FRANCHISE INFORMATION
CONTENTS WELCOME
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BANJO’S PHILOSOPHY
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Vision Mission Values
OUR STORY
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THE RIGHT INGREDIENTS
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A UNIQUE EXPERIENCE
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OUR SUPPORT Operations
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Marketing
People
Information Technology
INVESTMENT INFORMATION
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GETTING STARTED
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OUR FRANCHISEES
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FAQ’s
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OUR PROMISE
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WELCOME
Thank you for your interest in Banjo’s.
We are a successful Bakery Café franchise with almost 40 stores across Australia and still growing. From a single store in Launceston in 1984 we have grown to now have stores in multiple states including Tasmania, Victoria, New South Wales and Queensland. Our success comes from our commitment to providing a quality bakery experience showcasing traditional techniques to deliver the freshest food, all handmade on site in every store, every day. We pride ourselves on our customer service and creating memorable experiences for each and every individual. To ensure this, we are continually evolving our brand and our products to meet consumer demand whilst staying true to our roots. We are committed to ensuring mutually beneficial relationships with our franchisees, employees and suppliers. We encourage you, whilst considering a Banjo’s franchise, to take the opportunity to talk with existing franchisees and seek independent advice. We think joining Banjo�s will be one of the best business decisions you will make, and we look forward to embarking with you on this exciting journey.
Jessica Saxby CEO & Managing Director
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We believe the success
is in the baking...
BANJO’S PHILOSOPHY
We believe the success is in the baking, and with the right ingredients we will consistently deliver the best quality service and products to ensure our customers will come back again and again.
OUR VISION We will work together for Banjo’s to be the celebrated bakery cafe leader in Australia.
OUR MISSION To provide nutritious, fresh, wholesome food - handmade every day and genuine customer service in an authentic, contemporary environment, and we support our local communities.
OUR VALUES
INNOVATION - Be accepting of change and innovation, and committed to continuous improvement. LEADERSHIP - Share the Banjo’s vision and passion, and lead the way to exceed the expectations of all. TRUST - Be open, honest, collaborative and family oriented. QUALITY - Always strive for excellence, embrace responsibility and provide value to our customers. ACHIEVEMENT - Recognising and rewarding meaningful contributions and outstanding performance.
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Our growth has been a natural evolution...
OUR STORY Banjo’s has been successfully operating since 1984 and has now grown to almost 40 stores. The idea, unique at that time, was to provide a place which offered customers the opportunity to sit down and enjoy freshly baked breads and cakes or handmade treats for breakfast, lunch or a snack with a perfectly made coffee. The food is still hand crafted, fresh each day and served in an environment which provides a comfortable and relaxing atmosphere. We bake a superior loaf and our bread is still made the traditional way, preservative free, fresh, soft and delicious.
From day one, customers were quick to respond to the Banjo’s experience and now we have more than 11 million customers visiting Banjo’s stores each year.
Our growth has been a natural evolution. Slow enough to ensure we stay true to ourselves and our customers, but large enough to ensure the quality systems and processes are in place to provide a unique and memorable customer experience.
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We are committed to making sure
we have the right ingredients...
THE RIGHT INGREDIENTS
We are committed to making sure we have the right ingredients - from the people who make up the Banjo’s team, to the foods that are used to make our products.
At Banjo’s we strive to create food that is fresh and unique. Our breads are preservative free, our coffee sustainably certified and local ingredients used wherever possible.
We bake fresh on site every day, ensuring our products have that straight-from-the-oven taste which you simply cannot beat. We recognise that there is a need to ensure our food is right for our customers and right for our environment. Having the best food ingredients is only part of the Banjo’s story. Our systems are designed to ensure that our products are baked to our exacting standards each and every time. We are continually researching and developing to ensure the best people, products, processes and procedures - so that we are secure in the knowledge each and every store can operate effectively and efficiently to achieve their goals.
So, when we bring everything together, we have the recipe for success and deliver the unique experience which is Banjo’s.
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Every product is handmade fresh on site in
every store, every day...
