THRIVE with SAP Commerce Cloud

Thrive with SAP Commerce Cloud Value Stories

Customer success stories featuring organizations that have migrated to SAP Commerce Cloud

Reinvent, simplify, and strengthen your e-commerce business

This flipbook highlights success stories of leading organizations that have transformed their e-commerce business by migrating to the cloud. Learn more about the financial and operational benefits realized by going live with SAP Customer Commerce Cloud, and in some cases, integrations with other SAP solutions. Click here for more information about how you can Thrive with SAP Commerce Cloud.

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Engineering, Construction & Operations HORSCH

Automotive ElectraMeccanica Vehicles

Special links

Analyst Ratings B2B & B2C Commerce Road Map & Release

Building Products Eczacıbaşı Building Products

Healthcare Mindray

Highlights SAP Store Help & Support

Chemicals Ballance Agri-Nutrients

Retail Innovasport Travel Retail Norway

Consumer Products Aryzta HOFMANN’s Molton Brown Swinkels Family Brewery

Wholesale Distribution DKSH Topcon

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What is SAP Commerce Cloud?

The SAP Commerce Cloud solution offers a proven e-commerce platform that enables on-demand innovation and the use of company-wide data to increase revenue and customer satisfaction. Our e-commerce platform solutions support a unified platform for any business model that is: • Fully integrated and extensible with a rich partner ecosystem • API-enabled to power true omnichannel deployment models • Connected from end-to-end to fuel intelligent and profitable outcomes • Built to deliver highly personalized experiences at scale • Industrial-strength with a global reach and trust at the core

Learn more about SAP Commerce Cloud for B2C

Learn more about SAP Commerce Cloud for B2B

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ARYZTA Consumer Products | EMEA N SAP Commerce Cloud SAP Services and Support

Consumer Products

ARYZTA offers a wide variety of bakery products as well as in-store bakery solutions and services, supplying businesses ranging from coffee shops to international restaurant chains.

6 Weeks To migrate to SAP Commerce Cloud on the public cloud infrastructure 90% Faster To deploy new functionality for the online store Lower TCO Reduced total cost of ownership and time spent on online store maintenance

Headquarters Ireland

Products Bakery products

€3,797 M Revenue

Web Site ARYZTA

Business Challenges • Establish a robust e-commerce infrastructure that can support ongoing growth in online sales • Keep pace with fast-changing markets by enabling regular updates to the online store • Improve access to the latest capabilities by simplifying upgrades to the e-commerce solution Customer Benefits • Enabled constant updates to the online store to incorporate the latest e-commerce innovations, making the

purchasing process smoother and improving the customer experience • Removed reliance on external partner to execute changes to the store • Reduced time spent on online store maintenance, lowering the cost of ownership

“SAP Commerce Cloud provides a firm foundation for our online store, enabling us to grow the business and reach new markets.”

Riccardo Zisa Digital Lead ARYZTA Food Solutions Ireland

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Ballance Agri-Nutrients Chemicals | APJ

Chemicals

Ballance Agri-Nutrients Limited is a locally owned, co-operative company that manufactures, markets, and supplies nutrient- related products. The company employs approximately 792 people and has it’s head office in Mount Maunganui, New Zealand.

SAP Commerce Cloud SAP S/4HANA Cloud SAP Cloud Success Services

-20% Operating Costs Reduction in SAP technology landscape operating costs -70% Workload Reduction in workload for managing hardware and resource upgrades for SAP

Headquarters New Zealand

Products Fertilizer products

Revenue

Web Site Ballance

Featured Partner aws

NZ$1.2 B (US$683 M)

Business Challenges • Time-consuming maintenance and management of existing software environment, taking away focus from creating value for customers and shifting away from just-in-time management • Existing solutions that limit its ability to access modern tools and technology, impacting organic growth and development • Limited engagement and suboptimal customer experience offered through its MyBallance platform, which was created four years ago • Integrations to third-party software and external systems becoming increasingly complex and risky Customer Benefits • Enabled employees to be more focused on driving value for the organization and for customers, rather than keeping the system running • Improved system performance and reliability, even during peak times • Enhanced monitoring services and maintenance of the SAP software environment, enabling future strategy “The big benefit for us is having access to a dedicated team who look after the environment and the ability to expand the environment when we need it during large seasonal peaks, which we didn't have previously. Our teams can now be more focused on driving value rather than simply keeping the system running.”

