THRIVE | SAP Commerce Cloud MOVE Value Stories

Thrive with SAP Commerce Cloud Value Stories

Customer success stories featuring organizations that have migrated to SAP Commerce Cloud

Reinvent, simplify, and strengthen your e-commerce business

This flipbook highlights success stories of leading organizations that have transformed their e-commerce business by migrating to the cloud. Learn more about the financial and operational benefits realized by going live with SAP Customer Commerce Cloud, and in most cases, integrations with other SAP solutions. Click here for more information about how you can Thrive with SAP Commerce Cloud. eBook questions? Email Laryssa.Fonzo@sap.com.

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Chemicals DKSH Ballance Agri-Nutrients

Wholesale Distribution Blackwoods Retail Innovasport Travel Retail Norway

Special links

Analyst Ratings B2B & B2C Commerce Road Map & Release

Consumer Products HOFMANN’s Molton Brown Swinkels Family Brewery

Highlights SAP Store Help & Support

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What is SAP Commerce Cloud?

The SAP Commerce Cloud solution offers a proven e-commerce platform that enables on-demand innovation and the use of company-wide data to increase revenue and customer satisfaction. Our e-commerce platform solutions support a unified platform for any business model that is: • Fully integrated and extensible with a rich partner ecosystem • API-enabled to power true omnichannel deployment models • Connected from end-to-end to fuel intelligent and profitable outcomes • Built to deliver highly personalized experiences at scale • Industrial-strength with a global reach and trust at the core

Learn more about SAP Commerce Cloud for B2C

Learn more about SAP Commerce Cloud for B2B

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Ballance Agri-Nutrients Chemicals | APJ

Chemicals

Ballance Agri-Nutrients Limited is a locally owned, co-operative company that manufactures, markets, and supplies nutrient- related products. The company employs approximately 792 people and has it’s head office in Mount Maunganui, New Zealand.

SAP Commerce Cloud SAP S/4HANA Cloud SAP Cloud Success Services

-20% Operating Costs Reduction in SAP technology landscape operating costs -70% Workload Reduction in workload for managing hardware and resource upgrades for SAP

Headquarters New Zealand

Products Fertilizer products

Revenue

Web Site Ballance

Featured Partner aws

NZ$1.2 B (US$683 M)

Business Challenges • Time-consuming maintenance and management of existing software environment, taking away focus from creating value for customers and shifting away from just-in-time management • Existing solutions that limit its ability to access modern tools and technology, impacting organic growth and development • Limited engagement and suboptimal customer experience offered through its MyBallance platform, which was created four years ago • Integrations to third-party software and external systems becoming increasingly complex and risky Customer Benefits • Enabled employees to be more focused on driving value for the organization and for customers, rather than keeping the system running • Improved system performance and reliability, even during peak times • Enhanced monitoring services and maintenance of the SAP software environment, enabling future strategy “The big benefit for us is having access to a dedicated team who look after the environment and the ability to expand the environment when we need it during large seasonal peaks, which we didn't have previously. Our teams can now be more focused on driving value rather than simply keeping the system running.”

David Healy Chief Digital Office Ballance Agri-Nutrients Limited

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This is what analyst say about SAP Commerce Cloud

Providing a Differentiated Customer Experience in a Rapidly Changing World IDC's survey of 1000 business leaders unveil a dynamic CX landscape. Explore the technology, data insights, and business processes driving exceptional customer experiences.

SAP CX Commerce Cloud Benefits Calculator Discover and calculate the potential impact of SAP Commerce Cloud on your business KPIs in roughly 15 minutes with minimal data input.

2024 Gartner® Magic Quadrant for Digital Commerce Find out why Gartner has recognized SAP as a Leader in the Magic Quadrant for Digital Commerce for the tenth time in a row.

Use the Benefits Calculator

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Blackwoods Wholesale Distribution | APJ SAP Commerce Cloud

Wholesale Distribution

Blackwood is Australia's largest supplier of industry and safety products and inventory solution services. We fulfill over 1.5 million orders annually subs source from 5000 plus suppliers and compassing 350K SKUs sourced and distributed through our network of 50 plus branches and six distribution centers.

