Use these tips to increase your campaign performance.
Know your funnel
Sample funnel
Return on ad spend Return on ad spend, or ROAS, is a metric used by marketers to determine the efficiency of their campaigns. ROAs can be calculated by taking total revenue from a channel like Facebook and dividing it by the total ad spend (cost).
1,000,000
$0.01
IMPRESSIONS
0.2% Conversion Rate
2,000
$5
CLICKS
5% Conversion Rate
100
$100
LEADS
10% Conversion Rate
10
$1,000
CONVERSIONS
Let your campaign bake It takes time for the Facebook algorithm to optimize ad serving to your audience. The more data Facebook receives on the campaign, the better it’s able to optimize.
2 50 optimization events needed before a campaign exits the learning phase weeks recommended to let your campaign bake
BUILDING A FACEBOOK LEAD GENERATION CAMPAIGN
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