REGENERATIVE BRANDS PART 1 - THE CLIMATE SOIL STORY
Reminder : The regenerative business model canvas in agriculture. Full document (here) 5- TAKING PRIDE IN DISTINCTIVE SOIL PRACTICES 6- TAKING PRIDE IN DISTINCTIVE SEA PRACTICES BONUS : THE REGENERATIVE BUSINESS MODEL Reminder : what is regeneration ? Full document (here) PLAN OF THIS TREND REPORT - PART 1 - THE CLIMATE SOIL STORY WE ARE ALIVE 0- TOWARDS REGENERATION 1- CIRCULAR DESIGN TO REDUCE IMPACTS 2- CLAIMING REDUCED CARBON EMISSIONS 3- CAPTURING CARBON EMISSIONS FOR CONSUMERS 4- FEATURING REGENERATIVE AGRICULTURE
WE ARE ALIVE
Predation Regeneration Our ambition : a collective mental model shift
Our vision
The regenerative economy requires a change of mental model. Putting an end to the predation of natural, human and also financial resources. Adopting regeneration in a logic of taking care of the living. And a change of economic model to address both short-term and long-term issues. Finally, it calls for a re-alignment of stakeholders at the local level to jointly deliver socio-ecosystemic services with a change in governance to give a voice to all stakeholders in the quality of life in a territory, including nature and future generations, since we are all alive. Health, well-being and social justice are at the heart of the approach.
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OUR APPROACH: POPULAR ECOLOGY
SUPPORTING HUMAN BEINGS IN THE EVOLUTION OF THEIR BEHAVIORS through the reconnection with nature
TRANSFORMATION Mindset shift. (Re)connecting humans to nature Encouraging behavior changes by acting on humans factors such as motivation, emotions and imaginaries. Increase collaboration.
INNOVATION
Business shift to regenerative models making ecological alternatives viable. Design regenerative products / services. Form regenerative coalitions.
Our workshops
1- The Human Factor fresk HERE 2- The emotion fresk HERE 3- The imaginaries fresk HERE 4- The Regeneration Camps HERE And the regenerative business model (Regen BMC) HERE
The purpose of our workshops
● The Human Factor Fresk (3h) - to encourage new behaviors by exploring 10 factors of behavior change, from cognitive biases to motivations within your company, your local community or a project team. Based on GIECO cognitive sciences expertise. ● The Emotions Fresk (3h) - to cultivate emotional intelligence, set teams in motion based on emotions motivating them to act collectively. Based on Aaron Beck cognitive therapy. ● The Imaginaries Fresk (3h) - to project your territory, your company, your brand and your products into a responsible and desirable future, through 4 relationships with nature from IPBES. ● The Regenerative Enterprise Business Model Canvas (4h) and it’s 5 workshops (5 days) - to design regenerative products, services and projects that will transform organizations within their ecosystem by providing socio-ecosystem services such as: soil, biodiversity, quality of life, fair remuneration, etc.
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0 - Towards regeneration
The urgency of regeneration
Planetary boundaries have already been crossed for biodiversity and land change.
THE NEGATIVE IMPACT OF INTENSIVE AGRICULTURE ON SOILS
Growing food through intensive industrial methods has devastated our soils. Forecasts have predicted that global topsoils will deplete in 60 years at our current rate (source)
A 2008 report entitled "Global soil degradation" estimated that land degradation (about 2 billion hectares of land worldwide) affects 38% of the world’s cropland and has reduced water and nutrient availability (quality and access).
THE STATE OF BIODIVERSITY
At least 10,000 species are going extinct every year. Addressing the long-term consequences of biodiversity loss through the lens of this level is critical in fighting to work against species extinction for global health.
This map (NatureMap Explorer) focuses on the Global and Ecoregion levels of Biodiversity. Many others are available, including the World Database of Key Biodiversity Areas and the Global Forest Watch map.
THE URGENCY OF REGENERATION
It is therefore imperative for companies to turn to regenerative models and not only reduce their negative externalities (its not greenwashing it’s just maths)
Note from Nous Sommes vivants on “the living” HERE
REGENERATIVE AGRICULTURE GAINING MOMENTUM IN THE MEDIA
Regeneration.org (book)
Regeneration mission (documentary)
Apricot Lane Farms, Farm and documentary
FARMERS ARE GOING REGENERATIVE
The farm carries three certifications: Organic, Biodynamic, and Regenerative Organic. Several of restored habitat areas of the farm are Certified Wildlife Habitat. https://www.apricotlanefarms.com/about-the-farm/
WHAT IS REGENERATIVE AGRICULTURE ?
