VAŠ PRIMERAK - YOUR COPY TO KEEP
Heroine from the Balkans HEROINA SA BALKANA
U OVOM BROJU ČEKAJU VAS: MOLDER I SKALI, ĐORĐO ARMANI, LEJDI GAGA, LUKA MODRIĆ, LEPA BRENA, MARGERIT IMO... IN THIS ISSUE YOU WILL FIND: MULDER AND SCULLY, GIORGIO ARMANI, LADY GAGA, LUKA MODRIĆ, LEPA BRENA, MARGUERITE HUMEAU...
Dragi gosti,
Dear Guests,
dobro došli na naš let Proslavili smo peti rođendan Er Srbije 26. oktobra. Tokom pro- teklih pet godina prevezli smo preko 12 miliona gostiju na više od 150 hiljada letova. Kada sam se pridružio porodici Er Srbija pre samo 15 meseci, Er Srbija se već pozicionirala kao vrhunska avio-kompanija u ovom re- gionu. Iako danas proslavljamo ono što smo postigli u poslednjih pet godina, u isto vreme slavimo i istoriju i temelje srpske avijacije koji su postavljeni pre više od devedeset godina. U vazduhoplovnoj industriji vlada izuzetna konkurencija. Kao avio-kompanija, moramo stalno da podižemo lestvicu sami sebi ka- da je reč o inovacijama, unapređenjima i pružanju usluga koje od- govaraju visokim zahtevima vas, naših gostiju. Naš proizvod i ponuda su se mnogo puta menjali tokom prote-
Welcome on Board. On the 26 th of October we celebrated our 5 th anniversary. Over the past five years we have carried over 12 million guests on over 150,000 flights. When I joined the Air Serbia family just over 15 months ago, Air Serbia had certainly established itself as a premium carrier in the region. Although we celebrate the achievements over the last 5 years, we cherish the history and foundation of Serbian civil aviation established more than ninety years ago. The aviation industry is extremely competitive. As an airline we need to ensure we continually challenge ourselves to innovate, improve and deliver a service that meets the high expectations of you, our guests. Our product propositioning has changed a number of times over
klih godina. Na osnovu povratnih infor- macija koje smo dobili, poboljšaćemo sledeće, počev od 1. novembra: – novi proizvod u biznis-klasi na
the years. Based on your feedback, we will enhance the following effective from the 1st of November: A new business class product on board to cater for the premium traveller We will also enhance our product offering in economy to enable more choice for our customers. At the beginning of the month
Proslavili smo peti rođendan Er Srbije 26. oktobra
On the 26 th of October we celebrated our 5 th anniversary
našim letovima, kreiran da odgovori potrebama najzahtevnijih putnika; – našu ponudu u ekonomskoj kla- si kako bismo obezbedili veći izbor za naše goste. Početkom meseca pokrenuli smo obnovljen i poboljšan veb- sajt. Tokom nekoliko narednih meseci moći ćete da posvedočite još većim tehnološkim inovacijama koje će omogućiti našim gostima da imaju veći izbor usluga na njihovim putovanjima Er Srbijom . Ovo su samo neka od unapređenja koja će biti sprovedena na- rednih meseci. Svaka vaša povratna informacija biće nam dragocena.
we launched a refreshed and enhanced website. Over the next few months you will see greater technological innovation, enabling the customer to have more choice of services for their journey on Air Serbia. These are just some of the improvements that will be in place in the following months. We look forward to your continuous feedback.
Dankan Nejsmit, generalni direktor Er Srbije
Duncan Naysmith CEO Air Serbia
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The inflight magazine of Air Serbia
40 Vodimo vas na Festival autorskog filma We’re taking you to the Auteur Film Festival
Sadržaj /Inside Er Srbija Air Serbia
Ljudi People
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Er Srbija najbolje ocenjena kompanija u regionu Air Serbia awarded the highest rating in the region
Đorđo Armani Luksuz bez roka trajanja
Modesti Blejz Strip heroina, devojčica sa Balkana Modesty Blaise Comic strip heroine, young girl from the Balkans
Intervju / Interview Margerit Imo / Marguerite Humeau umetnica / artist
Giorgio Armani A luxury with no expiry date
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Redizajnirana i unapređena web stranica Er Srbije Air Serbia website redesigned and upgraded
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Lejdi Gaga Misterija svetskog
Luka Modrić Od otpisanog do najboljeg na svetu Luka Modrić From write-off to the world’s best Lepa Brena Poslednja ikona bratstva i jedinstva Lepa Brena The last icon of brotherhood & unity
šou-biznisa Lady Gaga Mystery of world showbiz
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Unapređene usluge za sve putnike Er Srbije Advanced services for all Air Serbia guests
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Skali i Molder Četvrt veka Dosijea Iks Scully and Mulder Quarter of a century of the X-Files
Foto / Photo: Darkwood, promo
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Sadržaj /Inside Rumunija u fokusu Romania in focus
Najbolje iz Srbije Best of Serbia
70 Druga najveća građevina na svetu World’s second largest building 76 Drakula i Bran, na
22 Kulturni događaj
sezone u Novom Sadu Cultural event of the season in Novi Sad
90 TrippinSrbija : Nemaš izgovor, obiđi Srbiju TrippinSrbija: No excuse, visit Serbia!
ivici strašnog bezdana Dracula and Bran, on the edge of a terrible precipice
80 Bukurešt: Mali Pariz u komšiluku
95 Ritam zemlje:
Kreativni habovi Srbije Rhythm of the country: Creative hubs of Serbia
Bucharest: Little Paris in our neighbourhood
Sa Milicom Mihajlović pred premijeru predstave Petrijin venac With Milica Mihajlović on the eve of the premiere of the play Petria’s Wreath 54
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Er Srbija u fokusu / Air Serbia close up
Dijaspora je velika podrška našoj zemlji Diaspora provides great support to our country Svis planira rast na tržištu Srbije Swiss plans Serbian market growth Sve više letova između Srbije i Rusije Serbia - Russia flights set for unprecedented growth 3 pitanja za Nenada Mitića, kapetana Three questions for Nenad Mitić, captain
The inflight magazine of Air Serbia
Glavna i odgovorna urednica / Editor in chief Jelena Isaković Izvršna urednica / Executive Editor Jelena Pantović Šef tehničke redakcije / Chief of the design and layout team Zoran Stojković Tehnički urednik / Design and layout editor Aleksa Vasović Dizajn i lejaut / Design and layout Branko Mitrović, Jelena Nalbantjan Urednik fotografije / Photo Editor Vladislav Mitić Fotografije / Photography Oliver Bunić, Mitar Mitrović, Zoran Lončarević, Vesna Lalić, Goran Srdanov Foto agencije / Photo agencies Profimedia, Getty Images, iStock Lektori / Copy editing Bojana Đurić, Nebojša Nestorović Prevod na engleski / Translation to English Mark Pullen Lektor za engleski / English Copy Editing Mark Pullen Oglašavanje / Advertising Media Impact Srbija Snežana Stojsavljević, izvršni menadžer prodaje oglasnog prostora / Executive Advertising Manager snezana.stojsavljevic@mediaimpact.rs,
Od 29. novembra do 2. decembra na Beogradskom sajmu biće održan 12. festival nauke pod sloganom Zemlja budućnosti . Posetioci iz celog regiona moći će da vide niz postavki, eksperimenata, šou-programa i radionica na putovanju kroz jedinstvenu zemlju budućnosti. Najveći naučni festival u jugoistočnoj Evropi ove godine ima za cilj da preispita budućnost naše planete, ali i ponudi naučna, ekološka i održiva rešenja za generacije pred nama. From 29 th November to 2 nd December, the Belgrade Fair will host the 12th Science Festival, under the slogan “Earth of the Future”. Visitors from across the region will experience an array of exhibits, experiments, show programmes and workshops as they journey through a unique Earth of the future. Southeast Europe’s biggest scientific festival this year aims to examine the future of our planet, but also offer scientific, ecological and sustainable solutions for the generations to come.
