VALUE-BASED HEALTH AND CARE ACADEMY
EDUCATION · RESEARCH · CONSULTANCY
ABOUT SWANSEA UNIVERSITY
ABOUT THE SCHOOL OF MANAGEMENT
WELSH GOVERNMENT’S INTENSIVE LEARNING ACADEMY PROGRAMME
THE VALUE-BASED HEALTH AND CARE ACADEMY
VALUE-BASED HEALTH AND CARE GLOBALLY
VALUE-BASED HEALTH AND CARE IN WALES
EDUCATION: VALUE-BASED HEALTH AND CARE EXECUTIVE EDUCATION
EDUCATION: MSc /PGDip ADVANCED HEALTH AND CARE MANAGEMENT (VALUE-BASED)
EDUCATION: DOCTOR OF BUSINESS ADMINISTRATION, DBA
RESEARCH: INTO VALUE-BASED HEALTH AND CARE
CONSULTANCY: FOR VALUE-BASED HEALTH AND CARE
OUR VALUE-BASED HEALTH AND CARE ACADEMY TEAM
OTHER EXECUTIVE EDUCATION AT THE SCHOOL OF MANAGEMENT
IMPORTANT INFORMATION − PLEASE READ The following message contains some very important information. Please read it while you use the prospectus. This guide was printed in the Spring 2021. It contains information on some programmes that Swansea University intends to run for students who are planning to start university in the Autumn of 2021. We have made every reasonable effort to ensure that the information provided is both helpful and accurate as at the date of publication. However, some changes, for example to programmes, study location, facilities, fees or additional costs may become necessary due to legitimate staffing, financial, regulatory and academic reasons. We will endeavour at all times to keep any changes to a minimum and to keep prospective students informed appropriately.
Any changes will be updated on the online course pages: swansea.ac.uk/postgraduate/taught
FOR RESEARCH IMPACT 10 BUSINESS SCHOOL Research Excellence Framework (REF 2014-21)
COLLABORATIONS WITH ORGANISATIONS IN
WORLDWIDE 53 COUNTRIES
90% RESEARCH INTERNATIONALLY EXCELLENT FOR IMPACT
(REF 2014-21) WORLD-LEADING 4*
ABOUT SWANSEA UNIVERSITY The University has been at the cutting edge of research and innovation since its inception in 1920 and our world-class research has a much wider impact across the health, wealth, culture and well-being of our society. We lead Wales in research areas critical to economic growth and population well-being including environmental sciences, medicine and social work. The University celebrated its Centenary in 2020 and continues to celebrate accolades such as the Gold award in the Teaching Excellence Framework (2018), and a 5 star rating for teaching quality from the QS Stars global university rating system. We are in the Top 10 in the UK for student satisfaction (NSS 2019), the UK top 5 for Career Prospects (Guardian University League Table 2020) and are incredibly proud to have been the UK University of the Year (WhatUni Student Choice Awards 2019). We are a leading, sustainable university with ambitions to help drive forward sustainable development both in the UK and further afield and are currently ranked 9th in the Guardian University Green League . Swansea University spans two stunning campuses at each end of Swansea’s waterfront. Singleton Park Campus is set in mature parkland and botanical gardens, overlooking Swansea Bay beach. Bay Campus is located on the beach on the eastern approach into Swansea. Our multicultural dual-campus provides lots of opportunities for students, staff and the community and the friendly and relaxed atmosphere is often characterised as the “Swansea experience”. In the Research Excellence Framework of 2014 (REF), we achieved our ambition to become a UK top 30 research institution. Our REF ranking of 26th was the “biggest leap among research-intensive institutions”, according to Times Higher Education and the quality of Swansea’s research was put on a par with or out-performed six Russell Group universities.
We were also ranked 22nd in the UK for the impact of that research.