A UNIQUE EXPERIENCE The key points of difference between Banjo’s and our competitors are the quality of our products, the dine in experience and the fact that every product is handmade on site in every store, every day. Not just a bakery, Banjo’s provides a full cafe experience, using sustainably grown coffee and offers a welcoming, contemporary environment for our customers to sit back and relax in. Our customers include: families purchasing value for money breads and pastries for home, busy lunch time customers looking for a hearty lunch option, snacks or something to take home for dinner. Delicious as it all sounds (and it is), we’re also committed to developing new products for our customers. We listen to customer feedback and scour the world for delicious new ideas, making sure they are as simple as they are delicious, so production time is kept to a minimum. While our customers continually enjoy the high standard of our products, our research and development process means we can also introduce popular new items to boost product segments. We can have up to 100 products in development at any one time.
We offer excellence and diversity in our products and full customer testing and tasting processes ensure that once development is completed there is a market ready and willing to buy.
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No retail or baking
experience? No problem...
BAKING OPERATIONS No bakery or retail experience? No problem. Anyone can become a Banjo’s franchisee and create popular, mouthwatering bakery cafe products. All it takes is the right attitude and commitment - you will learn everything you need to know from our Operations team - professional bakers and consultants who will train you in production and retail techniques and develop the best bakery design for your site. Over the years, Banjo’s has developed systems and training programs that can turn someone with no bakery or cafe experience into a highly capable franchisee. These systems of operation are the backbone of Banjo’s profitability. The individuality of each store set-up reinforces the Banjo’s commitment to ensuring the business fits within the local market. Again, our support team oversees the entire process to make sure your store is set up as efficiently as possible, while still maintaining that all important visual link with the customer. After all, what better way to encourage sales than to feature the sights and smells of freshly handmade products?
The high level of support continues as your business grows, and you’ll benefit from our national buying power and knowledge of the latest developments in bakery equipment and technology.
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There is more to a successful Banjo’s franchise than just baking...
SALES OPERATIONS There is more to a successful Banjo’s franchise than just baking. Your sales performance is important to the viability of your business. Sales are driven by customer satisfaction - in the product and the service they receive, and the cleanliness and atmosphere of the store. You are not alone, our team will be on hand before, during and after you start in your store to introduce you to sales systems and procedures that have been specially designed to maximise your returns. These sales systems allow all sales activities to be conducted effectively and efficiently while maximising customer satisfaction. Specialists in training, point of sale equipment, cash management and store openings are on hand to get you business ready. They also help with fitting out your new store and provide guidance to enhance the performance of your business. You and your staff will be trained in everything from the making of the perfect cappuccino to reconciling cash registers, training staff and the principles of merchandising to ensure your product is always presented at its best. Our specially developed eLearning system BREAD (Banjo’s Resource Education and Development) will allow for fast, ongoing training of staff in online modules. Every new store benefits from the presence of a store opening team, who will assist in sales operations, bakery operations and training.
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We’ve built a powerful brand and it just keeps getting stronger...
MARKETING SUPPORT We’ve built a powerful brand, and it keeps getting stronger. In all Banjo’s locations, we have a reputation for product quality and great customer service, and our marketing strategies consistently reinforce our tradition of exceptional quality and excellent customer service. The strength of the brand and the unique customer experience continues to keep customers coming back. Our team of experienced marketing professionals create and implement innovative and successful marketing programs. All national campaigns, social media and digital, promotions, point of sale material, customer relationship programs and local area marketing programs are designed to drive customers to your store, maximise sales and to enhance the customer experience. In addition, a comprehensive program of product development is in place and products are continuously monitored and reviewed to ensure they meet the ever changing trends and desires of our customers. Our pricing strategy ensures that while our customers enjoy consistency, they always receive excellent quality at great value prices.
We offer marketing support to all stores, and marketing training is provided at a local level to ensure all franchisees are trained and up to date with the latest marketing methods and tools.
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We believe our people are the most
important element...
HR SUPPORT
We believe our people are the most important element of a franchise.
