REGENERATIVE BRANDS PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTURE
We are alive 1-TRACEABLE PRODUCTS Transparency to where and how that product was produced helps to give shoppers a better understanding of why it i important to support regenerative/sustainable practices 2- THE LOCAL CONNEXION Product from my state. Buying from local farmers. The city / country connexion. Supporting them. 3- THE AMERICAN FARMERS Farmers who care so much about their land and the people that they are feeding. Proximity in terms of values - family values - small farms / artisanal - home made, … The national preference - made in USA - made for americans. 4- NEW RELATIONSHIPS Regenerative economies extend beyond the farm and cover the greater food supply chain— it has the potential to fos rural prosperity at the macro level. 5- SOCIAL FAIRNESS Social fairness is one of the pillar of regenerative agriculture which aims to increase the living wage standards of farm and their employees. 6- CHANGING THE SYSTEM THROUGH FOOD To have a meaningful effect on reducing emissions, many more farmers will need to adopt regenerative principles. 7- INDIGENOUS PEOPLE LAND, FARMING PRACTICES AND SPIRITUALITY Indigenous people struggle for the acknowledgm of their rights, cultural roots, and heritage— however they hold ancient knowledge. Bonus : the regenerative business model Reminder : what is regeneration ? Full document (here) PLAN OF THIS TREND REPORT PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTURE
Reminder : The regenerative business model canvas in agriculture. Full document (here)
WE ARE ALIVE
Predation Regeneration Our ambition : a collective mental model shift
Our vision
The regenerative economy requires a change of mental model. Putting an end to the predation of natural, human and also financial resources. Adopting regeneration in a logic of taking care of the living. And a change of economic model to address both short-term and long-term issues. Finally, it calls for a re-alignment of stakeholders at the local level to jointly deliver socio-ecosystemic services with a change in governance to give a voice to all stakeholders in the quality of life in a territory, including nature and future generations, since we are all alive. Health, well-being and social justice are at the heart of the approach.
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OUR APPROACH: POPULAR ECOLOGY
SUPPORTING HUMAN BEINGS IN THE EVOLUTION OF THEIR BEHAVIORS through the reconnection with nature
TRANSFORMATION Mindset shift. (Re)connecting humans to nature Encouraging behavior changes by acting on humans factors such as motivation, emotions and imaginaries. Increase collaboration.
INNOVATION
Business shift to regenerative models making ecological alternatives viable. Design regenerative products / services. Form regenerative coalitions.
Our workshops
1- The Human Factor fresk HERE 2- The emotion fresk HERE 3- The imaginaries fresk HERE 4- The Regeneration Camps HERE And the regenerative business model (Regen BMC) HERE
The purpose of our workshops
● The Human Factor Fresk (3h) - to encourage new behaviors by exploring 10 factors of behavior change, from cognitive biases to motivations within your company, your local community or a project team. Based on GIECO cognitive sciences expertise. ● The Emotions Fresk (3h) - to cultivate emotional intelligence, set teams in motion based on emotions motivating them to act collectively. Based on Aaron Beck cognitive therapy. ● The Imaginaries Fresk (3h) - to project your territory, your company, your brand and your products into a responsible and desirable future, through 4 relationships with nature from IPBES. ● The Regenerative Enterprise Business Model Canvas (4h) and it’s 5 workshops (5 days) - to design regenerative products, services and projects that will transform organizations within their ecosystem by providing socio-ecosystem services such as: soil, biodiversity, quality of life, fair remuneration, etc.
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Towards regeneration Full document (here)
The urgency of regeneration
Planetary boundaries have already been crossed for biodiversity and land change.
THE NEGATIVE IMPACT OF INTENSIVE AGRICULTURE ON SOILS
Growing food through intensive industrial methods has devastated our soils. Forecasts have predicted that global topsoils will deplete in 60 years at our current rate (source)
A 2008 report entitled "Global soil degradation" estimated that land degradation (about 2 billion hectares of land worldwide) affects 38% of the world’s cropland and has reduced water and nutrient availability (quality and access).
THE STATE OF BIODIVERSITY
At least 10,000 species are going extinct every year. Addressing the long-term consequences of biodiversity loss through the lens of this level is critical in fighting to work against species extinction for global health.
This map (NatureMap Explorer) focuses on the Global and Ecoregion levels of Biodiversity. Many others are available, including the World Database of Key Biodiversity Areas and the Global Forest Watch map.