33% - 55% Uplift A substantial uplift in digital penetration +70% Add-To-Cart Happening from the search listing pages, a significant milestone for Blackwoods 18% to 10% Drop in Null Searches Customers successfully locate the products and call for assistance less frequently

Headquarters Australia

Products Industrial and safety supplies manufacturer

Web Site

Blackwoods.com.au

Business Challenges • The objective of this new web platform program was to provide industry online experience to their customers and drive incremental sales for Blackwoods through a digital channel. • Blackwoods also sought to improve their user search experience using new data algorithms and machine learning LLMs. Customer Benefits • SAP Commerce Cloud provides Blackwoods agility and scale to grow, and at the same time, Coveo was a key enabled for us to execute key business digital strategies around search where we have seen a substantial uplift in the digital penetration. • Assisted Service Module of SAP Commerce Cloud is leveraged, whereby they can swiftly reply to customer inquiries and help them solve problems. • The null searches have reduced drastically from previously 18% to 10%. What it means is the customer was able to find the products they are after hence they are calling us less. It has also boosted the productivity and efficiency within the Blackwoods team.

“SAP Commerce Cloud provides us the agility and scale to fulfill 1.5 million orders annually.”

Noshir Jariwala Digital Product Manager J. Blackwood & Son Pty Ltd

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DKSH Chemicals / Life Sciences | APJ SAP SAP Commerce Cloud | SAP ERP

Chemicals / Life Sciences

DKSH, a.k.a DiethelmKellerSiberHegner, is a Swiss holding company specializing in market expansion services, e.g. outsourcing. Although its headquarters is in Zurich (Switzerland), DKSH is deeply rooted in communities all across the Asia Pacific region.

90 Days To set up the Omnichannel Cloud Platform including migration to CCV2 +500% Digital Leads In 2021

Headquarters Switzerland

Products Market expansion services for Consumer prod, healthcare, materials and technology

CHF11.6 B Revenue

Web Site

DKSH

Business Challenges • Fast growing of middle-class population in Asia for online shopping • Accelerate market expansion to increase online market shares serving B2B and B2C clients • Providing a unified digital services and experience to new and existing clients Customer Benefits • Configurable digital online presence for DKSH and clients • Automate order processing and shorten fulfillment timeline • Improve operational stability and efficiency: reduce error rates • Promote online self-service channels to onboardnew clients seamlessly • Gain greater customer insights via online channels • Integrate online and offline customer touchpoints through omnichannel solution

27 Countries Onboarded in 6 months

“With SAP Commerce Cloud, DKSH is leveraging a ready- to-use and easily extensible omnichannel B2C and B2B solution that digitizes operations and allows us to respond rapidly to evolving client trends.”

Michael Hutab Group CIO, DKSH Corporate Shared Services Center Sdn Bhd

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HOFMANNs Consumer Products | MEE SAP Commerce Cloud | SAP Sales Cloud SAP Marketing Cloud | SAP ERP

Consumer Products

HOFMANNs is a leading catering specialist in all fields of modern public catering operating in Germany, Austria, and Switzerland. It offers innovating and target group-specific catering and service concepts by focusing on high flexibility and traditional craftsmanship, serving 1 million end-consumers.

+7% Boost In people choosing to eat in company cafeterias 50,000 Orders Digitalized orders per year Tight integration With SAP ERP streamlining order processing and taking payments

Headquarters Germany

Products Prepared frozen meals and catering menus

€134.40 M Revenue

Web Site

Featured Partner codeitlabs.com

hofmanns.de

Business Challenges • Enable direct interaction with the people eating HOFMANNs meals • Streamline ordering processes by automating manual, paper-based workflows • Provide salespeople with straightforward access to customer history and requirements Customer Benefits • Insights about customer preferences, enabling HOFMANNs to optimize recipes and keep pace with culinary trends • Increased sales, with more people choosing to eat cafeteria meals due to better customer experiences • Less administration for both HOFMANs and customer organizations, thanks to automated processes • More-efficient sales management, with detailed reporting supporting strategic decision-making “While we’re proud of our heritage of traditional craftsmanship and quality, we’re also able to innovate our offering and embrace exciting new opportunities thanks to the digital journey we’re taking with SAP Customer Experience solutions.”