When we offer a job at Banjo’s, what we are really offering is a career path. From entry level to store manager to franchisee, nothing makes us more proud than to watch and encourage the development of our committed staff. As a franchisee, you can call on our training expertise to help you improve your own skills, as well as those of your staff. We can provide access to traineeships in both hospitality operations and food processing. We also provide an eLearning site called BREAD (Banjo’s Resource Education and Development) that pro- vides you and your staff with all the induction, training and information you need to work at Banjo’s. With such a promising career path to look forward to, it’s no wonder Banjo’s attracts and retains enthusiastic and committed employees. We’ll also help you with the day to day HR issues that are just as much a part of the business as the baking process. The BREAD site provides you with documentation such as position descriptions, interview tools, contracts, policies, procedures, WHS information and the Banjo’s network newsletter TOAST.
Banjo’s will support you in Workplace Health and Safety, industrial relations, payroll support and recruitment. Advice from our experts on all of these is available whenever you need it.
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At Banjo’s you are in business for yourself, but not by yourself...
IT SUPPORT
We’ll make sure your finger is on the technological pulse.
Even traditional businesses like baking, benefit from having access to the latest information technology systems. At Banjo’s, all of our bakeries are linked to the Franchisor through advanced technology.
This means that all important financial, sales, rosters and other business information is readily available to both the franchisee and the support team, ensuring faster, better support for your business.
User friendly Point Of Sale systems monitor and analyse all aspects of the business from sales data, clerk data, transaction data, refunds, wastage and cost of goods throughout the day and this information is at your fingertips 24/7 whenever you have internet connectivity.
We are constantly developing our systems to provide optimum functionality and support for your business.
All our systems are designed to be as user friendly and straightforward as possible, and our IT specialists are on hand to help you use it to your full advantage.
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Whether it’s a brand new store, an existing store or a new drive thru...
INVESTMENT INFORMATION Your level of investment will vary depending on the type of store you decide to purchase and where it is located. Whether it is a brand new store, an established bakery or a new drive-thru bakery cost usually ranges between $300k - $1m.
PURCHASE A NEW DRIVE THRU BAKERY
PURCHASE A NEW BAKERY
PURCHASE AN EXISTING BAKERY
New sites include;
Existing sites include;
New sites include;
a Head lease negotiated and managed by Banjo’s Corporation. a New equipment at negotiated cost. a Full training & support. a Exclusive turnkey design, construction & set up of bakery managed by Banjo’s Corporation. a Operational, marketing, HR and IT support for bakery opening.
a Trading history with
a Head lease negotiated and managed by Banjo’s Corporation. a New equipment at negotiated cost. a Full training & support. a Exclusive turnkey design, construction & set up of bakery managed by Banjo’s Corporation. a Operational, marketing, HR and IT support for bakery opening.
an established customer base. a Existing equipment & fit out. a Support with business handover & transition. a Head lease negotiated and managed by Banjo’s Corporation. a Operational, marketing, HR and IT support for bakery opening.
Costs include;
Costs include;
Costs include;
Franchise purchase fee $50k +gst Bakery fit out, equipment & startup $500k - $800k +gst
Franchise purchase fee $50k +gst
Franchise purchase fee $5k - $50k +gst Bakery purchase $500k - $1m +gst* (*cost dependent on multiple factors)
Bakery fit out, equipment & startup $300k - $450k +gst
Training fee $10k +gst
Training fee $10k +gst
Training fee $10k +gst
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Hands on business support
and advice, training and development...
THE APPLICATION PROCESS As a Banjo’s franchisee you receive numerous benefits including access to our specialised systems and processes, buying power with key suppliers, hands on business support and advice, ongoing training and development and continual product and systems development.
Submit Application You will be provided with a Franchisee Application to complete. A site specific budget estimate is offered. Having received this information, you are now able to consider finance options. We will assess your application and be in touch.
STEP 1
STEP 2
Initial Interview You make your initial enquiry and discuss your needs with our Franchise Recruitment Manager who will conduct a phone interview and work towards finding a suitable site that meets your requirements.
STEP 3
STEP 4
Formal Interview You will be invited to take part in a formal interview. This report will be added to your application for approval. You should now consult with independent legal and financial professionals for advice.
Financial Statement Once your suitability has been confirmed, we require further information on your financial position and ability to open and operate your franchise. A refundable deposit is required at this time.