THE URGENCY OF REGENERATION
It is therefore imperative for companies to turn to regenerative models and not only reduce their negative externalities (its not greenwashing it’s just maths)
Note from Nous Sommes vivants on “the living” HERE
REGENERATIVE AGRICULTURE GAINING MOMENTUM IN THE MEDIA
Regeneration.org (book)
Regeneration mission (documentary)
Apricot Lane Farms, Farm and documentary
FARMERS ARE GOING REGENERATIVE
The farm carries three certifications: Organic, Biodynamic, and Regenerative Organic. Several of restored habitat areas of the farm are Certified Wildlife Habitat. https://www.apricotlanefarms.com/about-the-farm/
WHAT IS REGENERATIVE AGRICULTURE ?
There is no consensus on a definition. -Some definitions are process based to define a singular agriculture (like organic agriculture). -Some definitions are outcome based to define what types of agriculture are regenerative. Variations in Definitions of Regenerative Agriculture
Source Note : Research has observed that application of synthetic and artificial fertilizers contribute to climate change through (i) the energy costs of production and transportation of the fertilizers, (ii) chemical breakdown and migration into water resources and the atmosphere; (iii) the distortion of soil microbial communities including the diminution of soil methanothrops, and (iv) the accelerated decomposition of soil organic matter.
WHAT IS REGENERATIVE AGRICULTURE ? “A system of farming principles and practices that increases biodiversity, enriches soils, improves watersheds, and enhances ecosystem services” . Terra Genesis International, 2020. “Regenerative Agriculture” describes farming and grazing practices that, among other benefits, reverse climate change by rebuilding soil organic matter and restoring degraded soil
biodiversity – resulting in both carbon drawdown and improving the water cycle. regenerationinternational
Holistic management focuses on restoring degraded grasslands, managing land in concert with natural resources
to reverse desertification and achieve economic, environmental and social benefits thereby Source
Regenerative agriculture practices
Regenerative agriculture is a subdivision of organic agriculture. It takes the best of organic farming, and expands on its principles by looking at what are the best practices to promote the health of soil, animals, labor and farmers. And unlike organic farming, regenerative farming is not geared towards conservation, but rather towards improvement, especially for future generations.
REGENERATION IMPROVES SOIL CAPABILITIES
ALL POSITIVE IMPACTS OF REGENERATIVE AGRICULTURE The benefits of regenerative agriculture include:
● Increased soil organic matter and biodiversity. ● Healthier and more productive soil that is drought- and flood-resilient. ● Decreased use of chemical inputs and subsequent pollution. ● Cleaner air and water. ● Enhanced wildlife habitat. ● Carbon captured in the soil to combat climate variability.
REGENERATION IMPROVES ECOSYSTEMS BIOCAPACITIES
INVESTING IN REGENERATION BEYOND SUSTAINABILITY Instead of fixing problems, investors focus on generating new potential — novel business models, innovative food products and eating innovations, new agricultural approaches, and enterprise ecosystems that are deeply in harmony with the long term story of the place.
1-TRACEABLE PRODUCTS Transparency to where and how that product was produced helps to give shoppers a better understanding of why it is so important to support regenerative/sustainable practices.
TRANSPARENCY. Another tomorrow is transparent about their supply chain, sustainability initiatives, finding and vetting process of manufacturing partners, and exploring what certifications and tools manufacturing partners have. The fabric they use is custom-made from exceptional quality wool sourced directly from a regenerative farm in Tasmania to ensure ethical and environmentally sound practices. source
TRACEABLE ROC™ COTTON Terra Thread is offering apparel made from traceable ROC™ sustainable future. “India grows much of the world's cotton but sadly with chemicals, pesticides and GMO seeds. We would like to change that by writing a new narrative for the cotton in the country by not only being organic and fairtrade but also with regenerative practices,” R. Nanda Kumar, CEO of Chetna. source cotton , leading the charge for a more
REGENERATIVELY SOURCED UGG. The beloved early aughts footwear favourite recently released its first style produced in part using regeneratively sourced materials: the Classic Mini Regenerate boot. The materials come from Atkins Ranch, a ranch cared for with regenerative traditions to help restore soil, encourage wildlife diversity, capture carbon in the ground, and preserve the land for future generations. SOURCE
100% Grass Fed LAMB FULLY TRACEABLE FROM THE SHELF BACK TO RANCHES. Alkins ranchers work with the natural eco systems of their land and aim to keep the environment as pristine as possible. Many of them have set aside areas on their ranches for conservation purposes, focusing on regenerating the land and water. source
CONSUMERS CAN CHECK FARMERS PRACTICES Provenir actively seeks out and supports farmers who are practicing regenerative farming techniques to restore the land on which they farm and return carbon to the soils. Provenir was established to improve animal welfare and meat quality by deploying an abattoir on wheels, with the facility able to eliminate the stress imposed on animals during live transport prior to processing. Through transparent relationships with farmers, Provenirs ensures that all of the livestock processed through its mobile abattoir are raised in ways that support the regeneration of the land’s ecosystems and biodiversity. source
2- THE LOCAL (RE)CONNEXION Product from my state. Buying from local farmers. The city / country connexion. Supporting them.
