A ROCHESTER AREA CHAMBER OF COMMERCE PUBLICATION
AUGUST 2026
TABLE OF CONTENTS
August 2026 Advantage Magazine
What’s Inside
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FEATURE 2026 Legislative Review
FEATURE Lemonade Day 2026: Turning Lemonade Stands Into Life Lessons
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MEET THE MEMBER Tommy's Express Car Wash
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NON-PROFIT SPOTLIGHT Somali American Social Service Association
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COMMUNITY NEWS • Collider Community Incubator • Coolest Thing Made in Minnesota • Minnesota’s New Labor Exchange • 2026 National Community Survey Launches RIBBON CUTTINGS Grand Openings, Anniversaries, New Members, and Other Celebrations
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CHAMBER NEWS • Events
• The Young Talent Network for Growth • Sponsorship Opportunities for 2027 • Krull Graduates from Institute for Organization Management • Leadership Greater Rochester Class of 2027 Announced
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NEWSREEL New Roles and Celebrations
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NEW MEMBERS Welcome to the Chamber
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CHAMBER STAFF & BOARD
August 2026 Advantage Magazine
Chamber Staff
CHAMBER PRESIDENT, Ryan Parsons | 507-288-1122
SENIOR DIRECTOR, MEMBERSHIP & COMMUNICATIONS Kali Aldrich
EVENTS & PROGRAMS DIRECTOR Shannon Gowen
MEMBERSHIP DIRECTOR Tim Shea
WORKFORCE INITIATIVES & RYT NETWORK DIRECTOR Claire Henneman
MEMBERSHIP DEVELOPMENT DIRECTOR Brady Strickland
MEMBER ENGAGEMENT DIRECTOR Emma Esteb
DIRECTOR OF FINANCE & OPERATIONS Michaela Freyler
VICE PRESIDENT, PUBLIC AFFAIRS Jonathon Krull
VICE PRESIDENT, COMMUNICATIONS Sophia van Oss
Chamber Board Officers
CHAIR OF THE BOARD Gwen Stevens People's Energy Cooperative
AT LARGE Scott Eggert Broadway Plaza
TREASURER Kelsey Vaszily Kraus-Anderson Construction
VICE CHAIR Jarett Jones Merchants Bank
SECRETARY Heather Donovan Sterling State Bank
Chamber Board Members
SANTHI ARUNACHALAM Xylo Technologies Inc.
DOUG HOLTAN Mayo Clinic
JENNA OBERNOLTE Short Elliott Hendrickson
DR. JEFFERY BOYD Rochester Community and Technical College
BEN KING Dunlap & Seeger
SYLWIA BUJAK OLIVER 125 LIVE
CHAD LAUNDERVILLE Hy-Vee
DR. ALLISA SONG Mu Medical
ADAM DICKINSON IBM
TOM LEIMER Knutson Construction
KRISTY SUTTON Olmsted Medical Center
WADE FENSKE Kreofsky Building Supplies
OMAR NUR Somali American Social Services Association
ULISES GONZALEZ Baser Freight
Rochester-area businesses are empowered to succeed in a diverse and collaborative climate. VISION
The Chamber promotes business success which supports a thriving community. MISSION
ADVERTISING INFORMATION Contact Emma Esteb at eesteb@rochestermnchamber.com
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LEMONADE DAY
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Now in its fifth year, Rochester Area's Lemonade Day continues to grow, connecting young entrepreneurs with community mentors, sponsors, and resources that help them learn the fundamentals of starting and operating a business. For many young entrepreneurs, the first steps into the business world do not begin with a storefront, a business plan, or a large investment. They begin with a lemonade stand. Lemonade Day, a free youth entrepreneurship program supported by communities across the country, gives kids the opportunity to experience what it takes to create, operate, and grow a small business.
Through the program, participants learn skills that extend far beyond selling lemonade – including money management, goal setting, communication, problem solving, and planning. In Rochester, Lemonade Day has continued to grow since its launch in 2021, giving more young entrepreneurs the opportunity to turn ideas into action. The program is organized by the Rochester Area Chamber of Commerce and reached record participation this year, reflecting the community’s growing commitment to helping young people develop business skills. “Lemonade Day not only teaches kids how to build and operate their own business, but it also gives them the tools they need to further develop lifelong skills such as money management, problem solving, and forward thinking,” says Shannon Gowen, events & programs director and Lemonade Day city director at the Chamber.
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LEMONADE DAY
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different classes that cover what kids can do to get ready if they have not started.” The workshop also introduces young entrepreneurs to financial concepts, including budgeting and what to do with the money they earn. “It helps in getting their minds thinking about what to do with the money they make and shows the financial side of the lemonade stand with the emphasis on making sure to have fun!” O’Byrne says. For O’Byrne, teaching financial literacy early is one of the program’s biggest benefits. “Finances are a tricky subject for people to talk about, but getting started young with something like Lemon U and Lemonade Day should hopefully open up that conversation,” she says. “The more we talk about it, the more we can understand, plan for, and even ask for help if we need.”