STEP 5
Conditional Franchisee Approval If approved, you will receive formal confirmation. Obtain legal advice then sign and return document. Once received arrangements to commence training will be made. You will now have obtained financial approval and begun making progress payments.
STEP 7
STEP 8
Training Training will commence at a designated location. Staged progress payments will commence and fit out contracts finalised. Payment of outstanding balances made.
Ongoing Support You are provided with ongoing support in admin, finance, marketing, coffee
STEP 6
Franchise Document
training, bakery operations, retail operations and customer service. You will receive regular visits from your operations team and regular
We will now provide you with the formal franchise documentation. You will have sought mandatory legal, financial and business advice. You execute and return the franchise documentation with
network newsletters and communications as part of the Banjo’s network of franchisees.
requested deposits or progress payments. A cooling off period may apply.
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Banjo’s is a great brand and a business that supports our family life...
WHAT OUR FRANCHISEES HAVE TO SAY “We love being part of an Australian success story like Banjo’s, we’re so glad to have been able to get this opportunity. The business is easy to learn and the ongoing training and support is practical and friendly.” Natasha Turner & Derek Armstrong, Banjo’s Warana “Having worked for Banjo’s I knew it was an easy to run business and I believed in the brand. They are a great team to work with and the support provided is excellent.” Ben Westwood, Banjo’s Lindisfarne “Banjo’s is a great brand and business that supports our family life. I’ve had my store in Moonah for 15 years now and have just invested in my second store.” Todd Ferguson, Banjo’s Moonah “I began with my first store in NW Tasmania many years ago and now my business has grown to have an interest in 12 Banjo’s bakeries across Australia.” Rod Saxby, Multi Franchisee
JAMES McCULLOCH, TODD FERGUSON & JONATHON SAXBY Claremont, Tasmania
BEN WESTWOOD Lindisfarne, Tasmania
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BECOMING A FRANCHISEE What is Franchising?
Franchising is a system of distributing an established product or delivering a service in return for a fee. The company that originally developed the products and services “the Franchisor” enters into an agreement with a third party “the Franchisee” to use its proven brand, systems, and processes to sell the products or service. What are the benefits of Franchising? There are many benefits for Franchisees. Buying a Franchise allows you to acquire an interest in an established business, with a recognised name. Franchisors provide training, purchasing benefits, and support, not normally available to independent small businesses.
What is the importance of the ‘Banjo’s’ name? The Banjo’s brand, as a franchisee, is clearly one of your most valuable assets. It has high visibility and is synonymous with high quality cafe bakery products. The Banjo’s brand name is protected by trademark registration throughout Australia.
What are the benefits of franchising with Banjo’s?
What are some restrictions in a franchised operation? A Franchise business takes a high degree of personal involvement. The franchisee is subject to the directives of the franchisor in many facets of the operation of the business. The franchisor may define, at their discretion: opening and closing times, product standards, preferred suppliers, fit out requirements, products that can be sold and service standards. Who are Banjo’s customers? Banjo’s is the complete Bakery Cafe experience. Banjo’s is both an outing and part of a persons regular shopping routine. Banjo’s customers include: families purchasing value for money breads and pastries for home, busy lunch time traffic seeking convenient lunches or snacks, and the ever increasing number of consumers, from all walks of life, who just like to sit down in a wholesome, welcoming, contemporary environment to have a quality coffee and other refreshments. How does Banjo’s know what the customer wants? Because Banjo’s make it their business to do so. Banjo’s is customer oriented. Communication with Banjo’s customers is achieved through good customer service practices and additional market research. Marketing research is undertaken to monitor the attitudes and opinions of Banjo’s customers and identify opportunities in the marketplace. Banjo’s uses a variety of means including surveys, secret shoppers, focus groups and customer feedback to help them remain ahead of trends and the competition.
