Increase landing page conversion rates
A few recommendations: Move calls to action above the foll Optimize how quickly the site loadt
The average conversion rate of landing pages is 1%. But small changes can have a big impact on conversion rates.
Incorporate symmetric messaging (e.g., using copy and an image that aligns with your visitors’ intent)
EXPLORE
Understand the Facebook ad campaign lifecycle
Over time, campaigns become stale and performance will start to drop. Refreshing and testing new creative, copy, and audiences helps keep campaigns fresh.
EXHAUST
EXPLOIT
Signal Signal refers to the data that’s sent back to Facebook to help optimize campaigns. The more feedback Facebook receives, the better the Facebook algorithm can optimize campaigns.
BUILDING A FACEBOOK LEAD GENERATION CAMPAIGN
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