LEADING PARTNER FOR LUXURY ACROSS THE MIDDLE EAST
CHALHOUB IN NUMBERS
REGIONAL COVERAGE OF 14 COUNTRIES
OVER 650 RETAIL OUTLETS ACROSS THE REGION
TEAM OF OVER 12,000 EMPLOYEES OVER 100 NATIONALITIES
OVER 125 COMPANIES, AFFILIATES AND JOINT VENTURES
CONTENTS
01| 02| 03| 04| 05| 06| 07| 08| 09| 10| 11|
Our Group Our Expertise | Beauty Our Expertise | Fashion & Accessories Ventures Our Own Concepts
Beyond e-Retail Communication Our On Demand Services Nurturing Talent Our Competitive Edge Our Sustainable Business
OUR GROUP
01
OUR GROUP
VISION
Be the leading partner for luxury across the Middle East.
MISSION
Our passionate teams build brands in the Middle East. By blending our Middle East expertise, deep understanding of the local consumer and intimate knowledge of luxury, we offer service excellence to all our partners and a unique experience to all our customers.
OUR GROUP
VALUES Values are what bind us as a Group. They are the inherent beliefs that have guided us since our inception and continue to serve as the cornerstone of our business practices and principles. The Group cultivates the core values of Respect, Excellence and Entrepreneurial Spirit which are reflected in every aspect of our business and with each of our stakeholders – clients, suppliers, partners, customers and employees.
RESPECT
ENTREPRENEURIAL SPIRIT “Be demanding with yourself and constantly seek to expand your skills and develop your performance.”
EXCELLENCE
“We are all equal and I ask you to respect these principles. This mocornerstone of the Chalhoub philosophy.”
“Always serve as an example to someone.”
Michel Chalhoub, Founder of the Chalhoub Group
OUR EXPERTISE: BEAUTY
02
We collaborate with luxurious selective and masstige brands, create our own concepts, partner and support local brands reinforcing our Group’s position as the leading partner for beauty brands in the region. Due to this extensive portfolio, we offer our partners one point of access to all markets with tailormade agreements helping them develop their brands in the region whether through finding the right distribution network, choosing the right positioning or select themost appropriate retail network.
OUR EXPERTISE
BEAUTY
The Middle East beauty market has some key characteristics that makes it unique to the rest of the world. We have acquired an intimate knowledge and an extensive experience of the Middle East beauty markets and consumers over the past 60 years. We have built long standing and strong partnerships with key international and local brands based on respect and trust.
OUR EXPERTISE: BEAUTY
We apply hands on expertise and market knowledge to maximise penetration and visibility through appropriate local networks, direct to retail, specific point of sales, concessions and department stores, e-commerce. Today, Beauty represents 49% of our activity. Some of our brands include Puig, L’Occitane, Make Up for Ever, Smashbox and Molton Brown, Estée Lauder, and Christian Dior Parfums.
OUR EXPERTISE: FASHION & ACCESSORIES
03
For us, it is essential to grasp our customers who are constantly evolving. Understanding the channels they use to get information on the products, the reasons they choose one brand over another, the way they spend, and their connection to labels in general, is crucial to better serve them. From ultimate luxury brands to aspirational and more affordable ones, we aim to develop brands in the region turning them intomarket leaders via one touch point.
OUR EXPERTISE
FASHION & ACCESSORIES
The Middle East fashion sector has been growing rapidly. Over the past six decades, we succeeded in building fashion brands in the region by leveraging our strong knowledge of the market, of the consumers, and of the new trends.
OUR EXPERTISE: FASHION & ACCESSORIES
We have a team of experts continuously developing their knowledge and skills in each of the fashion categories we operate in: women, men, children, fashion accessories as well as footwear, lingerie and swimwear. This is reflected in the buying selection and forecasting and in the identification of the right brands whether in representation, distribution, or retail. Today, Fashion represents 34% of our activity. Some of our brands are Louis Vuitton, Dior, Celine, Tory Burch, Lanvin, Swarovski and Lacoste.
VENTURES
04
FOOD & BEVERAGE:
STOCK IMAGE OF RETAIL SETTING
Leveraging on our knowledge of the luxury industry and the GCC consumer’s behaviors, we decided to embark on a new journey in the F&B world; creating a dedicated division which aims to bring and develop innovative restaurant concepts in the Middle East region. We manage three existing concepts including La Pâtisserie des Rêves - a French Pâtisserie and restaurant located in TRYANO in Yas Mall, Abu Dhabi and Level Kids in City Walk, Dubai. As well as managing the VOGUE Café located within Level Shoes at The Dubai Mall. The third concept is Aubaine, located in Dubai Mall and City Walk.
VENTURES Based on our deep understanding and our presence in the region for over 60 years, we have identified gaps and opportunities allowing us to create innovative concepts, foster strong partnerships, and build successful brands - always making sure to answer the customer’s needs and aspirations. This knowledge allows us today to enter in new ventures where we perceive real opportunities aligned with consumers behaviours and evolution. We have decided to focus on four areas where we see a great potential of growth.