There is no consensus on a definition. -Some definitions are process based to define a singular agriculture (like organic agriculture). -Some definitions are outcome based to define what types of agriculture are regenerative. Variations in Definitions of Regenerative Agriculture
Source Note : Research has observed that application of synthetic and artificial fertilizers contribute to climate change through (i) the energy costs of production and transportation of the fertilizers, (ii) chemical breakdown and migration into water resources and the atmosphere; (iii) the distortion of soil microbial communities including the diminution of soil methanothrops, and (iv) the accelerated decomposition of soil organic matter.
WHAT IS REGENERATIVE AGRICULTURE ? “A system of farming principles and practices that increases biodiversity, enriches soils, improves watersheds, and enhances ecosystem services” . Terra Genesis International, 2020. “Regenerative Agriculture” describes farming and grazing practices that, among other benefits, reverse climate change by rebuilding soil organic matter and restoring degraded soil
biodiversity – resulting in both carbon drawdown and improving the water cycle. regenerationinternational
Holistic management focuses on restoring degraded grasslands, managing land in concert with natural resources
to reverse desertification and achieve economic, environmental and social benefits thereby Source
Regenerative agriculture practices
Regenerative agriculture is a subdivision of organic agriculture. It takes the best of organic farming, and expands on its principles by looking at what are the best practices to promote the health of soil, animals, labor and farmers. And unlike organic farming, regenerative farming is not geared towards conservation, but rather towards improvement, especially for future generations.
REGENERATION IMPROVES SOIL CAPABILITIES
ALL POSITIVE IMPACTS OF REGENERATIVE AGRICULTURE The benefits of regenerative agriculture include:
● Increased soil organic matter and biodiversity. ● Healthier and more productive soil that is drought- and flood-resilient. ● Decreased use of chemical inputs and subsequent pollution. ● Cleaner air and water. ● Enhanced wildlife habitat. ● Carbon captured in the soil to combat climate variability.
REGENERATION IMPROVES ECOSYSTEMS BIOCAPACITIES
INVESTING IN REGENERATION BEYOND SUSTAINABILITY Instead of fixing problems, investors focus on generating new potential — novel business models, innovative food products and eating innovations, new agricultural approaches, and enterprise ecosystems that are deeply in harmony with the long term story of the place.
1- CIRCULAR DESIGN TO REDUCE IMPACTS 2- CLAIMING REDUCED CARBON EMISSIONS 3- CAPTURING CARBON EMISSIONS FOR CONSUMERS 4- FEATURING REGENERATIVE AGRICULTURE 5- TAKING PRIDE IN DISTINCTIVE SOIL PRACTICES 6- TAKING PRIDE IN DISTINCTIVE SEA PRACTICES Reminder : The regenerative business model canvas. Full document (here)
1- CIRCULARITY TO REDUCE BRAND IMPACTS The third principle of circular economy is to regenerate nature. Yet circularity is essential but not sufficient for regeneration. A circular economy makes use of various strategies such as reducing, reusing and recycling that together eliminate waste, lower material and resource consumption and reduce greenhouse gas emissions. To be regenerative the process needs to go beyond restauration with multiple - integrated - holistic - positive contributions (climate AND biodiversity, soils AND water, nature AND humans, overall well being / health of living beings).
WE STAND FOR REGENERATION “Our vision is circular and regenerative; we aim at restoring the environmental balance between human beings and nature, giving back what we already received ” - Davide Bollati, Chairman of Davines. WE STAND for regeneration with regenerative organic Barbera grape pomace extract from Mr. Cunials vineyard in Parma. Source
THE FUTURE OF FASHION IS REGENERATIVE BY DESIGN. Stella Mc Cartney believe’s that the future of fashion is circular – it will be restorative and regenerative by design and the clothes we love never end up as waste. For biological materials, such as cotton, cellulose and wool, to meet the standards of the circular economy, they not only need to be produced in a way that they can safely become soil nutrients (i.e. green chemistry), but also need to be farmed in a regenerative way. Source
We believe that a modern business is one that benefits the economy, society and the environment. We strive to make this happen by using innovative materials, promoting restorative farming practices and designing products that are made to last.