Saradnici
elevate@mediaimpact.rs Urednički odbor Er Srbije / Air Serbia Editorial Committee Nikola Vukomanović, Arsen Rudan Izdavač / Publisher Ringier Axel Springer Srbija Žorža Klemansoa 19, 11000 Beograd elevate@ringieraxelspringer.rs Generalni direktor Ringier Axel Springer Srbija / CEO Ringier Axel Springer Serbia Jelena Drakulić Petrović Direktor izdanja / Publishing Director
U ovom broju / This issue’s contributors
Ivan Jovanović je Nikšićanin koji živi u Beogradu, ali ne na Vračaru, već na Voždovcu. Već godinama je urednik u Blicu , a u međuvremenu voza ćerkicu Ivu u kolicima i kupuje stripove za svoju skromnu kolekciju. Pasionirani ljubitelj Zagora
Dragan Jovićević je urednik kulturne rubrike u nedeljniku NIN, u kojem prati kulturne događaje i fenomene. Osim toga, piše knjige, snima filmove i još mnogo štošta. Tako se u ovom broju Elevejta bavi onim što najbolje zna – filmom, i to autorskim delima, koja nas očekuju na predstojećem Festivalu autorskog filma u Beogradu. Dragan Jovićevi ć is a long-serving editor of the culture sector at weekly news magazine NIN , where he follows cultural events and phenomena. Alongside that he also writes books, shoots films and does much more. As such, for this issue of Elevate he deals with what he knows best – film, specifically the auteur film works that await us at the upcoming Auteur Film Festival in Belgrade.
Tamara Gligorijević je novinarka stacionirana na internetu. Povremeno napravi izlet u print, a prilikom tih izleta najviše voli da piše o pravim izletima po Srbiji, pa i šire. Voli putopise i blogove koji su namenjeni prosečnom čoveku. Ovog puta naišla je na petorku zbog koje se istog vikenda i sama uputila na izlet i shvatila da izgovora zaista nema – samo nedostatka volje. Tamara Gligorijević is a journalist stationed on the internet. She occasionally makes an excursion into print, and during those excursions she mostly likes writing about actual excursions around Serbia and beyond. She likes travelogues and blogs intended for average people. For this issue of Elevate she came across a fivesome who inspired her to take her own trip that same weekend and to realise there really is no excuse – just a lack of will.
Bojana Đurić je dugogodišnji novinar i urednik Blic žene . Zanimaju je društveni, kulturni, globalni fenomeni, a u ovom broju Elevejta predstavlja nam upravo jedan takav – o ženi koja je poslednja ikona bratstva i jedinstva i koju su voleli u svih šest republika i dve pokrajine bivše Jugoslavije, baš kao i na čitavom Balkanu. Reč je, naravno, o Lepoj Breni. Bojana Đurić is a long-serving journalist and editor at Blic žene . With an interest in social, cultural and global phenomena, for this issue of Elevate she presents to us just one such phenomenon – a woman who was the last icon of Yugoslav brotherhood and unity, and who was loved equally in all six republics and two provinces of the former country, but also across the entire Balkans. That woman is, of course, Lepa Brena.
Sreten Radović Štampa / Print Rotografika Subotica
Distribucija / Distribution Besplatno na svim letovima Er Srbije Free of charge on all Air Serbia flights
Materijali objavljeni u ovom izdanju vlasništvo su izdavača ili Er Srbije i ne mogu se reprodukovati bez pisanog odobrenja izdavača. Stavovi izneti u tekstovima su stavovi autora i ne mogu se dovoditi u vezu sa Er Srbijom ili izdavačem. Izdavač i Er Srbija odriču se odgovornost za sadržaj oglasa. All material is copyrighted and all rights are reserved. No part of this publication may be reproduced in whole or in part without the written permission of the publisher. Opinions expressed are those of the authors and cannot be related to Air Serbia. Air Serbia does not accept responsibility for advertising content. Air Serbia Review - besplatno na svim letovima Er Srbije / Air Serbia Review - free of charge on all Air Serbia ights / CIP - Каталогизација у публикацији Народна библиотека Србије, Београд • 659 • ELEVATE : the inflight magazine of Air Serbia / glavni i odgovorni urednik Jelena Isaković. - 2014 (avg.)- . - Beograd : Ringier Axel Springer Srbija, 2014 - (Subotica : Rotografika). - 27 cm • Mesečno. - Tekst uporedo na srp. i engl. jeziku. - Je nastavak: Air Serbia Review • ISSN 2466-4073 • Elevate (Beograd) • COBISS.SR-ID 222113804 • Copyright 2013 © Air Serbia All rights reserved
i Kena Parkera u ovom broju Elevejta donosi sofisticiraniju priču – o najlepšoj strip-heroini Modesti Blejz. Ivan Jovanović is a native of Nikšić who
resides in Belgrade, but on Voždovac and not Vračar. He’s been an editor at Blic for many years, and in the meantime he pushes his daughter Iva in her pram and buys comics for his collection. A passionate fan of Zagor and Ken Parker, for this issue of Elevate sophisticated story – about the most beautiful comic book heroine, Modesty Blaise. he nonetheless brings us a somewhat more
Godina izlaženja / Anoo XLIII Broj / Issue No. 299 Naslovna strana / Cover Darkwood/promo
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stranac u beogradu / foreigner in belgrade
SOTIRIS KOSTUROS, BRITIŠ AMERIKEN TOBAKO SOTIRIOS KOSTOUROS, BRITISH AMERICAN TOBACCO VOLIM ULICE BEOGRADA I LJUDE U NJEMU I LIKE BELGRADE’S STREETS AND ITS PEOPLE
Tekst / Words : A.E. Fotografije / Photography: Oliver Bunić
I frequently travel and it is very important for me that I arrive everywhere as planned and because of that flying is my first choice Imajući u vidu da često putujem, važno mi je da svuda stignem na vreme i upravo je zato avion moje omiljeno prevozno sredstvo