ABOUT THE SCHOOL OF MANAGEMENT, FACULTY OF HUMANITIES AND SOCIAL SCIENCES The School of Management at Swansea University is a top UK provider of Management, Accounting and Finance, Marketing, Tourism and Economic education, research and innovation. We provide an exciting range of undergraduate and postgraduate degrees, as well several educational courses from short courses to doctorates, specifically aimed at professional learners. We offer invaluable opportunities for collaborative engagements and experiences that enrich the learning experience. Our strong links with industry and professional accrediting bodies are reflected in our innovative teaching and pioneering research, ensuring a great start to the future careers of our students. Our students, staff, colleagues and partners are at the heart of our community. Sitting within the impressive Bay Campus, just a stone’s throw away from the beach and half a mile from the M4 corridor, the School of Management is home to over 150 staff and 2000 students. The location and the world- class facilities enable us to share an outstanding learning environment. We take great pride in our students’ successes and celebrate their many and diverse achievements. Our graduate and professional outcomes along with the School’s vibrant environment, forward-thinking staff, state-of-the-art facilities and close links with industry, make this a special and relevant place to study. The School is a Top 30 UK Business School for Research Excellence (REF 2014) and a Top 10 UK Business School for Research Impact (REF 2014). We have been awarded a Bronze Athena SWAN Charter award for our commitment to promoting gender equality in the latest review round by Advance HE and are 13th in the UK for Research Quality (Complete University Guide 2020/21). To find out more about the School of Management visit: swansea.ac.uk/som
Here in the School of Management at Swansea University we take a great pride in delivering a world- class education which values collaboration, innovation and fresh thinking. The way we teach, what we teach, the relationships we enjoy with our professional and industry partners are all very important to us. Our students are at the heart of our community. Whatever the programme, whatever the level of study, our overriding priority is providing an exceptional, effective and supportive learning environment. Not only do my wonderful colleagues have a wide breadth of experience in Teaching, Research, Innovation, Engagement but many also have had extensive involvement in related professions and industries. Our commitment to making a difference to society and the economy, from the local to the global, through excellence in research-led teaching has resulted in us being ranked as a top 10 UK Business School of Research Impact (REF 2014). Our teaching is research-led, with a focus on equipping learners to tackle real-world challenges. Applying theory to practice is key, more so now than ever. The world is changing rapidly and, as a business school, it is our responsibility to develop the forward-thinking, progressive leaders of the future.
PROF ELWEN EVANS Q.C PRO VICE CHANCELLOR AND EXECUTIVE DEAN FOR THE FACULTY OF HUMANITIES & SOCIAL SCIENCES 2
WELSH GOVERNMENT’S INTENSIVE LEARNING ACADEMY PROGRAMME
Intensive Learning Academies in Wales The Value-Based Health and Care (VBHC) Academy at Swansea University is part of the Welsh Government Intensive Learning Academy (ILA) Programme. In A Healthier Wales , the long-term plan for Health and Social Care in Wales, Welsh Government committed to establish ILAs to support the professional capability and system leadership which is fit for the challenges for health and social care systems today and tomorrow.
The ILA Programme will enable Academies to be established by Welsh Universities with the expectation that they will act as hubs in priority policy or challenge areas. A ‘case based’ approach to learning and teaching will be used and creative thinking, grounded in practical learning will be encouraged. Education programmes will be informed by the latest research and evidence with experience shared across countries and sectors. Academies will offer master’s, doctoral and executive level education as well as masterclasses and symposia alongside research and consultancy in their areas of interest and all the Academies will collaborate on aligned content and learning through the ILA Programme.
We are delighted to be in the first wave of the ILA programme and to be working closely with our colleagues in the other two inaugural Academies:
· All Wales Academy for Innovation in Health and Social Care (Swansea University, Cardiff University)
· Applied Learning for Preventative Health: ALPHAcademy (Bangor University) Located in Wales, one of a small number of health and care systems to lead the global adoption of Value-Based Health and Care, The VBHC Academy can call upon a global faculty and reach, drawing on international evidence and experience and attracting learners from many different sectors, regions and countries.
Are you eligible for VBHC Academy funding? Our grant funding from the Welsh Government ILA Programme allows us to offer several generous scholarships to professional learners from across Wales in Social Care, the NHS and Third Sector organisations for our different educational programmes. If you work within a health, social care or third sector organisation within Wales, you may be eligible to apply for VBHC Academy funding. Visit our dedicated funding page for latest funding updates and for more information on the funding application process.
Welsh Government is pleased to be supporting
the Value-Based Health and Care Academy, through the Intensive Learning Academy Programme, which is part of A Healthier Wales, our long-term plan for health and social care. The Academies will focus on the professional capability and system leadership which our health and care system needs for the future. Academies will act as hubs for developing the skills and expertise needed; for exchanging knowledge and good practice between sectors and across borders; for translating research into outcomes; and for working with external partners. Graduates of the Academies will take a leading role in planning and delivering system change in priority areas, such as Value-Based Health and Care. IFAN EVANS PROGRAMME SPONSOR FOR INTENSIVE LEARNING ACADEMIES, WELSH GOVERNMENT
VALUE-BASED HEALTH AND CARE AT THE SCHOOL OF MANAGEMENT
VALUE-BASED HEALTH AND CARE ACADEMY
DOCTORATE OF BUSINESS ADMINISTRATION (DBA) MSc ADVANCED HEALTH AND CARE MANAGEMENT (VALUE-BASED) EXECUTIVE EDUCATION. PG DIPLOMA, MASTERCLASSES. E-LEARNING
EDUCATION Aimed at leaders and aspiring leaders in health systems, social care, the third sector and the life-science industries, our educational programmes include intensive executive education that will quickly give you the understanding you need to embed the principles of VBHC in your organisation, through to our Postgraduate Diploma and MSc. in Advanced Health and Care Management (Value-Based) for those who are seeking in-depth knowledge of the subject and how to implement it in practice. With case-based learning that draws upon global and local exemplars and a workplace-based project, our 180 credit MSc. can be taken full-time or flexibly over two years and is designed for the busy professional learner to be practical and relevant but grounded in the theory and global experience.