REGENERATIVE AND RENEWABLE As part of their Autumn/Winter 2022 collection UGG Classic launches shoes made with regenerative and renewable materials. The design of the Classic Mini Regenerate also includes UGG Sugarcane Outsole foam made with renewable sugarcane. “It’s our first ever classic style UGG boot to feature sheepskin sourced from a farm that practices regenerative principles” - Atkins Ranch. Source
REDUCING TRAVEL Limiting the distance of their
ingredients travel is a priority! Their wheat is grown only 2 miles from the mill where it becomes flour. The mill is only 85 miles away from the Moonshot snacks. With less time on the road, their ingredients aren’t just climate-friendly, they deliver snacks with fresher, bolder flavors as well. Source bakery where this flour is transformed into delicious
The principles of regeneration White Oacks farm zero-waste production system. NOTHING GOES TO WASTE
Meats, organs, and bones are sold to customers for consumption, and hides are tanned for leather or dehydrated for pet chews. To complete this picture of full carcass utilization, beef fat is rendered on-farm to later be crafted into tallow goods like soaps, salves,
Foaming Tallow Hand Soap!
candles, and moisturizers.
Source
The principles of regeneration
2- PRODUCTS CLAIMING REDUCED CARBON EMISSIONS Regenerative agriculture improves the soil's capacity to sequester carbon from atmosphere. Some brands are on a carbon mission to reduce emissions. Among those some aim for net zero by 2030. Since for clothing and food brands 70% of emissions come from farming, new farming methods are the solution. Regenerative to the general public is a romantic notion. But carbon is real.
LAND TO MARKET CARBON SEQUESTRATION The wool–which The North Face is using in a new beanie is produced in a way that allows the ranchers to sequester large amounts of carbon as they raise sheep. Many farms can work to reduce carbon, since plants absorb it. Measures like planting fallow fields, layering compost, and planting trees made it possible for Bare Ranch to save 4,000 metric tons of CO2, which is about the same as the emissions from around 850 cars.
Source
The Savory Institute, AGW restricts the use of glyphosate (the active ingredient in ubiquitous weedkiller Roundup) and goes a step further in requiring farms to eliminate nitrogen fertilizer, too
TRACKING CARBON EMISSIONS Most of growers product’s carbon emissions come from growing the actual wool. Smartwooll growers are using the Regenerative Index from ZQRX to help them measure and improve how much they give back as they offset carbon, and restore waterways, protect native species, and enhance local communities. So not only will this help cut down on carbon emissions, but it helps regenerate soil while building a sustainable future for Merino farming. Source
EILEEN FISHER REGENERATIVE PROGRAM FOR WOOL SOURCING. Eileen Fisher brand has been sourcing merino wool with OVIS XXI, a B Corp based in Argentina, that manages a collaborative network of producers that implement EOV™. “Regenerative agriculture is leading to carbon sequestration , drought resistance, and plenty of grass for the sheep to graze” says Megan Meiklejohn, Sustainable Materials & Transparency Manager. Source
The Savory Institute, AGW restricts the use of glyphosate (the active ingredient in ubiquitous weedkiller Roundup) and goes a step further in requiring farms to eliminate nitrogen fertilizer, too
CARBON NEUTRAL LEATHER BAGS FROM REGENERATIVE SOURCING AND IMPROVED TRANSPORTS AND PACKAGING
From a carbon-neutral tannery in Germany to a carbon-neutral factory in Somerset, the entire journey offsets all carbon emissions in the production process. Mulberry has partnered with the World Land Trust to further offset the transport and packaging of Lily Zero Collection. Source The Savory Institute, AGW restricts the use of glyphosate (the active ingredient in ubiquitous weedkiller Roundup) and goes a step further in requiring farms to eliminate nitrogen fertilizer, too
Inspired by the traditional Mexican Barbacoa style of slow cooking meat, their 100% grass-fed Beef is seasoned with a few flavorful spices. An LCA study, at White Oak Pastures, found that the 3,200-acre farm stored enough carbon in its grasses to offset not only all of the methane emissions from its grass-fed cattle, but also much of the farm's total emissions. With national distribution at Whole Foods Market, it’s EPIC’s highest selling beef product. Source
OFFSETTING 80% OF FARM GREENHOUSE GAS EMISSIONS THROUGH REGENERATING SOIL PRACTICES.