“Kids also learn the importance of setting a goal, making a plan, and following through with that plan.” The program gives participants resources and guidance to create their own lemonade stands, from developing a concept and setting goals to managing expenses and interacting with customers. For many kids, it is their first opportunity to experience entrepreneurship firsthand. PREPARING THROUGH LEMON U A key part of the Lemonade Day experience is Lemon U, a workshop designed to help participants prepare before opening their stands. Now in its second year, the program introduces kids to entrepreneurship basics while helping them think through their ideas, goals and plans. “Lemon U is a great starting place to get kids excited for Lemonade Day,” says Eaen O’Byrne, office manager at Altra Credit Union. “We have two different age groups for two
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LEMONADE DAY
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"Lemonade Day not only teaches kids how to build and operate their own business, but it also gives them the tools they need to further develop lifelong skills such as money management, problem solving, and forward thinking"
GROWING A COMMUNITY TRADITION Since its introduction in Rochester, Lemonade Day has continued to expand, gaining between 50 and 100 new participants each year while also welcoming back returning entrepreneurs. The Chamber continues to partner with youth enrichment and after-school programs to bring the curriculum to more families throughout the region. This year’s highlights included the second annual Lemon U Workshop, which sold out again, as well as the return of the Best Tasting Contest. The contest brought together young entrepreneurs and local business leaders, giving participants an opportunity to showcase their products and improve their ideas. “It was exciting to bring back the Best Tasting Contest, which brought together local business leaders and young entrepreneurs in their second or third year of the program looking to improve their recipes and business models,” Gowen says.
YOUNG ENTREPRENEURS TURN IDEAS INTO ACTION
For young participants, Lemonade Day is an opportunity to take an idea and bring it to life.
For Iris, this year marked her first Lemonade Day experience. With help from her family, she created her stand, prepared lemonade and designed her own signs and advertising.
Legislation Reserves Case Studies Insurance
Legal Issues Budget Planning Homeowner Rights Landscaping
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LEMONADE DAY
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“We came up with the idea because we all wanted to make money and what better way to do it than through a lemonade stand!” Nora says. Her favorite part of the experience was seeing the results of the work after the event. “Getting to count the profits in the end is wonderful!” she says. “We are spending some, giving back to our community with a donation, and saving a little too!”
“I drew the signs by hand and wrote my own advertising slogans to encourage people to stop by and try my lemonade,” Iris says. “One of my slogans was ‘Made with Love and Sunshine,’ and I was happy to see that customers really liked it.” Beyond learning how to operate a stand, Iris gained confidence through interacting with customers. English is not Iris’s first language, and she says she was nervous at first about speaking with people she did not know. Over the course of the day, she became more comfortable greeting customers, collecting money and managing sales. “I learned that it is okay to be nervous at first, and that I can become more confident when I keep trying,” she says. Iris sold 20 cups of lemonade and gave away another 10 cups. Her favorite part was meeting customers and connecting with other young entrepreneurs. “We visited each other’s stands, bought lemonade from one another, tasted different flavors, and encouraged each other throughout the day,” she says. After the experience, Iris was already looking ahead. “The whole experience was so much fun that I told my mom I would love to sell lemonade every weekend!” she says. For Nora, Lemonade Day was a familiar experience. This year marked her third year participating, and she continued building on what she learned in previous years. Her stand, Lovely Lemon, sells lemonade in multiple flavors along with cookies. The idea came from wanting to create a business and learn the process of earning money.
"It helps in getting their minds thinking about what to do with the money they make and shows the financial side of the lemonade stand with the emphasis on making sure to have fun!"
SPONSORS HELP BUILD FUTURE ENTREPRENEURS Community sponsors play an important role in making Lemonade Day possible, including: • Main Squeeze Sponsor: Altra Federal Credit Union • Fresh Squeeze Sponsor: Mayo Clinic, Rochester Public Schools Community Education, and Shorewood Senior Campus • Lemon Drop Sponsor: Continuum Financial Group, Hy-Vee, Old National Bank, Olmsted Medical Center, Rochester Athletic Club, and Wings Credit Union
• Lemon Twist Sponsor: Alerus Bank, Charter Communications, Extraordinary Workforce, Haley Comfort Systems, Healing Moments Counseling, and
People's Energy Cooperative • Transportation Sponsor: Groome Transportation • Media Sponsor: KTTC and Townsquare Media Their support helps provide resources, encouragement, and opportunities for young entrepreneurs.
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LEMONADE DAY
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At Shorewood Senior Campus, Marketing Director Ellie Starks says Lemonade Day creates a meaningful connection between generations. “Lemonade Day is a true community event that feels intergenerational to us at Shorewood,” Starks says. “The participants clearly gain the knowledge of what it takes to run a stand – the creativity, budgeting, planning, and math skills involved – but they also practice soft skills that include interacting with people, gratitude, and even upselling in the moment.”
The event also gives community members the opportunity to encourage young entrepreneurs. “Our residents are the perfect customers who love supporting youth endeavors and also experience the optimistic energy of this young group,” Starks says. For Starks, the program offers a valuable opportunity for connection. “In an age of technology and kids-on-screens, it’s refreshing to be part of an event that connects people,” she says.