RESEARCH Value-Based Health and Care is a new paradigm that is being adopted across the World in response to the challenges that health and care systems are facing, offering for the first time a way to create better outcomes for people receiving care at the lowest possible cost. Whilst the principles are understood there is an urgent need for research to inform the development of VBHC and how best it can be implemented in economies with different health and care funding mechanisms. The VBHC Academy works with health and care systems and global life science industry partners to provide thought leadership and to research how to overcome the challenges of adoption and implementation including innovative and outcome-based agreement models. We are keen to work with other partners to accelerate understanding. Please get in touch to explore research opportunities and partnerships.
CONSULTANCY Value-Based Health and Care
Academy is available to help public and independent health and care organisations, integrated care systems and life science companies who are keen to adopt VBHC. Working with our delivery partners we can design tailored programmes of education, advice, mentorship and ongoing support if required that will be designed to meet the needs of your organisation or team and can be the start of a longer-term collaborative relationship.
On behalf of Social Care Wales, I am pleased to
endorse the VBHC Academy. The programme will provide an opportunity for leaders and aspiring leaders across health and social care to develop the knowledge and skills required to embed the principles of Value-Based Health and Care across our sectors. Putting people at the centre and focusing on ‘what matters most’ is at the heart of our legislative framework. The educational programmes will support true integration and development of a common language in service collaboration to support outcomes focused delivery across the whole health and
care pathway and I look forward to the Academy
helping to accelerate research in this important and emerging area of health and care policy.
SUE EVANS CHIEF EXECUTIVE, SOCIAL CARE WALES
ABOUT VALUE-BASED HEALTH AND CARE GLOBALLY We believe that the primary focus of our health and care systems should be achieving the outcomes that matter to people focusing on their wellbeing, in both health, care and disease, at the lowest possible cost when building on people’s strengths and targeting our interventions on what really makes a difference. This is the essence of Value-Based Health and Care (VBHC). VBHC represents a goal that has the potential to align all stakeholders in our health and care systems. A focus on achieving the outcomes that matter to people at the lowest possible cost, brings together patients, families, clinicians, provider organisations, governments, private insurers and life science companies. Working towards the same goals will magnify the positive impact we have on people’s lives, including their emotional and physical health.
The concept of VBHC was first introduced for health systems in 2006, by Professors Porter and Teisberg in their book Redefining Health Care.
SOME OF THE COUNTRIES AND
REGIONS LEADING IN VALUE-BASED HEALTH AND CARE •Wales •Australia •Basque Country •Brazil •Catalonia
•Canada •Denmark •England •India •Italy •Ireland •Netherlands •Portugal •Scotland •Singapore •Sweden •USA
Since then, there has been significant global uptake in the implementation of VBHC. The Organisation for Economic Cooperation and Development (OECD), The World Economic Forum (WEF) and The European Commission are all providing strong leadership, direction and practical opportunities to support the adoption of VBHC. Many countries around the world now have national strategies that are fully aligned with the VBHC principles - A Healthier Wales, the Long-Term Plan for NHS England, Sláintecare in Ireland, Outcomes Based Healthcare in the Netherlands, to name a few. Social care practitioners already place great importance on what matters most to the people they care for and social care organisations focus their resources on the impact they are having as well as the activities they carry out. The Social Services and Well-being Act in Wales enshrines the importance of shared goals (personal outcomes), so that people live the best lives possible and build on their own strengths and capabilities to maximise the effects of interventions and to commit resources more effectively. These principles of outcomes-focused practice align closely with the VBHC approach and offer an opportunity for a common narrative between health and social care systems. We have developed education programmes that focus on the implementation of VBHC, bringing together the latest practical insights from organisations around the world and the latest findings from academic research. We have a global Faculty to support our international community of learners, so that we can all learn together and over time implement VBHC together.
VALUE-BASED HEALTH AND CARE IN WALES
Health and Care systems around the word face the combined challenges of growing and more complex demand, demographic change and resource constraint. In Wales, the devolved Government has committed to creating a sustainable future for these vital services through a focus on Value: reducing expenditure on interventions and care of low-value or which demonstrate unwarranted variation and investing instead in improving the outcomes that matter most to users of services at the lowest possible cost. Our programme of education for Value-Based Health and Care (VBHC) draws on the growing experience of this new paradigm in Wales and in other Regions and systems in Europe and beyond. Recognised by the World Economic Forum as a Global Innovator Hub for VBHC and OECD for its leadership and commitment to VBHC implementation, Wales understands the importance of Value in all aspects of system design and leadership: in the allocation of resource, throughout the whole of care pathways and in the procurement of services and healthcare technologies. With just over 3 million citizens served by a common health and care system, Wales is ideally placed to be a testbed for innovation and new models of care delivery.