Kosturos je na poziciju generalnog direktora BAT-a za Srbiju i Crnu Goru došao sa mesta finansijskog direktora BAT Francuska. Imao je mogućnost da vodi neke od najznačajnijih finansijskih projekata doprinoseći strategiji razvoja i jačanju kompanijske pozicije na tržištu, kao i razvoju kvalitetnih profesionalaca i zaposlenih. Oženjen je i otac dvoje dece. U AVIONU VOLIM DA ČITAM I SLUŠAM MUZIKU pa uvek nosim neku knjigu i plejlistu omiljenih pesama. Ako idem na poslovni put, to vreme najčešće koristim da se dodatno pripremim za sastanak. POZNATO JE DA MI MUŠKARCI NOSIMO ŠTO JE MOGUĆE MANJE STVARI. Izuzev laptopa i telefona, ima još jedna stvar bez koje nikuda ne idem. To je glo, uređaj najnovije generacije za zagrevanje duvana. Radi se o inovaciji kompanije BAT, koja nama pušačima omogućava uživanje, ali bez neprijatnih mirisa i pepela. IMAO SAM PRIVILEGIJU da živim i radim u Londonu, Rimu, Parizu, Atini, Rigi... Svako mesto ima nešto specifično. Volim London zbog raznolikosti društva i mnogo kulturnog sadržaja koji taj grad nudi posetiocima. Pariz volim zbog hrane, vina i ambijenta, kao i Atinu i grčka ostrva. VOLIM LJUDE U BEOGRADU. Radio sam u mnogim zemljama i stekao veliko profesionalno iskustvo, ali retko sam imao priliku da upoznam tako srdačne ljude. Volim ulice Beograda i ležernu atmosferu koja na njima vlada, dinamiku ovog grada, koja je baš po mojoj meri, i naravno, odličnu hranu i restorane. Beograd je veoma gostoljubiv, živahan grad i odličan je za decu.
Kostouros was appointed general manager of BAT for Serbia and Montenegro from the post of finance director at BAT France. He had the opportunity to lead some of the company’s important financial projects, developing good professionals and contributing to BAT’s cor- porate strategy and the strengthening of its market position. He is a married father of two children. I ALWAYS CARRY A BOOK with me when I travel by plane and my latest playlist. If I’m going on a business trip, I like to use the time for some additional preparations for meetings and other business ob- ligations. IT IS WELL KNOWN THAT WE MEN CARRY AS LITTLE LUGGAGE AS POSSIBLE. Besides my laptop and phone, there is one more thing I don’t go anywhere without: that’s glo, the latest generation tobacco heating device. This is a BAT company innovation that ena- bles us smokers to enjoy a tobacco experience, though without the unpleasant odour and ash. I’VE HAD THE PRIVILEGE of living and working in London, Rome, Paris, Athens and Riga... Every place has something different. I love London for its diversity and the vast amount of cultural experienc- es, Paris for its food, wine and ambience, and of course Athens and the Greek islands. I LOVE THE PEOPLE IN BELGRADE. I have worked and lived in many countries and amassed a lot of professional experience, but rarely have I had the opportunity to meet such friendly and warm people as I have in Belgrade. I like the streets of Belgrade, the at- mosphere, which is just as I like, and of course the great food and restaurants. Belgrade is a lively, vibrant and child-friendly city.
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TRENUTAK / FLASH
Sarajevo Snežna Jahorina 1. decembra poziva na spektakularnu zabavu
Sarajevo A snowy Jahorina calls with a spectacular 1 st December party Singer Ceca Ražnatović, the Balkans’big- gest star, will perform on the Olympic mountain of Jahorina on 1 st December 2018 to mark the opening of an artifi- cial snow system that guarantees certain snowcover for a minimum of 120 days on 40km of Jahorina ski trails. The public will have an opportunity to enjoy Ceca’s songs in the idyllic mountain environ- ment of Jahorina for the first time, and could well experience a spectacle of Eu- ropean proportions. Find more detailed information at www.oc-jahorina.com. Rome New museum devoted to 20 th century art A new museum dedicated to the art of the 20 th century has opened at the Palazzo Merulana in Rome's historic district of Esquilino. The collection that has found a home in this imposing palace belongs to the Cerasi family and encompasses 90 works from the first half of the 20 th century. The first floor exhibits works of artists such as Donghi, Capagrossi, Casorati and Balla, while works by Boetti and Mafai are exhibited on the second floor. The museum is arranged in such a way that visitors viewing the exhibits can sit and discuss the works.
Ceca Ražnatović, najveća zvezda Balkana, 1. decembra 2018. godine nastupiće na olimpijskoj planini Jahorini povodom otvaranja sistema veštačkog osnežavanja, koji će garantovati prisustvo snega minimalno 120 dana na 40 kilometara jahorinskih staza. Publika će prvi put na Jahorini imati priliku da u idiličnom planinskom ambijentu uživa u Cecinim pesamama i doživi, po svemu sudeći, spektakl evropskih razmera. Detaljnije informacije možete pronaći na www.oc- jahorina.com. Rim Nov muzej posvećen umetnosti 20. veka U rimskoj istorijskoj četvrti Eskvilino, u palati Merulana, otvoren je nov muzej posvećen umetnosti 20. veka. Kolekcija koja je našla dom u ovoj impozantnoj palati pripada porodici Cerasi i obuhvata 90 dela iz prve polovine 20. veka. Na prvom spratu izložena su dela umetnika kao što su Dongi, Kapagrosi, Kasorati i Bala, dok su na drugom spratu izložena dela Boetija i Mafaija. Muzej je uređen tako da posetioci koji razgledaju postavku mogu i da sednu i diskutuju o delima. Pariz Dan bez automobila Počev od oktobra, svake prve nedelje u mesecu automobilski saobraćaj u centru francuske prestonice je zabranjen. U periodu od 10 do 18 automobili ne mogu da ulaze u centar grada, koji zaposednu pešaci, biciklisti i ljudi na rolerima i trotinetima. Ovim potezom vlasti žele da smanje zagađenje, a i pokazalo se da nivo buke pada za tri decibela u odnosu na nedelju sa automobilskim saobraćajem. Inače, prvi dan bez saobraćaja u Parizu testiran je još u septembru 2015, kada je ta inicijativa naišla na opšte oduševljenje građana.