Looking ahead, the Rochester Area Chamber of Commerce sees opportunities to continue expanding Lemonade Day’s reach. “We are excited to work with one of our newest sponsors of the program, Rochester Public Schools Community Education, and introduce ‘Junior Market’ to a few of their preestablished business and entrepreneurship classes,” Gowen says. As Lemonade Day continues to grow in the Rochester area, the program’s impact reaches far beyond a single day of selling lemonade. It helps young people build confidence, understand the value of hard work, and discover that even the smallest ideas can become something meaningful.
COMMERICAL INDUSTRIAL TRANSPORTATION
Located in:
(320) 252-1658 ST CLOUD HUTCHINSON PLAINVIEW (320) 587-3030 (507) 534-2165
Save the Date for the next Lemonade Day on Saturday, June 5, 2027
WWW.DESIGNELECT.COM
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2026 LEGISLATIVE REVIEW: Insights from Area Legislators
Hear from local legislators about the 2026 legislative session and the impacts to the business community.
With the 2026 legislative session in the rearview mirror and election season approaching, hear from local legislators on the session's key outcomes and their impact on the business community. As the second year of the biennium, the 2026 session was shorter with it being a bonding year rather than a budget year. The session continued the historic tie in the Minnesota House, while the Senate maintained a one-seat DFL majority. Although progress was slow for much of the session, several key Chamber priorities advanced quickly before the legislature gaveled out. This included passage of a $1.2B bonding bill, defeating legislation to amend funding for Rochester’s regional sports and recreation complex, and defeating legislation to ban non-disclosure agreements. Despite these successes, there’s still much work to be done next session, including the modification of Paid Family Medical Leave. What You Need to Know
The Chamber's advocacy was successful. HF4194 did not pass and was not included in the final omnibus tax bill. With the City of Rochester having over $10M already invested in land acquisition, design, grading, and construction, and $50M in contracts with local builders already awarded and signed, halting the project at this stage would have been especially costly to the community. Had the project been halted, these costs would have shifted to Rochester taxpayers rather than being funded by the local sales tax, much of which is generated by visitors and non-Rochester residents. MANDATES Since its passage in 2023, businesses have consistently voiced concerns about the Paid Family Medical Leave (PFML) program. With the program taking effect as of January 1, 2026, the need for modifications is clear. As a result, numerous bills were introduced aimed at reforming PFML, including: HF4386/SF3645: which would establish a formal process allowing individual employees to opt out of the state-run paid leave system and HF4569/SF4862: which would modify the maximum days a seasonal employee can work, and remove the requirement that an employee's primary line of work must be strictly in the "hospitality" industry. Despite widespread business support, no modifications to PFML occurred this session. Regardless, the Chamber continues to engage with our members on PFML, gathering feedback on the program’s operations and impact.
INFRASTRUCTURE/BONDING 2026 saw bonding priorities take center stage with $1.2B in funding allocated through the bonding bill. Local projects, including the East Zumbro Sewer & Water Project , secured $13.2M in state funding to upsize sewer and water infrastructure in Southeast Rochester, opening over 1,000 acres for future development. The Hwy 14/CSAH 3 & 5 Interchange Project also received $8M from the bonding bill, which covers right of way acquisition and environmental review. When completed, this project will open over 300 acres for commercial and industrial development. Additionally, 15th Ave NE in Stewartville received $3.06M for improvements while the History Center of Olmsted County was the recipient of $3.32M for the expansion of its facilities. REGIONAL SPORTS AND RECREATION COMPLEX Despite being approved by the legislature in 2023, Rochester’s local sales tax (LST) authority, specifically for the regional sports and recreation complex portion, was put in jeopardy this past session. HF4194 and its consideration for inclusion in the omnibus tax bill, would have removed the Regional Sports and Recreation Complex as an approved use of LST funds. This bill would have set a dangerous precedent, undermining voter-approved authorization and exposing the City to significant legal challenges.
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What You Need to Know Continued WORKFORCE Continued investment in higher education remains a priority of the Chamber. This session, the Chamber advocated once again for state investment in the University of Minnesota Rochester's health sciences plan , which would support expansion and the growth of new programs, helping strengthen the healthcare workforce pipeline. Unfortunately, funding for UMR was not included in the higher education omnibus bill for the 2026 session. HOUSING In the housing sector, the Chamber supported the bipartisan State Housing Tax Credit following two consecutive years that saw the full $9.9M in available tax credits utilized. This program allows individuals and businesses to make annual financial contributions toward affordable housing development in exchange for an 85% state tax credit. GENERAL BUSINESS A significant win this session was the two-year extension of the Pass-Through Entity Tax , retroactive to January 1, 2026. This provides federal SALT deduction relief for Minnesota pass-through businesses at no cost to state taxpayers, benefiting roughly 66,000 Minnesota residents. As Minnesota works toward its 2040 goal of 100% carbon free electricity, the support of removing the nuclear moratorium was a priority of the Chamber. While not repealed, the state did allocate $500,000 this session to study the feasibility of building new nuclear plants and the potential repeal of the moratorium. If repealed, nuclear power would enhance grid reliability, achieve sustainability goals, and strengthen the baseload power supply. CONTINUED ADVOCACY AND ENGAGEMENT Although the session has concluded, the Chamber continues to engage with our state delegation, strengthening relationships with legislators while advocating for the priorities of our members. We are thankful for the continued willingness of our local delegation to discuss the impacts of policy on the business community. We also extend our sincere thanks to Senator Carla Nelson and Senator Steve Drazkowski as they prepare to retire at the end of 2026. We appreciate their years of public service to our region and state.