Dennis Gmeiner CEO Hofmann Menü-Manufaktur GmbH

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Explore the latest release highlights & product road map

Release highlights Find out about changes and updates in the latest release of SAP Commerce Cloud.

Product road map View the SAP Commerce Cloud product roadmap and explore planned innovations, future features and functionality.

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See the Road Map

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Innovasport Retail | LAC SAP Commerce Cloud SAP Emarsys SAP Omnichannel Promotion Pricing

Retail

Innovasport is a fast-growing sporting goods and clothing store chain in Mexico that promotes a healthy active lifestyle through its products and brands.

+200% Lift In online sales >40% Members Increase in loyalty program followers >2x Views Increase in customer visibility

Headquarters Mexico

Products Sporting goods and clothing retailer

Web Site

Innovasport.com

“We are getting better results using SAP Customer Experience solutions. We’re capturing the right data to understand more about our customers and what’s valuable to them, so we can offer them more of what they need. Our conversion rate now is about two points higher than at the beginning of the year.

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Gustavo Gutiérrez Chief Technology Officer Innovasport S.A. de C.V.

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Molton Brown Consumer Products | EMEA N SAP Commerce Cloud SAP Emarsys

Consumer Products

Molton Brown Limited of Japan’s Kao Corporation, is one of the leading brands in its global luxury cosmetics portfolio. Molton Brown is a British fragrance brand and was conferred with a Royal Warrant for the supply of toiletries by appointment of Her Majesty Queen Elizabeth II in 2012.

+30% Sales Increase in three years 430,000 Units Sold Across all channels on Black Friday 2022 Every 3 Seconds An online order is placed

Headquarters United Kingdom

Products Fragrance, bath and body products

US $75.2 M Revenue

Web Site

Moltonbrown.com

Business Challenges • Underinvestment in its e-commerce Web site and technology, which lacked key functionality and resulted in a dated customer experience • Need to roll out new customer experience functionality quickly without downtime • Lack of key strategic impetus to deliver exceptional customer interactions • Total cost of maintaining its e-commerce landscape Customer Benefits • Created the right balance between brand experience and ease of shopping its collections • Established a modern look and feel with large and easy-to-scroll inspirational imagery • Improved delivery and return options, wish list functionality, and the checkout experience • Enabled data-driven insights to inform continuous improvement activities • Realized significant savings in the total cost of ownership of its IT environment by moving to the cloud

Naresh Krishnamurthy Senior Manager for Business Transformation Molton Brown Limited (Kao Corporation) “Consumers expect brands to respond and interact with them in real time. Thanks to SAP Commerce Cloud, we never have to worry about performance issues during high-traffic peaks and can be there for our customers.”

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Swinkels Family Brewery Consumer Products | EMEA N

Consumer Products

Swinkels Family Brewers is one of the world’s oldest family-owned brewers. And we brew brands such as Bavaria, Palm and Cornet.

SAP Commerce Cloud | SAP Sales Cloud SAP Service Cloud | SAP Marketing Cloud

Intelligent Brewery Innovative to keep up with the latest developments Single System in the Cloud With a single view of the customer throughout the organization

Headquarters Netherlands

Products Beer producer

Web Site

Featured Partner Acoral

swinkelsfamilybrewers.com

Business Challenges • To ensure that Swinkels Family Brewers can offer the right beer at the right time, they want to get to know the consumer better • Purchases might be in the supermarket, in a bar or a web shop, and they needed to be ready at any time that consumers wish to connect with them Customer Benefits • Swinkels Family Brewery is currently taking the first step by saying goodbye to separate solutions and outdated systems • They switched to a single system in the cloud in which sales, service, marketing, e-commerce, are fully integrated • This will give Swinkels a clear picture of it’s customer base throughout the organization and enable it to fulfill its promise

Taco Schallenberg Director Acorel, SAP Partner for Swinkels Family Brewery “With SAP customer experience, we keep up with the latest developments and innovate, and Acorel is providing outstanding support with the digital transition."