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How long is the Franchise period? Fourteen years in total, comprising an initial term of 7 years with a renewal option of 7 years. Franchising is a long-term commitment. The relationship between franchisor and franchisee must be carefully assessed to ascertain whether it will be beneficial in the long run for both parties. Can I make alterations to the Franchise Agreement? Banjo’s strongly recommends that you seek independent legal and financial advice as to the meaning and effect of the agreement however, the content, which is standard across the franchise, is generally non- negotiable. The terms and conditions contained in the agreement have been carefully considered, and take into account extensive practical experience. A set standard ensures the protection of all members of the franchise network. What are the risks? Any commercial venture is subject to a variety of risks, and a franchised store is no different. Banjo’s has a proven track record of successful franchised stores and relationships, with a commitment to further growth. It’s in Banjo’s best interests to assist you to achieve the best out of your business, however we cannot provide you with any guarantee of success or guarantee against any losses. Ultimately it is for you to assess the risk and returns that can be achieved from a Banjo’s franchise. We strongly recommend you obtain, and maintain independent financial advice throughout this process. Do I have to work in the Franchised store? Every Banjo’s store is required to have an operator. Our business experience indicates that this is the most successful model. So a franchisee is able to choose whether to work in the business, partner with an experienced operator or manage the business with an experienced baker and store manager team. In time, if you have a successful track record, you may be approved to open up a second store.
How do I know if I’ll want to further explore becoming a Banjo’s franchisee?
Because Banjo’s encourages you to participate in our ‘Try Before You Buy’ program. Banjo’s place you with an existing franchisee in their store for a week. You get to have hands on experience running a Banjo’s bakery. This means a full time commitment for the term of the placement. In production expect to experience early starts. Most stores start production at 2am. It also means late finishes (around 7.30pm) to gauge the sales side of the business. We recommend that you commence your ‘Try Before You Buy’ in one of our Hobart stores so that you have access to our Resource Centre staff, and have access to a number of our local established and newly opened stores. The ‘Try Before You Buy’ program is also available at designated mainland stores. At the end of the trial period the franchisee will provide Banjo’s with an assessment of your trial.
It is important to get your store off to a flying start
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TRAINING Do I need any qualifications to become a Banjo’s Franchisee? No, but it could be beneficial to have a certificate in retail, management, baking or sales. What training will I get? You will undertake the Banjo’s franchisee training program at which you will learn about all aspects of the business. The next step towards successfully running the business is putting all that you have learned in training into practice. Banjo’s will provide trainers and mentors who have proven experience in the areas they are training in. You will learn about production, rostering, IT, human resources, training, financial management, occupational health and safety, marketing and administration.
How long does training take? How long the training takes will depend on the skills and knowledge you already have. A skilled operator would train in our systems for approx. 12 weeks and an inexperienced operator up to 12 months. Banjo’s want to make your training experience as close to the ‘real thing’ as possible. You will train with franchisees and managers; that means early starts, late finishes and long days – but in the end it is all worth it – just ask any of our existing frachisees. What is the cost of the training? Generally the cost of training will be $10,000 (+gst) but there could be additional costs depending on your level of training needed. Can I continue my current employment situation and train to be a franchisee?
What are the benefits of franchising with Banjo’s?
No. Training is designed to be a mirror of what you can expect in your future operating store. This means a full time commitment – just as if you were running the business yourself.
THE BANJO’S STORE Who leases the property my site will be located on?
This will be determined by Banjo’s on a case by case basis. In some circumstances, Banjo’s will hold the lease directly and grant you a licence to occupy the premises. In other circumstances, you will hold the lease in your name subject to Banjo’s, yourself and the lessor entering into an agreement which has the effect of allowing the lessor to contact Banjo’s and provides rights to re-enter should you in any way breach the lease.
What term is the standard lease? This can depend on the location of the site and the requirements of the landlord.
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How big are the stores? The optimum floor space is around 250m 2 . This all depends on location and availability of quality sites at a reasonable rent. The layout and design of each store is individually planned to maximise selling space, to ensure efficiency in the bakery and selling areas, and to allow sufficient seating space within the café. Are all stores unique? Yes. Banjo’s create and maintain consistent themes, but do not have identical stores. Because of site location, the store layout must fit in with its environment and consumer demographic. Banjo’s Marketing & Store Development teams determine what type of Banjo’s store to create. Do I get to choose my own site location? No, but Banjo’s will ask you for your store location preference. Specific areas may not be suitable for a Banjo’s site due to a variety of strategic, financial and demographic reasons. Banjo’s, where feasible, will place you in or as close to, your preferred areas as the circumstances allow. How are sites chosen? Banjo’s use a variety of strategies to assist you in selecting the right site, including: demographics, locating allied traders, and market surveys.
