Please enjoy the May/June 2019 double issue of Spotlight on Business Magazine
June 2019
CentreStage Theatre Community Theatre succeeding on volunteer efforts O U R T O P A M E R I C A N M U S I C F E S T I V A L S
LARGE LAD CLOTHING MORE THAN JUST A BRAND, IT’S A BROTHERHOOD D F S P H A R M A P R O V I D I N G F L E X I B I L I T Y A N D D A T A M A N A G E M E N T I N H E A L T H C A R E
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picks for the Summer of
B l a c k R i v e r V a l l e y N a t u r a l P R O M O T I N G R U R A L N E W Y O R K ’ S A G R I C U L T U R A L H E R I T A G E
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CONTRIBUTING WRITERS BRITTANY PICKREM DAN MONK DENISE ALISON JAMIE BARRIE JANICE BUCKLER JODY EULOTH JOHN ALLAIRE DAVID MACDONALD
DESIGN TEAM CARMEN FITZPATRICK MATT ERICKSON NATASHA GRISWOLD
MANAGING DIRECTOR ROD GREGG
EDITORIAL DIRECTOR LEE ANN ATWATER
COMMUNICATIONS AND ADMIN LEAD CALLI GREGG
RESEARCH TEAM LEADS ASHLEY TANNER KATE CARTER
SPECIAL PROJECT CONSULTANT TANYA CHEDRAWY
EDITORIAL TEAM JAMIE BARRIE JORDAN PARKER
CREATIVE, MEDIA AND GRAPHIC DESIGN LEAD AMY ZHANG
VIDEO PRODUCTION CONSULTANT BRIAN COTTAM
PUBLISHER SPOTLIGHT ON BUSINESS MEDIA
I n this month’s issue we have our top pick for Summer Music Festivals south of the Border along with some festivals that are less focused on music but should still be added to your bucket list as festival goer or as a possible ven- dor, supplier or sponsor of one of these amazing events to get effective expo- sure for your brand’s products and services. Most of these events will see a ton of television and social media exposure as thousands and in some cases millions of people tune into watch what others are sharing or what is being broadcasted to the masses giving you the opportunity to connect and engage with potential customers. Connecting and engaging with customers is very important to any business, but when you do the same with your employees and vendors, you take your business to a whole new level and become a leader in business, we speak with Mimmo Carbonara about how he and his team have successfully done this with 416 Automation Inc. In Lewis County, NY, approximately 200 family-owned farms form the backbone of their strong rural economy which has a rich agricultural heritage. Spotlight on Business Magazine had the opportunity to sit down with James Munn and his wife Bethany to learn how Black River Valley Natural has made it their mission to bring that all together supporting and promoting the local Lewis County family farms with a small-batch artisanal creamery that hopes to be a regional food hub when it grows up. When Spotlight on Business Magazine sat down with James Weir, founder of Large Lads, a Canadian owned and operated clothing company in Halifax, Nova Scotia we found out that this brand is more than just about clothing, it’s an in- vitation to belong to a club: the brotherhood of Large Lads. We talk with Weir about his journey and how the brand has changed not only his life but the lives of his customers. The Annapolis Valley is known for many things, its amazing views of the Bay of spotlight on june
Fundy, its apple orchards and for being one of the best wine regions in Cana- da. It is also known for having one of the best universities in Canada, Acadia University, which plays an important part in the exposure and growth of the Annapolis Valley’s economy. We talk with Marcel Falkenham, Leigh Hues- tis and Amit Batra of Acadia Universi- ty about the university’s commitment to innovation and the community and how they look to continue to grow to-gether. We hope you enjoy the issue and we would like to thank all our featured companies for sharing your challeng- es, successes and for inspiring others to follow their dreams and passion. We also thank all those involved in putting this month’s issue together along with our advertisers and readers as we look forward to telling more stories about successful businesses and the people behind making it all happen.