David Healy Chief Digital Office Ballance Agri-Nutrients Limited

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This is what analyst say about SAP Commerce Cloud

Forrester: Total Economic Impact of SAP solutions

2023 Gartner® Magic Quadrant ™ for Digital Commerce Find out why Gartner has recognized SAP as a Leader in the Magic Quadrant for Digital Commerce for the ninth time in a row.

Check out Forrester’s TEI report to understand the potential of return on investment when deplying SAP Commerce Cloud.

Read the Study

SAP CX Commerce Cloud Benefits Calculator Discover and calculate the potential impact of SAP Commerce Cloud on your business KPIs in roughly 15 minutes with minimal data input.

Use the Benefits Calculator

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DKSH Wholesale Distribution | APJ SAP SAP Commerce Cloud | SAP ERP

Wholesale Distribution

DKSH, a.k.a DiethelmKellerSiberHegner, is a Swiss holding company specializing in market expansion services, e.g. outsourcing. Although its headquarters is in Zurich (Switzerland), DKSH is deeply rooted in communities all across the Asia Pacific region.

90 Days To set up the Omnichannel Cloud Platform including migration to CCV2 +500% Digital Leads In 2021

Headquarters Switzerland

Products Market expansion services for Consumer prod, healthcare, materials and technology

CHF11.6 B Revenue

Web Site

DKSH

Business Challenges • Fast growing of middle-class population in Asia for online shopping • Accelerate market expansion to increase online market shares serving B2B and B2C clients • Providing a unified digital services and experience to new and existing clients Customer Benefits • Configurable digital online presence for DKSH and clients • Automate order processing and shorten fulfillment timeline • Improve operational stability and efficiency: reduce error rates • Promote online self-service channels to onboardnew clients seamlessly • Gain greater customer insights via online channels • Integrate online and offline customer touchpoints through omnichannel solution

27 Countries Onboarded in 6 months

Michael Hutab Group CIO, DKSH Corporate Shared Services Center Sdn Bhd “With SAP Commerce Cloud, DKSH is leveraging a ready-to-use and easily extensible omnichannel B2C and B2B solution that digitizes operations and allows us to respond rapidly to evolving client trends.”

Watch the MOVE Video

Watch the Stay Competitive Video

Watch the B2C Pharmacy Store Video

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Eczacıbaşı Building Products Building Materials | EMEA S

Building Materials

Eczacıbaşı Holding A.Ş. is a Turkish conglomerate of 39 companies engaged in building products, consumer products, healthcare, and natural resources. It is one of the world’s top providers of ceramic sanitary ware.

SAP Commerce Cloud | SAP S/4HANA SAP Marketing Cloud | SAP Sales Cloud SAP Service Cloud | SAP FSM

-75% Returns Reduction in merchandise returns due to customer complaints, thanks to SAP Service Cloud Smooth Go-Live

Web Site

Revenue

Headquarters Turkey

Products Bathroom fittings and tiles

(Group) L 11.1 B (€1.1 B)

eczacibasi.com

Business Challenges • To support its international growth, the company set out to deploy next-generation ERP and CRM software and integrate it with other key solutions in the cloud. • With the implementation spanning five companies, five production areas, four countries, and four languages, Eczacıbaşı Building Products turned to the experts to help the project run successfully and maintain business continuity. Customer Benefits • With the integrated platforms, Eczacıbaşı Building Products Vitramax Bath Group has achieved the excellent operation in both multi-location/ multi-channel • As a result, the group has improved operation efficiency and business insight of decision- making capabilities, accelerated the expansion of business scale and new business of the group • Process efficiencies with automation of manual transaction updates and increased efficiency in every business unit. “Using the SAP Customer Experience portfolio, we’ve built a holistic view of the customer, increased cross-sales functionality, automated processes, and enabled sales and marketing teams to listen to customers on social media, allowing them to respond quickly when necessary.” Alp Güldür