BUYING LOCAL CALIFORNIAN SUNFLOWER OIL Makers of artisan French-style cooking oils partnering with farmers in Northern California to produce the first California-grown regenerative sunflower oil. “ T his high quality neutral oil represents our commitment to supporting regenerative agriculture to combat climate change and to producing healthy, nutritious food sustainably from seed all the way to can”. Matthieu Kohlmeyer La Tourangelle CEO source
150 MILES GROWN AND SEWN (FROM THE NORTH FACE HEADQUARTERS IN ALAMEDA) The North Face “Backyard Project” hoodie was one of the first bioregional garment projects to be brought to market by a major brand since the North American Free Trade Act (NAFTA) took effect. This hoodie aligns with the ethos of working with what you have in your own backyard, and for The North Face this was about creating as much of this garment within 150 miles of their headquarters in Alameda, California, as was physically possible. source
BUYING FROM LOCAL FARMERS At it’s most basic, Ooooby buys vegetables from local farmers, creates weekly seasonal vegetable boxes and delivers them to customers – with 50 percent of the retail value paid by customers going to the farmers. source
RETAILER CARING FOR LOCAL COMMUNITIES Whole Foods Market’s progress toward its environmental stewardship, responsible sourcing and community giving objectives, with a focus on five key initiatives, including support the growing regenerative agriculture movement. “Caring for our communities and the environment is part of our core purpose as a company and this update shines a light on some of the ways we’re working to drive lasting impact that challenges the expectations of any grocer, ” said Caitlin Leibert, Vice President of Corporate Social Responsibility at Whole Foods Market. source
DIRECT FROM THE FARM RETAILERS Pocono organics is of the largest Regenerative Organic Farms in North America across 380 acres of land! With market and coffee shop. source
ORDERING ONLINE DIRECTLY FROM FARMER Maiocco is the founder of Barn2Door, a tech startup that connects farmers and consumers. The company’s software powers social media and online sales for small farms that meet its sustainability standards (some have adopted regenerative practices like mannix beef). “You really help build up relationships inside of a community where people are directly buying and selling as it used to be,” she says. “And hopefully, it becomes as convenient as buying from Amazon and any online entity, and then we’re starting to really change the game for local farmers.” source
3- THE AMERICAN FARMERS Farmers who care so much about their land and the people that they are feeding. Proximity in terms of values - family values - small farms / artisanal - home made, … The national preference - made in USA - made for americans.
SUPPORTING THE USE OF WOOL FROM AMERICAN LAND,
THROUGH AMERICAN
MANUFACTURING The family ranches of Shaniko Wool Company have each been tending sheep for decades -- most for more than 100 years. Their practices ensure that each successive generation remains on the land, raising our families, tending the synergistic relationship of grazing and grasslands. source
RALSTON FAMILY FARM AMERICAN-FARMED JASMINE WHITE RICE. “Because we do everything right here in the USA, we can track each carton from seed to fork! We are a three generation working the farm; USA owned and operated by the Ralston's” source
FAMILY FARMED, REGENERATIVELY GROWN POP-AT-HOME KERNELS
The Popcorn Kernels are grown and packaged on McKaskle Family Farm in Braggadocio, MO. Steve McKaskle, fifth-generation farmer and soil health pioneer, has been integrating regenerative farming principles such as minimizing soil disturbance, maximizing biodiversity, and reducing synthetic inputs on his land for close to 30 years. “At Quinn we have always believed transparency is the most powerful force for good in the food system”. “Partnering with the McKaskle family has given us the opportunity to share everything about where and how our popcorn kernels are grown and packaged,” said Kristy Lewis, Quinn Founder/Chief Visionary Officer. source
THE WORLD’S BEST FLOUR DIRECT FROM OUR FARMERS TO OUR TABLE “ We’re proud to continue the tradition and to deliver the world’s best flour direct from our farmers to your table. We started with a focus on introducing Kansas grown white wheat to bakers. Today, we’ve grown into a leading producer of whole grain, stone-ground, and high-protein flour that meets the exacting standards of artisan bakers while practicing regenerative economics. source
SMALL IS BEAUTIFULL source
4- NEW RELATIONSHIPS Regenerative economies extend beyond the farm and cover the greater food supply chain— it has the potential to foster rural prosperity at the macro level.
