We’ve created an easy-to-follow SEO/GEO guide designed to help you understand the basics of search visibility and apply them to your ERA website- or any site you use!
Slide 1: GETTING STARTED WITH SEO AND GEO | 1 |
Slide 2: IMPORTANT REMINDERS | 2 |
Slide 3: ADDITIONAL REMINDERS | 3 |
Slide 4: TABLE OF CONTENTS | 4 |
Slide 5: What is SEO? | 5 |
Slide 6: What is GEO? | 6 |
Slide 7: E-E-A-T | 7 |
Slide 8: SETTING UP THE MOXIWEBSITES® TOOL | 8 |
Slide 9: SETTING UP THE MOXIWEBSITES® TOOL | 9 |
Slide 10: ANALYTICS | 10 |
Slide 11: How to add GA4 (Google Analytics 4) | 11 |
Slide 12: How to add Google Search Console | 12 |
Slide 13: How to add Google Tag Manager | 13 |
Slide 14: ON PAGE/ON SITE | 14 |
Slide 15: Site Structure | 15 |
Slide 16: Best Practices: Navigation Bar | 16 |
Slide 17: Best Practices: Content | 17 |
Slide 18: Content – HTML Structure | 18 |
Slide 19: Content – Additional HTML | 19 |
Slide 20: Content – Basic Pages | 20 |
Slide 21: Content Best Practices - Freshness | 21 |
Slide 22: Content Best Practices – Creating Your Own | 22 |
Slide 23: Content Best Practices - GEO | 23 |
Slide 24: Image Best Practices | 24 |
Slide 25: Image Best Practices | 25 |
Slide 26: Mobile Best Practices | 26 |
Slide 27: OFF PAGE/OFF SITE | 27 |
Slide 28: Citation Best Practices | 28 |
Slide 29: Google Business Profile Best Practices | 29 |
Slide 30: Online Reputation/Review Best Practices | 30 |
Slide 31: PR/Mentions Best Practices | 31 |
Slide 32: Social Media Best Practices | 32 |
Slide 33: RESOURCES | 33 |
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