To deploy next-generation ERP and CRM software and integrate it with other key solutions in the cloud Project Successful Turned to SAP to maintain business continuity

Read the Innovation Award

IT Director and Digital Leader Eczacıbaşı Building Products

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ElectraMeccanica Vehicles Automotive | NA SAP Commerce Cloud | SAP S/4HANA RISE with SAP for Industries

Automotive

ElectraMeccanica Vehicles Corp. is a Canadian designer and manufacturer of environmentally efficient electric vehicles (EV).

4x Quarter Close Faster quarter end for first SAP-enabled close cycle 1st Car Sold ElectraMeccanica’s first SOLO electric vehicle ever sold enabled by SAP systems 8 Months Completed the initial digitization journey

Headquarters Canada

Products Electric Vehicles

Web Site EMVauto

Featured Partner PwC

Business Challenges • Urgent need for supporting technology to accommodate rapid growth ambitions as an electric vehicle OEM. • Disparate enterprise architecture with minimal integration and non-standardized business processes. • Complex intercompany processes for accounting treatment of vehicles transported overseas. • Strict legal and compliance requirements for extensive traceability of vehicle history, including service, maintenance, and components. Customer Benefits • Leading edge cloud infrastructure supports asset-light operations. • Superior infrastructure and application security protects ElectraMeccanica and its business partners. • Reduced need for IT resources with cloud-based deployments of the company’s main operational and management systems. • Improved customer and employee satisfaction with high availability and high performance architecture “SAP S/4HANA Cloud is the technology foundation that will enable us to manage rapid growth for years to come, enabling an unparalleled level of insight into our vehicle assembly operations. The implementation of this comprehensive system will best position ElectraMeccanica to scale operations, future-proof our business and obtain critical feedback to empower more informed operational decisions.”

Kevin Pavlov CEO ElectraMeccanica

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HOFMANNs Consumer Products | MEE SAP Commerce Cloud | SAP Sales Cloud SAP Marketing Cloud | SAP ERP

Consumer Products

HOFMANNs is a leading catering specialist in all fields of modern public catering operating in Germany, Austria, and Switzerland. It offers innovating and target group-specific catering and service concepts by focusing on high flexibility and traditional craftsmanship, serving 1 million end-consumers.

+7% Boost In people choosing to eat in company cafeterias 50,000 Orders Digitalized orders per year Tight integration With SAP ERP streamlining order processing and taking payments

Headquarters Germany

Products Prepared frozen meals and catering menus

€134.40 M Revenue

Web Site

Featured Partner codeitlabs.com

hofmanns.de

Business Challenges • Enable direct interaction with the people eating HOFMANNs meals • Streamline ordering processes by automating manual, paper-based workflows • Provide salespeople with straightforward access to customer history and requirements Customer Benefits • Insights about customer preferences, enabling HOFMANNs to optimize recipes and keep pace with culinary trends • Increased sales, with more people choosing to eat cafeteria meals due to better customer experiences • Less administration for both HOFMANs and customer organizations, thanks to automated processes • More-efficient sales management, with detailed reporting supporting strategic decision-making

“While we’re proud of our heritage of traditional craftsmanship and quality, we’re also able to innovate our offering and embrace exciting new opportunities thanks to the digital journey we’re taking with SAP Customer Experience solutions.”

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Dennis Gmeiner CEO Hofmann Menü-Manufaktur GmbH

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Explore the latest release highlights & product road map

Release highlights Find out about changes and updates in the latest release of SAP Commerce Cloud.

Product road map View the SAP Commerce Cloud product roadmap and explore planned innovations, future features and functionality.