Sen. Liz Boldon DISTRICT 25
As you reflect on the 2026 legislative session, what legislation will have a significant impact on the Rochester area business community? This year, we made much- needed investments in our state’s infrastructure. Of
the $1.2 billion contained in the bonding bill passed this session, over $23 million will go directly towards local projects in the Rochester area and Olmsted County. Improved roads and bridges, expanded housing opportunities, revitalized assets at Rochester Community and Technical College, and other projects will go a long way in growing our local economy, creating jobs, and making our community prime for investments. On top of those direct appropriations, we approved $6 million for three programs that support small businesses in Greater Minnesota – $2 million for the Greater MN Business Development Public Infrastructure Grant Program, $2 million for the Innovative Business Development Grant Program, and $2 million for the Transportation Economic Development Infrastructure program. By investing in our local infrastructure, Rochester will continue to be a hub for innovation and a place where families and small businesses thrive. What are your takeaways from the 2026 session? While we were able to pass food security support, hospital stabilization funding, significant property tax relief, and local infrastructure investments, there was still too much left on the table. As wealth inequality worsens in our country, working class families are struggling. Americans have less disposable income to spend, and we’re seeing our nationwide economy become stagnant and top-heavy because of it. When we invest in working families, we’re able to build our economy from the ground up and grow the middle class – providing a stable foundation for small businesses to thrive. That’s why I’ll continue to push hard for policies like universal childcare in our state. Childcare has become unaffordable, as costs rise and the federal government cuts the vital programs that our families rely on. We know that we all do better when we all do better, which is why making sure Minnesotans’ needs are met will create significant returns on our investments.
2026 LEGISLATIVE REVIEW
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Sen. Carla Nelson DISTRICT 24
Rep. Kim Hicks DISTRICT 25A
As you reflect on the 2026 legislative session, what legislation will have a significant impact on the Rochester area business community? The sensible, much needed $1.24 billion infrastructure bill will make a real difference
As you reflect on the 2026 legislative session, what legislation will have a significant impact on the Rochester area business community?
Truth be told, the 2026 legislative session was unremarkable. Minnesota Republicans used their power in the tied house to maintain the status quo of inaction. We could have done a lot more, especially around healthcare and human services as devastating cuts are handed down from the Trump Administration, but for the most part, those efforts were met with Republican opposition. What are your takeaways from the 2026 session? Democrats brought forward a slate of bills that were intentional, commonsense, and fiscally responsible. As a caucus, we were determined to move these bills through committee in good faith, always centering the voices of our communities. I successfully passed a bill to amend the Minnesota Human Rights Act to implement a reasonable process requirement for accommodating Minnesotans with disabilities in areas like housing, public services, education, and other public accommodations. Meanwhile, most Republicans refused to even acknowledge the pain and hurt Minnesotans have faced from the actions of the Federal government, and ALL Republicans refused to fall out of line with Republican leadership to actually do something about it.
here. Southeast Minnesota is rapidly outgrowing its roads, so this session was about rightsizing our transportation infrastructure to match how much our region has grown. That includes $8 million for new Highway 14 interchanges, over $3 million for road improvements in Stewartville, and specific funding for local roads, bridges, and township roads that keep rural areas connected. I am also proud that after years of work, we passed a study on lifting Minnesota's nuclear moratorium, which should be part of a safe, reliable, and affordable energy future for our state. What are your takeaways from the 2026 session? Some of our biggest wins, from fraud protections to infrastructure funding, came about because members from both parties were willing to sit down and find common ground. I am hopeful that the legislature can keep building on that bipartisan spirit going forward, because Rochester and the rest of Minnesota benefit far more from cooperation than from division.
DISCLAIMER: The opinions expressed in the Representative's and Senator’s responses are the sole views of their own. They do not reflect the opinions or views of the Rochester Area Chamber of Commerce or its members. The publication of the Representative's and Senator’s statements therein do not imply the expression of any endorsement whatsoever by the Rochester Area Chamber of Commerce or its members. At the time of publication, a response was not available from Rep. Andy Smith (District 25B).
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2026 LEGISLATIVE REVIEW
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Rep. Duane Quam DISTRICT 24A
Rep. Tina Liebling DISTRICT 24B
As you reflect on the 2026 legislative session, what legislation will have a significant impact on the Rochester area business community? Republicans were able to leverage the tie in the State House to extend Minnesota’s
As you reflect on the 2026 legislative session, what legislation will have a significant impact on the Rochester area business community?