Can I choose what equipment I use in my store? No. Banjo’s orders the equipment through its suppliers. After
What are the benefits of franchising with Banjo’s?
successfully baking for three decades Banjo’s knows that the equipment used in the bakery must be of the highest order. Banjo’s never skimp on quality. Can I choose where I source my ingredients? All products must be sourced from suppliers approved by Banjo’s to ensure consistency. In any event, Banjo’s group buying power means that you are more likely to be able to source your ingredients consistently at a cheaper price. Banjo’s has a strong relationship with its suppliers, and
there are clear benefits to maintaining the relationship.
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FRANCHISE COSTS How much is it to set up a Banjo’s franchise? The cost is dependent on the size of a site, its location, the extent of the works required and any financial incentives we negotiate with a landlord. How much capital will I need? This depends on a variety of factors including size and condition of the site, location and fit out. Capital costs may vary considerably, and we invite you to discuss this issue with us. Your financial statement will provide a basis for us to determine if you have adequate capital available.
Banjo’s strongly recommend that you obtain and maintain independent financial advice throughout this process and indeed in any business venture. Much of the capital required can be borrowed through bank
provided business finance. We recommend that you seek loan approval in principle now so that you have an idea of your capacity. The franchisor has had their franchise business operations accredited by financiers who will assess finance for a Banjo’s store with favourable terms and conditions. Details are available by contacting the franchisor.
What are the benefits of franchising with Banjo’s?
How much money can I make? Profitability is the bottom line of any business and is contingent on a wide variety of factors including but not limited to: system compliance, debt levels, demographics, location, competitors, training, customer preferences, commitment, occupancy costs, expenditure, and other miscellaneous items. Because every individual circumstance is different, no representations as to the profitability or otherwise of a Banjo’s franchise can be given. Banjo’s can only rely on its current track record. How much are Royalties? There is an ongoing royalties fee of 10% of gross sales, payable weekly. The royalty is in consideration of the use of our brand, systems, new product development and Resource Centre support. Please note there are other fees contained in the Franchise Agreement, these can be further explored on the provision of the Disclosure Document. Can I sell my store? Yes. However, any sale is subject to the approval of Banjo’s and a fee is payable to Banjo’s of 5% of the sale price in accordance with the Franchise Agreement. Unexpected expenses? In franchising, as in any business, unexpected expenses may arise. You need to have a business plan that takes into account such occurances when working out funds you will need for the future.
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SUPPORT SERVICES What support will I get when the store is being constructed?
Throughout the construction of your store you’ll liaise with Banjo’s Store Development team who will project manage all aspects of the works from plumbing and electrical, to fridges. Banjo’s sets stores up to a point where they are ready to open. Whilst all care is taken to ensure that the construction is as smooth as possible, delays can and do occur. Given the nature of construction Banjo’s will consult you on any significant alterations or delays in the plans. What support will I get to initially staff my store? At Banjo’s we recognise that it’s all about people. A Banjo’s consultant will assist you in the initial recruitment for your store. We require you to participate in selecting your staff. This enables you to see Banjo’s best practice methods in action. From then on you are responsible for recruitment. Of course advice contained in the comprehensive operating manuals and advice over the phone is always available. Do I need to hire any current Banjo’s staff to open a new store? Yes. Opening a new store is a very busy period. As a new franchisee, with new staff, you are likely to find the whole experience, despite your extensive training, a little daunting. Having a few ‘old hands’ on board not only relieves the pressure of opening day, but provides invaluable assistance in training and maintaining momentum after the opening team (see below) departs, given that the first 100 days are the most important days in the life of the business.
What support will I get to open my store? Banjo’s will provide, as part of the set up costs, an ‘Opening Team’. The Opening Team is made up of specialist consultants experienced and skilled in opening Banjo’s bakeries. The Opening Team is responsible for providing, with your assistance, the initial training of new recruits and the initial set up of processes, systems and equipment. The Opening Team will arrive approximately one week before opening and remain for at least the first week of trading.