Lee Ann Atwater, Editor
P.O. Box 35007, Halifax, Nova Scotia, Canada B3M 0G3 P: 902 593 0533 E: info@spotlightbizmag.com spotlightonbusinessmagazine.com
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03 SPOTLIGHT ON JUNE 08 2019 MAY INDUSTRY EVENTS 12 SPOTLIGHT ON INDUSTRY 14 THE DYNAMIC SOUL OF SELLING Pressure Selling is not a Strategy 20 GROW YOUR BUSINESS WITH SOCIAL MEDIA Live Video Q&A 22 CONTRACTOR'S CORNER Conflict Happens 26 ISLANDERS SHOW SOLID GREEN PARTY SUPPORT IN PC MINORITY WIN 30 SPOTLIGHT ON BUSINESS 32 AVOIDING THE LAW OF UNINTENDED CONSEQUENCES 36 OUR TOP AMERICAN MUSIC FESTIVALS PICKS FOR THE SUMMER OF 2019 48 BLACK RIVER VALLEY NATURAL Promoting rural New York’s agricultural heritage 54 FESTIVALS THAT NEED TO BE ADDED TO YOUR BUCKET LIST 62 CENTRESTAGE THEATRE Community Theatre succeeding on volunteer efforts 68 LARGE LADS CLOTHING More than just a Brand, it’s a Brotherhood 72 HOW TO MAKE YOUR BRAND VACATION READY 78 SPOTLIGHT ON INNOVATION 80 SOME TIPS TO EXTEND THE LIFE OF YOUR TIRES 82 MGP CALIPER COVERS Eye-catching upgrades for your ride 90 SPOTLIGHT ON HEALTH 92 DFS PHARMA
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LARGE LAD CLOTHING MORE THAN JUST A BRAND, IT’S A BROTHERHOOD
CentreStage Theatre is located in the small rural town of Kent- ville along the Fundy Shore of the Annapolis Valley region of Nova CentreStage Theatre Community Theatre succeeding on volunteer efforts
When Spotlight on Business Magazine sat down with James Weir, founder of Large Lads, a Canadian owned and operated clothing company in Halifax - Nova Scotia, we found out that this brand is more than just about clothing, it’s an invitation to belong to a club: the brotherhood of Large Lads which was founded in 2015, when Weir created an online clothing store exclusively for big and tall men offering stylish and affordable clothing in sizes XL-8XL. We talk with Weir about his journey and how the brand has changed not only his life but the lives of his customers. 68 D F S P H A R M A P R O V I D I N G F L E X I B I L I T Y A N D D A T A M A N A G E M E N T I N H E A L T H C A R E
Scotia and since 1984 they have been offering patrons both from the region and beyond a live amateur theatre experience in the heart of the apple country. Spotlight on Business talks with George Henry to learn more about this year-round community theatre that not only provides the Annapolis Valley region with live theatre performances but also offers an outlet for the creative talents of its citizens in the process.
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Spotlight on Business revisits with Rod McGlashing, Senior Director of Operations for DFS Pharma, which is a Contract Research Organization (CRO) specializing in pharmaceutical data manage- ment and statistical support for clients in the worlds of biophar- maceuticals, biotechnologies and devices. We learn how the industry is moving toward tech- nologies that work to sync the bedside source data with the clinical database via mHealth or eSource, thereby eliminating the possibility of additional transcrip- tion error.
B l a c k R i v e r V a l l e y N a t u r a l P R O M O T I N G R U R A L N E W Y O R K ’ S A G R I C U L T U R A L H E R I T A G E Spotlight on Business Magazine had the opportunity to sit down with James Munn and his wife Bethany to learn how Black River Valley Natural has made it their mission to bring that all together by offering customers premium quality locally sourced dairy products that are produced in an environmentally friendly dairy process- ing facility. Munn tells Spotlight on Business how he and his wife are proud to be supporting and promoting the local agricultural heritage and legacy of our Lewis County family farms with a small- batch artisanal creamery
Providing flexibility and data management in Healthcare 9
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Nutrients A to Z: Vitamin A 98 ATTITUDES ABOUT MENTAL HEALTH ARE CHANGING IN NORTH AMERICA
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3rd Annual Top Ten Summer Music Festivals North of the Border As the weather starts to warm up and we look to start planning our summer vacation getaways and music festivals are always topping many lists. While attending and researching music festivals across this great
nation our editorial staff have come up with our annual 3rd Annual Top 10 Summer Music Festivals North of the Border. So, if you are looking to check out some of the amazing artists at these events or looking for a great opportunity to do some event sponsoring to spotlight your brand and get exposure for you product or service this list has something for you and we hope that you enjoy.
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B y putting a spotlight on your business, organi- zation or community with effective and interactive media and advertising we will help you capture the interest of business leaders and potential clients, giving you an oppor- tunity to promote your brand and grow market share through mobile, online, print, video and social media support, helping your business connect and stay engaged with your customers.
ACADIA REFRIGERATION TOP 10 SUMMER MUSIC FESTIVALS TOP NORTH AMERICAN BEER FESTIVALS BUILDING BRAND AWARENESS
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INTERNATIONAL FRANCHISE EXPO (IFE)
EDMONTON CRAFT BEER FESTIVAL May 31st - June 1st, 2019 The Edmonton Expo Centre | Edmonton, AB, Canada One of the fastest growing beer festivals in the world, the Edmonton Craft Beer Festival is the City of Champions’ premier beer, spirit and food festival. With 500+ beers from 100+ breweries, and so many innovative destinations within the festival, your biggest challenge will be deciding where to start. Hear great stories in the Brew Master Seminars or savour the chocolate and cheese pairings in the Cooking with Beer Seminars; Explore the emerging craft spirit industry in Distillery District; sample delicious food from some of Edmonton’s best restaurants; Take in all the entertain- ment; Be the first to try the #BeTheBrew- er Beer in the Brightside #BeTheBrew- er Lounge; support great charities and immerse yourself in this amazing commu- nity. With a range of ciders, meads, and other beverages to go with the beers and spirits – there really is something for everyone. For more information on the event: https://albertabeerfestivals.com/festivals/ edmonton-craft-beer-festival/ Follow on Twitter: @ABBbeerfestivals Follow on Facebook: @ABBbeerfestivals Follow on Instagram: @abbeerfestivals
