REGENERATIVE TOURISM
Summary 0 - WE ARE ALIVE 1- THE NEED FOR RESILIENCE IN AN INDUSTRY DEPENDING ON NATURE 2- TOWARDS LIFE REGENERATION 3- REGENERATIVE TOURISM 4- AN EXAMPLE OF REGENERATIVE TOURISM 5- THE REGENERATIVE BUSINESS MODEL
0 - We Are Alive
0 - WE ARE ALIVE
Predation Regeneration Our ambition : a collective mental model shift
Our vision
The regenerative economy requires a change of mental model. Putting an end to the predation of natural, human and also financial resources. Adopting regeneration in a logic of taking care of the living. And a change of economic model to address both short-term and long-term issues. Finally, it calls for a re-alignment of stakeholders at the local level to jointly deliver socio-ecosystemic services with a change in governance to give a voice to all stakeholders in the quality of life in a territory, including nature and future generations, since we are all alive. Health, well-being and social justice are at the heart of the approach.
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OUR APPROACH: POPULAR ECOLOGY
SUPPORTING HUMAN BEINGS IN THE EVOLUTION OF THEIR BEHAVIORS through the reconnection with nature
TRANSFORMATION Mindset shift. (Re)connecting humans to nature Encouraging behavior changes by acting on humans factors such as motivation, emotions and imaginaries. Increase collaboration.
INNOVATION
Business shift to regenerative models making ecological alternatives viable. Design regenerative products / services. Form regenerative coalitions.
Our workshops
1- The Human Factor fresk HERE 2- The emotion fresk HERE 3- The imaginaries fresk HERE 4- The Regeneration Camps HERE And the regenerative business model (Regen BMC) HERE
The purpose of our workshops
● The Human Factor Fresk (3h) - to encourage new behaviors by exploring 10 factors of behavior change, from cognitive biases to motivations within your company, your local community or a project team. Based on GIECO cognitive sciences expertise. ● The Emotions Fresk (3h) - to cultivate emotional intelligence, set teams in motion based on emotions motivating them to act collectively. Based on Aaron Beck cognitive therapy. ● The Imaginaries Fresk (3h) - to project your territory, your company, your brand and your products into a responsible and desirable future, through 4 relationships with nature from IPBES. ● The Regenerative Enterprise Business Model Canvas (4h) and it’s 5 workshops (5 days) - to design regenerative products, services and projects that will transform organizations within their ecosystem by providing socio-ecosystem services such as: soil, biodiversity, quality of life, fair remuneration, etc.
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1- THE NEED FOR RESILIENCE IN AN INDUSTRY DEPENDING ON NATURE
Tourism is a major economic player The tourism sector currently represents 10% of global GDP and one in eleven jobs This economic weight is a significant part of the GDP of certain countries and allows the creation of jobs in the tourism sector. Tourism represents 220 million direct jobs worldwide and in France, generates nearly 900,000 direct salaried jobs. However, the financial windfall does not always benefit the entire population and many tourism jobs are too unskilled, underpaid or precarious, particularly in connection with the seasonality of the activity. The development of infrastructure and proposed tourist activities is still often done to the detriment of nature preservation even if the cultural and natural heritage unique to each country is highlighted. The environments richest in biodiversity are also the most attractive for tourism and the most sensitive to its impacts: they pay a heavy price for human activities, of which tourism is a part. These difficulties are accentuated by the seasonality of tourist activity over time and its concentration in space. For example, in the Mediterranean, 90% of biodiversity is located in the first 200 meters of the coastal fringe. There is notable interest in regenerative tourism practices that contribute positively to the preservation of biodiversity, and ensure that tourism development does not compromise environmental integrity, but rather supports and strengthens it alongside social prosperity.
(source). (source)
People, profit and planet are interdependent in tourism
The suffered the Covid-19 crisis because of the runaway climate and the erosion of biodiversity. The current economic model increases inequalities, destroys the environment and accentuates social imbalances.
Evolution of turnover for 2020, 2021 and 2022 compared to the same month of 2019 and 2019 compared to 2018 (in %)
A dramatic rise in the number of catastrophic natural events.
The world has witnessed a tenfold increase in the number of natural disasters since the 1960s, the 2020 Ecological Threat Register (ETR) shows a ten times increase in Natural Disasters on a Global Scale. The resulting cost of addressing damage caused by natural disasters has risen from US$50 billion per year in the 1980s to US$ 200 billion per year in the last decade. source
In 2023, Earth Overshoot Day fell on August 2.