CARBON NEUTRAL BUTTER TURNING MANURE INTO ENERGY
Sourced from humanely-treated, pasture-raised cows on small family farms. Every product butter - milk is 100% carbon neutral through bio and regenerative agriculture and turning cow manure into renewable energy right on the farm—and in doing so, are significantly reducing the amount of methane emissions along the way. Source
CARBON NEUTRAL MILK - ACHIEVED ONLY THROUGH FARMING PRACTICES
Founder Albert Straus and seaweed-supplement maker Blue Ocean Barns demonstrated a dramatic climate change solution, reducing dairy cows’ enteric methane emissions an average of 52% and up to 90% by supplementing the cows’ diet with a specific red seaweed (Asparagopsis taxiformis) in the first U.S. commercial trial on a dairy farm in 2021. The red seaweed has the potential to reduce cows’ enteric methane emissions up to 95%. This is accomplished by feeding the dairy cows roughly one ounce of red seaweed as part of their regular 45-pound diet. On top of organic regenerative practices. Source
PLANT BASED ALTERNATIVES, NATURALLY CARBON NEUTRAL Wide Open Agriculture has developed an eco-friendly plant based protein from Australian Sweet Lupin, a legume crop similar to soybeans, but with a higher fibre and lower fat content. The protein is designed to have a low carbon footprint, and can be farmed using regenerative farming systems. The “techno-function and eco-credentials” of the product have been highlighted by the Company as competitive advantages compared to other similar products. SOURCE
WINE CAN ALSO BE CARBON NEUTRAL ! Since its first organic vineyards were planted in 1987, Bonterra Organic Estates has demonstrated farming organically at scale is possible using regenerative organic practices–including sheep grazing, cover cropping, applying compost, and more. Bonterra also proudly carries the Climate Neutral Certification and was the first to craft nationally available, organically grown Climate Neutral Certified wines. As a TRUE Zero Waste certified business, the winery diverts more than 98% of all waste from landfills or incineration. SOURCE
3- CAPTURING CARBON EMISSIONS FOR CONSUMERS Projects contributing to net zero goals and possibly generating offsets vary a lot by project type (renewable energy, carbon capture & storage, avoided deforestation), type of action on carbon emissions (reduction, removal) and features (notably whether carbon is stored or not with implications for the permanency of abatement effects). What’s new is that consumers can contribute to those through their daily shopping.
FARMED FOR OUR FUTURE TO REVERSE CLIMATE CHANGE
HappyBaby Organic & Regenerative line of baby food is made with ingredients that are Farmed for Future— ingredients inside come from farms that apply regenerative agriculture practices that, at scale, help to sequester carbon and reverse climate change. They are committed to a movement towards a happier and healthier future for our children. They source oats from a ROC™ Silver farm meeting the highest standards in the world for soil health, animal welfare, and farmworker fairness. Source
EATING REGENERATIVE ORGANIC OATMEAL IS BETTER FOR THE PLANET.
This is the case because there are no chemical fertilizers and pesticides and healthy, organic soil has the ability to capture more carbon from the atmosphere and reverse climate change. No glyphosate, GMOs, or any other funny business—just good oats grown in healthy soil on biodiverse farmland. Folks at Stuart McMillan and the staff at Nature's Path managed to get Regenerative Organic Certified. Regenerative Organic Certified oats and oatmeal from nature’s path organic are available at major retailers nationwide. Source
PERENIAL GRAINS ARE FIT FOR CLIMATE, NITRATES AND THE SOIL According to Whole Foods Market, grocery grains are refocusing on the environment in 2022, emphasizing grains grown via agriculture practices and farming processes that help address soil health. One such grain on the Whole Foods Market trend list is Kernza, the first commercially-viable perennial grain in the United States. It has a long, dense root system that can greatly reduce nitrate-nitrogen leaching and deliver other environmental benefits to soil, water and climate. It is also one of sixteen new perennial and winter crops and cropping systems being developed and improved by the University of Minnesota’s College of Food, Agricultural and Natural Resource Sciences (CFANS) Forever Green Initiative (FGI). Source
CARBON SEQUESTRATION BY THE ROOTS
The crop's roots grow long and deep, making the soil healthier for other plants. It also draws carbon out of the atmosphere and into the dirt. In terms of what it does for the actual beer, Kernza adds a subtle spiciness that complements the beer's crisp and floral notes. Source
CONSUMERS CAN MEASURE CARBON IMPACT WITH OATLY Oatly was among the first brands to see success with oats as an alternative milk base, and now they’re further setting themselves apart on shelf with the use of a carbon label. The calculations for a product’s rating include everything in the product lifespan from farm to store and everything in between (like packaging and transport). The rating is prominently displayed on the front of every milk carton, with more information offered on their website. Source
REDUCING CONSUMPTION ENVIRONMENTAL IMPACT
Reewild has built technology that enables customers to instantly track, reduce and offset their carbon footprint. With the click of a button, Reewild’s technology simply outlines itemised carbon scores throughout a product’s life cycle. This allows the customer to immediately offset their exact carbon footprint by supporting products from regenerative agriculture. The technology, an industry first, allows both the brand, retailer and consumer to become carbon neutral or go climate positive. Source
Learn about the provenance of your grocery products and understand their emission source, from farm to fork.