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Travel Retail Norway Retail | EMEA N SAP Commerce Cloud

Retail

Within Heinemann TaxFree, Travel Retail Norway is the world’s largest supplier in the area of “click and Collect’ services found in airports in Norway.

Click & Collect Preorder products online the same way you would order products in any other web shop 100% Uptime With a high level of security delivered by their SAP Partner Pearl Optimal Experience The system can withstand large variations, seasonal fluctuations, and huge promotional campaigns

Headquarters Norway

Products Operates tax free sales at all Norwegian airports

Web Site TRN.com

Featured Partner Pearl.com

Business Challenges • Travel Retail Norway wanted to explore the possibility of providing our loyal customers with an additional level of service, we decided to digitalize our customer’ tax-free experience with ‘click and collect’. Customer Benefits • On the taxfree.no website, customers can preorder products online the same way products would ordered in any other web shop. • Customers place a pre-order, TRN packs the goods, and upon arrival at the store, the customer scans their boarding pass, pays and picks up their products. • The digital value is not merely found in the ‘click and collect’ orders, but also in the fact that this offers TRN’s customers the opportunity to get familiar with our assortment before they visit their store.

“Our collaboration with Pearl is working seamlessly. They are flexible, available, and they are good at identifying solutions. In addition, they offer a high level of security that has been excellent, including continuous monitoring and systems with 100% uptime. I would definitely recommend Pearl and SAP Customer Experience to anyone who is considering a similar solution."

Thomas Aalerud Web Manager Travel Retail Norway

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SAP Customer Experience Services on the SAP Store

Why SAP Store • Do business with SAP and our partners online • Take ownership of your enterprise software, services, and education buying on your own time • Activate and optimize your SAP® Customer Experience (SAP CX) solutions with packaged services Benefits • Choose from a variety of CX services including solution enablement, accelerated implementation, and design or performance reviews • Easily browse (and buy) the services offered and get insights into features and benefits, services scope, conditions, and prices • Discover services that help fast-track value in as few as five days • Benefit from services delivered by SAP experts

Availble on SAP Store

Learn more about our easy-to- buy, fixed-price, fixed-outcome, and prepackaged CX services on the SAP Store site.

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SAP Customer Experience Partners

We rely on our ecosystem to provide tailored solutions that address your unique business needs. SAP partners are an extension of our business, with the expertise to make our software more relevant. Benefits • Choose from a variety of CX services including solution enablement, accelerated implementation, and design or performance reviews • Easily browse (and buy) the services offered and get insights into features and benefits, services scope, conditions, and prices • Discover services that help fast-track value in as few as five days • Benefit from services delivered by SAP experts

Find the best SAP Partner to meet your unique needs

SAP Commerce Cloud Help, Support & Community Go Back

Thrive with SAP Commerce Cloud Now is the time to ensure your digital commerce business is resilient. Only SAP Commerce Cloud customers will be able to leverage our latest innovations to pounce on new growth opportunities.

Learning Journeys Find the right training and certification with our visual learning guides, and map out the best learning plan for you and your team with courses tailored to different roles.

Learn how you can Thrive with SAP Commerce Cloud

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Product Documentation View documentation on product onboarding, implementation, extensibility, and more in SAP Help Portal for SAP Commerce Cloud.

SAP Services and Support Run SAP solutions at peak performance with services, including onboarding resources, embedded teams, remote support, self-services, and innovation strategies.

Visit SAP Help Portal

Visit the Onboarding Resource Center

Newsletter Subscribe to the SAP Commerce Cloud newsletter to get the latest news, trends, and release information in your inbox.

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© 2023 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, and they should not be relied upon in making purchasing decisions. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies. See www.sap.com/trademark for additional trademark information and notices.

enUS (23/08) © 2023 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to SAP Materials for general audiences.

© 2025 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, and they should not be relied upon in making purchasing decisions. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies. See www.sap.com/trademark for additional trademark information and notices.

© 2025 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to SAP Materials for general audiences.

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