AT FARM LEVEL source
TOP LONDON RESTAURANT SUPPLIER LAUNCHES NEARBY FARM
Fresh produce supplier Natoora, who supply some of London’s best restaurants, has launched a regenerative farm to rejuvenate soils, sequester carbon and provide sustainable food. By farming regeneratively, Earthworks aims to sequester the carbon back into the land and improve soil health, increase biodiversity and build ecosystem resilience. source
FARMERS SETTING THEIR PRICES TOGETHER Hodmedod’s works with farmers to grow particular varieties that focus primarily on the quality of flavour and agroecology improvements. Unlike in a conventional system, where the priority is to produce high yield over anything else, and where farmers have no control over what their harvest is worth, the farmers working with Hodmedod’s are given back the control, welcomed into the conversation to set a fair price for their work. Hodmedod’s sources and supplies top quality beans, grains and pulses from British farms working towards creating an agro-ecological model of production. source
SUPPLYING BEANS AND OTHER PRODUCTS FROM BRITISH FARMS. Hodmedod, Britain’s pulse and grain pioneers, works with British farmers to produce quality plant-based wholefoods. For the trial project they bought a tonne of British-grown split fava beans, packed them up and distributed them through community groups and local shops. Each pack contained a postcard with a short questionnaire on the back to collect feedback on the beans. source
NOURISHING THE RELATIONSHIPS THAT SUPPORT THE COMMUNITY Millstone Farm works to nourish the relationships that support our community in Wilton, Connecticut. Millstone Farm is a private, family-owned farm focused on regenerative farming, educational opportunities and innovative technologies that improve the health of our community, our animals and our land. source
FACILITATING SUSTAINABLE RELATIONSHIPS “Smarter By Nature LLC is a regenerative agriculture business that facilitates sustainable relationships between people and the natural environment by providing fresh food and education to our local and online community. Since then, our business has revolved around building better community through food security and helping others grow for themselves as well. It hasn’t been easy. One of the main lessons we learned was the importance of proper planning and maintaining a positive mental attitude when creating healthy business habits for success” source
TAKING THE TIME “Our In Conversion Cotton Capsule represents a new beginning for cotton production at PANGAIA. Made with soft, breathable and lightweight in-conversion cotton grown using regenerative practices—this capsule is a physical manifestation of our next step towards an Earth-positive production model that gives back more than it takes. Our cotton is currently in conversion to regenerative. This is a 5-year-project that involves investment, data collection and training to embed regenerative practices into farming systems alongside our agricultural partner Arvind who has started Regenerative Organic Farming. Their overall sustainable farm operations now extend to more than 100,000 acres and they are planning to expand their farm operations to cover 400,000 acres of farmland and over 100,000 farmers by the year 2022-23. Around 26% of their cotton is sustainable and is being further being scaled up. Source
TIME TO REGENERATE Cotton in Conversion from
Patagonia allows farms growing cotton organically to sell their crop while they are in the process of getting certified. For example a family-owned company in Peru, is extremely committed to organic farming and has a robust program to support farmers who want to transition from conventional to organic. The company is a guaranteed buyer for the cotton in their program and offer technical assistance and a premium to these cotton farmers. source
5- SOCIAL FAIRNESS Social fairness is one of the pillar of regenerative agriculture which aims to increase the living wage standards of farmers and their employees.