THRIVE MARKET, by curating and developing regenerative products, including 47 newly added regenerative items last year, has helped drive the return to farming practices that are inherently climate conscious. Source CLIMATE POSITIVE GROCERY STORE FOR CLIMATE ACTIVE CONSUMERS
CARBON NEUTRAL PRODUCTS ADDING UP TO CARBON NEUTRAL RETAILERS
The Wild Hare Group is now offering its retail partners the opportunity to integrate Reewild's carbon scoring and tracking app. The technology allows both the brand, retailer and consumer to become carbon neutral or go climate positive. The Wild Hare Group has engaged in regenerative agriculture incorporating ingredients that have been designed to minimise carbon output. For instance, Wild Hare’s products use traditional UK grains that require 50% less water than commercial wheat, and this is supplemented by offering soil audits to ensure ongoing fertility while monitoring nutrients. Further along the chain, other sustainable approaches such as not using plastic packaging helps to enhance the environmental positives. Source
4- FEATURING REGENERATIVE AGRICULTURE Brands aim at delivering various ecosystem services at once : removing carbon dioxide from the air and improving soil health. Indeed the key to soils reaching their full potential to store carbon is keeping soils healthy. A set of graphics from Climate Central show the maximum amount of carbon dioxide that cropland soils in each state could absorb annually through adoption of practices that promote soil health. https://www.climatecentral.org/graphic/farmers-markets?graphicSet=State
REGENERATIVE AGRICULTURE THE MAIN REASON TO BUY THE PRODUCT
All Range Revolution leathers are coming from lands that are regenerating soils and increasing biodiversity on rangeland ecosystems. There is no “regenerative” beef industry without whole carcass utilization. Let’s get there, together. Cate Havstad-Casad CEO, Range Revolution source.
SOIL MATTERS
2018 Annie’s limited-edition version uses organic wheat and oats grown on Casey Bailey’s farm in Fort Benton, Montana., exclusively available at Sprouts. Regenerative practices including cover cropping and extended crop rotation (two organic rotational crops: wheat and oats) Grower Casey Bailey explained that working with Annie’s is to prioritize soil health. SOURCE
Each new products contains a blend of two organic rotational crops: wheat and oats in Bunny Grahams and wheat and peas in Elbow Pasta & Cheddar.