Swansea University has long history of partnering with Health and Care system and life-science industry leaders. Now we are excited to be bringing rigorous thought-leadership, insights and research that inform the development and practical implementation of Value- Based Health and Care. Participants in our programmes will benefit from a rich understanding of this emerging approach and will be exposed to leaders, practitioners and academics from a range of care settings, systems and sectors, learn from real world cases and the lived experience and perspectives of fellow participants as well as from the expert faculty. Although grounded in theory, our programmes are steeped in the practice of VBHC. Upon completion, participants will be better equipped to lead and deliver VBHC in their organisations, to overcome some of the barriers and challenges, and to partner effectively in ecosystems globally that increasingly are adopting these approaches in response to the sustainability challenge.
The Value-Based Health and Care Academy will provide academic rigour in teaching the principles of Value-Based care, working in partnership with the National VBHC Programme. It will also be a vehicle for growing the research base, cementing Wales’ reputation as a leader in this field, and ensure that health and social care staff in Wales can access a gold standard of VBHC education close to home SALLY LEWIS NATIONAL CLINICAL LEAD
FOR VALUE-BASED AND PRUDENT HEALTHCARE
EDUCATION: VALUE-BASED HEALTH AND CARE EXECUTIVE EDUCATION
ILA SCHOLARSHIPS AVAILABLE
The Value-Based Health and Care (VBHC) Executive Education Courses within the School of Management are designed for senior leaders from health and care systems around the world. This includes provider organisations, governments, payers, charities, citizen groups, life science companies, universities and other organisations that are actively working in health and care. Our Courses aim to provide the most stimulating, relevant, practical content that can be readily applied to leader’s own work environments. Our Faculty members have designed the Courses to be challenging, thought provoking and at times for you to be outside your comfort zones. We aim for our Courses to be transformational and for you to return back to your places of work inspired, empowered and energised to implement! We have developed a structured VBHC Curriculum specifically for senior and aspiring leaders. Our Curriculum covers the core areas of VBHC, the detail around the implementation of VBHC and the core skills and knowledge around leading the creation of VBHC systems. Our Faculty is drawn from around the world, with practical experience in the development and implementation of VBHC systems.
to discuss with peers how they might apply the learning to their own work environments. In both Courses, we follow- up with learners following the Course to understand the VBHC impact they have had in their organisations. The 7-module course is purposefully sequenced over a number of weeks with each module building on the previous modules. It must be taken in its entirety. The seven modules include: • Pre-Course preparation: Course preparation materials will be available two weeks prior to the start of the Course • Module 1: Introduction to VBHC Course and goal setting • Module 2: Principles of VBHC • Module 3: Translating VBHC into practice • Module 4: The role of the Life Science industry in a VBHC system • Module 5: Negotiation to achieve long-term Value- Based partnerships • Module 6: Adopting a strategy for delivering VBHC • Module 7: Building a sustainable VBHC Community of Practice The first part of the blended Course is a virtual meeting which includes: 1. An overview of the Course structure 2. An opportunity for participants to discuss their learning objectives 3. A review of the theory of Value-Based Health and Care. This is followed by a 2-day in-person meeting, which consists of two full days of learning covering the same content as the virtual 7-module Course. Networking opportunities are built into this Course, with the inclusion of a dinner and an evening keynote lecture on a topic related to VBHC.
We offer VBHC Executive Education in two formats:
• A fully on-line, 7-module Course. This consists of seven 2-hour modules delivered virtually over a number of weeks with associated pre-reading materials and post- Course follow-up. • A blended Course . This consists of on-line learning, a 2-day in-person meeting and post-Course follow-up Both Courses use a variety of approaches including small study groups, case-based discussion, small group discussion, short presentations, simulation and opportunities
If you’re interested in being part of the movement to advance value-based health and care, I highly recommend Swansea University’s Value- Based Health and Care Executive Education course. The programme uses the latest findings from academic research, along with real- world case studies to help facilitate ‘systems thinking’; to improve collective outcomes and enhance the patient experience, while reducing the overall cost of care.
If you’re intereste in being part of the movement to advance Value-Based health and care, I highly reco mend Swansea University’s Value-Based Health and Care Executive Educati n course. The programme uses the latest findings from academic research, along with real-world case studies to help facilitate ‘systems thinking’; to improve collective outcomes and enhance the patient experience, while reducing the overall cost of care.
JOHN DOYLE VICE PRESIDENT PFIZER GLOBAL HEALTHCARE INNOVATION JOHN DOYLE VICE PRESIDENT PFIZER GLOBAL HEALTHCARE INNOVATION
VBHC unites our health and care systems behind one goal – delivering the very best outcomes that matter to people at the lowest possible cost. This is what citizens want. This is why we, as professionals, work in health and care. This is the only way that we can secure long-term, high quality health and care systems. Therefore, we all, from governments to providers to industry, need to now work together to implement VBHC in our health systems across the globe.