TORONTO PRO SUPERSHOW June 1st – 2nd, 2019 Metro Toronto Convention Centre Exhibition Halls | Toronto, ON, Canada The 2019 Toronto Pro SuperShow will showcase more than 130 booths of the latest sports equipment, apparel and nutrition. The EXPO will host several sporting competi- tions, events, feature several guest speakers and industry celebrities. The Toronto Pro SuperShow EXPO will be held at the Metro Toronto Convention Centre Exhibition Halls in the North Building. It is Canada’s largest health and fitness exposi- tion. It showcases leading business- es and organizations with the latest trends in the industry. The Toronto Pro SuperShow EXPO is a must-see attraction. For more information on the event: http://www.torontoprosupershow.com Follow on Twitter: @TOProSuperShow
CANADIAN TELECOM SUMMIT (CTS TORONTO)
May 30th - June 1st, 2019 Javits Center | New York, NY, USA Join thousands of entrepreneurs and future business owners at the International Franchise Expo, the largest franchise expo in the country. Meet face-to-face with over 400 proven franchise opportu- nities. Every industry. Every invest- ment level. Full-time and part-time. educational programs - Visitors looking to invest in a franchise or franchise their existing business will find multiple seminars to meet their needs, many of which are FREE. Because of the large crowds, it’s advisable to register in advance for our in-depth workshops such as the A to Z’s of Buying a Franchise. It’s in NYC - This is the epicenter of business, communication, trends, fashion, food, and fun. It’s like no other franchising expo – and city – in the world. For more information on the event: http://www.ifeinfo.com Follow on Twitter: @MFVExpositions Follow on Facebook: @Inter- nationalFranchiseExpo Comprehensive
June 3rd – 5th, 2019 Hyatt Regency Montréal | Montréal, QC, Canada Now in its 18th year, Th e Canadian Telecom Summit is Canada’s leading ICT event, attracting the most influ- ential people who shape the future direction of communications and information technology in Canada. For 3 full days, TheCanadianTelecom Summit delivers thought-provok- ing presentations from the thought leaders of the industry. This is your chance to hear from and talk with them in both a structured atmo- sphere of frank discussion and high-octane idea exchange and networking in a more relaxed social setting of genial conversation. For more information of the event: http://www.gstconferences.com/ Follow on Twitter: #CTS19 Follow on Facebook: #CTS19 H
CANNABIS WORLD CONGRESS & BUSINESS EXPOSITION (CWCBEXPO) May 29th - June 1st, 2019 Javits Convention Center | New York, NY, USA The Cannabis World Congress & Business Exposition is a busi- ness-to-business trade show event for the legalized cannabis industry. It is held 3 times per year in the largest media, finan- cial, and business markets: New York, Los Angeles, and Boston. It is the leading forum for dispensary owners, growers, suppliers, investors, medical professionals, government regulators, legal counsel, and entrepreneurs looking to achieve business success and identify new areas of growth in this dynamic and fast-growing industry. For more information of the event: https://www.cwcbexpo.com/nyc- 2019/ Follow on Twitter: @CWCBExpo Follow on Facebook: @ CWCBExpo Follow on Instagram: @cwcbexpo
CANADA’S GLOBAL DEFENCE AND SECURITY TRADE SHOW (CANSEC) May 29th – May 30th, 2019 May 29th – May 30th, 2019 CANSEChas beenheldannually inOttawa since 1998 by the Canadian Association of Defence and Security Industries (CADSI). CANSEC 2018 was a great success and CANSEC 2019 will once again showcase leading-edge tech- nology, products and services for land-based, naval, aerospace and joint forces military units. This two-day event is the largest and most important defence industry event in Canada. Note: Attendance at all CANSEC events is restricted to CADSI members and government (federal, provincial, municipal, foreign) person- nel only. For more information on the event: https://www.defenceandsecurity.ca/CANSEC/ cansec/ Overview
Follow on Facebook: @ TorontoProSuperShow
Follow on Twitter: #CANSEC2019 Follow on Facebook: #CANSEC2019
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APMA ANNUAL CONFERENCE AND EXHIBITION June 11th – 12th, 2019 Caesars Windsor | Windsor, ON, Canada The 2019 APMA Annual Conference and Exhibition, Canada’s premier event for OE suppliers, provides the largest networking opportunity for those involved in the Canadian automotive industry. Featuring a wide array of speakers addressing key industry issues, this conference is a must attend event. This amazing event has industry leading speakers address- ing key issues facing the industry while sharing strategic insights to focus on the opportunities. APMA’s Concurrent Sessions integrated within the conference format will high- light and discuss key strategic areas of focus for automotive suppliers that will shape the next generation of the auto industry. As the automotive industry continues to rapidly evolve, manufacturing processes, technologies, materials, future propulsion systems and vehicle designs are all impacting the future factory, future vehicles and future infrastructure. The 2019 APMA Annual Conference and Exhibition will embody all facets impacting our industry today and in the future. Canadian companies are on the leading edge of many of these technological disruptions and the event will feature key executive presentations from Honda of Canada Mfg., Toyota Motor North America Research & Develop- ment, and Linamar to name a few. For more information of the event: https://apma.ca/apma-annual-conference-and-exhibition-2019/
BIG DATA SHOW (BIG DATA TORONTO) June 12th – 13th, 2019 Metro Toronto Convention Centre | Toronto, ON, Canada Big Data Toronto is Canada’s #1 Big Data and Analytics Conference & Expo. From solving your data-driven business challenges to helping you navigate the latest Big Data tools; Big Data Toronto is designed to give you a 360-degree view on the industry. With two full days of conference program- ming, skill-based workshops and product demos, Big Data Toronto is engineered to provide you a comprehensive overview of the latest use cases, the industry’s advance- ments, and new applications. Join more than 5,000 attendees, 150 speakers, and 90 exhibiting brands that will help you future-proof your strat- egies and develop an unbeatable competitive advantage! Let Big Data Toronto be the most productive conference you attend this year. For more information of the event: https://www.bigdata-to- ronto.com/ Follow on Twitter: @BigDataTO Follow on Facebook: @BigDataToronto