Er Srbija leti 7 puta nedeljno iz Beograda za Sarajevo
Air Serbia flies 7 times a week from Belgrade to Sarajevo
Er Srbija leti 5 puta nedeljno iz Beograda za Rim
Air Serbia flies 5 times a week from Belgrade to Rome
Paris Car-free day
As of October, motor vehicle traffic in the centre of the French capital is banned every first Sunday of the month. Cars are not allowed to enter the city centre area from 10am to 6pm, with the area occupied by pedestrians, cyclists and people on rollerblades and scooters. With this move the authorities want to reduce pollution, while it has also been shown that noise levels reduce by three decibels comparfed to Sundays with motor vehicle traffic. The first traffic-free day in Paris was actually tested in September 2015, when this initiative was met with the general enthusiasm of Parisians.
Er Srbija leti 12 puta nedeljno iz Beograda za Pariz
Air Serbia flies 12 times a week from Belgrade to Paris
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Zagreb 16. izdanje filmskog festivala
Zagreb Film festival's 16 th edition The Zagreb Film Festival will take place from 11 th to 18 th November this year and will bring more than a hundred screenings and films. As has been the case to date, the main competition programme will provide an overview of the most interesting feature-length films of debut directors from around the world, while domestic short films will be featured in the 'Kockica' programme. Interestingly, the accompanying programme, entitled “Tycoons: Yesterday, Today, Tomorrow”, will screen films that address the rich and powerful, according to the selection of film critic Diana Nenadić.
Prag Na jednom mestu 2,5 tona lego kocki Čuvene lego kocke obožavaju i deca i odrasli, pa su tako Česi došli na zanimljivu ideju. U prostoru Hamleys organizovali su izložbu na kojoj su predstavljena najpoznatija češka zdanja, poput zamka Karlštajn, katedrale Svetog Vida i dvorca Hluboka, ali napravljena od lego kocki. Za ovu neobičnu izložbu, koja traje do kraja 2019. godine, organizatori su koristili čak 2,5 tona lego kocki, a da bi napravili sva zdanja, utrošili su neverovatnih 13.850 sati. Posetioci mogu da uživaju i u najvećem lego rolerkosteru. Zagreb film festival će se ove godine održati od 11. do 18. novembra i doneće više od stotinu projekcija i filmova. Kao i do sada, glavni takmičarski program daće presek najzanimljivijih dugometražnih debitantskih filmova reditelja iz celog sveta, dok će domaći kratki filmovi biti predstavljeni u programu Kockice . Zanimljivo je da će u propratnom programu Tajkuni: juče, danas, sutra biti prikazani filmovi koji govore o bogatašima i moćnicima, a po izboru filmske kritičarke Diane Nenadić.
Er Srbija leti 10 puta nedeljno iz Beograda za Zagreb
Air Serbia flies 10 times a week from Belgrade to Zagreb
Prague 2.5 tonnes of Lego bricks in one place
The famous Lego bricks that are adored by both children and adults alike inspired the Czechs to come up with an interesting idea. Within the city's Hamleys toyshop they organised an exhibition featuring Lego brick versions of the most famous Czech buildings, such as Karlštejn Castle, St. Vitus Cathedral and Hluboká Castle. This unusual exhibition, which will run until the end of 2019, required organisers to use as much as 2.5 tonnes of lego blocks, while recreating all the buildings took an incredible 13,850 hours. Visitors can also enjoy the largest Lego roller-coaster.
Er Srbija leti 7 puta nedeljno iz Beograda za Prag
Air Serbia flies 7 times a week from Belgrade to Prague
P oseban akcenat, kao i do sada, stavljen je na sočivom ultraširokog ugla. Ova široka perspektiva stvara osećaj prostranosti i trodimenzionalnog efekta slike. Nov sistem kamere podržava i opciju makroudaljenosti fotografisanja, zahvaljujući kojoj pravi jasne fotografije čak i objekata koji su udaljeni svega 2,5 cm od sočiva. HUAWEI Mate 20 Pro je opremljen glavnom kamerom od 40 MP, kamerom ekstra širokog ugla od 20 MP i telefoto kamerom od 8 MP. Zajedno, ova tri sočiva podržavaju širok kameru, koja je osnažena moćnim 16 mm Leica
HUAWEI PREDSTAVIO MATE 20 SERIJU
Huawei Consumer Business Group (BG) predstavio je dugo iščekivanu HUAWEI Mate 20 seriju koja je napravila važnu prekretnicu i postavila nove stadarde sa kojim će se porediti svi pametni telefoni u 2018. godini
opseg fokusnih dužina, što im omogućava da oponašaju profesionalne kamere.
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TRENUTAK / FLASH
PERCEPCIJE ŽENA PO MERI DRUŠTVA PERCEPTIONS: WOMEN TAILORED TO SOCIETY KULTURNI DOGAĐAJ SEZONE U NOVOM SADU CULTURAL EVENT OF THE SEASON IN NOVI SAD
Nakon izrazito posećenih izložbi Grejsona Perija i De- mijana Hersta Britiš kansil nastavlja saradnju s Novim Sa- dom, kulturnom prestonicom Evrope 2021. U svetlu pro- slave 80 godina kolekcije koja broji više od 9.000 radova i čija se dela svakodnevno izlažu širom sveta, u Srbiji se organizuje druga izložba u sklopu regionalnog projekta Percepcije . Britiš kansil u saradnji sa regionalnim institu-
Following extremely successful exhibitions of the works of Grayson Perry and Damien Hirst, the British Council is continu- ing its cooperation with Novi Sad, the 2012 Capital of Culture. Within the scope of celebrations marking the 80 th anniversary of a collection comprising over 9,000 works that are exhibited around the world on a daily basis, another exhibition is being or- ganised in Serbia under the auspices of the regional project Per-
cijama predstavlja drugu u nizu veli- kih izložbi Žena po meri društva? , i to u Galeriji Matice srpske u No- vom Sadu. U centru analize i tumačenja je žena kao umetnik, kao društve- no kategoričan izraz – kao objekat, kao subjekt, kao alegorija, kao ona koja posmatra i koja je posmatrana. Izabrana dela britanskih umetnika i umetnica zajedno s radovima srp- skih umetnika i umetnica trebalo bi da podstakne posetioce da razmis- le o bezvremenoj kategoriji takozva-
ceptions. The British Council, in coopera- tion with regional institutions, presents the second in its series of major exhibi- tions, entitled“Women tailored to socie- ty?”, in Novi Sad’s Matica Srpska Gallery. At the centre of analysis and inter- pretation is woman – as an artist, as a socially categorical expression – as an object, as a subject, as an allegory, as one who sees and and is seen. Selected works by both British and Serbian art- ists are intended to encourage visitors to reflect on the timeless category of so- called “women’s issues”. How well are fe-
nih ženskih pitanja. Da li i koliko umetnica je poznato jav- nosti u odnosu na njihove muške kolege? Koji je položaj žene i posebno umetnice u društvu nekada i sada? Ka- ko društvo vidi ženu? Da li rodna ravnopravnost posto- ji u praksi? Izložba u Novom Sadu posvećena je ženama koje pomeraju društvo i otvorena je do 6. januara 2019.
male artists known to the public compared to their male coun- terparts? What is the role and position of women, and especially artists, in society in the past and today? How does society view woman? Does gender equality exist in practise? The exhibition in Novi Sad is dedicated to women who shift society and runs until 6 th January 2019.