Rochester’s economy—like that of the country—is being battered by Republican tariffs, cuts to health care and SNAP, and the ill-conceived and illegal war against Iran. This session, health care changes imposed by Republicans in Congress forced Minnesota to enact new bureaucratic reporting requirements that will cause thousands of Minnesotans to be kicked off Medicaid. The same legislation removed Medicaid eligibility for legal immigrants who are refugees or victims of domestic violence. Lack of health insurance does not, of course, keep people from getting sick. It ensures that they wait to seek care until they are very sick. When they go to the ER for care, health care providers often must provide it without payment, putting their economic viability at risk. This also crowds ERs and makes health care more expensive for everyone. What are your takeaways from the 2026 session? In the Trump era, the GOP is an ideological party: they’re more interested in following Trump’s whims and getting views on right wing media than doing what’s best for our state’s people and economy. While there are a few pragmatic Republican legislators in the House, they are increasingly overshadowed by those focused on partisan grandstanding. This makes power-sharing impractical and hamstrings the legislature’s ability to respond to the needs of Minnesotans. Democrats want to build shared prosperity and invest in our future – including the future business environment – while Republicans support chaotic, bad-for-business policies like deep cuts to health care and higher education and allowing ICE to lawlessly ravage our communities and terrorize our immigrant neighbors.
Pass-Through Entity Tax (PTET) provision through the 2027 tax year. Pass-through entities (like S-corporations and partnerships) ordinarily pass their profits directly to the owner's personal tax returns to avoid double taxation. However, federal law caps personal deductions for state and local taxes at $10,000. By extending Minnesota's optional PTET, we allow the business itself to pay the state tax. This completely bypasses the federal cap, shifts the tax to a deductible business expense, and saves Minnesota business owners thousands on their federal income tax returns. We also passed $125 million in property tax relief and $254 million in car tab fee relief, while blocking income tax increases and a radical wealth tax that would have dried up investment in our state. What are your takeaways from the 2026 session? I’m always willing to work with both sides of the aisle to solve problems and achieve positive change for Minnesotans. Since the 2017-2018 biennium, Vanderbilt University’s Center for Effective Lawmaking has consistently ranked me as one of the top five Republicans in the Minnesota House for effectiveness. This year, we passed significant bipartisan anti-fraud legislation: the Office of the Inspector General Bill and the Take It Back Act. Even so, I’m concerned about the future of Minnesota from an economic perspective. Minnesota isn’t an island, and we need to have a competitive business environment in both regulatory and taxation policies. We can’t implement measures such as taxing Minnesotans on unrealized capital gains. Many farmers and business owners would have to sell land and assets to pay the tax, and prospective investors would look elsewhere. It is important for Minnesotans to be aware that socialism has never been successful.
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2026 LEGISLATIVE REVIEW
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As you reflect on the 2026 legislative session, what legislation will have a significant impact on the Rochester area business community? The Take It Back Act stands out. It places a 100% tax on criminals who steal fraud Sen. Steve Drazkowski DISTRICT 20
Rep. Steve Jacob DISTRICT 20B
As you reflect on the 2026 legislative session, what legislation will have a significant impact on the Rochester area business community? With the House of
Representatives in the second year of an evenly tied body at 67/67, neither party has the ability to push their agenda through. This brings balance to the legislature. Bills such as the Climate Resiliency Super Fund brought forward by Democrats, which would have cost each family in our state $35,000 over the next 5 years failed for a lack of majority. Other bills, including a Wealth Tax and an Unrealized Capital Gains tax that were brought forward by Democrats also failed for a lack of majority. It is disheartening that we haven't been able to provide relief to small businesses in the Paid Family Medical Leave bill as this is a priority to our Republican party.
dollars, along with a new Office of Inspector General and stronger verification rules to catch bad payments before they go out. Rochester businesses have followed the rules and watched their tax dollars get stolen by fraud criminals for years while Democrats refused to act. We finally took steps to get this major problem under control. What are your takeaways from the 2026 session? Minnesota is still on the wrong track. We are dealing with sky high taxes, crushing mandates on employers and schools, and government spending that keeps growing without control. We made some progress this session, but we did not come close to fixing those problems. The status quo is going to bankrupt this state and keep deficits looming on the horizon. Rochester families and small businesses need bigger changes to make this state affordable again.
The biggest wins for business in 2026 lie much more in what failed to pass than in what did pass.
What are your takeaways from the 2026 session? In 2026 my constituents have repeatedly asked me if I can change the outcomes that resulted from the 2023-2024 Democrat Trifecta. They are unhappy about the New State flag, unrestricted abortion through birth, transgender sanctuary state status, and illegal immigrant sanctuary state status outcomes just to name a few. Minnesota has drifted to become one of the most liberal states in the nation due to Democrats having full control of Minnesota government multiple times over the last 50 years. The biggest takeaway from 2026 is the balance in the legislature. Minnesotans have benefited from this balance.
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SOMALI AMERICAN SOCIAL SERVICE ASSOCIATION (SASSA)
Non-Profit Spotlight
Non-Profit Spotlight: Somali American Social Service Association (SASSA) Taking an in-depth look at a local non-profit, Somali American Social Service Association (SASSA) and their community impact
Since then, we have grown into a steady support system, committed to helping families gain the stability and tools they need to succeed.