DR THOMAS KELLEY CEO OF SPRINK, OUR STRATEGIC PARTNER.
EDUCATION: MSc or PGDip ADVANCED HEALTH AND CARE MANAGEMENT (VALUE-BASED) COURSE OVERVIEW Our MSc and PGDip AHCM (Value-Based) is the first of its kind, globally to offer learners a higher-level qualification in the subject. This will put you at the forefront of this evolving discipline which will be leading change across health and care systems world-wide. With a unique format that is sympathetic to the role of professional learners from health, social care, third sector and life- science industries, the Course aims for students to use and apply the knowledge gained to benefit the individual and the system. The curriculum enables individuals to immerse themselves in the new paradigm of value in health and care; how to implement it in practice at a population and individual level, capturing outcomes that matter, utilising digital technologies, applying new costing models, innovative procurement approaches and adopting a total pathway-of-care approach. You will develop the necessary skills to implement an innovative Value-Based strategy within an organisation.
YOUR VALUE-BASED ADVANCED HEALTH AND CARE EXPERIENCE •Through its VBHC Academy, Swansea University is unique in offering MSc and PGDip level programmes with a specific pathway in the principles and application of Value-Based Health and Care for health, social care and the life-science sectors •The course is designed to challenge and stimulate, allowing knowledge to be assimilated and applied in context as well as to learn from peers, guest speakers and hosts of the module blocks •Modules are taught by a world-class faculty with extensive experience of working within the health, social care and life sciences sectors as well as academia •Latest findings from research are used to ensure a robust understanding of the successful adoption of VBHC •Attain a global perspective in the development and implementation of Value-Based Health and Care •Learn more about prudent and complex systems and how to enhance health and care •Provide an opportunity for health, care and life-science professionals to undertake a critical evaluation of underlying theory, practice and research in health and social care •Become a critically reflective leader, practitioner, manager or researcher who can function at an advanced level of practice and provide leadership in the planning, development and critical evaluation of VBHC in integrated health and social care systems.
ENTRY REQUIREMENTS AND APPLICATION PROCESS Students must hold a 2:1 (or overseas equivalent) in an undergraduate degree. Any degree subject will be considered. We would also be willing to consider those with other backgrounds and work experience in the sector in place of the degree entry requirement.
Students must also have a minimum of one-year relevant work experience.
Applications must be made via the University’s central application system .
TUITION FEES MSc Fees:
UK students: £11,250 full-time study Sept 2021 start EU/International students: £19,050 full-time study Sept 2021 start PGDip Fees: UK students: £7,500 full-time study Sept 2021 start EU/International students: £12,700 full-time study Sept 2021 start
ILA SCHOLARSHIPS AVAILABLE
MSc or PGDip? The Postgraduate Diploma (PGDip) is the same level of study as the Master’s (MSc) but you will not be required to complete the introductory modules. A workplace project and report is still required. You can gain your PGDip qualification within 10 months and MSc within 13 months.
EDUCATION: DOCTOR OF BUSINESS ADMINISTRATION, DBA
The Swansea School of Management DBA is a part-time professional doctorate designed for senior managers and leaders in all sectors; private, public and not-for-profit. On this programme, learners can engage in applied research specifically within the field of Value-Based Health and Care, bringing established and cutting-edge theory to bear on their practical organisational issues. You will develop and enrich practice in your field, as well as contributing to our understanding of the underpinning theoretical base for the work. The structured approach offered by the Swansea DBA is based on six modules over three years, blending lectures, guest talks, workshop discussions and student presentations. The doctoral thesis is developed in parallel under guidance from a doctoral supervisory team allocated at the start of the programme.The Swansea School of Management DBA is designed to develop critical thinkers and practitioners who will reflect on their impact on their organisations and society more generally. LEARNING AND DEVELOPMENT The key learning opportunities for DBA students are focused on developing a set of research skills that will enable them to contribute to their practice, as well as to theoretical knowledge. From the beginning, students will develop a clear overview of their research journey and the necessary steps to doctoral- level achievement. DBA students will first learn to refine their proposed area of enquiry, as well as being introduced to the fundamentals of organisational research. This will lead to the ability to clearly articulate the context and content of the problem they wish to investigate. Students will engage in an in-depth evaluation of the theoretical context of their research, developing a critical appreciation of the history of their field, and an understanding of the latest thinking. Students will undertake a rigorous grounding in research methods and techniques, as well as foundational methodological theory, leading to the ability to critically evaluate and implement the approaches appropriate for their own research. Students will also acquire the practical ability to gather, analyse and present data through a pilot study as part of their development. The taught modules will develop participants ability to generate novel understanding of theory and practice through a synthesis of their research with existing theory, leading to clear statements of impact and contribution to knowledge. ILA SCHOLARSHIPS AVAILABLE 15
ENTRY REQUIREMENTS Applicants for the DBA must normally hold an undergraduate degree from an approved university and have achieved a minimum classification of upper second (2:1) or equivalent. Applicants will also normally have, or be studying for, a master’s degree or similar level of qualification at an approved university. Applicants will normally be expected to have a minimum of five years’ experience in a senior role. All applicants will be interviewed by two representatives of the programme leadership team (normally including the programme director) and will be expected to demonstrate the drive and intellectual ability to undertake the DBA. HOW TO APPLY We recognise that applicants to the DBA are likely to be busy professionals and therefore we aim to offer a supportive approach to the application process. We therefore recommend you take the follow steps:
1. Check that you match the admissions criteria for the DBA programme.
2. Consider what area of research you are likely to be interested in pursuing.
3. Arrange a consultation with a member of the DBA team to address any questions you might have regarding, for example, eligibility and your proposed area of research. This allows us to begin planning potential supervision for your DBA. In addition, we can advise you on the content of your research proposal. Contact Programme Director,
Dr Simon Brooks directly on email@example.com
4. Complete our online application form . Please ensure you include a curriculum vitae that makes clear your professional experience, as well as your research proposal. TUITION FEES Annual fees: £7,450 Average course duration: 4 years DBA students researching VBHC may be eligible for an ILA scholarship
Value-Based Health and Care is gaining ground at both regional, national and European level, and is bringing both challenges and opportunities for all actors in the health system. The life-science industry will be challenged to show that the products and services they offer bring true value for patients, health systems and society; but a value-based system will at the same time incentivise innovations that do create this value. Making a Value-Based system work requires new forms of partnerships built on trust and mutual understanding. This is why educational initiatives that brings the actors together in one conversation are so important, and I’m therefore very excited to be part of this programme.
THOMAS ALLVIN EXECUTIVE DIRECTOR,
STRATEGY AND HEALTHCARE SYSTEMS EFPIA - EUROPEAN FEDERATION OF PHARMACEUTICAL INDUSTRIES AND ASSOCIATIONS
Value-Based approaches bring the focus back firmly onto the person receiving care: what are their needs and expectations and how can we know if they have been met? It provokes new conversations that are empowering for citizens and new ways of thinking and working for the health, care and life-science sectors that will help them provide greater value and remain sustainable in the future. PROFESSOR HAMISH LAING DIRECTOR OF VALUE-BASED HEALTH AND CARE ACADEMY
RESEARCH INTO VALUE-BASED HEALTH AND CARE
Whilst the principles of VBHC are understood, there is an urgent need for research to inform the evolution of VBHC and how best it can be implemented in diverse health and care economies. Only through research and dissemination of knowledge underpinned by academic rigour can we know how best to define and measure the outcomes that matter to people as part of their routine care; what societal value really is; how to create shared value fairly through long-term partnerships with industry; how to evolve the VBHC model to span health and social care and across longitudinal care pathways; how Value-Based Health and Care supports delivery of Prudent Healthcare and its global equivalents. The VBHC Academy is working with health and care systems and life science industry partners to provide thought leadership as well as to investigate how to overcome these challenges of adoption and implementation. We are keen to work with other partners to accelerate understanding.
Our current research programme has FOUR themes:
REDUCING THE BURDEN OF OUTCOMES MEASUREMENT
COLLABORATION AND PARTNERSHIP TO DELIVER VALUE IN HEALTH AND CARE
DESIGN AND OPERATION OF OUTCOME-BASED AGREEMENTS FOR MEDICINES, DEVICES AND ATMP s
UNDERSTANDING AND MEASURING SOCIETAL VALUE
If you would like to explore with us how we can help your research, evaluation or collaboration needs please get in touch: firstname.lastname@example.org .
Alternatively, our Doctor of Business Administration (DBA) degree is an opportunity to conduct supervised academic research in an aspect of Value-Based Health and Care at doctoral level. More information about the DBA can be found here .
CONSULTANCY: FOR VALUE-BASED HEALTH AND CARE We know that implementing Value-Based principles in health and social care systems can be difficult and also that it represents a fundamental shift for the life-science industries and the systems they engage with across the world. Our education programmes and degrees will equip you with a good understanding of the principles and techniques required to adopt Value-Based Health and Care in your organisation, but we recognise that you may need additional support on that journey or help overcoming particular implementation challenges.
The Academy is available to help public and independent health and care organisations, integrated care systems and life science companies who are keen to adopt VBHC.
We will work with you and our delivery partners to develop tailored programmes of education, advice, mentorship and ongoing support if required, all designed to meet the needs of your organisation or team.
To explore our Consultancy options and how they can help your organisation, please contact us: email@example.com.