Read the Release Highlights

See the Road Map

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HORSCH Engineering, Construction, and Operations | MEE SAP Commerce Cloud | SAP ERP

Engineering, Construction and Operations

HORSCH is a leading global manufacturer of innovative agricultural technology and modern solutions for soil cultivation, seeding and plant protection.

Faster Processes For warranties More Time For personal customer interactions Fewer Admin Activities Giving customer service representatives more time for personal discussions with customers

Headquarters Germany

Products Soil cultivation, seeding and plant protection

Revenue

Web Site HORSCH

Featured Partner Sybit cx

€668 M

Business Challenges • Rapidly increasing sales figures • Multiple customer-facing administrative processes, yet little time for personal customer conversations • Dealership network requires a portal for quickly retrievable product information Customer Benefits • Customer service and, with it, customer loyalty improved significantly • The information platform in HORSCH’s corporate identity design was a big success with the sales partners • Distributors keep an overview of the status of their orders/transactions and can manage their own data • HORSCH has transparency regarding the machine fleet, including machines that are located at dealers • Warranty processes are handled faster • Fewer administrative activities, which gives customer service representatives more time for personal discussions with customers “Our heart beats for our customers. And with our new HORSCH Portal, we can offer even better customer service – even if our order volume continues to grow so rapidly as it is.”

Günter Weinmann Director Service & Parts HORSCH Maschinen GmbH

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Innovasport Retail | LAC SAP Commerce Cloud SAP Emarsys Customer Engagement SAP Omnichannel Promotion Pricing

Retail

Innovasport is a fast-growing sporting goods and clothing store chain in Mexico that promotes a healthy active lifestyle through its products and brands.

+200% Lift In online sales >40% Members Increase in loyalty program followers >2x Views Increase in customer visibility

Headquarters Mexico

Products Sporting goods and clothing retailer

Web Site

Innovasport.com

“We are getting better results using SAP Customer Experience solutions. We’re capturing the right data to understand more about our customers and what’s valuable to them, so we can offer them more of what they need. Our conversion rate now is about two points higher than at the beginning of the year.

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Gustavo Gutiérrez Chief Technology Officer Innovasport S.A. de C.V.

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Mindray Healthcare | GC SAP Commerce Cloud | SAP S/4AHANA SAP BTP | SAP CPQ

Healthcare

Shenzhen Mindray Bio-Medical Electronics Co., Ltd. manufactures and distributes medical equipment such as patient monitoring, life support, anaesthesia, ventilation and ultrasound equipment

90% Time Saving On order creation 100% Consistent Customer, product and order information

Headquarters China

Products Medical devices and services

Web Site Mindray

Business Challenges • Processing product and pricing information from sales teams and other distribution channels in a timely manner. (Prior to implementing our CPQ solution, offline offers were not linked to Mindray’s IT systems, resulting in inaccurate inputs for product configuration and pricing quotes and fewer sales.) • Overcoming obstacles posed by an inadequate price management system, a high volume of special price approvals, too many procedural steps and nodes in the workflow, and other operational inefficiencies • Responding to growing dealer customization needs in a timely and flexible manner Customer Benefits • Mindray sales and distributors now save time and get better product configurations and pricing. The new Distributor Management System (DMS) developed on SAP Commerce Cloud gives distributors the power to use batch setup, product configuration, and guided-selling functionalities • The system also includes a traceable management system with historical data for Mindray distributors worldwide

>50% Reduction Of production material volume

“In just over a month, we processed 2,100 orders through our warehouse on SAP Commerce Cloud. SAP Advanced Deployment helped us get up and running fast, enabling us to focus on fulfilling our sales goals.”

Wang Lue Application Development and Support Manager Shenzhen Mindray Bio-Medical Electronics Co. Ltd.

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Molton Brown Consumer Products | EMEA N SAP Commerce Cloud SAP Emarsys Customer Engagement

Consumer Products

Molton Brown Limited of Japan’s Kao Corporation, is one of the leading brands in its global luxury cosmetics portfolio. Molton Brown is a British fragrance brand and was conferred with a Royal Warrant for the supply of toiletries by appointment of Her Majesty Queen Elizabeth II in 2012.