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Lorem ipsum dolor / Lorem ipsum dolor JOŠ JEDNO ZNAČAJNO PRIZNANJE YET ANOTHER SIGNIFICANT ACKNOWLEDGEMENT ER SRBIJA NAJBOLJE OCENJENA KOMPANIJA U REGIONU
SA NAMA SE PUTUJE BRŽE I UDOBNIJE
TRAVEL WITH US IS FASTER AND MORE COMFORTABLE
AIR SERBIA AWARDED THE HIGHEST RATING IN THE REGION
E r Srbija je najbolje ocenjena avio-kompanija u regionu u te- kućoj 2018. godini prema ana- lizi portala za rejting u obla- sti civilne avijacije AirlineRatings.com. Uz maksimalnih sedam zvezdica u ka- tegoriji bezbednosti, srpski nacionalni avio-prevoznik ocenjen je sa pet zvezdi- ca za kompletan proizvod i uslugu, čime je Er Srbija najbolje ocenjena avio-kom- panija jugoistočne Evrope. – Pomenuti rezultat potvrđuje da stal- no napredujemo i unapređujemo uslugu koju pružamo putnicima. Bezbednost je uvek na prvom mestu, a najviša ocena to i potvrđuje. U narednom periodu nastav- ljamo da unapređujemo ponudu. Uvere- ni smo da ćemo, bez obzira na tešku tr- žišnu utakmicu, imati još bolji proizvod – izjavila je Dragana Frantov Nikolić, di- rektorka za komercijalu Er Srbije . Uz ocenu bezbednosti i kvaliteta us- luge na portalu AirlineRatings.com, uz čestitku glavnog i odgovornog urednika Uz maksimalnih sedam zvezdica u kategoriji bezbednosti, srpski nacionalni avio-prevoznik ocenjen je sa pet zvezdica za kompletan proizvod i uslugu
Apart from being awarded the highest seven-star safety rating, Serbia’s national airline has also received five stars for its overall product and service.
HVALA ŠTO LETITE SA NAMA THANKS FOR FLYING WITH US
Džefrija Tomasa, podseća se i na bogat istorijat srpskog nacionalnog avio-pre- voznika. – Er Srbija je važan pokretač ekonomi- je od trenutka kada je nastala. Avio-kom- panija ima modernu flotu erbas i ATR aviona i sada je operativno među najbo- ljima – izjavio je Tomas. AirlineRatings.com analizira izve- štaje regulatornih tela u avio-industriji i vodećih sektorskih udruženja. Izvešta- ji se formiraju na osnovu kontrole vladi- nih organizacija, kao i dokumenata ko- je avio-kompanije dostavljaju nadležnim organima. Evaluacija obuhvata IOSA ser- tifikaciju, USA FAA odobrenje, stanje i starost flote, istoriju nesreća, sigurnosni rejting Međunarodne organizacije civil- nog vazduhoplovstva (ICAO) zemlje po- rekla i druge parametre. Uz Er Srbiju od kompanija iz regiona portal je analizirao prevoznike Kroacija erlajns , Adrija ervejz , Montenegro erlajns , Vizer , Egejan erlajns , Tarom , kao i Bulgarija er .
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BENEFITS FOR MASTERCARD HOLDERS ON AIR SERBIA FLIGHTS E r Srbija i kompanija Master- card pripremile su novu akci- ju za sve putnike Er Srbije koji smanjena za 1 evro (na primer bilo koji sendvič i bilo koji gazirani sok; pivo i čips; dva vina ili dve rakije). – Stalno unapređujemo ponudu POVOLJNOSTI NA LETOVIMA ER SRBIJE UZ MASTERCARD
A
koriste Mastercard kartice kao do- datni način da im jesenja i praznič- na putovanja učine još prijatnijim. Putnici Er Srbije koji na letovi- ma srpske nacionalne avio-kompa- nije COMBO proizvode iz ponude Elevate & Deli kataloga plaćaju Ma- stercard platnim karticama, ostvari- će popust od 15 do 25 procenata, sve do 31. decembra. Na taj način cena ovih paketa biće umanjena za 0,5 evra za pakete čija je redovna cena tri ili manje evra (na primer čaj ili kafa i keks; voćni sok i keks), dok će za iznose veće od tri evra cena biti
proizvoda na našim letovima, pa na- ši putnici uvek imaju mogućnost da ih kupe po specijalnim uslovima. Sa- radnja sa kompanijom Mastercard je važna, jer će naši gosti, kupuju- ći COMBO pakete, ostvariti još ve- će uštede. Uz bezbedne i brze tran- sakcije, raznovrsnu ponudu hrane i pića, kao i brojne mogućnosti ko- je nudimo putnicima kroz dodatne usluge oni su i ovom pogodnošću u prilici da uštede – izjavila je Draga- na Frantov Nikolić, direktorka ko- mercijale Er Srbije .
A ir Serbia, the national carrier of the Republic of Serbia, has received the highest ratings for 2018 among all the airlines of the region following careful evaluation conducted by one-stop air- line safety and product rating agency AirlineRatings.com. Apart from being awarded the highest seven-star safety rating, Serbia’s national airline has also received five stars for its overall product and service, making it Southeast Eu- rope’s highest rated airline. “The result achieved is the best indicator of contin- uous progress and improvement of services provided to our guests. Safety always comes first, and the highest rat- ing confirms our commitment to that principle. We will continue to improve our offer in the period ahead. We are certain that we will have an even better product, despite strenuous market circumstances, stated Air Serbia’s General Manager for Commercial Services Dragana Frantov Nikolić. The evaluation of Air Serbia’s safety record and service quality by the AirlineRatings.com portal is accompanied by praise from the portal’s chief editor Geoffrey Thomas, who shed light on the Serbian national carrier’s rich history. “Air Serbia has been part of Serbia’s economic heart- beat since it was formed. The airline has a very modern fleet of Airbus and ATR aircraft and is now operationally up there with the very best,”said Thomas. AirlineRatings.com analyses the reports of aviation regulatory bodies and leading sector-based associations. Conclusions are drawn using the results of governmen- tal oversight and documents that airlines provide to rele- vant authorities. The evaluation encompasses IOSA certi- fication, USA FAA endorsement, fleet age and condition, fatality record and the International Civil Aviation Organi- sation (ICAO) rating of the country of origin, as well as oth- er parameters. Besides Air Serbia, the portal also evaluated other carriers from the region, including Croatia Airlines, Adria Airways, Montenegro Airlines, Wizz Air, Aegean Air- lines, Tarom and Bulgaria Air.