Follow on Twitter: @APMACanada Follow on Facebook: @APMACanada
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HUAWEI OVERTAKES APPLE, NOW HAS EYE ON SAMSUNG
CANADA’S ECONOMY ADDS RECORD AMOUNT OF JOBS IN APRIL
CANADA TO BAN ALL INDUSTRIAL ACTIVITIES INSIDE MARINE-PROTECTED AREAS BY 2020
ONEX LOOKS TO TAKE OFF WITH PURCHASE OF WESTJET
In the smartphone race Huawei Technolo- gies Co. has overtaken Apple Inc. to claim the No. 2 spot in the first quarter, moving a step closer to its ambition of displacing Samsung at the top of the podium. Huawei’s been steadily gaining on Apple and Samsung Electronics Co. with an increasing- ly high-end line-up of devices, particularly in its home market of China. Huawei should cling to the No. 2 spot over the rest of 2019, but as we head into 2020 we will be interested to see where the top three stand in the smartphone industry. As we have seen, a lot can happen by the time 2019 is all said and done.
Canada’s labour market delivered a surprise with its biggest one-month employment surge since the gov- ernment started collecting comparable data in 1976. Statistics Canada announced that the country added 106,500 net jobs in April, and the bulk of them were full time and in the private sector. The unexpected increase helped drop the unemploy- ment rate to 5.7 per cent last month, from 5.8 per cent in March. The labour market has seen strong employment numbers since mid-2016 and has remained a bright spot for an economy that has struggled in other areas.
Canada is banning industrial activities inside marine-protect- ed areas (MPAs), including offshore oil and gas development and bottom-trawl fishing, but the prohibition won’t automat- ically apply to activities in fisheries conservation areas desig- nated as marine refuges. The ban includes ocean mining and ocean dumping in MPAs, which are being created to help meet an international commitment to protect 10 per cent of Canada’s ocean and coastal areas by 2020. Fisheries and Oceans Canada (DFO) said that industrial activities banned inside MPAs may be allowed in marine refuges provided they go through an environmental assess- ment process.
WestJet, Canada’s second largest airline operator, is to be snapped up by Onex Corporation, the private equity and credit investor and manager, for $5 billion. Onex approached WestJet in March on this year with the buyout offer. After numerous meetings, the WestJet board of directors determined the deal was in the best interests of the company and recommended that shareholders vote in favour of the transaction. The deal will not be finalized until the shareholders vote to on the deal which is expected in July.
Canada has currently reached 8.2 per cent of the conserva- tion target.
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Pressure Selling is not a Strategy
sented an opportunity. And I’ve had many clients return when they were ready to buy because I could detach from the immediate outcome. I had left the door open. Instead of relying on pressure selling to close the deal, take time to evaluate if you’ve done everything in your power correctly, leading up to the ask. HERE ARE A FEW THINGS TO EVALUATE: • Is this prospect my ideal client? (for example, can they afford your product/service?) • Was I clear on budget and buying timeline? • Did I effectively communicate the benefits of choosing to do business with me? • Did I overcome their objections with solid proof and better information? • Was I consistent in my messaging and approach throughout the sales process? • Did I build rapport? • Did I learn as much as I could about my prospect? • Do I have a follow up strategy? • Have I communicated a concrete time that I will plan to circle back? • Have I asked the reason why they won’t be purchasing today? These are just a few things that will allow you to take the stress out of sales and avoid the need to apply pressure. Salesperson or buyer, we can all agree that pressure selling is never an effective strategy.
By Jody Euloth R ecently, I’ve noticed that a few of my clients have an extremely narrow focus when it comes to closing deals. Some are so caught up in the numbers and what their pros- pects response will be today, that they lose sight of a long-term strategy. Yes, we all agree that one of the main goals in business is to convert pros- pects to clients, or opportunities to contracts, that is how money is made and how business thrives. And there are skills and strategies to help facili- tate this process. But the minute you or your sales team starts relying on pressure as a selling tactic and closing strategy, will be the minute you lose potential prospects and clients for good. According to Marketing Donut, 80% of prospects say ‘no’ four times before they say ‘yes.’ So why apply pressure? Nobody likes feeling pressured to buy anything. Think back to a time you felt pres- sured to buy. It most likely triggers a negative response to that experience or company. You have memories of a pushy salesperson desper- ately trying to make the sale, pushing you to decide before you were confidently ready to move forward. You’ve given them a reason, or excuse, why you’re not ready to buy and they still won’t take no for an answer. They still won’t listen. They continue to apply pressure. Who enjoys this expe- rience? No one I know. So, what causes a person to use pressure selling as a tactic? Is it attachment to the outcome? Pressure from the boss? Unattainable sales targets? Short- sightedness on the long-term strategy? Or all the above. If your prospect is not ready to buy today, it’s best to leave the discussion on a positive note, so when the time is right, they think of you. I’ve had many clients turnme down the first several times I’ve pre-
Jody Euloth is the CEO of The Mesh Media Network and Founder of The Dynamic Soul of Selling. She helps entrepreneurs, business and sales professionals and creative visionaries get over their fear of selling so they can generate more revenue and make a bigger impact in business.