PAYING FARMERS MORE First Milk launched a regenerative farming bonus of 0.5p per litre for farmers who submit plans showing how they'll reduce carbon emissions. More than 300 farmers have already been up-skilled through a round of regenerative farming workshops run by First Milk and Farm Carbon Toolkit, across the country. source
FRESH, ECOLOGICALLY GROWN FOOD- FAIR TO PRODUCERS AND EATERS. The Food Connect Foundation weekly boxes of fresh produce and groceries are delivered through its unique distribution system called the City Cousin network. source
IMPROVING LIVELIHOODS IN BALI Practicing regenerative agriculture can bring a significant positive impact for the environment and improve the livelihoods of all communities that depend on it. Regional farmers collaborate around techniques of organic and integrated farm management with the guidance of Little Spoon Farm’s team, while also taking in account their own wisdom passed down from generations, as the means to supply food for the market. Source
SOCIAL FAIRNESS “We agree with movement leaders such as the Rodale Institute, and Regenerative Organic Certified, that Regenerative Organic Agriculture has 3 main pillars: Soil Health, Animal Welfare, and Social Fairness,” says David Bronner, CEO (Cosmic Engagement Officer), Dr. Bronner’s. “ This model provides solutions for socially just labor and production models are important to building a future in which agriculture is contributing to the vitality and health of both people and planet.” David Bronner source
SOCIAL FAIRNESS = CARING FOR EMPLOYEES WELL BEING
SOCIAL IMPACT Mindful Chef supports their suppliers to adopt regenerative practices. Going that step further to restore natural habitats, enhance biodiversity, increase soil quality, reduce CO2 emissions and produce healthier crops, which in turn means more nutrients in food. “Healthy eating starts with the way food is produced. “I think we have got to the point where businesses need to go beyond just reducing their impact, and actually give more back to society and the environment than they take out”. Myles and Giles founded Mindful Chef SOURCE
6- CHANGING THE SYSTEM THROUGH FOOD OR CLOTHING To have a meaningful effect on reducing emissions, many more farmers will need to adopt regenerative principles. Not only in USA, Canada…but also in South America, Africa…
A SHIFT AT SCALE
Ekaterra, the former Unilever brand leading the tea world with purposeful brands like Lipton, PG tips, Pukka, T2 and TAZO®. recently announced that one of its largest brands, TAZO, is embarking on a full transition to a regenerative organic approach; a shift of this scale could mean significant change for an industry grappling with climate-related changes in agriculture, biodiversity, flourishing farmer livelihoods, and recognition of diverse voices and rights. source
SYSTEMIC TRANSFORMATION OF FARMLAND THROUGH FOOD PRODUCTION These mangoes are freshly harvested from an agroforestry farm working toward Regenerative Organic Certification in Nicaragua. “From soups made with beans and lentils that can restore depleted soil to beer brewed with Kernza, a wheat-like grass whose massive, beard-like roots help draw down carbon and preserve topsoil, we’ve launched nearly 30 different products to support alternative ways of growing and making our food” Says Patagonia founder, Yvon Chouinard. source
HELPING FARMERS SHIFT FROM ORGANIC TO REGENERATIVE FARMING Nicaraguan-based B Corp, Sol Simple is the first in the world to acquire the stringent and crucial Regenerative Organic Certified® for fruits. Beyond offering fruits that nourish health, the company is committed to a transparent supply chain and bonding with farmers. Sol Simple has helped thousands of farmers shift from organic to regenerative farming with hands-on education and technical assistance. source
EMPOWERING FARMERS “We start with conventional farming practices to the level that sometimes communities are not even co-ops, so they're not part of a group. So it's individual farmers with one or two acres having 100 or 200 kilos of product available that they might be selling to the middlemen. So we try to work with that community of 100 or 200 farmers to start creating some type of leadership, some type of educational cadence, some type of practices that they can use as a whole and then elevate them to a cooperative level”. Sarela Herrada is the Co-founder and CEO of SIMPLi, source
FLOURISHING COMMUNITIES & ECOSYSTEMS. Caring to generate wellness from start to finish, along with delicious experiences that honor their origins, in order for communities and ecosystems to flourish. source
SERVING A COMMUNITY DEDICATED TO HEALTHY, CONSCIOUS LIVING ORGANIC INDIA is unwaveringly committed to elevating environmental stewardship beyond “sustainable” – incorporating bio-regenerative farming practices that improve the environment with every crop cycle.The mission of serving a community dedicated to healthy, conscious living has resulted in a Vehicle of Consciousness business model based on building beneficial economic, environmental and social ecosystems. source
7- INDIGENOUS PEOPLE LAND, FARMING PRACTICES AND SPIRITUALITY Indigenous people struggle for the acknowledgment of their rights, cultural roots, and heritage— however they hold ancient knowledge.