Korisnici Mastercard kartica do kraja godine mogu da ostvare značajne
Mastercard holders can popuste na letovima Er Srbije
enjoy significant discounts on Air Serbia flights until the end of the year
A ir Serbia and company Master- card have prepared a new pro- motional campaign for all Air Serbia guests who are holders of Mastercard cards, in order to make their autumn holiday trips even more pleasant. Air Serbia guests using a Mastercard payment card to pay for COMBO products from the Elevate Deli & Bar menu during Air Serbia flights will also have 15-25% dis- counts until 31 st December. In this way, the price of these packages will be low- ered by 0.5 euros for packages with a reg- ular price of 3 euros or less (e.g. tea or cof- fee and cakes; fruit juice and cakes), while the discount for amounts exceeding 3 eu- ros will be 1 euro (e.g. any sandwich and
any carbonated drink; beer and chips; two wines or two rakijas). “We are constantly improving the se- lection of products on our flights, so our guests always have the opportunity to pur- chase them with special discounts. Our partnership with Mastercard is important, because our guests will now be able to enjoy even greater discounts when pur- chasing COMBO packages. With secure and quick transactions, a diverse assortment of food and drink, as well as numerous options for our guests in the form of ad- ditional services, they will now save even more with this discount,” said Air Serbia’s General Manager for Commercial Servic- es, Dragana Frantov Nikolić.
The region’s leading airline Vodeća avio-kompanija u regionu
Leteti je lepše…
REDIZAJNIRANA I UNAPREĐENA WEB STRANICA ER SRBIJE AIR SERBIA WEBSITE REDESIGNED AND UPGRADED
… kad imate prioritet
Flying is better when you have priority Be among the first guests to board the plane with the Priority Boarding service. This service provides you with special access when boarding flights, enabling you to be among the first to take your seat and begin your journey in the most relaxed way possible. Budite među prvim putnicima koji će ući u avion uz uslugu Priority Boarding . Ona vam omogućava da koristite poseban prilaz prilikom ukrcavanja na letove, tako da možete prvi da zauzmete svoje mesto i putovanje počnete na najopušteniji mogući način.
MUNGOSI LETELI ER SRBIJOM NA SPORTSKE IGRE U SARAJEVO
Članovi kluba malog fudbala Mungosi , polaznici sekcije za decu i osobe sa invaliditetom i smetnjama u razvoju, le- teli su Er Srbijom iz Beograda za Sarajevo da bi učestvo- vali na regionalnim Sportskim igrama Oaza , koje su deo Specijalnih olimpijskih igara. Er Srbija je za njih obezbedi- la povoljnije cene povratnih avio-karata na liniji Beograd– Sarajevo–Beograd. Devetoro takmičara sa autizmom i Da- unovim sindromom, kao i njihovi treneri i vođe puta pre poletanja za Sarajevo osvežili su se u Premijum salonu , a na poklon su dobili i makete aviona. Nakon osvajanja tri medalje Mungosi su se letom Er Srbije vratili u Beograd.
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K ontinuirano podižući kvali- tet usluga u svim segmen- tima, Er Srbija je unapredila svoju zvaničnu web stranicu nudeći posetiocima još bolje persona- lizovano digitalno iskustvo i lakšu na- vigaciju. Poboljšanjem funkcija sajt je redizajnom dobio moderniji izgled i ja- sniju strukturu. Na istoj adresi, www.airserbia.com, sajt pruža odlično korisničko iskustvo uz efikasnu korisničku podršku, jednostavan proces onlajn rezervisanja i sadržaj sa in-
A s part of continuous efforts to raise the quality of its services in all seg- ments, Air Serbia has upgraded its official website by offering vis- itors an even better personalised digital ex- perience and easier navigation. Alongside improved functions, the redesign has pro- vided the site with a more modern look and a clearer structure. At the same address as before, www. airserbia.com, the site provides an excellent user experience, along with effective cus- tomer support, a simple online reservation
formacijama od najve- ceg značaja za putnike, obogaćen video-zapi- sima, blogovima i zani- mljivostima. Posetioci- ma sajta je omogućeno da se već na naslovnoj strani upoznaju sa spe- cijalnim ponudama Er Srbije, kao i da se jed- nostavnije i na jednom mestu odluče za neku od novih brendiranih tarifa, paketa koji im najviše odgovaraju. Sada su preglednije i informacije o dodat- nim uslugama naci- onalnog avio-prevo-
process, and content with the most important infor- mation for travellers, en- riched with video reports, blogs and interesting facts and figures. Site visitors are able to familiarise themselves with Air Serbia’s special of- fers on the homepage, as well as being able to more simply and easily decide in one place on some of the new branded tariffs and the packages that suit them the most. In- formation on the addi- tional services of the na- tional carrier is also now
znika u novoj sveobuhvatnoj sekciji na sajtu pod nazivom Dodatne usluge . Za putnike koji žele dodatno da istraže gra- dove do kojih Er Srbija stiže, kreirana je sekcija Destinacije , u kojoj su dati i prak- tični saveti za boravak u tim gradovima (poput vremenske zone, zvaničnog jezi- ka i valute, vrsta električnih utičnica...). Er Srbija će nastaviti da osluškuje po- trebe i sugestije svojih gostiju i u skla- du sa tim da poboljšava funkcionalnost i kvalitet svoje web stranice. Nov dizajn i predstavljena unapređenja samo su deo planiranih novih pogodnosti, iznenađe- nja i nagrada koje nacionalna avio-kom- panija sprema za posetioce svog sajta.
easier to navigate in the website’s new com- prehensive section, entitled“Ancillaries”. For travellers wanting to further explore the cit- ies covered by Air Serbia’s flights, a“Destina- tions”section has been created and provides practical tips for staying in these cities (such as time zone, official language and curren- cy, type of electricity outlets etc.). Air Serbia will continue to listen to the needs and suggestions of its guests, im- proving the functionality and quality of its website accordingly. The new design and presented improvements are just part of planned new benefits, surprises and awards that the national airline is preparing for vis- itors to its site.
MUNGOSI FLY WITH AIR SERBIA TO PARTICIPATE IN SARAJEVO SPORTS GAMES
Members of Minifootball Club Mungosi – children and people liv- ing with disabilities and developmental disorders – travelled with Air Serbia from Belgrade to Sarajevo to participate in the Oasis Region- al Sports Games, which form part of the Special Olympics. Air Ser- bia provided discounted return tickets on the Belgrade-Sarajevo-Bel- grade route, as well as enabling the nine competitors, with autism and Down syndrome, along with their coach and trip leader a stay and refreshment in its exclusive Premium Lounge at Nikola Tesla Air- port. They were given Air Serbia model aircraft prior to departing for Sarajevo and returned with medals a few days later.