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Notley Joins Exclusive Club By Jamie Barrie I t was on April 16th that Alberta followed the path of Nova Scotia in 2013, and Ontario in 1995. That was the day the province saw its first experiment with an NDP government end abruptly at the polls. On that day the Alberta NDP lost more than half their seats and ended up second in what most labelled a two-party contest. Just like Bob Rae and Darrell Dexter, Rachel Notley will forever be known as a one term NDP Premier who squandered a large majority in a single mandate. She joins the other two leaders as modern era icons of democratic failure that wiped their party off the political map in less than fours years. My question to a long-time blue-collar worker from Lower Great Slave Lake was “will this fix Alberta?” Surprisingly his answer was “I hope so.” His social media filled with anti-Notley NDP posts and pro-Jason Kenney Unified Conservatives messages is now quiet. A sign, that like many, he believes his job is done and new Premier, Jason Kenney must deliver on promises to reverse the damage four years of NDP policy has generated.
popular move in a province where farmers often use an unskilled casual labor force made up of teenage workers. Notley also implemented a carbon tax. Her best play would have been to use the “don’t shoot the messenger” stance. Albertans dislike carbon taxes probably about as much as they loathe a Liberal Prime Minister with the last name Trudeau. Like his father before him, Justin Trudeau is politically toxic in Alberta. Primarily because he is blamed for failed pipeline deals and favoring Quebec’s inter- ests over that of the west. The minute Notley signed a carbon tax deal and stood beside Trudeau, her reputation in Alberta was seriously tarnished. Jason Kenney came out swinging in hopes people would realize he means business. First elected as a Reform MP in 1997, Kenny was re-elected as a Canadian Alliance MP in 2000. He was subse- quently elected 4 times as an MP of the Federal
For Notley, the defeat was bound to hold a personal and significant sense of disappointment. Since 1971, the NDP struggled to gain relevance and Alberta had one face. It was Grant Notley. He served as a MLA for eleven years, the sole NDP in the provincial legislature. A second NDP MLA was elected in 1982 and that hoisted the party into the role of the official opposition. The Liberal Party has been an irrelevant force in Alberta for decades. Notley spent his political energy attempting to advance his socialist democratic policies. His goals were to change the conversation in political circles to include NDP ideas throughout Alberta. Many considered him irrelevant. Mainly because his party held so little ground, but also because his ideas were not popular in arguably the heart- land of conservative thought in Canada. Sadly, Grant Notley died in a plane crash on a snowy and cold hillside near Slave Lake in October of 1984. The dream appeared to be over for the NDP in Alberta. Their champion was gone and most figured the socialist left-wing ideology he promoted would disappear from the provincial narrative. Initially, it appeared his critics that had labeled him inconsequential and ineffective, were right.
Notley never saw his struggle that way. He was planting seeds meant to flourish in later years. His efforts paid off. It happened a year after his death in the 1986 election when his party broke
through. They went from two to sixteen seats and captured 29 percent of the vote. Alberta now had to recognize the NDP. While the seeds he planted within the ranks of his party were significant, the most important teach- ings happened at home. The lessons he taught to his children would prove his most significant. Grant Notley’s daughter, Rachel caught the politi-
cal bug and was elected as an NDP MLA for the provincial riding of Edmonton Strathcona in the 2008 provincial election. Notley was elected NDP leader on October 18, 2014, just as her father had back in 1968. She became premier of Alberta in 2015 with a majority government. The NDP added 50 seats to the 4 they already had which gave them a majority by 10 seats. The party picked up forty percent of the popular vote. So, what happened? NDP policy gets most of the blame. The NDP raised the provincial minimum wage to 15 dollars per hour at a time when the Alberta economy was on a fast, downward trajec- tory. Since his election, Kenney has made adjust- ments that anyone 17 or under are not covered by the minimum wage law of $15 per hour. This is a
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Conservative Party. Kenney served in numerous federal departments such as Defense and Mul- ticulturalism and Citizenship. Kenney was once close with leader Stockwell Day but later become a trusted solider in the Harper inner circle. Kenney’s next move? Reduce the corporate business taxes to stimulate development in the province. Many have blamed Notley for the demise of the energy sector in Alberta but that is a debatable point. Her government did not know how to protect Alberta from global issues that were just beginning to surface as they took office. The declines in oil revenue were used to blame the NDP for having a pro-labor and anti-business agenda. The inexperience of the Notley regime compounded those intonations and fueled a raging fire calling for her to step down. The party never recovered from the amateurishness of their early days in office.
edging any land agreements and will not spent time on such issues. Notley was viewed as willing to listen and make fair compromises on those files. It does not seem as though Premier Kenney is prepared to do anything. Most of Canada needs a strong Alberta. The growing tension in the west is with Quebec where a major pipeline was blocked that would have seen Alberta oil flow east. At the same time, Alberta is one of the biggest contributors to Canada’s equalization system and Quebec is by far the biggest drain on it. British Columbia has also tried to block Alberta pipelines on envi- ronmental grounds. Kenney has created ‘turn off the tap’ legislation. In the event Alberta wishes to punish the BC government for their two-faced environmental stance, Kenney is now prepared to tell them to get with his program or ‘go buy your oil somewhere else.’ Stay tuned. This battle is just beginning.