VENTURES
WRITING INSTRUMENTS ANDWATCHES:
TRAVEL RETAIL:
The luxury writing instruments and watches industry in the Middle East remains a highly relevant and growing category for a long time. Over the years, we have been collaborating with international brands such as S.T. Dupont, Waterman and Tag Heuer and are looking to expand and develop this category further in the region.
We operate travel retail services in various formats across the region for decades. Either through the management of duty free shops at International Airports, or concessions in the Duty Free as well as the in-flight duty free of several airlines in the region.
FACTORY OUTLET
Since the Group’s expansion into Retail Fashion, it was necessary to create our own liquidation channel. Therefore, we opened THE DEAL, with a vision to build it in outlet malls and later in e-commerce. The team focuses on the two main assets; the brands we offer and the Guests who visit our stores.
OUR OWN CONCEPTS
05
STOCK IMAGE OF RETAIL SETTING
OUR OWN CONCEPTS
LEVEL SHOES
LEVEL KIDS
TRYANO
We have created six multi-brand concepts, unique in their own way, designed to fill a gap in the market with choice, width and depth. In line with the digital transformation happening in the region and within our Group, we are developing online platforms for our concept stores to ensure an uninterrupted offer, a unique service and a seamless experience to all our guests.
TANAGRA
WOJOOH
GHAWALI
OUR OWN CONCEPTS
LEVEL KIDS: CHILDREN’S LUXURY CONCEPT STORE
Level Kids is acompleteuniverse formother andchild, a storytelling sensorial retail journey that is enchanting, playful, whimsical. An International reference in children’s luxury retailing, spanning over 10,000 sqm of retail space with over 200 brands, it is the first concept of its kind offering a comprehensive selection of children’s wear, shoes, accessories, toys and specialised services under one roof.
LEVEL SHOES: FOOTWEAR CONCEPT STORE Level Shoes is the world’s finest shoe metropolis, targeting the luxury consumer through its unparalleled collection of exclusive footwear and bespoke services. Spanning 9,000 square metres, Level Shoes is recognised as a global fashion destination, with a curated space divided into 40 designer boutiques and four multi-brand areas. Values : Distinctive, Connoisseur, Vibrant, Fabulous.
Values: Wonderment, Fashionable, Playful, Quintessential.
OUR OWN CONCEPTS
TANAGRA: ART DEVIVRE CONCEPT STORE
TRYANO: SPECIALTY STORE
For over 35 years, Tanagra has selected the most talented manufactures and artisans to bring beauty to our homes, allowing us to celebrate joyful life moments with unique gifts. Tanagra offers an inspiring, refined and edited array of lifestyle gifts and art de vivre in addition to expert advice and unique services. With 9 flagship stores in the GCC, Tanagra became the leader in retail for luxury home accessories.
DEDICATEDTO BEAUTY, BAGS AND CHILDREN’S
TRYANO is a premium speciality department store located in Yas Mall, Abu Dhabi offering over 250 of the most sought-after and coveted international and local brands including Children’s, beauty, bags and shoes. Rich, colourful and diverse, the store’s three levels invites shoppers to explore a Garden of Imagination featuring inspired displays and centre pieces.
Values: Refined, Inspiring, Editor.
Values: Alive, Entertaining, Specialised Remarkable.
OUR OWN CONCEPTS
WOJOOH: BEAUTY CONCEPT STORE
GHAWALI: ORIENTAL FRAGRANCE LINE AND CONCEPT STORE Ghawali is a brand evolving around local consumers’ needs and rituals. The brand presents a more complete yet focused fragrance and bodycare offering which facilitates the ritual. Each area has been designed to represent the various layering steps in a modernised, structured, luxury retail concept which remains rooted in heritage and culture. Values: Innovative, Sensorial, Refined, Exclusive, Connoisseur, Embracing heritage and rituals.
Wojooh is the leading beauty retailer in theMiddle East with over 100 stores across 12 countries offering the best in fragrance, makeup and skincare from an array of international brands, as well as a selection of niche local brands. Wojooh carries also its very ownmake-up brandWowbyWojooh – developed for the distinctive tastes of the women of the region.
Values: Passionate, Connected, Caring, Beauty Expert.
OUR OWN BRAND
Christofle enhances the most unique and precious moments of daily life with elegance and authenticity.
With a worldwide presence in more than 70 countries, Christofle sells its collections through Retail, Wholesale and Corporate networks.
OUR OWN BRAND, CHRISTOFLE
The Group owns Christofle, the luxury Parisian silversmith Maison specialised in lifestyle and jewels. Since its creation in 1830, Christofle works with the most famous artists and designers to propose contemporary and ambitious creations made thanks to an exceptional know-how.
BEYOND E-RETAIL
06
Our luxury e-commerce operations have penetratedmultiple countries in the Middle East, sharing our passion for luxury and unique customer service to new geographical locations. We have also transformed our core services with B2C Logistics, Legal and online regulations, online payments, multi-channels Customer Service that have helped our brand partners create an effortless operational experience.