Q: Tell us about the Somali American Social Service Association (SASSA). A : The Somali American Social Service Association (SASSA) is dedicated to empowering immigrant communities in Olmsted County and across Minnesota. Our story began in 2012 when we saw a clear need for better access to resources. Our founder, Omar, had been working informally to help new immigrants navigate the complexities of finding housing, healthcare, and education. Recognizing his efforts, community members encouraged him to formalize this work.
Q: How has your organization evolved over the years? A : Since 2012, we have expanded our reach to address everything from youth development and career training to small business growth. By building our programs around the actual needs of the people we serve, we have been able to secure the funding necessary to scale our operations. A major milestone was the launch of our female-only gym, which created a safe space for women to focus on their health and wellness. We have also built strong career pathways through our work with the Minnesota Department of Employment and Economic Development (DEED) and our partnership with the Rochester Workforce Center. Today, we are focused on growing our capacity through new partnerships to serve more people in more ways.
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SOMALI AMERICAN SOCIAL SERVICE ASSOCIATION (SASSA)
Non-Profit Spotlight
Q: What’s an interesting fact about SASSA that most people don’t know? A : People often ask how we handle the pressure when things get tough, and the truth is that our community has always looked to us as a safe harbor during crises. Whether it was navigating the uncertainty of the pandemic or helping families respond to sudden legal shifts and external pressures, we became the place people turned to when they did not know where else to go. We have stood by families during periods when they felt vulnerable, providing them with the clear, honest information they needed to protect their households and stay together. While we are often over capacity because of this, the most important thing to know about us is that our community sees SASSA as family. They know that when they walk through our doors, they are going to be treated with dignity and pointed in the right direction, no matter what they are facing.
Q: Please share a highlight of how your organization has impacted the region. A : Our biggest achievement is the transition from a small, volunteer-based group to a fully functioning social service hub. We now have a dedicated staff, a strong board, and key partnerships that allow us to address a wide range of needs. Being able to act as a centralized resource center means that when someone in our community is struggling, they don't have to navigate a fragmented system alone. We have become a reliable, first-stop resource that helps families establish a firm foundation in the region. A : Our small business program is growing rapidly, and we invite the local business community to join us in this effort. We work directly with entrepreneurs to improve their business capacity, financial health, and operational outlook. By collaborating with local financial institutions, we help provide personalized business advice. We also look for partners to support our youth programs, whether through mentorship, internships, or by helping us provide financial literacy courses that prepare our young people for future career and entrepreneurship goals. Q: How can the business community become involved in the important work SASSA does?
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TOMMY'S EXPRESS CAR WASH
Meet the Member
Meet the Member: Tommy's Express Car Wash Each month, we learn from a Chamber member about their offerings, history, a unique fact, and their business outlook For many people, convenience can make all the difference on a busy day. Tommy's Express Car Wash was built around that idea, offering a fast, high-quality wash experience that combines innovative technology with exceptional customer service. From state-of- the-art equipment and free self-serve vacuums to environmentally conscious water reclamation practices, the Rochester location is committed to delivering value while remaining an active part of the community. We spoke with Marketing Director, Heather Herberholz, to learn more about Tommy's Express Car Wash, its commitment to customer service, and what drives its continued growth. Q: Tell us about Tommy's Express Car Wash. What does your company offer to the Rochester region? A : At Tommy's Express Car Wash, we're all about making it easy for people to keep their vehicles looking their best. We offer a fast, convenient, and high-quality car wash experience with state-of-the-art equipment, free self- serve vacuums, floor mat washers, and wash packages to fit every budget. For our frequent washers, our Unlimited Wash Club lets members wash as often as they'd like for one affordable monthly price. More than just providing clean cars, we're proud to be part of the Rochester community. We enjoy partnering with local businesses, supporting community events, and giving back whenever we can. Our goal is to provide a great experience every time someone visits our wash and to be a business our community is proud to support.
Q: How did it start for Tommy's Express Car Wash? A: Tommy's Express is part of the Tommy Car Wash Systems family, which has been innovating the car wash industry for more than 50 years. What started as a vision to create a faster, safer, and more enjoyable car wash experience has grown into a nationwide brand known for its technology, customer service, and consistent quality. When we opened our Rochester location, our mission was simple: provide an exceptional wash experience while becoming an active member of the local community. We're proud to have built lasting relationships with our customers and neighbors over the years. Q: Tommy's Express Car Wash has been a member of the Rochester Area Chamber of Commerce for six years. What do you find valuable in your membership to the organization? A: Being part of the Rochester Area Chamber of Commerce has given us the opportunity to connect with so many amazing local businesses and organizations. The Chamber does a fantastic job of bringing the business community together, whether it's through networking events, educational opportunities, or community initiatives. We've found that some of the best partnerships start with simply getting to know other business owners. Being involved with the Chamber has helped us grow those relationships, stay engaged with what's happening in Rochester, and continue finding ways to support our community.