As expected by indigenous people in Alberta Kenney has made it clear he will not be acknowl-
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improve. Honestly, without seeing your videos it’s hard for me to specifically say. But, if there is one thing that I think MOST people who go live could improve on, is HAVE MORE FUN! If you’re not having fun, then your audience defi- nitely isn’t having fun. Which means that they probably won’t stick around. Make sure you are excited about what you are talking about, let that shine through, and don’t worry so much about what “could” go wrong. HOW CAN I FEEL LESS ANXIOUS ABOUT GOING LIVE?
This is one of my favourite questions! Both! When I talk about doing a “Live Show” such as “The Art of Online Marketing” you want to be sharing valuable content with your audience. This is part of what draws people - you’ve promised that you are going to share your expertise. However, you don’t want that video to be business only. Snore. You want that video to be entertain- ing, and you want to infuse your personality into it!
Live Video Q&A
The title and topic are what make people show up, but those aspects are what make them stay.
Denise Alison empowers business owners to build relationships and connect with their potential custom- ers on social media, and through live video.
While this might not be a great selling point for live video, it might help you feel a bit less anxious. If you have never gone live before, chances are there aren’t that many people watching your live video. Having tons of people just show up would be a GREAT problem to have! If someone is taking the time out of their day to watch your live video, they are either there to support you, or to learn from you (not heckle you). But in all honesty, going live is a strange feeling, and it doesn’t come nat- urally to most of us.
Once you’ve gotten on track with the “live show” adding “life streams” always makes a great addition. This is where you show a bit more about you, behind the scenes, and you out and about. But you need to have value first! WHAT IS THE BIGGEST M I S CO N C E P T I O N PEOPLE HAVE ABOUT LIVE VIDEO?
This is such a great question. One of the aspects that makes live video so amazing is that it gives you the opportunity to engage with your audience in real time. But what happens if no one is biting? There are a few things I want you to keep in mind. Make sure you are overtly asking for engagement. Your audience won’t know that you want them to take action unless you ask! Start with something simple, like a one-word answer, then work your way up from there. Your goal should be to train your audience to comment, then when they get the hang of that, you can go deeper. Be engaging! If you stare at the camera like a bump on a lot, no one will want to engage with you. Be interesting and give your audience something to respond to. They aren’t just going to answer because you ask, you really need to understand where your audience is at and then tap into that zeitgeist. Don’t worry too much. Everybody wants engagement, but it’s not always easy to get. Try your best and if no one is engaging live, move on! Don’t draw attention to it. Sometimes it just takes awhile for you to find your people! HOW DO I IMPROVE MY LIVE VIDEOS? If you are already going live, it can be hard to know where to look to
It might not surprise you to hear me say: I love live video. And the reason is because everything changed for me when I really got strategic about using live video in my own business, and I want to help others do the same! We are wrapping up our series of live video articles with one last Q&A. I know you all always have some great questions about live video, and I wanted to make sure I could answer as many as I could before we changed gears and focused on other aspects of social media for awhile.
Lost of people try to make their videos “perfect” and in doing so completely strip all of the entertainment and personality out of them. Those videos are incredi- bly boring and not watched very much. SHOULD I WAIT FOR MY AUDIENCE TO JOIN ME LIVE BEFORE GETTING STARTED? NOOO!!! Because live video is, well, live, your audience can tune in at any time. BUT, that video also lives on as
I want you to picture your mom or your best friend or your amazing client on the other side of that webcam. Just pretend like you are sharing your expertise with someone that you trust, and supports you fully! SHOULD I MAKE MY VIDEOS MORE PERSONAL OR BUSINESS?
These were your lingering ques- tions…
MY AUDIENCE DOESN’T ENGAGE, WHAT DO I DO?
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a replay where your viewers are watching it from the beginning. If you wait for people and just stare at the screen your replay viewers will leave. But, if you get into the meat too fast, your live videos will get confused and not stay.
It acquired delivery platform Shipt last year, which now gives Target customers access to same-day grocery delivery in certain markets. Kroger is currently delivering groceries from about 2,000 stores. This is not just a trend that is happening in the U.S. as Canadian grocers are also in a race to offer this service to their customers in all markets and take a bite of the market that e-commerce grocers like GoodFood and HelloFresh have created.
You need to balance both audiences with a live video show structure.
Think about when you took grade 12 English. You probably instructed to tell your audience what you are going to tell them, tell them, then tell them what you told them. It seems redundant, but it’s not. Your live videos should follow a similar plan: Tell your audience what you are going to talk about, tell them, then recap what you talked about. Now, you can break all of this down even further. When you tell your audience what you are going to talk about, this is what I call the pre-amble.