FEEDING CHICKENS WITH ONLY GRASS
“Regenerative is the new standard for human health and planet benefits, and as a company, it furthers our mission of making nourishing foods for people and the planet. Practices include increasing biodiversity by planting trees and perennials, creating a diverse feed blend for their unique, heirloom chicken breed that incorporates small grain cover crops and no-till techniques. Source
Kettle & Fire partnered with family farms practicing regenerative farming to source their bone broths including Cooks Venture (a heritage breeding company and poultry farm in Northwest Arkansas)
100% GRASS FED BEEF Hickory smoked wild cranberry beef stick are 100% Grass Fed Regenerative Beef, water, cranberries (cane sugar and sunflower oil), 2% or less of the following: sea salt, cane sugar, natural spices, mustard, garlic, and celery juice powder. Source
GOING BEYOND USDA CERTIFIED ORGANIC STANDARDS Kalona SuperNatural Organic Whole Milk Plain Yogurt is from 100% grass-fed cows on small family farms that restore the environment. To be certified organic, cows must be grazed on pasture for a minimum of 120 days per year. They went beyond this organic standard. They describe their farms as e cological oasis that rejuvenate soil, protect watersheds, and store carbon. Source
CERTIFIED REGENERATIVE “Our approach to regenerating the soil through our planned grazing of both the dairy cattle and the chickens, and our holistic approach to farming is both good for the land, and good for people. We are putting carbon back into the soil, sequestering that carbon in an effort to reverse climate change” “ We are building our soil, our own carbon farm, from the ground up, utilizing cows and chickens to move carbon out of the atmosphere and back into the Earth’s soil. This is our regenerative, organic approach”. Source
TABLAS CREEK VINEYARD BIO & REGENERATIVE AGRICULTURE
Biodynamic/regenerative practices used at Tablas Creek include a flock of 290 sheep and alpacas who are moved through the vineyard in a managed way to weed and fertilize it.s Creek is the First Regenerative Organic Certified™ Winery in America
AS REGENERATIVE AS IT GETS
Raising buffalo as nature intended is as regenerative as it gets. As Dan O'Brien states, “We were practicing regenerative agriculture before it was cool”. Grazing bison help restore prairie ecosystems, whereas grazing cattle can damage native grasses At Wild Idea Buffalo Company they have raised the stakes in how animals are raised for food. In addition to their large landscape-grazing model, where bison graze 365 days a year on the prairie, the other key components include:
● 100% Grass-Fed/Grass-Finished ● 100% Antibiotic & Hormone Free ● 100% Herbicide & Pesticide Free ● 100% GMO Free ● 100% Humanely Field Harvested SOURCE
These boots from Patagonia are made from durable, high-quality bison leather from Wild idea Co
REGENERATING THE WORLD Groundwork's mission is to source and share exceptional, organic coffee that inspires people to work hard, dream big, and impact the world. And they recently launched their first Regenerative Organic Certified Coffee. All of Groundwork's coffee comes from smallholder farms or half acres lots - they focus on sourcing from family-owned farms. SOURCE
Regenerative Organic Certified™ Nicaragua Cooperativa Sacaclí
RE-GEN-ALE IS SO PROUD TO BE REGENERATIVE IT IS NAMED AFTER IT
It’s the first traceably sourced beer to address climate change through agriculture using Indigo Carbon, a program that provides growers with a financial incentive to store carbon in their soils ! It features malt from Epiphany Malt in North Carolina, a maltster dedicated to embracing regenerative farming, and regeneratively grown wheat from Kansas-based farmer, Doug Keesling, who has implemented regenerative growing practices for 20+ years! Regenerative growing practices – like cover cropping, increased crop diversity, not tilling the land, reducing pesticide and fertilizer use, and integrating livestock – remove carbon dioxide from the air, improve soil health and add to grower profitability. source
REGENERATIVE PRODUCTS MAKE A REGENERATIVE BRAND
Patagonia was a pioneer in the corporate social responsibility movement with Bcorp, and they continue to be a leader in many ways. Patagonia raised the bar for environmentally responsible production, starting with their transition to all organic cottons back in the 90s, now regenerative organics. Recently they have launched a program with 250 farmers to produce certified bio and regenerative coton. source
The principles of regeneration 5- TAKING PRIDE IN DISTINCTIVE SOIL PRACTICES Some brands have made the choice to communicate on their regenerative practices as a distinctive feature to gain consumer preference. The focus is on these practices rather than on a specific consumer benefit.