Earth Overshoot Day marks the date when humanity's demand for ecological resources and services in a given year exceeds what Earth can regenerate in that year.
And the ecological Footprint measures the demand on and supply of nature. source
Progress in poverty reduction has stalled
Global poverty reduction was dealt a severe blow by the COVID-19 pandemic and a series of major shocks during 2020-22, causing three years of lost progress. Low-income countries were most impacted and have yet to recover. In 2022, a total of 712 million people globally were living in extreme poverty, an increase of 23 million people compared to 2019. The Sustainable Development Goal of ending extreme poverty by 2030 remains out of
reach. source
Stop predation on resources and regenerate nature (including humans) What can be done to overcome social and environmental impacts of economic activities ?
It is necessary to restore the biocapacity of nature for all living beings wellbeing that we : - restore natural resources, essential conditions for life on earth - air, water, soil - regenerate to help it regain its full capacity Only living beings regenerate and they need resources to do so.
Let’s regenerate nature ! Humans and nature are fundamentally one
2- TOWARDS LIFE REGENERATION
Regeneration ?
Regeneration means putting life at the center of every action and decision. It is inclusive, engaging, and generous. Paul Hawken Regeneration : restoring nature so humans and natural systems can coexist and coevolve in harmony . Bill Reed, principal at Regenesis Group A regeneration is successful if it develops new potentials. Successfully regenerated ecosystems become places people want to live in, work in and visit Reed et al
Regeneration goes beyond sustainability
Reconciling Planet, People and Profit for a positive impact is not possible ? Often profit is the key focus. CSR strategies are a form of compensation in sustainable development (business as usual +charity) It is now a matter of “to reducing (stopping) negative impacts” AND to “give back more than we take” to nature (including humans). All living beings have a powerful but limited biocapacity to regenerate.
4 RELATIONSHIPS WITH NATURE
PLURITICENTRISM Living as nature
ANTHROPOCENTRISM Living from nature
INTEGRATION
SEGREGATION
BIOCENTRISM Living in nature
ECOCENTRISM Living with nature
ANTHROPOCENTRISM 4 ECONOMICAL APPROACHES
PLURICENTRISM
PRESERVE NATURAL RESOURCES
INCREASE LIVING BEINGS WELLBEING
EXTRACTIVE ECONOMY (GREEN ECONOMY)
Increasing all living beings capacity to reach their full potential in a shared territory REGENERATIVE ECONOMY (LIFE STEWARDSHIP OPENING NEW POTENTIALS)
Setting limits to humans exploiting natural and human resources
INTEGRATION
SEGREGATION
BIOCENTRISM
ECOCENTRISM
Adaptation strategies for future proof economical activities in ecosystems not at balance SUSTAINABLE ECONOMY (BUSINESS AS USUAL + CHARITY)
DEGENERATIVE ECONOMY (DEGROWTH)
All living beings should to be protected from toxic human activities
4 TOURISM INDUSTRIES
LIVING SYSTEM APPROACH REGENERATIVE TOURISM TO INCREASE LIVING ECOSYSTEMS CAPABILITIES IN A TERRITORY FOR MUTUAL BENEFITS
INTENSIVE APPROACH MASS TOURISM AND COMPENSATION
Venice swallowed up by mass tourism
SEGREGATION
INTEGRATION
PROTECTIVE APPROACH RESPONSIBLE TOURISM TO PROTECT NATURE FROM HUMAN ACTIVITIES
SUSTAINABLE APPROACH ECONOMIC ACTORS RESTORING THE ENVIRONMENT TO KEEP IT AT BALANCE AND ADAPTING THEIR ACTIVITIES
Regional natural parks of France are a perfect slow destination
TOWARDS NET POSITIVE ACTIVITIES
LIVING SYSTEM APPROACH REGENERATIVE TOURISM TO INCREASE LIVING ECOSYSTEMS CAPABILITIES IN A TERRITORY FOR MUTUAL BENEFITS
GREEN APPROACH LIMITATION OF MASS TOURISM IMPACTS
REGENERATING NATURE GIVES ALL LIVING BEINGS (INCLUDING HUMANS) THE RESOURCES NEEDED TO REACH THEIR FULL POTENTIAL IN THEIR ENVIRONMENT
LESS CARBON EMISSIONS, PLASTICS…. LESS HARM
INTEGRATION
SEGREGATION
SUSTAINABLE APPROACH ECONOMIC ACTORS RESTORING THE ENVIRONMENT TO KEEP IT AT BALANCE AND ADAPTING THEIR ACTIVITIES
PROTECTIVE APPROACH RESPONSIBLE TOURISM TO PROTECT NATURE FROM HUMAN ACTIVITIES
RESTORING ECOSYSTEMS TO MAINTAIN BALANCE PEOPLE, PROFITS AND PLANET
NO HARM
NATURAL RESERVES, SLOW TRAVEL…
The economic system needs to be (re) integrated into the social and environmental systems.