Online grocery shopping is next huge trend By Jamie Barrie The U.S. grocery industry has been in full battle mode since Amazon bought Whole Foods in 2017, showing just how serious it was about gaining traction and custom- ers in the food and food delivery sector. Walmart is racing to offer grocery delivery from 1,600 locations by the end of fiscal 2020. Target, which doesn’t have as strong of a grocery business as Walmart, has taken steps to reach more cus- tomers with grocery delivery as well.
Loblaws, Canada’s largest grocer, opened more markets last year to online shopping and delivery when it expanded its part- nership with California-based delivery company Instacart, to take advantage of this new trend with customers. The retailer also plans to expand its click-and-collect program, which allows customers to order groceries online and pick them up for added convenience. Sobeys has also inked a deal with Ocado to launch online grocery shopping by 2020 for its customers to keep inline with the market and its customers. The food delivery business looks posed to take off as retailers see that shoppers who shop more than one channel are more profitable overall. Some grocery chains though, have decided that offering online grocery delivery isn’t worth it as online customers are less prof- itable than those that come into the store. So, the decision is now whether to go all in on e-commerce and convenience for customers shopping online or hold off that investment in hopes that customers make the trip into the store to buy a few extra items.
There are 3 parts to this: •
Introduce the topic of the show in one
phrase;
•
Introduce yourself;
• Give context around the topic. This is what is happening while you are waiting for live viewers to show up, but it’s also information so those watching the replay aren’t watching you watch yourself, and they continue to watch. I TENSE UP IN MY VIDEOS – HOW DO I BRING MORE ENERGY? Relax and take a deep breath. For some reason, a lot of entrepreneurs think that there is a lineup of negative nannies out there waiting to tear every- thing they do to shreds. There isn’t. With (very) few exceptions, everyone who watches your videos is there to support you and learn from you. Now, here is how you bringmore energy to your live videos if you feel like they are lacking. Turn up the
dial. You might feel like you are bringing energy, but that doesn’t always translate on video. Imagine that your dial on a normal day is 5, turn it up to a 9. I don’t want you to pretend to be someone else, just you after you drank an extra-large latte! Can’t wait to see you go live!
Stand out from the flock. brittanypickrem.com
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world, we must ask ourselves: is it the product, quality, schedule, communication, or perhaps a personality issue? My experience is that most people simply wish to be heard, therefore, you must actively listen to their explanation, keep emotion out of the situation, and truly respect their perspective. Once the client or employee has had the opportunity to talk or even vent, acknowl- edge their concerns and address them honestly and professionally. Third, to resolve conflict you should always be honest and never exaggerate. Based on my expe- rience as a husband, father, and business owner, I have always found that people understand more than we give them credit for and will appreciate honesty and reward it with trust and confidence. As a renovator, clients place their trust in us every day. The secret to keeping that trust is honesty and integrity which means always doing what is right for all parties involved. Having a sound moral compass will allow a company to be success- ful and grow long term; this is where the phrase “good will” comes from and it increases the value of a company beyond its assets and cash flow.
As previously mentioned, we must prevent issues as much as possible which includes sticking to our gut feeling. When meeting a client for the first time or interviewing an employee, you must try your best to weed out the difficult personalities as they may make issues personal or blow them out of pro- portion which is poison for a company and corpo- rate culture. You often hear about the “80/20 rule” where 80% of your problems come from 20% of your clients and staff and it is very true. Remember it is okay to fire a client or terminate an employee who is not working out. Even sometimes you must turn down the job because it will cause you too much grief. Life is short, surround yourself with clients, staff, and colleagues who become friends and business becomes a lot more rewarding beyond the financial statement. I hope you found this article informative and helpful in your life and business.
Conflict Happens!
By Dan Monk A s a business owner, it is impossible to avoid conflict as challenging situations and problem solving can be a daily occurrence. The most important aspect of a problem is how it is managed and resolved as this can be the difference between success and failure in business. When faced with a challenging situation, employee or client, there are various ways to deal with the problem. Some people choose to get angry, argumentative, or simply ignore the situation completely.
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I have never found that any of these tactics work in the long run. My philosophy is simple, “own it” which means take responsibility for what is within your control, be honest, and always remain calm. Doing your best to see the situation from the other person’s perspective is key, however, it is not always easy as it requires lots of patience. Most issues need a calm, reasonable and thoughtful approach to de-esca- late the situation and, ultimately, solve the problem. First, many conflicts can be preventedwith effective communication of expectations and keeping a client or employee informed of progress and changes happening with the project and within the company. Human nature causes us to be curious and we appreciate being engaged and involved in the process. I believe engagement provides
K I T C H E N • B AT H R O O M • B A S E M E N T • A D D I T I O N S E X T E R I O R S • D E C K S & A N Y T H I N G I N B E T W E E N !