SOIL PRACTICES
CROP ROTATION
Consumers are looking for regenerative agriculture practices such as crop rotation to be identified on products like this one from Varietal Crop Crackers. Alpha Food Labs sells Varietal Crop Crackers, which offers the crop rotation list on each package for years 1 to 3. For example, its year 2 crop rotation crackers list is Dark Northern spring wheat, millet and flax. Source
FROM SEED TO SOIL, FIELD TO FRYER, CUT TO CRUNCH
Spudlove fifth-generation farming family making thick-cut organic potato chips from regeneratively grown potatoes “Good potatoes take time and care to grow, and skipping steps has never really been our style. That's why we adhere to longer crop rotations and careful cover crop selection: (we call it “green manure!”), to help reduce disease, protect the soil and increase fertility on all our organic fields keeping our soil healthy and happy for generations to come”. Source
SpudLove Recognized by Whole Foods for Regenerative Agriculture Practices and Award Winner
MORE CROP PER DROP
"Farmers trained to use System of Rice Intensification (SRI) methods, which we call More Crop Per Drop™, have demonstrated that it is very feasible to generate important economic and environmental benefits like increasing yields of traditional varieties, reducing water use and methane emissions and also be regenerative." Lotus Foods Co-Founder Caryl Levine. Source
GROWING SECOND CROPS The wild jackfruit they harvest comes from the forests of India, a naturally organic growing region that doesn’t require irrigation, and where no pesticides or herbicides are used. Jackfruit is a shade crop and can be intergrown with other crops to provide shade and create a regenerative eco-system, which means there are opportunities for farmers to grow secondary crops that will not only increase their revenues but also enrich the soil by replacing nutrients. Source
NITROGEN FIXATION IN SOIL
Shaka Tea introduces mamaki, an herb from Hawaii, with regenerative abilities to fix nitrogen in the soil. Shaka Tea is the first line of Hawaii-grown, herbal iced teas on the market brewed with mamaki, which is only found and grown one place in the world - the Hawaiian archipelago. They support sustainable farming and regenerative agriculture
Source
COMPANION PLANTING LEADING TO BETTER BEAUTY PRODUCTS
Nestled in a vast agricultural landscape just outside Parma, Italy, the new European Regenerative Organic Center incorporates practices such as companion planting (growing two crops close together) and composting across its 25-acre research garden. A partnership between the Davines Group and the US-based Rodale Institute aims to share regenerative practices with farmers who grow plants like elderberries used in products such as Comfort Zone's Sacred Nature Hydra Cream. SOURCE
RESTORING THE SOIL “Regenerative practices can improve the land’s resiliency and the health of waterways. We are farming to try to leave the land better than we found it” Vital Farms
PERDUE PASTURE-RAISED CHICKENS Pasture-raised chicken is a chicken that was raised in a pasture covered with grass and other plants that is at least 108 sq feet of outdoor space. Pasture-raised chickens are able to bop around and peck the ground for seeds, worms, and other grains from the soil. Their waste fertilizes the soil, rather than fall from one cage to another like we have seen many times with factory farming. According to USDA Perdue chickens have spent at least 51% of their life cycle on pasture. Organic chickens are raised free range certified organic farms, not regenerative. Source.
The mobile abattoir eliminates the need for live transport.
Whilst On-Farm Processing will always provide superior meat quality to traditional static abattoirs through the simple process of removing live transport stress, the best beef can only come from the best farms adopting the best farm management practices. Provenirs ensures that all of the livestock processed through its mobile abattoir are raised in ways that support the regeneration of the land’s ecosystems and biodiversity. Provenir supports farmers who are practicing regenerative farming techniques to restore the land Source
The principles of regeneration ocean 6- TAKING PRIDE IN DISTINCTIVE SEA PRACTICES Ocean farming produces positive system impacts by restoring and healing systems. Ocean farmers have measured increased oxygen levels, decreased carbon and nitrogen levels, species of marine life returning to the areas that haven’t been seen in decades. However regenerative ocean farming seems limited to Kelp with its specific properties.
NOBLE OCEAN SEAWEEDS FARMERS
Seaweeds are a nutritious ingredient that contain high amounts of omega-3, potassium, iron, calcium and fibre. Many chefs and other food designers are now actively sourcing ingredients that are both nutritious and nature-positive. Source
Photo by Eva Helbaek Tram, Havhøst.
OCEAN FARMED KELP The world's first Kelp Burger - now with 50% less plastic, packed in a home compostable paper box! Featuring a 100% plant-based, non-GMO, soy-free, gluten-free burger created from ocean farmed kelp, mushrooms, and superfoods. Since launch AKUA has used 40,000 pounds of regeneratively ocean farmed kelp responsible for removing 2,000 pounds (1 ton) of carbon from our oceans. Source
FIGHTING CLIMATE CHANGE By growing and eating more kelp we can help fight climate change & improve the health of our oceans. At Barnacle we turn kelp into food, to make a brighter future for our oceans and communities.