+30% Sales Increase in three years 430,000 Units Sold Across all channels on Black Friday 2022 Every 3 Seconds An online order is placed

Headquarters United Kingdom

Products Fragrance, bath and body products

US $75.2 M Revenue

Web Site

Moltonbrown.com

Business Challenges • Underinvestment in its e-commerce Web site and technology, which lacked key functionality and resulted in a dated customer experience • Need to roll out new customer experience functionality quickly without downtime • Lack of key strategic impetus to deliver exceptional customer interactions • Total cost of maintaining its e-commerce landscape Customer Benefits • Created the right balance between brand experience and ease of shopping its collections • Established a modern look and feel with large and easy-to-scroll inspirational imagery • Improved delivery and return options, wish list functionality, and the checkout experience • Enabled data-driven insights to inform continuous improvement activities • Realized significant savings in the total cost of ownership of its IT environment by moving to the cloud

Naresh Krishnamurthy Senior Manager for Business Transformation Molton Brown Limited (Kao Corporation) “Consumers expect brands to respond and interact with them in real time. Thanks to SAP Commerce Cloud, we never have to worry about performance issues during high-traffic peaks and can be there for our customers.”

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Swinkels Family Brewery Consumer Products | EMEA N

Consumer Products

Swinkels Family Brewers is one of the world’s oldest family-owned brewers. And we brew brands such as Bavaria, Palm and Cornet.

SAP Commerce Cloud | SAP Sales Cloud SAP Service Cloud | SAP Marketing Cloud

Intelligent Brewery Innovative to keep up with the latest developments Single System in the Cloud With a single view of the customer throughout the organization

Headquarters Netherlands

Products Beer producer

Web Site

Featured Partner Acoral

swinkelsfamilybrewers.com

Business Challenges • To ensure that Swinkels Family Brewers can offer the right beer at the right time, they want to get to know the consumer better • Purchases might be in the supermarket, in a bar or a web shop, and they needed to be ready at any time that consumers wish to connect with them Customer Benefits • Swinkels Family Brewery is currently taking the first step by saying goodbye to separate solutions and outdated systems • They switched to a single system in the cloud in which sales, service, marketing, e-commerce, are fully integrated • This will give Swinkels a clear picture of it’s customer base throughout the organization and enable it to fulfill its promise

Taco Schallenberg Director Acorel, SAP Partner for Swinkels Family Brewery “With SAP customer experience, we keep up with the latest developments and innovate, and Acorel is providing outstanding support with the digital transition."

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Topcon Engineering, Construction, and Operations | NA SAP Sales Cloud | SAP Marketing Cloud SAP Commerce Cloud SAP S/4HANA Cloud | SAP Analytics Cloud

Engineering, Construction and Operations

Topcon Positioning Systems Inc. is on a mission to help close the infrastructure gap caused by a growing world population. Its state-of-the art precision measurement and workflow solutions company for construction, geospatial, and agriculture markets.

500% Expanded User base since implementing SAP Commerce Cloud +25% Reduction In time for full regional consolidated month- end closing +42% Orders Automated in one country, up from 18%, and increasing rapidly

Headquarters United States

Products Precision measurement and solutions for construction, geospatial, and agriculture

US$730 M Revenue

Web Site

topconpositioning.com

Business Challenges • Consolidate seven ERP systems across nine countries in one cloud-based solution to enable standardized processes, efficiency improvements, and real-time data • Improve the customer experience and better support sales and marketing teams through integrated data, automation, and greater visibility across all channels • Enable scalability and speed of growth Customer Benefits • Integrated, accurate, and real-time data across the enterprise, aiding faster reporting and greater agility • Streamlined sales and marketing processes, from sales quote to order, and more consistent branding • Improved processes and greater automation, increasing efficiency and reducing manual effort • Reduction in inventory risk, easier identification of unproductive products, and ability to carry less inventory • A 360-degree view of the customer, helping sales teams make speedy, well-informed decisions

“What has changed with SAP S/4HANA Cloud and SAP Customer Experience solutions? What hasn’t changed! We’ve matched almost every process with best practices from SAP and gained real-time visibility. The transformation is amazing.”