HONORING OUR ANCESTORS LAND NATIVA Regen is designed to improve soil and water quality and protect biodiversity while helping brands reduce their carbon footprint and reach their sustainability targets. High Desert wool is 100% USA grown Shaniko Wool. Shaniko Wool Company is committed to producing fully traceable and sustainable wool, with an emphasis on honoring the land, water, and animals. source
RECLAIMING OUR ANCESTRAL CONNECTION Leah Penniman is a Black Kreyol educator, farmer/peyizan, author, and food justice activist from Soul Fire Farm in Grafton, NY. She co-founded Soul Fire Farm in 2011 with the mission to end racism in the food system and reclaim our ancestral connection to land. As co-Executive Director, Leah is part of a team that facilitates powerful food sovereignty programs – including farmer trainings for Black & Brown people, a subsidized farm food distribution program for people living under food apartheid, and domestic and international organizing toward equity in the food system. SOURCE
FOR THE ECONOMIC BENEFIT OF INDIGE NOUS PEOPLE Black Duck Foods has a vision to re-develop tradi tional food growing and coun try man age ment processes for the econom ic benefit of Indigenous people and country. Black Duck Foods wishes to establish the Traditional Native Grain Network (TNGN), an independent First Nations led body, to catalyse action around a national traditional grain network of stakeholders committed to healing Country and empowering First Nations economic development. source
BUSH TO BOWL Born from an innate need to nurture Country and share their knowledge of traditional Aboriginal culture, Clarence Bruinsma and Adam Byrne created Bush to Bowl. This 100 percent Aboriginal owned and operated eco bushfood nursery, wholesaler and educational social enterprise is focused on making a change in the way people see, connect and use Country to live on. source
FOREIGN INDIGENOUS COMMUNITIES Guayakí develops long-term partnerships with Indigenous communities and small farmers to harvest yerba mate from the rainforest and forested farmland at fair trade prices. Guayakí Yerba Mate purchases fund their economic sovereignty and land stewardship, which prevents further deforestation of critical forests under threat from political and economic
forces. source
HONORING THE GROWER'S LIVELIHOODS AND SOVEREIGNTY While regenerative agriculture may just be becoming part of our daily vernacular, regenerative practices and ideology are rooted in thousands of years of ancestral knowledge from around the globe. In the simplest terms, regenerative agriculture is a holistic way of growing food that closely mimics nature's design, going beyond simply sustaining natural resources, to replenishing or regenerating them. Emphasizing social fairness and soil health, regenerative agriculture honors the grower's livelihoods and sovereignty, enabling them to optimally steward the land for the future. source
ON A MISSION TO CHANGE COMMON MODERN DAY TRUTHS WITH ANCESTRAL UNDERSTANDING OF THE LIVING An inclusive collective of talented BIPOC farmers, growers, chefs and naturalists who are dedicated to pioneering a return to the holistic practices of our forefathers. Striving to help their diverse community to regain their connection to nature through the creation of products and safe spaces that value agriculture and equality at their core. source
INDIGENOUS SOVEREIGNTY FOR HUMANS AND NON HUMANS At Humming bird springs farm, indigenous Sovereignty means so much more than fighting for basic human dignity. It means ordering our world in accordance to our ancestral lifeways, it means centering our food, our land, our ceremony, our language, our cosmology, our community, our history, and so much more in the sacred lifeways we have continued since time immemorial. One of our biggest goals is native biodiversity. In an area that is over-run with monoculture farms that are using modern agricultural practices, we are converting a 120-year old peanut farm into a biodiverse, native food forest. In 1.5 years we have re-introduced 131 native species to Hummingbird Springs farm, and that number is continually growing. source
HONORING MOTHER EARTH Mother Earth Christy Dawn is committed to practices that honor Mother Earth and all her people. We are all related, each of us interconnected parts of a greater whole. We aim to live and work in harmony with nature, so that all may benefit. Our prayer is that our practices and products inspire others to remember and celebrate their innate