PERUVIAN SCALLOPS REGENERATIVELY FARMED BY SEATOPIA
ORGANIC REGENERATIVE KELP IN SNACKS
Bonus : the regenerative business model canvas. Full document (here)
THE REGENERATIVE BUSINESS MODEL
(V5)
THE REGEN BMC PITCH AT CHANGENOW, MARCH 2024
WORLD’S LARGEST COMPANIES DEPEND ON NATURE
S&P Global Sustainable data shows that 85% of companies in the S&P Global 1200 — an index that covers the 1,200 largest companies across North America, Europe, Asia, Australia and Latin America — have a significant dependency on nature across their direct operations.. SOURCE
COMPANIES NEED TO CONTRIBUTE TO NATURE REGENERATION ! Adopting a systemic, holistic approach to resolving these major issues contemporary is more important than ever. Without denying the importance to treat the symptoms, tackle the root causes of contemporary social and environmental issues appear essential. SOURCE
ONLY 20% OF NON PROFIT ORGANISATIONS CONSIDER THAT THE ECOSYSTEMIC APPROACH IS AT THE HEART OF THEIR FOUNDATION
CORPORATE REGEN CSR ANNOUNCEMENTS & BUSINESS AS USUAL REGEN PRODUCTS REGENERATION IS EMBEDDED IN THE BUSINESS MODEL GOING BEYOND BUSINESS AS USUAL AT PRODUCT LEVEL
REGENERATION: GIVING ALL LIVING BEINGS (INCLUDING HUMANS) THE RESOURCES ENABLING THEM TO REACH THEIR FULL POTENTIAL IN THEIR ENVIRONMENT.
4 INNOVATION PATHS
SOBRIETY
REGENERATION
Living LESS from nature
Living PROSPEROUSLY connected with Nature
ANTHROPOCENTRISUM BIOCENTRISUME
PLURICENTRISUM ECOCENTRISUM
INTÉGRATION
SEGREGATION
DEGROWTH
ADAPTATION
Living in nature without overwhelming stuff
Living with nature in a SUSTAINABLE way
THE RISE, FALL, AND RISE AGAIN OF ECO-ACTIVE CONSUMERS In 2023, sustainability-conscious shopper segment rebounded to represent 22% of shoppers, compared with 18% in 2022 and 22% in 2021. These consumers spend almost $500 billion in the FMCG market each year, with this projected to reach $1 trillion by 2027. That said, 43% of overall respondents say that financial constraints are making it harder for them to act sustainably. source
THE BUSINESS MODEL CANVAS IN USE
INTEGRATION THE REGENERATIVE BUSINESS MODEL CANVAS
THE BUSINESS MODEL CANVAS
SEGREGATION
NON PROFIT BUSINESS MODEL CANVAS
THE SUSTAINABLE BUSINESS MODEL CANVAS
GOING ONE STEP FURTHER THAN CIRCULAR ECONOMY
However, there is an urgent call to refigure circular economy based on overall non humans (and humans) well being. source
LIVING BEINGS CAPABILITIES
N ATURAL RESSOURCES
THE REGENERATIVE BUSINESS MODEL
Our Business Model Canvas of the Regenerative company – (REGEN)BMC – makes it possible to identify areas of degeneration, he potential for regeneration of a company's economic activity and to identify new regenerative products and services to be launched i n a collaborative approach with a set of stakeholders brought together. It is a process structured over 5 workshops which allows each entity involved in the value chain of a product/service to integrate the socio-economic services to be provided into its own area of responsibility . Each stakeholder is thus able to anticipate the new processes to be implemented in shared governance. We are developing sectoral consulting versions of REGEN BMC to meet the specific needs of businesses and local authorities: food, fashion, alcohol, construction, tourism, banking and digital. And a coaching version of REGEN BMC for start-ups .
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THE REGENERATIVE BUSINESS MODEL WORKSHOPS
20K euros
Workshop 1 – Understanding the degenerative value chain
Workshop 2 - Engaging new stakeholders together in a 5 to 10 years regenerative mission (including future regenerations and giving a voice to nature) Workshop 3 – Mutual benefits captured in a value proposition Workshop 4 – Strategic planning towards regeneration with transitional product Workshop 5 : Action plan and kpi’s
You can check it out on miro : REGEN BMC https://miro.com/app/board/uXjVPLedpYo=/
February 2024 workshop RUNGIS & CO
102
JOIN THE TEAM #WEAREALIVE #NOUSSOMMESVIVANTS
You can discover the Regenerative Business Model Canvas (REGEN BMC) here https://miro.com/app/board/uXjVPLedpYo=/
Jérémy Dumont, strategic planner and founder of we are alive. Paris France
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