Collective impact
Regenerative economy require building new alliances. A regenerative coalition geared towards delivering socio ecosystem services in a territory
Community of stakeholders
Note from Nous Sommes Vivants on regeneration HERE with projects carried out HERE
Coalitions creating value in mutually beneficial relationships VALUE CREATED FROM PURPOSEFUL ORCHESTRATION OF STAKEHOLDERS
STAKEHOLDER’S CONNECTEDNESS
Coalitions creating value in mutually beneficial relationships VALUE CREATED FROM PURPOSEFUL ORCHESTRATION OF STAKEHOLDERS
STAKEHOLDER’S CONNECTEDNESS
A new stage of collaboration for mutual benefits
source
Regenerative coalitions deliver ecosystemic services Regeneration aims to give all living beings (including humans) the resources needed to reach their full potential in their environment*.
one health
*Ecosystem services aim to restore living beings vital resources in their habitat.
LIVING BEINGS In their environment
= form local ecosystems
Ecosystems are formed by natural environments called biotopes and by a community of living beings called biocenosis.
Millenium Ecosystem Assessment
Going further, deliver socio ecosystemic services
Berkes and Folkes laid the foundations of a socio-ecological systems approach. The notion of socio-ecosystem brings together two contemporary approaches which enrich each other: the latent commons and the network actor. The foundation of the concept of environmental solidarity lies in the reconciliation of humans/non-humans through a symbiosis with the biosphere of which humanity is an integral part. This link materializes socio-ecological co-viability defined as a property of dependence of interactions between humans and non-humans which are located in a relationship contained by regulations and constraints. (Barrière et al., 2019).
one health
Les vivants
Regeneration is placed based & nature inspired
Place-based, integrative and participatory methods ensure that community health and wellbeing benefits accrue. The result is a healthier, more resilient and more equitable local ecosystem.
Exemple : forest regeneration
Plantations and restored forests can enhance biodiversity conservation, but will not match the composition and structure of the original forest cover.
Exemple : forest regeneration
Approaches to regenerating forest ecosystems depend strongly on levels of forest and soil degradation, residual vegetation, and desired restoration outcomes.
Quantifying the impacts of defaunation on natural forest regeneration in a global meta-analysis
3- REGENERATIVE TOURISM
Defining tourism “Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes. These people are called visitors (which may be either tourists or excursionists; residents or non-residents) and tourism has to do with their activities, some of which involve tourism expenditure.” A visitor is someone who is making a visit to a main destination outside his/her usual environment for less than a year. UN Tourism (UNWTO)
Defining sustainable tourism "Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities"
● Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity. ● Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance. ● Ensure viable, long-term economic operations , providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation. ● Maintain a high level of tourist satisfaction and ensure a meaningful experience to the tourists, raising their awareness about sustainability issues and promoting sustainable tourism practices amongst them. UN Tourism (UNWTO)
Defining regenerative tourism Both sustainable tourism and regenerative tourism are born from a common concern about the earth’ planetary limits and tourism role in human wellbeing, satisfaction and development. But while sustainability pivots on the notion of a responsible use of human, social and natural resources (often profit driven), regenerative aims to contribute to these as capitals. Regenerative tourism is a process where tourism stakeholders, collectively, exert care and guardianship for the improvement and enhancement of a place when moving to, visiting, living or operating this destination. In doing so, all these stakeholders exceed their current survivability conditions and create new potentials for the place and their inhabitants.
source
Regenerative tourism beyond sustainability ● Evolution of sustainable tourism (reducing / compensating impacts) ○ Restores natural resources for all living beings (including humans) ○ Gives all living beings (including humans) the resources needed to reach their full potential in their environment ● Community-driven : all inhabitants (including tourists) in mutually beneficial activities Working in a manner that grows capacity for flourishing and resilience among people, businesses, communities, and ecologies. Final goal: improve local well-being #onehealth ● Empowers tourists with shared values to contribute to commun goals (collaborative approach, action driven). How can tourist be an enabler or catalyst of the larger shift that is needed ? While still enjoying their experience ? How to shift from values to actions ? ● Delivers socio ecological services locally : Carbon, biodiversity, education… Place based : local coalition focused on one location. Think about the place as a living ecosystem with unique potential. ● Nature inspired : symbiotic relationships, living ecosystems, humans as part of nature Such an approach does not reject the pursuit of profits in larger spectrum : prosperity.