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TOMMY'S EXPRESS CAR WASH
Meet the Member
Q: What is a unique fact people should know about Tommy's Express Car Wash? A: Many people are surprised to learn that our wash tunnel is designed to accommodate a wide variety of vehicles—including wide dually trucks and low profile sports cars—while still providing a gentle, effective clean. We also use water reclamation technology that allows us to recycle a significant portion of the water used during the wash process, making professional car washing a more environmentally responsible choice than many people realize. And while we're known for our technology, we believe it's our people who make the biggest difference. Our team works hard every day to make sure every customer leaves with a clean car and a great experience. Q: What is the outlook for your organization and industry? A: We're excited about what the future holds. As more people discover the convenience and value of professional car washing, we continue looking for new ways to improve the customer experience while staying involved in the communities we serve. For us, success isn't just about washing cars—it's about building relationships. We look forward to continuing to grow with the Rochester community, supporting local events and organizations, and providing the friendly service and quality experience our customers have come to expect for years to come.
Dine • Unwind
Rochester's latest modern
American kitchen, near
Mayo Clinic, features
comfort cuisine led by
Chef Ryan DuBois.
Brunch • Dinner • Private Events
Seasonal menus, craft cocktails, and award-winning
hospitality in a warm, elegant setting.
To learn more about Tommy's Express Car Wash, visit https://tommys-express.com/locations/mn83/
northstonekitchen.com
AUGUST 2026 — ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE | 19
UPCOMING CHAMBER EVENTS
Chamber News
AM Espresso is a monthly morning structured networking event. Come expand your network, promote your business, and enjoy a delicious breakfast and refreshments. This monthly event represents an excellent opportunity to reach business professionals in a variety of sectors.
AUGUST HOST
SEPTEMBER HOST
In August, join us and the Rochester Catholic Schools team at Lourdes High School! First inspired by the Sisters of Saint Francis in 1877, Rochester Catholic Schools embraces a legacy of delivering high quality Catholic education to the youth of the greater Rochester area. Committed to strong values, rigorous academics, faith formation, and service to others, RCS shares a history steeped in a tradition of excellence that is rooted in the Catholic faith.
In September, join us at Alerus! At Alerus, their purpose is to help clients achieve theirs, from personal and business banking goals to wealth services and retirement and benefits plans and services. They achieve this by delivering the right products at the right times to help you reach immediate and long-term financial goals.
Date: Friday, September 11, 2026 Time: 7:30am-9:00am Location: Alerus - Downtown Location, 155 1st Ave SW Suite 200, Rochester Admission: Free, registration requested
Date: Friday, August 7, 2026 Time: 7:30am-9:00am Location: Lourdes High School, 2800 19th St NW, Rochester Admission: Free, registration requested
Register by scanning or visiting: https://bit.ly/4xqR36W
Register by scanning or visiting: https://bit.ly/4fnIEKS
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UPCOMING CHAMBER EVENTS
Chamber News
Join us for Business After Hours, a monthly event to network and build valuable business relationships. Enjoy delicious food and drinks while connecting with a variety of businesses operating in the greater Rochester area. This event is a great opportunity to increase your organization’s visibility and generate productive business leads.
AUGUST HOST
SEPTEMBER HOST
In August, join us for a block party with Premier Bank! Premier Bank is a family owned bank with global reach. They hire, serve, and give back to individuals and organizations in their communities. They are grateful for Premier Partnerships; together we make a difference with vision, values, a can-do attitude, and unyielding faith.
In September, join us at Reagan Outdoor Advertising! Reagan Outdoor Advertising is a proud, family-owned business that operates true to their values and integrity. They provide a powerful, unavoidable medium through which their clients build their business and their brand.
Date: Thursday, September 17, 2026 Time: 4:30pm-6:30pm Location: Reagan Outdoor Advertising, 3185 41st St NW, Rochester Admission: Free, registration requested
Date: Thursday, August 20, 2026 Time: 4:30pm-6:30pm Location: Premier Bank - Downtown Location, 5 ST SW & 1 AVE SW, Rochester Admission: Free, registration requested
Register by scanning or visiting: https://bit.ly/49DRWyO
Register by scanning or visiting: https://bit.ly/4o7qDTf
AUGUST 2026 — ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE | 21
UPCOMING CHAMBER EVENTS
Chamber News
Develop relationships within this supportive group of women leaders who meet the third Friday morning of each month. The Women’s Roundtable provides a small, safe environment for women to: practice and refine skills, discuss challenges specific to women in positions of leadership, learn together, and empower each other to take risks. Join us for a fun, engaging program driven by the needs of the group. AUGUST HOST