connection with one another, and with the natural world. Source
Bonus : the regenerative business model canvas. Full document (here)
THE REGENERATIVE BUSINESS MODEL
(V5)
THE REGEN BMC PITCH AT CHANGENOW, MARCH 2024
WORLD’S LARGEST COMPANIES DEPEND ON NATURE
S&P Global Sustainable data shows that 85% of companies in the S&P Global 1200 — an index that covers the 1,200 largest companies across North America, Europe, Asia, Australia and Latin America — have a significant dependency on nature across their direct operations.. SOURCE
COMPANIES NEED TO CONTRIBUTE TO NATURE REGENERATION ! Adopting a systemic, holistic approach to resolving these major issues contemporary is more important than ever. Without denying the importance to treat the symptoms, tackle the root causes of contemporary social and environmental issues appear essential. SOURCE
ONLY 20% OF NON PROFIT ORGANISATIONS CONSIDER THAT THE ECOSYSTEMIC APPROACH IS AT THE HEART OF THEIR FOUNDATION
CORPORATE REGEN CSR ANNOUNCEMENTS & BUSINESS AS USUAL REGEN PRODUCTS REGENERATION IS EMBEDDED IN THE BUSINESS MODEL GOING BEYOND BUSINESS AS USUAL AT PRODUCT LEVEL
REGENERATION: GIVING ALL LIVING BEINGS (INCLUDING HUMANS) THE RESOURCES ENABLING THEM TO REACH THEIR FULL POTENTIAL IN THEIR ENVIRONMENT.
4 INNOVATION PATHS
SOBRIETY
REGENERATION
Living LESS from nature
Living PROSPEROUSLY connected with Nature
ANTHROPOCENTRISUM BIOCENTRISUME
PLURICENTRISUM ECOCENTRISUM
INTÉGRATION
SEGREGATION
DEGROWTH
ADAPTATION
Living in nature without overwhelming stuff
Living with nature in a SUSTAINABLE way
THE RISE, FALL, AND RISE AGAIN OF ECO-ACTIVE CONSUMERS In 2023, sustainability-conscious shopper segment rebounded to represent 22% of shoppers, compared with 18% in 2022 and 22% in 2021. These consumers spend almost $500 billion in the FMCG market each year, with this projected to reach $1 trillion by 2027. That said, 43% of overall respondents say that financial constraints are making it harder for them to act sustainably. source
THE BUSINESS MODEL CANVAS IN USE
INTEGRATION THE REGENERATIVE BUSINESS MODEL CANVAS
THE BUSINESS MODEL CANVAS
SEGREGATION
NON PROFIT BUSINESS MODEL CANVAS
THE SUSTAINABLE BUSINESS MODEL CANVAS
GOING ONE STEP FURTHER THAN CIRCULAR ECONOMY
However, there is an urgent call to refigure circular economy based on overall non humans (and humans) well being. source
LIVING BEINGS CAPABILITIES
N ATURAL RESSOURCES
THE REGENERATIVE BUSINESS MODEL
Our Business Model Canvas of the Regenerative company – (REGEN)BMC – makes it possible to identify areas of degeneration, he potential for regeneration of a company's economic activity and to identify new regenerative products and services to be launched i n a collaborative approach with a set of stakeholders brought together. It is a process structured over 5 workshops which allows each entity involved in the value chain of a product/service to integrate the socio-economic services to be provided into its own area of responsibility . Each stakeholder is thus able to anticipate the new processes to be implemented in shared governance. We are developing sectoral consulting versions of REGEN BMC to meet the specific needs of businesses and local authorities: food, fashion, alcohol, construction, tourism, banking and digital. And a coaching version of REGEN BMC for start-ups .
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THE REGENERATIVE BUSINESS MODEL WORKSHOPS
20K euros
Workshop 1 – Understanding the degenerative value chain
Workshop 2 - Engaging new stakeholders together in a 5 to 10 years regenerative mission (including future regenerations and giving a voice to nature) Workshop 3 – Mutual benefits captured in a value proposition Workshop 4 – Strategic planning towards regeneration with transitional product Workshop 5 : Action plan and kpi’s
You can check it out on miro : REGEN BMC https://miro.com/app/board/uXjVPLedpYo=/
February 2024 workshop RUNGIS & CO
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JOIN THE TEAM #WEAREALIVE #NOUSSOMMESVIVANTS
You can discover the Regenerative Business Model Canvas (REGEN BMC) here https://miro.com/app/board/uXjVPLedpYo=/
Jérémy Dumont, strategic planner and founder of we are alive. Paris France
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