BEYOND E-RETAIL We have been building a digital luxury landscape in the region since 2014. Our main objective is to continue strengthening our relationship with our customers by extending our world-renowned guest experience from our state of the art stores into the digital universe. We have created captivating digital touch points through unique websites, mobile applications and in store kiosks with the aim of supporting our luxury partners in their digitalisation plans and online activities. Through our multiple initiatives the Group is adopting a new digital mindset and challenged a new generation of digital champions to help take the lead.
COMMUNICATION
07
The Joint Venture with Havas S.A. has its regional hub located in Knowledge Village, Dubai, United Arab Emirates. Incorporating media, digital, creative,marketing, advertisingandPRall under one roof, it shows a continued dedication to providing clients a total 360 communications offering through seamless and organic integration.
COMMUNICATION We have a regional collaboration with Havas Group since 2007, one of the world’s largest, most integrated and fastest growing communications groups offering a broad range of strategic communications services. Havas’s commitment to an integrated operating model is represented by the “Dubai Havas Village”.
OUR ON DEMAND SERVICES
08
Supply Chain Management: 83.000 sqmwarehouses and facilities, inventory control, agile, cost effective and quality services. Administration: Compliance to regular laws and regulations providing best in-class tools and procedures. Safety & security: high standards of safety & security through ISO certifications. Accounting: centralisation of key activities in addition to optimised processes and internal controls and treasury. Legal: specialized legal services with proactive advice on all matters. IT: state of the art infrastructure through industry best standards and efficient delivery system.
OUR ON DEMAND SERVICES
As the leading partner for luxury across the Middle East, our aim is to build strong and long-term partnerships by providing an added value to each of our partners through unparalleled services and a unique knowledge and expertise. One of our competitive advantages relies on our ability to enable smooth and efficient operations for our partner brands throughout the region, allowing them to focus on their core business. This is achieved by continuously sharing pertinent intelligence, developing our highly- qualified resources, and ensuring best-in-class and competitive in-house back-office services.
NURTURING TALENT
09
HUMAN RESOURCES:
Specific programmes for local national talents as well as a comprehensive learning & development and talent management programmes ensuring customised professional development through skill training, team building seminars, leadership programmes and mobility across specialties and markets.
NURTURING TALENT People are at the heart of what we do. Thanks to our passionate and dedicated team members we have succeeded to develop our Group in the Middle East region and become a leader in this market. Our aim is to make our people happy, grow them and develop them within our Group.
CHALHOUB RETAIL ACADEMY:
With an unparalleled drive in the Middle East, we operate three retail academies in Dubai (U.A.E.), Jeddah and Riyadh (Saudi Arabia). The academies deliver an internationally recognised education programme, covering all areas of store management, to provide development opportunities to all front-office employees and ensure excellent customer service throughout our network of stores.
HUMAN RESOURCES
CHALHOUB RETAIL ACADEMY
OUR COMPETITIVE EDGE
10
Our Consumer & Innovation Strategies division has been created with this in mind. To understand first, then act and finally reach today’s consumer aspirations, we set up a process combining market knowledge, retail intelligence and consumer insights to develop an Omni channel marketing strategy enabling a unique and consistent consumerexperiencealignedwiththeircurrentmindsetandperception. This will help us communicate meaningful messages which are aligned with our sustainable vision and ultimately accompany consumers to the next level.
OUR COMPETITIVE EDGE Today like everywhere in theworld, the Middle East luxurymarket is going through a digital transformation, meaning that everything is about building relationships with consumers offering themeverything everywhere, whether in the store or online. As we aremoving froman era of abundance to one of scarcity; we needmore than ever to be agile, fast, focused and optimise our actions, allowing us to stay ahead of the game. We have to combine our knowledge and expertise, dig deeper in our findings and extract actionable and efficient insights.
OUR SUSTAINABLE BUSINESS
11
OUR SUSTAINABLE BUSINESS Sustainability is not just a part of what we do, it has always been a way of life and at the heart of how we run our business. We take pride in belonging to a Group that always puts sustainability at the forefront. For over 60 years, we have been fortunate to be part of this region, to develop our people, our knowledge and our business. Today, we look at the future and our aim is to continue developing our business in a sustainable way. Our strategy focuses on four areas where we can make the biggest difference:
PLANET we improve the efficiency of our
PARTNERS we achieve a positive impact across our value chain by working with suppliers and partners to influence sustainable practices.
operations, including our buildings, stores and logistics, and use resources wisely to reduce our effect on the planet.
PEOPLE we ensure our people are happy and healthy, and will strive to continue to be recognised as an employer of choice in the Middle East.
IMPACT we give back to our communities by empowering youth, taking care of our planet and providing support to those in need.
For more information please visit www.chalhoubgroup.com or contact: CorporatePR@mailmac.net +971 (0)4 804 5000
www.chalhoubgroup.com
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