OUR VALUE-BASED HEALTH AND CARE ACADEMY TEAM
Professor Hamish Laing, Director of the Value-Based Health and Care Academy and Admissions Tutor After a high-profile career as an NHS reconstructive plastic and sarcoma surgeon, Hamish held a C-suite role as Executive Medical Director and Chief Information Officer of a large integrated Health Board in NHS Wales until 2018, when he was appointed to his current chair in Swansea University’s School of Management. He has been awarded Senior Founding Fellowship of the Faculty of Medical Leadership and Management for his contribution to the UK NHS. Hamish leads the School’s programme in Value-Based Health and Care with a particular focus on its application by life-science industries across global health systems. He represents Wales at the European Federation of Pharmaceutical Industries and Associations (EFPIA) Think-Tank on Value-Based Healthcare. Hamish is a non-executive director of Life Science Hub Wales Ltd. and continues to provide leadership in citizen- facing digital health and care, as chair of the Digital Inclusion Alliance for Wales.
Dr Thomas Kelley, CEO Sprink, Strategic Partner to the Academy
Dr Thomas Kelley is the CEO of Sprink, a Strategic Partner to the Value-Based Health and Care (VBHC) Academy. Between 2018 and 2019 Dr Kelley was the Welsh Government’s National Clinical Advisor for VBHC, supporting the development of the national VBHC strategy. Between 2013 and 2018 he worked at the International Consortium for Health Outcomes Measurement (ICHOM). He established their London office in 2014 and subsequently led ICHOM’s work in the EMEA region, before taking overall responsibility for ICHOM’s day-to-day operations and strategic partnerships in 2017. Prior to this, Dr Kelley practiced as an NHS physician at Oxford University Hospitals (OUH).
Dr Roderick Thomas, Programme Director, MSc in Advanced Health and Care
Dr. Roderick Thomas has over 25 years-experience in Higher Education. He is a Chartered Engineer and Fellow of the IET and currently sits on a number of professional committees including Academic Accreditation. He is a Visiting Professor at the Faculty of Engineering, North-West University, Potchefstroom Campus, Johannesburg, South Africa. Roderick is particularly interested in Operations, Asset and Value-Based Management in Health and Care. Roderick is currently the Programme Director for the MSc in Advanced Health & Care Management with the following pathways; Valued-Based and Innovation & Transformation. He is a member of the School of Management Research Group investigating Value-Based Health and Care (VBHC), iLab Research Centre and Value- Based Health and Care Academy Delivery Assurance Board.
He has supervised and examined a number of PhD students, is an International Expert Witness in Condition Monitoring and a STEM Ambassador.
OUR VALUE-BASED HEALTH AND CARE ACADEMY TEAM
Dr Simon Brooks, Programme Director, Doctor of Business Administration (DBA) Dr Simon B. Brooks is an Associate Professor of Strategy at Swansea University School of Management. He is a member of the British Academy of Management Council and formerly chaired the Sustainable and Responsible Business group at the academy. He is also a founding member of the Circular Economy and Innovation Research Group in Wales. He chaired the Welsh Assembly ‘Business to Business Mentoring’ Task and Finish Group and was a founding member of the South Wales Police Ethics Committee. Simon has completed a variety of consultancy projects in both public and private sectors. Simon’s research activities centre on corporate social responsibility, creating shared value, and strategic agility. Currently he is engaged in research applying strategic agility to Value-Based Health and Care in the UK. His teaching expertise is in the fields of strategy and corporate social responsibility, especially where these topics overlap. Building on extensive prior experience in the private sector and Higher Education, Simon has undertaken a variety of senior leadership roles since arriving in Swansea in July 2013. These include Head of Department for Marketing, International Business and Strategy, Associate Dean for Post-Graduate Research, Director of Post Graduate Research, Academic Lead on Admissions and chair of the school Enterprise and Innovation Committee. Victoria Bates, Industry Affiliate, School of Management, Swansea University Victoria began her career in the NHS as a nurse, midwife and subsequently as an expert in Women’s Health. She has over 25 years of experience working within the Health Service and Pharmaceutical Industry in senior commercial and operational roles, developing and delivering strategic programmes to empower citizens and Health professionals to better tackle health and well-being. Her focus has consistently been seeking robust understanding of environment and translation into strategy that delivers tangible benefits/outcomes. Victoria has led innovative teams responsible for delivering National programmes – across multiple channels tailored to customer needs across many disease areas and disciplines. She possesses strong experience in cultural change management, in establishing new organisational models and in workforce engagement. Victoria recently undertook a research project to explore the skills and capabilities required by the Life Science sector to build more effective and sustainable collaborations with Health systems that result in greater value.