Regenerative tourism beyond sustainability
source
Regenerative tourism opens up new growth potentials Regenerative tourism is focused on the capacity of living things, human non-human, to prosper in a shared living space. “As with soil, the potential for vitality exists in any community and in any place. The work of regeneration is therefore about working together to discover and cultivate this potential through mutual care of people and places. To practice regeneration on an ongoing basis, it is necessary to cultivate the human and more-than-human community as fertile soil in order to promote health and generate new possibilities and allow the community to realize its potential for prosperity. tourism, we must regenerate the vitality of places, local people, businesses, communities and the complex ecological systems that underpin them" Michelle Holliday recognized for her regenerative approaches to work and community, particularly for her work in Canada. Sophia Alami makes a link between regenerative tourism and regenerative agriculture which plays a central and structuring role at the territorial level and gives everyone the means to become actors of change (source).
Yet delivering resilience needed to withstand disruptions As in regenerative agriculture, the results of regenerative practices focused on the care given to the touristic socio-ecosystem are numerous and varied. Michelle Holliday notes the following: ● Each host community has the potential to develop its own character and be cohesive, which trickles down to residents, attracts and enriches visitors, and mobilizes supporting resources ● People from everywhere are capable of cultivating a warm welcome toward their neighbors and visitors, even across differences and conflicts ● Welcoming and caring can extend to the land itself, as people find meaning in working together to regenerate surrounding ecosystems and come to feel supported and welcomed by the place ● In many ways, communities are discovering that possibilities multiply when they work together and combine learning, healing, vitality and potential. ● Thus, the tourism sector not only generates gross revenues, but also a “net benefit” for communities, a term to which they will give their own definition. It also provides well-being to guests and visitors. On this basis, communities develop the resilience needed to withstand future disruptions. Each place becomes a home, for residents and, temporarily, for visitors. source
4- AN EXAMPLE OF REGENERATIVE TOURISM
Playa viva…
An example often cited for its exemplarity and a subject of study for those who theorize regenerative tourism, is Playa Viva, a 200-acre boutique hotel near a village called Juluchuca in the state of Guerrero, on the Pacific coast of Mexico.
Involving inhabitants to create a mutually beneficial venue
When the current owner purchased the property, the land was severely degraded and young people had migrated to larger cities. Dias, Brinkoff and Fugate's work showed that by 2006, when Playa Viva was established, Juluchuca's population had fallen from 641 people in 2000 to 528 people. But the 2020 census showed an increased population of 691 people with better livelihoods that include agriculture, fishing and small-scale food processing.
Indeed, from the early stages of planning the venue, it was on the basis of the regenerative economy that the owners involved local villagers to ensure that the hotel would contribute to the well-being of Juluchuca.
Engaging tourist in activities good for them and good for the planet Playa Viva and the community became collaborators, and the presence of the resort has truly benefited the surrounding ecosystem and the population. By engaging community groups through educational projects focused on sustainability and hiring primarily local people, Playa Viva has proven to be a force for positive change for the community on several fronts. For example, Playa Viva has held organic farming workshops and waste reduction programs for local community members, participated in planning and teaching in schools, and established a salt cooperative to ensure local producers get fair price contracts. Finally, the efforts to understand the essence of Juluchuca carried out as part of the project helped to reveal a rich and fascinating history that had been largely forgotten in the region.
Playa viva a regenerative travel experience of caring It aims to restore land, agricultural yield, traditional activities, in the spirit of perpetuating the traditions of the village and crossing this with an openness to the
world, via visitors. The visitor fully integrates into village life, he is in contact with the inhabitants and immersed in their reality, without miserabilism and without judgment. The key is to do a step towards the other, but without judging, while moving forward yourself, to reach the best version of yourself. Visitors, if they wish, can soak up this healthy dynamic, and many leave with a deep respect and the feeling of having had an experience beyond the conventional amenities of a resort. By transmitting these values to the public, Playa Viva has allowed community members to rightly feel that they have a say in the future development of their community.
