado, for the Todd Durkin Mastermind, followed by a visit to Santa Cruz, California, for my Visionary Planner retreat. We had planned on hitting Sonoma for three days as a team-building trip with our staff at the Visionary Planner, but with the wine country fires, we canceled our trip and took three days up in Grass Valley, California. There, we enjoyed some wines and a region I had no idea existed.
Did you know Grass Valley and Nevada City have wine regions? Neither did I. I do now. Two of our favorites were Sierra Star and Nevada City Winery — both had some solid reds that are worth checking out for a great price. Now, I’m heading down to EA with Brendon Burchard and the CHPC and HPM crews. It’s been three years since I hit EA, and I’m excited to see how things have changed and to see what’s brewing in that training.
“THE WORLD IS AT SUCH A PRECARIOUS PLACE RIGHT NOW THAT I’M HOPING COMMUNITIES BEING AFFECTED, LIKE VEGAS, ARE FINDING A WAY TO TAP INTO SOMETHING HIGHER AND MORE MEANINGFUL THAN WHAT THE CURRENT LEADERSHIP IS DEMONSTRATING.”
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Anna, Mike, me, Cool Mo D Barbara, Mo, and Kim in Santa Cruz
Fitnesspreneur Life • www.vitolafata.com
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