Nakon osvajanja tri medalje Mungosi su se letom Er Srbije vratili u Beograd After winning three medals, the Mungosi returned to Belgrade with Air Serbia
Moda / Fashion
ĐORĐO ARMANI LUKSUZ BEZ ROKA TRAJANJA GIORGIO ARMANI LUXURY WITH NO EXPIRY DATE
MORATE BITI INTELIGENTNI DA BISTE BILI ELEGANTNI YOU MUST BE INTELLIGENT TO BE ELEGANT
„Puno radim i nosim crnu majicu, ali nije svaka crna majica ista. Moje su od kašmira“. I u toj jednoj rečenici leži tajna njegovog uspeha. Kvalitet je nešto što se podrazumeva i čini model luksuznim
“I work lots and wear a black t-shirt, but not every black t-shirt is the same. Mine are made from cashmere.” And in that one sentence lies the secret of his success. Quality is something that is understood and makes a design luxurious
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Đ orđo Armani je kreator koji nas je naučio da luk- suz ne mora da bude ne- udoban i uštogljen. Nje- gov stil vezujemo za biznis šik i rafiniranu eleganciju iako se u me- đuvremenu proširio na sve segmen- te mode, a i životnog stila. Ako bi- smo morali da opišemo njegov stil u nekoliko reči, rekli bismo: mini- malizam, savršen kroj i mekani ma- terijali. Trendove prezire, ali je uvek sa- vremen. Za njega ključ bezvremenog stila leži u eleganciji koja nikad ne- će izaći iz mode. Elegancija dolazi iz glave – prvo ide misao, pa potez. In- teligencija je neophodna da biste bili elegantni, poručuje Armani. Svaki uspeh podrazumeva i po- meranje granica ili promenu stan- darda. Tako nas je Đorđo oslobodio viška aksesoara i uveo sportske ele- mente u poslovnu i svečanu garde- robu. Njegovi modeli su opuštenih linija, što ih čini udobnim, u njima se lako krećete bez obzira na to da li ste na poslu ili u večernjem izlasku, a u isto vreme delujete lepo i savre- meno. Preferira crnu i tamnoplavu boju u kojoj figura deluje tanje, a do- zvoljavaju vam da eksperimentišete sa formama i teksturama. Svaki detalj je duboko promi- šljen. Čak je i čuvenog orla za liniju Emporio Armani lično nacrtao. Nje- govi modeli su luksuzni, nosivi, ni- su jeftini, ali su napravljeni bez ro- ka trajanja. Planetarno popularni kreator po- red svog savršenog rada za slavu ipak treba da zahvali moćnoj holivudskoj produkciji. Bilo je dovoljno da obu- če čuvenog Ričarda Gira za ulogu u filmu Američki žigolo (1980) i da mu se otvore vrata svetske slave. A njegov ležerni stil postane sinonim za dobar izgled. U svoju biografiju može da upi- še i da je prvi živi umetnik kome je muzej Gugenhajm napravio izložbu dela 2000. Kao i da je jedini kreator pored Kristijana Diora koji se pojavio na naslovnoj strani časopisa Tajm . Pet godina kasnije ulazi u svet vi- soke mode po svim strogim načelima i izlaže kolekcije u Parizu. Kreacije sa njegovim potpisom prošetale su celim svetom, od crvenih tepiha na modnim i filmskim događajama do zabava za zvanice iz visokog društva. Tekst / Words: Sofija Kuzmanović Fotografije / Photography: Profimedia.rs
BIOGRAFIJA Rođen je 11. 7. 1934. u Pja- ćenci, u Italiji. Želeo je da posta- ne lekar, ali je odustao posle dve godi-
ne studija medicine. Karijeru je započeo kao dekorater izloga u čuvenoj milanskoj robnoj kući Rinascente . Počeo je da radi u modnoj kući Čeruti 1964. kao asistent za mušku liniju Hitman . Devet godi- na kasnije sa Serđom Galeotijem osnovao je modnu kuću Đorđo Armani , a već 2001. biva priznat za najznačajnijeg ita- lijanskog modnog kreatora. Danas ima 84 godine i pravu imperiju.
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Ričard Gir u filmu Američki žigolo Gere in the movie American gigolo
G iorgio Arma- ni is a creator who taught us that luxury doesn’t have to be uncomforta-
Richard
ble and stuffy. We associate his style with business chic and refined elegance, though in the meantime he has expanded to encompass all segments of fashion and lifestyle. If we had to describe his style in a few words, we’d say: minimalism, perfect cuts and soft materials. He despises trends, but is always con- temporary. For him the key to timeless style lies in elegance that will never go out of fash- ion. Elegance comes from the head - first comes the thought, then the move. Intelli- gence is essential in order for you to be el- egant, says Armani. Every success also implies a shifting of boundaries or a changing of standards. Thus Giorgio freed us of excessive accessories and introduced sporting elements to busi- ness and formal clothing. His mod- els have relaxed lines that make
Od konfekcije do visoke mode From pret-a-porte to haute couture
BIOGRAPHY Born 11 th July 1934 in Piacen- za, Italy, he wanted to become a doc- tor, but abandoned his medical studies after
two years. He started his career as a window display decorator at renowned Milanese department store La Ri- nascente. He started working at fashion house Cerruti in 1964 as an assistant on the men’s line Hitman. It was nine years later, together with Sergio Galeotti, that he found- ed the Giorgio Armani fashion house. In 2001 he was acknowledged as the most im- portant Italian fashion design- er. Today he is 84 and has a genuine fashion empire.
them comfortable and easy to move around in, regardless of whether you’re at work or out for an evening, while at the
same time you appear attractive and modern. He prefers black and dark blue, which serve to thin the figure and allow you to experiment with shapes and textures. Every detail is considered deeply. He even personally sketched the famous eagle for the Emporio Armani line. His designs are luxurious and wearable; they’re not cheap, but are made without a determined shelf life. Alongside his perfect work, this global- ly popular creator still needs to thank pow- erful Hollywood productions for his fame. It was enough for him to dress the famous Richard Gere for his role in the film Amer- ican Gigolo (1980) for the doors to world glory to be opened to him. And his casual style became synonymous with a good look. His biography could also include the fact that he is the first living artist whose work was presented in a Guggenheim Mu- seum exhibition, back in the year 2000, but also the fact that he is the only fashion de- signer, alongside Christian Dior, to appear on the cover of Time Magazine. He entered the world of high fashion five years later, according to all strict ten- ets, and exhibited collections in Paris. Crea- tions featuring his signature have walked all around the world, from red carpets at fash- ion and film events to parties for members of high society. His designs are worn by Megan Fox, Ri- hanna, Madonna, Anna Wintour et al. The
diversity of the lovers of his work testifies to his fashion genius. And that genius was self- taught, as he never studied fashion. Globalisation is for him something that shouldn’t be opposed. His stance on fash- ion doesn’t change, but he monitors change. That’s how he established the A/X: Armani Exchange line, in an attempt to break into the American mass market. The Giorgio Armani fashion house, like many other fashion houses, was built pri- marily on the personal identity and aesthet- ics of Giorgio Armani himself. In such com- panies, the brand assumes the identity of its founder. It is intended for the elite and fashion literate class. Today it is an empire. Alongside the main company and five lines dedicated to different fashion groups, Arm- ani also has lines for furniture and home décor, gift chocolate bars, cosmetics and perfumes, while he has opened restaurants worldwide and also entered into the hotel business.