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David de Jong Senior Project Manager Topcon

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Travel Retail Norway Retail | EMEA N SAP Commerce Cloud

Retail

Within Heinemann TaxFree, Travel Retail Norway is the world’s largest supplier in the area of “click and Collect’ services found in airports in Norway.

Click & Collect Preorder products online the same way you would order products in any other web shop 100% Uptime With a high level of security delivered by their SAP Partner Pearl Optimal Experience The system can withstand large variations, seasonal fluctuations, and huge promotional campaigns

Headquarters Norway

Products Operates tax free sales at all Norwegian airports

Web Site TRN.com

Featured Partner Pearl.com

Business Challenges • Travel Retail Norway wanted to explore the possibility of providing our loyal customers with an additional level of service, we decided to digitalize our customer’ tax-free experience with ‘click and collect’. Customer Benefits • On the taxfree.no website, customers can preorder products online the same way products would ordered in any other web shop. • Customers place a pre-order, TRN packs the goods, and upon arrival at the store, the customer scans their boarding pass, pays and picks up their products. • The digital value is not merely found in the ‘click and collect’ orders, but also in the fact that this offers TRN’s customers the opportunity to get familiar with our assortment before they visit their store.

“Our collaboration with Pearl is working seamlessly. They are flexible, available, and they are good at identifying solutions. In addition, they offer a high level of security that has been excellent, including continuous monitoring and systems with 100% uptime. I would definitely recommend Pearl and SAP Customer Experience to anyone who is considering a similar solution."

Thomas Aalerud Web Manager Travel Retail Norway

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SAP Customer Experience Services on the SAP Store

Why SAP Store • Do business with SAP and our partners online • Take ownership of your enterprise software, services, and education buying on your own time • Activate and optimize your SAP® Customer Experience (SAP CX) solutions with packaged services Benefits • Choose from a variety of CX services including solution enablement, accelerated implementation, and design or performance reviews • Easily browse (and buy) the services offered and get insights into features and benefits, services scope, conditions, and prices • Discover services that help fast-track value in as few as five days • Benefit from services delivered by SAP experts

Availble on SAP Store

Learn more about our easy-to- buy, fixed-price, fixed-outcome, and prepackaged CX services on the SAP Store site.

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SAP Customer Experience Partners

We rely on our ecosystem to provide tailored solutions that address your unique business needs. SAP partners are an extension of our business, with the expertise to make our software more relevant. Benefits • Choose from a variety of CX services including solution enablement, accelerated implementation, and design or performance reviews • Easily browse (and buy) the services offered and get insights into features and benefits, services scope, conditions, and prices • Discover services that help fast-track value in as few as five days • Benefit from services delivered by SAP experts

Find the best SAP Partner to meet your unique needs

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SAP Commerce Cloud Help & Support

Thrive with SAP Commerce Cloud Now is the time to ensure your digital commerce business is resilient. Only SAP Commerce Cloud customers will be able to leverage our latest innovations to pounce on new growth opportunities.

Learning Journeys Find the right training and certification with our visual learning guides, and map out the best learning plan for you and your team with courses tailored to different roles.

Learn how you can Thrive with SAP Commerce Cloud

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Product Documentation View documentation on product onboarding, implementation, extensibility, and more in SAP Help Portal for SAP Commerce Cloud.

SAP Services and Support Run SAP solutions at peak performance with services, including onboarding resources, embedded teams, remote support, self-services, and innovation strategies.

Visit SAP Help Portal

Visit the Onboarding Resource Center

Newsletter Subscribe to the SAP Commerce Cloud newsletter to get the latest news, trends, and release information in your inbox.

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