Start your weekend with the Chamber team! We welcome members to join us for lunch and an opportunity to connect with fellow members on a Friday every summer month for our Chamber Weekend Kickoff. The Chamber will be grilling brats and serving lunch from 11:30am-1:00pm at 125 LIVE. Quantities are limited; registration is requested and greatly appreciated. Be sure to bring members of your team to start your weekend with a brat and networking! Date: Friday, August 14, 2026 - NEW DATE! Time: 11:30am-1:00pm Location: 125 LIVE, 125 Elton Hills Dr. NW, Rochester Admission: Free, registration is requested Register by scanning or visiting: https://bit.ly/45svfe8
Date: Friday, August 21, 2026 Time: 7:30am-9:00am Location: Terra Loco, 1190 16th St SW STE 150, Rochester Admission: Free, registration requested Register by scanning or visiting: https://bit.ly/4g8wsxI
Event Sponsors PRESENTING SPONSOR
SEPTEMBER HOST
Date: Friday, September 18, 2026 Time: 7:30am-9:00am Location: Northgate Health Club, 3960 US 52, Rochester Admission: Free, registration requested Register by scanning or visiting: https://bit.ly/4usWH5S
LUNCH SPONSOR
DRINK SPONSOR
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UPCOMING CHAMBER EVENTS
Chamber News
Team Up for a Unique Match Play Golf Tournament with Rotating Formats
The Chamber Cup isn’t your typical golf tournament, it’s a Ryder Cup-style team golf event that brings the spirit of match play, strategy, and camaraderie to the forefront. Four-person teams will go head-to-head in rotating formats like alternate shot and best ball, making every swing count. Designed for those who love a little friendly rivalry, the Chamber Cup offers pride, bragging rights, and a trophy on the line. Date: Wednesday, September 23, 2026 Time: 10:00am-7:00pm Location: Willow Creek Golf Course, 1700 48th St. SW, Rochester Admission: $840 for a team, $210 for an individual, registration required by Wednesday, September 9 Register by scanning or visiting: https://bit.ly/4lk9BA4
CHAMBER CUP SPONSOR Event Sponsors
CART SPONSOR
HAZARD SPONSOR
HOLE SPONSORS Adolfson & Peterson Construction AMS Blaze Credit Union Secure Strategic Technology Thrivent Emerald Financial Group
AUGUST 2026 — ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE | 23
Driving Success at the Annual Golf Outing Golfers take to the course for a memorable day of camaraderie and competition
It was a hole-in-one kind of day for our Annual Golf Outing, presented by Adolfson & Peterson Construction! From sunny skies to valuable networking and great company, it was a day to remember. Congratulations to the Titan Asset Management Group & J. Powers team for taking home the win! Thank you to all the sponsors, golfers, and Willow Creek Golf Course for your involvement.
We appreciate everyone's support and look forward to seeing you at our next Annual Golf Outing in June of 2027.
Interested in hitting the course again? Sign up for our Chamber Cup at https://bit.ly/4lk9BA4
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Event Sponsors
PRESENTING
EAGLE
BIRDIE
TEE PRIZE
DRIVING RANGE
CART
LUNCH & DINNER
HAZARD
MULLIGAN
DRINK CART
PUTTING GREEN
WELCOME
HOLE
Altra Federal Credit Union AP Construction CLA Custom Alarm DBS Group, LLC
Eagle Rock Bank F & M Community Bank GPC Beverages KNXR - Minnesota 97.5 Kreofsky Building Supplies
LaCrosse Sign Group North Rock Hospitality Group Olmsted Medical Center Premier Bank Minnesota Reagan Outdoor Advertising
SERVPRO of Rochester St. James Hotel Think Bank
AUGUST 2026 — ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE | 25
UPCOMING CHAMBER EVENTS
Chamber News
This kickin’ good time event is a great way to get Chamber members and their staff out of the office to enjoy a fun day of networking, building relationships, and bonding as a team, all while playing a friendly game of kickball! We welcome all skill levels for this single elimination bracket. Awards will be presented to 1st, 2nd, 3rd, and best dressed team. Don’t have a team but want to come enjoy the day with us? Come cheer on the teams and network with others in attendance.
Date: Thursday, September 10, 2026 Time: 10:00am - 4:00pm Location: McQuillan Fields, 1655 Marion Rd. SE, Rochester
Admission: $40 per individual, $400 per team (10 players), registration required by Wednesday, September 9 Register by scanning or visiting: https://bit.ly/4er2Ue7
PRESENTING SPONSOR Event Sponsors
DUGOUT SPONSOR
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UPCOMING CHAMBER EVENTS
Chamber News
Strategic Planning
The Chamber’s newest signature event, the Tech Summit, explores the trends and innovations reshaping today’s business landscape. This half‑day program brings together experts in tech, AI, and cybersecurity, along with local businesses applying these tools in real‑world ways, to share insights every organization needs to stay competitive. Whether you are a business leader, tech professional, or decision‑maker preparing for the next wave of digital transformation, this summit offers the clarity and connections to help you navigate what’s coming next.
Join us for an interactive Strategic Planning Workshop designed to help business leaders create, refresh, and strengthen their strategic plans. Walk away with clear priorities, actionable goals, and a roadmap for sustainable growth. Date: Tuesday, September 15, 2026 Time: 3:30pm-5:00pm Location: Rochester Chamber of Commerce, 220 Broadway Ave S, Ste 100, Rochester Admission: Free for members, $10 for general admission, registration required Register by scanning or visiting: https://bit.ly/3SqxjQR
AGENDA • AI in Action Panel • Tech Innovations Panel • Keynote
Event Sponsor
Date: Tuesday, October 27, 2026 Time: 7:30am-11:30am Location: TBA Admission: $35 for members, $50 for general admission, registration required Register by scanning or visiting: https://bit.ly/4a9Pf8f
SERIES SPONSOR
Event Sponsor PRESENTING SPONSOR
TABLE SPONSOR Workforce Development, Inc.
AUGUST 2026 — ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE | 27
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