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www.krznobundesubare.com Telefon: +381 62 851 81 82
Brend Krzno Stevanović predstavlja spoj umetnosti ručne izrade i velike ljubavi prema zanatu koja se u porodici Stevanović prenosi generacijama. Bunde Stevanović su jedinstvene zahvaljujući unikatnom dizajnu, perfektnoj ručnoj izradi i pažljivoj selekciji najfinijeg TRI DECENIJE MAJSTORSTVA U izradi unikatnih proizvoda od najfinijeg plemenitog krzna
krzna. Prodajni salon je smešten u hotelu Hyatt Regency u Beogradu i nudi impresivan izbor luksuznog krzna kao i mogućnost izrade bunde po vašoj želji i meri.
Njegove modele nose Megan Foks, Rijana, Madona, Ana Vintur… Raznolikost njegovih obožavatelj- ki govori o tome koliki je on mod- ni genije. I to samouk. Modu nikad nije studirao. Globalizacija je za njega nešto če- mu se ne treba suprotstavljati. Mod- ni stav ne menja, ali prati promene. Tako je osnovao liniju А/X: Arma- ni Exchange u pokušaju da se pro- bije na američko masovno tržište. Modna kuca Đorđo Armani , kao i mnoge druge modne kuce, izgrađena je prvenstveno na identitetu i esteti- ci samog Đorđa Armanija. U takvim kompanijama brend preuzima iden- titet osnivača. Namenjen je elitnom i modno pismenom sloju. Danas je to imperija. Pored glavne kompani- je i pet linija namenjenih različitim modnim grupama, Armani ima lini- je za proizvodnju nameštaja i kuć- nog dekora, čokoladica za poklone, kozmetike i parfema, otvorio je re- storane po celom svetu, a ušao je i u hotelski biznis. Ako vam je bliska njegova este- tika, a imate dovoljno para, mogli bi- ste u bukvalnom smislu da živite u Armani svetu. Smatraju ga najmoć- nijim čovekom u modnom svetu. Vi- dite i zašto.
Armani na izložbi u muzeju Gugenhajm Armani at the Guggenheim Museum exhibition
THREE DECADES OF MASTERY In the creation of unique products made of the finest noble furs Brand Krzno Stevanović represents a fusion of handmade artistry and great love for the craft that has been passed down through generations of the Stevanović family. What makes Stevanović’s fur coats unique is their distinctive design, perfect handwork and the careful selection of the finest furs. The company’s retail salon is located within Belgrade’s Hyatt Regency Hotel and offers an impressive selection of luxury furs as well as the possibility of creating a fur coat custom-tailored to your wishes.
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MISTERIJA SVETSKOG ŠOU-BIZNISA MYSTERY OF WORLD SHOWBIZ LEJDI GAG
ZVEZDA JE (OPET) ROĐENA
LADY
GAGA: A STAR IS BORN (AGAIN)
Prošlo je deset godina otkako je objavila prvi album, a na pitanje ko je Lejdi Gaga nije u potpunosti odgovoreno. Da li je ona proizvod genijalnog marketinškog plana, izvorno originalna zvezda ili tek jedna od mnogih, raspravlja se na globalnom nivou Ten years have passed since the release of her first album, but the question of who Lady Gagi is hasn’t been answered in full. There are discussions globally as to whether she is the product of an ingenious marketing
plan, an authentic and original star or just one among many others
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GA
L ejdi Gaga poslednjih ne- koliko meseci obilazi svet promovišući film Zvezda je rođena , u kojem igra talen- tovanu Ali, rame uz rame sa Bredli- jem Kuperom. Ekscentričnim nastu- pima dodatno je skrenula pažnju na rediteljski prvenac američkog glum- ca, koji u filmu igra muzičara Džek- sona Mejna sa zadatkom da Ali uči- ni slavom. Par pokušava da doskoči Dženet Gejnor i Frederiku Marču iz prve verzije filma (1937), Džudi Gar- land i Džejmsu Mejsonu iz adaptaci- je 1954. i Krisu Kristofersonu i Bar- bri Strajsend iz rimejka snimljenog 1976. Izazov nije bio mali, ali Lejdi Gaga je oduvek bila luda za izazo- vima i iskušenjima. Tekst / Words: Jelena R. Milenković Fotografije / Photography: Profimedia.rs
AUTSAJDERKA ILI DEVOJKA KOJA JE IMALA SVE
Njena životna priča prepuna je protivrečnosti. Na jednoj strani je nje- na verzija o pretalentovanoj i bun- tovnoj devojci koja do popularnosti dolazi na težak način suprostavljaju- ći se roditeljima. Na drugoj su tvrd- nje pojedinih biografa koji kažu da je Gaga „jedna velika laž“ i da joj je kao bogatoj naslednici sve bilo ser- virano, a put do zvezda popločan uti- cajem i vezama njenog oca. Biografi ne spore da je rođena 28. marta 1986. godine u Njujorku kao Stefani Džoana Andželina Džerma- nota, najstarija ćerka italijanskih do- seljenika Sintije Džermanote i Džo- zefa Džermanote. Neupitan je i njen talenat, koji je pokazala u najrani- jem detinjstvu. – Sa četiri godine sam počela da sviram klavir. Mnogi su mojim rodi- teljima govorili da sam čudo od dete- ta jer sam izvanredno izvodila najteže kompozicije Baha, Betovena i Šope- na, ali oni nisu verovali u to. Smatra- li su da sa mnom nešto nije u redu i da sam čudna jer mi uopšte nije bi- lo zanimljivo da se družim sa osta- lom decom – ispričala je Gaga, koja je počela da komponuje sa 11 godina. Često ćete od nje čuti da je kao tinejžerka bila ausajderka koja je svoj bunt ispoljavala neobičnom odećom. Ipak, Morin Kalahan, koja je pre ne- koliko godina napisala knjigu Poke- raško lice: Uspon i uspon Lejdi Gage , odmahuje glavom dok sluša takve izjave. Ona tvrdi, naime, da su najve-
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