us with a feeling of control and reassurance. Beyond preven- tion, the second step would be to understand the root of the conflict. In the c o n t r a c t i n g
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Northumberland Strait. Firefighters, police and a volunteer ground search team were dispatched and found the pair in the water near their over- turned canoe. Both, wearing floatation devices, were declared dead at the Queen Elizabeth Hospital in Charlottetown. A Green party official confirmed the horrific news on Saturday that Josh Underhay and his young son had died in that accident on Friday after- noon. Underhay, a married father of two boys, was the Greens’ candidate in District 9, Charlotte- town-Hillsborough Park. Underhay was a teacher at Birchwood Intermediate School. He was a gifted musician who had a keen interest in linguis- tics speaking English, French, Spanish, Mandarin and Czech. Green party Leader Peter Bevan-Bak- er issued a statement that he was overcome with grief when he learned of their deaths. “Josh has been a dear friend and colleague of mine for many years, as a volunteer, musician, passionate cycling advocate and Green party supporter,” Bevan-Baker said, “I simply cannot imagine how much (Underhay) will be missed.” He immediately suspended all Green Party cam- paigning for the election. The other parties sus- pended their campaign activity for the day on
Sunday. The government quickly announced that the riding of District 9, Charlottetown-Hillsbor- ough Park would not be included in the April 23rd election. Elections Prince Edward Island stated a by-election would be held at a later date. As the election results began rolling in on Tuesday viewers saw that clearly the polls were discernibly off. It was evident that the Liberals three term reign was over along with their sixteen-seat majority. The Progressive Conservative Party led by Denis King went out front and stayed there. It would not be a break-through of national notoriety for the Green Party. The Liberals sadly had to swallow the veracity their party was headed for irrelevance, and the New Democrats watched hoping that they would not be completely shutout. When the night was done, Prince Edward Island voters elected a Progressive Conservative minority government. It was the first PC win since 2003 and ended the Liberals’ grip on power. Heading into the vote, Wade MacLauchlan’s team had a majority government with 16 seats. The PC’s, led by Dennis King held 8 seats. Peter Bevan-Baker’s Green Party held two seats. An independent member laid claim to the remaining seat.
Islanders show solid Green Party support in PC minority win
issues plaguing the party for years surely victory was close. The party also worked hard on their platform choosing planks to downplay their past reputation as environmental extremists. This helped attract a very qualified field of candidates that further enhanced the believability of the party in the election. Across Canada the Greens have struggled to build a winning combination which has held the party back but something different was happening in P.E.I. The media started to pay close attention to what might be a ground-break- ing election. Everything came to a sudden stop on Friday April 19th. Word spread quickly late in the day that a tragedy had struck the Green Party family. The RCMP issued a statement the next morning detail- ing that two canoeists were reported missing Friday. The two did not arrive at an agreed pick-up point along the Hillsborough River. The river cuts through the middle of the island and eventually makes its way to Charlottetown where it meets the
By Jamie Barrie I slanders were knocking on doors, calling sup- porters and hammering in lawn signs furious- ly preparing for their election. The polls were predicting unprecedented results. Long time Liberals and Progressive Conservatives were in full panic mode that their reign over Prince Edward Island politics may come to an end. Would they lose power in what would be considered the most obstinate default possible? As they watched the polls flip between a majority to a minority for the Green Party their thoughts were of disbelief. Would P.E.I. elect the first Green government and help authenticate the party in Canadian politics? The chances were good that the Greens would govern P.E.I. according to the polls. At the very least, they stood a solid chance at being the official opposition. Now led by a very charis- matic man who helped overcome the credibility
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This is not a complete result. Newly electedPremier King must now call a by-election for district nine. That really won’t change any positions unless King can find a party willing to provide a speaker. He might just have an opportunity with the Greens. If someone was willing, Greens would still be the official opposition and have a speaker within their party. The party as per their own rules, do not require elected members to vote along party lines nor does the leader hold any special powers. If by chance an individual perceives it to be in the best interest for their electoral district to be speaker, they are free to pursue the opportunity. The true test of the Greens will be whether they can stay relevant. Having led the polls since August their rapid decline could be a signal that Islanders wanted change but were not ready to leave them- selves out in the cold in Ottawa where the Greens are far from influential. Undoubtedly, the Greens will be out to show they offer a different style of political leadership, something that Canadians appear to be looking for. If the Greens perform in the same manner as a traditional party their gains will soon turn to losses.
Now, King and the Progressive Conservatives flipped the narrative and ended the night with 12 seats. Bevan-Baker and the Greens were not in power, but they were very happy to be in second place with 8 seats. The Liberals drifted off the charts with only 6 seats left from their 16-seat majority. A small victory for MacLauchlan’s Liberals was they held nearly the same percent of the popular vote as the Greens. The NDP are a party in trouble on PEI. Once again, they did not win a seat and gathered only 3% of the vote. While P.E.I. has no specific rule on the topic, it is assumed one seat is required to have official party status in that province.
a slim margin. Parties had agreed that whichever side won more than 50 per cent of the votes cast in at least 17 of the 27 ridings would win. The “No” side had captured almost 51 per cent of the total votes, with the “Yes” holding 49 per cent.
P.E.I. saw a decline of nearly six percent in overall voter participation in the election with the turnout being 76.3 percent. Most provinces would rejoice at that number but not Prince Edward Island. It was the lowest turnout in any P.E.I. election since 2000. The last election in 2015 saw 82.1% of eligible voters cast a ballot. As for the referen- dum on this ballot, Islanders rejected a switch to a proportional representation electoral system by
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