5- THE REGENERATIVE BUSINESS MODEL
(V5)
THE REGEN BMC PITCH AT CHANGENOW, MARCH 2024
WORLD’S LARGEST COMPANIES DEPEND ON NATURE
S&P Global Sustainable data shows that 85% of companies in the S&P Global 1200 — an index that covers the 1,200 largest companies across North America, Europe, Asia, Australia and Latin America — have a significant dependency on nature across their direct operations.. SOURCE
COMPANIES NEED TO CONTRIBUTE TO NATURE REGENERATION ! Adopting a systemic, holistic approach to resolving these major issues contemporary is more important than ever. Without denying the importance to treat the symptoms, tackle the root causes of contemporary social and environmental issues appear essential. SOURCE
ONLY 20% OF NON PROFIT ORGANISATIONS CONSIDER THAT THE ECOSYSTEMIC APPROACH IS AT THE HEART OF THEIR FOUNDATION
CORPORATE REGEN CSR ANNOUNCEMENTS & BUSINESS AS USUAL REGEN PRODUCTS REGENERATION IS EMBEDDED IN THE BUSINESS MODEL GOING BEYOND BUSINESS AS USUAL AT PRODUCT LEVEL
REGENERATION: GIVING ALL LIVING BEINGS (INCLUDING HUMANS) THE RESOURCES ENABLING THEM TO REACH THEIR FULL POTENTIAL IN THEIR ENVIRONMENT.
4 INNOVATION PATHS
SOBRIETY
REGENERATION
Living LESS from nature
Living PROSPEROUSLY connected with Nature
ANTHROPOCENTRISUM BIOCENTRISUME
PLURICENTRISUM ECOCENTRISUM
INTÉGRATION
SEGREGATION
DEGROWTH
ADAPTATION
Living in nature without overwhelming stuff
Living with nature in a SUSTAINABLE way
THE RISE, FALL, AND RISE AGAIN OF ECO-ACTIVE CONSUMERS In 2023, sustainability-conscious shopper segment rebounded to represent 22% of shoppers, compared with 18% in 2022 and 22% in 2021. These consumers spend almost $500 billion in the FMCG market each year, with this projected to reach $1 trillion by 2027. That said, 43% of overall respondents say that financial constraints are making it harder for them to act sustainably. source
THE BUSINESS MODEL CANVAS IN USE
INTEGRATION THE REGENERATIVE BUSINESS MODEL CANVAS
THE BUSINESS MODEL CANVAS
SEGREGATION
NON PROFIT BUSINESS MODEL CANVAS
THE SUSTAINABLE BUSINESS MODEL CANVAS
GOING ONE STEP FURTHER THAN CIRCULAR ECONOMY
However, there is an urgent call to refigure circular economy based on overall non humans (and humans) well being. source
LIVING BEINGS CAPABILITIES
N ATURAL RESSOURCES
THE REGENERATIVE BUSINESS MODEL
Our Business Model Canvas of the Regenerative company – (REGEN)BMC – makes it possible to identify areas of degeneration, he potential for regeneration of a company's economic activity and to identify new regenerative products and services to be launched i n a collaborative approach with a set of stakeholders brought together. It is a process structured over 5 workshops which allows each entity involved in the value chain of a product/service to integrate the socio-economic services to be provided into its own area of responsibility . Each stakeholder is thus able to anticipate the new processes to be implemented in shared governance. We are developing sectoral consulting versions of REGEN BMC to meet the specific needs of businesses and local authorities: food, fashion, alcohol, construction, tourism, banking and digital. And a coaching version of REGEN BMC for start-ups .
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THE REGENERATIVE BUSINESS MODEL WORKSHOPS
20K euros
Workshop 1 – Understanding the degenerative value chain
Workshop 2 - Engaging new stakeholders together in a 5 to 10 years regenerative mission (including future regenerations and giving a voice to nature) Workshop 3 – Mutual benefits captured in a value proposition Workshop 4 – Strategic planning towards regeneration with transitional product Workshop 5 : Action plan and kpi’s
You can check it out on miro : REGEN BMC https://miro.com/app/board/uXjVPLedpYo=/
February 2024 workshop RUNGIS & CO
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JOIN THE TEAM #WEAREALIVE #NOUSSOMMESVIVANTS
You can discover the Regenerative Business Model Canvas (REGEN BMC) here https://miro.com/app/board/uXjVPLedpYo=/
Jérémy Dumont, strategic planner and founder of we are alive. Paris France
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