The Newsletter Pro - February 2020

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INSIDE THIS ISSUE:

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Make the 2020s Your Best Decade Crush Your Goals and Life in 2020! ‘Make Your Bed’ and Facing Adversity ZeroBounce Changes Your Emailing Game Meet Christine Hall!

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Looking Good for Mother Nature

THE BEST MOTTO TO GUIDE YOUR PERSONAL AND PROFESSIONAL LIFE

Personally, I try to avoid debt. I wrote a weekend reading months ago about how I view money and debt. I talked about paying off my home, and I got over a dozen emails from financial advisors who read or follow my stuff telling me that it was a mistake. They told me that the 3.8% interest is cheap money, and if I used the money to invest instead of pay off my house, they could get me 5%, 7%, or even 12% returns. Maybe that is true, but I have found very little guarantees in life and even fewer in investing. I surely would love a 7%-plus return on my money, but I always plan for the worst and expect the best. A few months after writing that weekend reading and hearing all the opinions of these financial advisors, I had an unexpected twist thrown my way, and you know what? From a financial point of view, it wasn’t a huge deal because I had already planned for the possibility of bad things happening. As a society, we already require you to plan for the worst and expect the best. That is literally the whole idea behind the $1.2 trillion insurance industry and why we all are legally required to pay for car insurance, health insurance, etc.

PLAN FOR THE WORST

max. We saw the economy going up and up, and many risked it all. We leveraged ourselves to buy property or expand our mini empires. We took out debt and maxed out credit cards if the deal was good enough. I know I sure did. At one point in 2006 or 2007, I had four Discover credit cards with nearly $80K in debt on them combined. I wasn’t out buying toys on these credit cards; I was trying to expand my business, so I told myself it was good debt. Thirteen years later, we all know how that economic story ended.

There’s an old saying out there: “Plan for the worst, expect the best.” As a kid, I remember hearing my dad use this saying, and though I didn’t fully understand what he meant, it stuck with me. Today I use this saying as part of my personal and professional modus operandi, and when the crap hits the fan, it serves me well. Let me explain. As entrepreneurs, we often only think about what could go well. We understand that most things don’t go perfectly, but we tend to look at the glass half full. Because of this, we don’t put as much thought and effort into all that could go wrong. For example, in 2007, right before the economy blew up, many of us leveraged ourselves to the

If you listen to many of the financial advisors out there today, they’ll mention how good certain debt is.

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