Banjo’s capitalises on it’s already strong brand
What level of marketing can I expect? Banjo’s places an emphasis on point of sale marketing and having a strong
visual merchandising presence. Banjo’s capitalises on its already strong brand by promoting the store through a variety of in-store and community based marketing strategies. Of course during peak periods such as Easter and Christmas we will provide additional promotional activity and where necessary training on how to make and promote new products. What if I need more intensive operational assistance? Banjo’s Operations team is able to provide specialist advice on all operational aspects of the business and will make routine visits to your store to provide advice and guidance.
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OTHER INFORMATION Can I sell wholesale as well as retail?
Yes. Banjo’s is primarily a retail operation, but some stores do produce wholesale orders for restaurants, mixed shops and caterers. Before entering into the wholesale market, franchisees are invited to investigate with Banjo’s the potential pitfalls and opportunities of the wholesale market. Can I change aspects of the Banjo’s brand or Banjo’s systems? Absolutely not. Customers always know what to expect in a franchised store and that is why Banjo’s uses a consistent approach to marketing the Banjo’s brand. In store advertising and promotional materials are available to all franchisees across Australia. Can I introduce new product lines to my Banjo’s site? No. As a franchisee you must produce Banjo’s list of mandatory products. However, Banjo’s understands that not all tastes are the same. For this reason you have the freedom to choose any combination of prod- ucts from our optional list. Banjo’s is consistently developing and testing new products. Franchisees are encouraged to provide the Resource Centre with ideas or feedback.
Understanding the franchise relationship Two important features of franchising are: a The franchisor has established the business system you are using and; a That Banjo’s franchise system relys on each franchise maintaining consistency.
For those reasons, franchisees are required to adhere to the franchise system operating procedures set down by the franchisor. As a result you are limited to the changes you can make to the franchise system without the agreement of the franchisor.
You will be bound by confidentiality obligations, this includes limited rights to use the franchisor’s intellectual property or business system outside the franchise.
As most businesses adjust to meet changes in the market, the franchisor may make changes to the franchise system at any time but does not have to discuss them with all franchisees.
Franchise Code of Conduct Banjo’s Corporation is a member of the Franchise Council of Australia and complies with the Franchising Code of Conduct which is administered and enforced by the Australian Competition and Consumer Commission (ACCC).
Recommended Reading Franchisee Manual www.accc.gov.au/accc-book/printer-friendly/29760
Franchisee Code of Conduct www.accc.gov.au/business/industry-codes/franchising-code-of-conduct Franchising Code FAQ www.accc.gov.au/update/franchising-code-frequently-asked-questions General Franchising ACCC www.accc.gov.au/business/franchising
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OUR PROMISE At Banjo’s, we believe our most valuable asset is our relationship with our franchisees. A relationship built on mutual support and respect, governed by an agreement which clearly sets out the rights and obligations of both parties. Working together towards mutual goals of success and improvement. The franchisor promise a To provide all necessary support to ensure the successful transition into a new bakery; a To provide ongoing training via our Franchisee Training Program; a To carry out marketing campaigns including advertising and other promotional activities; a To assist with local marketing resources, material and advice; a To ensure the latest network Operations Manuals are available; a To provide management, sales and administration advice; a To provide technical advice and information; a To enable access to Banjo’s recipes; a To manage relationships with suppliers who provide ingredients and other products; a Facilitate communication between franchisees via group meetings, formal functions, online and newsletter updates; a Locate suitable sites and negotiate leases; a Plan and coordinate store design and bakery set up, providing turnkey operation. The franchisee promise a To operate the business according to Banjo’s vision - working together for Banjo’s to be the celebrated bakery cafe leader in Australia through innovation, leadership, trust, quality and achievement; a To follow the Banjo’s franchising system and comply with the standards and operating procedures set out in the franchise agreement; a To actively participate in the business as the bakery principal.
Full details of all rights and obligations are found in the Franchise Agreement and Disclosure Document, which are available to you during the purchase process.
banjos.com.au
PUBLISHED AUGUST 2017
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