OTHER EXECUTIVE EDUCATION OPPORTUNITIES AT THE SCHOOL OF MANAGEMENT
BEYOND EDUCATION … When you enrol onto an Executive Education programme, you will become a part of the thriving Swansea University community. This will open doors to your organisation to explore our research, expertise and future talent; you will become a part of our flourishing, ecosystem which you can use to your benefit within your organisation. You will have the opportunity to: • Engage with our expert academics and students , who can undertake research on your behalf, focused around your specific business challenges and needs • Co-host and participate in thought- leadership events to shape thinking and to build towards future policy • Consult with our specialist subject teams across business, finance and economics. This will open doors to strategic collaboration and consultancy; to help problem solve and optimize your results • Gain access to tomorrow’s thinking and talent – through hosting industry placements or through joining our Mentoring Scheme as critical industry mentors We invite you to become part of our community and our journey of lifelong learning; joining a network of diverse, passionate individuals, who are focused on building sustainable, value- driven societies. For more information about our Executive Education offer, please contact the team directly on firstname.lastname@example.org
At the School of Management, Swansea University, we provide learning opportunities to help you differentiate yourself and your organisation. Becoming a part of our School goes beyond ‘Management’. We will work with you to understand your individual interests and professional needs. In today’s fast-changing working environment, there is a requirement for progressive thinking and knowledge, underpinned by personal integrity and social responsibility. Our high-quality, specialist courses are designed to enable leaders to build sustainable, high performing organisations and economies. Our programmes put thought leadership into action; empowering, inspiring and mobilising learners to be the change they want to see in their organisations. Our pathways provide the space for cross-sector and cross-continent collaboration as global leaders, speakers and academics come together to explore different business challenges. If you have an ambition to transform your organisation, then our practical and action-oriented programmes are for you. Working with industry experts, our world-leading academics have designed flexible Executive Education programmes that result in positive change. During each programme, we will introduce you to a wide range of ideas from a cadre of guest speakers; to inform your thinking and to enable you to address your own organisation’s challenges.
You have the option to participate in intensive, short courses or longer, more comprehensive programmes of learning. We know that time is a finite resource, so you can choose based on your needs. Our Executive Education offer includes a variety of programmes across a number of sectors, including: EXECUTIVE EDUCATION COURSES : In addition to our VBHC Executive Education course, we offer: •5-Case Business Case Foundation and Practitioner level courses •Chartered Institute of Marketing Levels 4 and 6 •Circular Economy Innovation Communities (CEIC) Programme POSTGRADUATE DEGREES FOR PROFESSIONALS • MBA • DBA • MSc Advanced Health and Care Management (Innovation and Transformation) • MSc Human Resource Management • MSc Professional Accounting OUR APPROACH Using compelling case studies, our expert academics provide diverse disruptive thinking, to support you in validating and shaping your organisational strategies. Many of our programmes include Local, Regional, National and International guest speakers – bringing a wide range of ideas to inform thinking.
EXPLORING SWANSEA Swansea is a coastal city with a modern, cosmopolitan feel located next to the award winning Gower Peninsular in South Wales.
THREE CLIFFS BAY
Wales is one of the four countries that make up the United Kingdom, has its own language – the oldest living language in Europe – and the University offers discounted Welsh lessons if you would like to learn. Wales has an abundance of castles to explore, mountains to climb and delicious local dishes to try – the perfect antidote to a long week of studying. MUMBLES Mumbles is a vibrant seaside village, with over 120 shops, restaurants and pubs hugging the west side of Swansea Bay. The picturesque village is home to Mumbles Pier, an 254 metre long Victorian pier built in 1898 and Oystermouth Castle, a Norman stone castle with sprawling grounds that overlooks Swansea Bay. CLYNE GARDENS Clyne Gardens contains a varied collection of plants set in beautiful parkland. Internationally famous for its superb collections of Rhododendrons, Pieris and Enkianthus, the gardens offer a haven of tranquillity, lush planting and interesting features. THE GOWER PENINSULA The Gower Peninsula is home to three blue flag beaches and is the first area in the United Kingdom to be designated an Area of Outstanding Natural Beauty. THREE CLIFFS BAY Three Cliffs Bay is regularly voted one of the most dramatic locations in Britain, its picturesque location with 3 limestone cliffs is the perfect location for any budding photographer or adventurers. RHOSSILI BAY Rhossili Bay is an iconic destination with dramatic, panoramic views and good walking opportunities. LANGLAND BAY Langland Bay is a popular coastal resort in the Gower. It is a popular surfing beach, which regularly meets the European Blue Flag award for quality.
DISTANCE FROM CARDIFF
DISTANCE FROM HEATHROW
INTERNATIONAL AIRPORT: 70km
INTERNATIONAL AIRPORT: 277km
DISTANCE FROM LONDON: 300km
3 HOURS BY TRAIN SWANSEA TO LONDON
HOME TO THE GOWER the UK’s first area of outstanding natural beauty.
CONTACT US Value-Based Health and Care Academy School of Management
Bay Campus, Fabian Way Swansea University SA1 8EN Wales UK
+44 (0)1792 295358
School of Management, Swansea University
Swansea University, School of Management
If you would like more information about the Value-Based Health and Care Academy at the School of Management, Swansea University or would like to register your place on a future course, please visit
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